WHAT IS CRAFT?
A craft requires particular skill
A product made
skillfully by hand.
Made with care, skill, or
No clear definition.
Relates to food or drink
made in a traditional or
non-mechanized way by
an individual or a small
No clear definition.
Craft is tricky to define.
creatively produced, hand-made,
quality ingredients, small-batch
In Dictionary To Consumers
Craft (Beer) Example
From Grassroots Homebrewing to the Rise of Craft
Championed by the People
Sumerians, Egyptians and
Chinese all made beer or beer
The start of modern craft
The start of homebrewing
The rise of U.S. Craft Beer:
1,102 craft breweries
5.3 million barrels
333 new microbreweries
The start of modern
Redesigning Gin, Whiskey, Rum,
Evidence of crudely distilled
alcoholic beverages, liquors
made from rice and mare’s milk
Beer becomes widespread in
“Aqua vitae” becomes
Passion Of The Craft
Self-Expression In A Bottle
“Micro” brewers brewing and distilling
locally in small batches.
Privately and/or fan-owned.
Traditional or experimental
Ingredients and combination
Local, history, face to the brand
SUCCESS RESTS ON
HONEST AND RELEVANT
TO BE CONNECTED
PASSION, CARE & RESPECT
Crafted by people using
Consumers are getting back to
real, old-fashioned values & ethics
and sustainable sourcing.
Craft tells a story – about the
varietals used, the fermentation
process, the barrel or vat types,
the terroir that’s unique to where
the grapes are grown.
People value real, human
connection, family and local
Products committed to a certain
responsible, sustainable sourcing,
and are acutely aware of the
Supports local products, locally
sourced ingredients and local
Consumers want to buy from
people they know, who will
employ people of the community
and invest in the community.
Product that showcases attention
to detail, quality and the creators’
passion for their craft and how it
Made with passion and care
L O V E
Passion and Care
Craft respects the sacred art
of brewing/distilling and
Craft differentiates simply by
making the product better.
Flavour and Taste
CRAFT’S FIVEFOLD SUCCESS
Blue Craft Menu
Real Ingredients, Real Experience,
Real Moments, Real Drink
Craft & Local
An elegant wine of yellow-green color, with expressive
aromas of quince, apple and hazelnut notes intertwined
with subtle hints of oak and vanilla.
2013 New Zealand
Kiwa Pinot Noir is bright ruby red in color. The bouquet
has complexity with notes of black cherries and plum
fruit. There is a lovely softness and texture in the mouth.
Bright medium ruby. Deep, ripe aromas of black cherry,
blackberry, bitter chocolate and licorice, lifted by a
A grape variety unique to the Languedoc. We are big
fans of it, hence it is our house wine. This a beautifully
crisp and fruity wine.
This Pinot Grigio from a family run vineyard on the
banks of the Piave river has a bouquet of tropical fruits
with hints of pineapple and lemon.
Excellent medium-bodied wine from the banks of the
River Rhine. Plenty of upfront fruit making this a great
wine to enjoy on its own or with lamb.
Aged in stainless steel tanks for 6-8 months and then
aged in bottle for at least 2 months before it is released.
A wine that is robust and jammy, with hints of tobacco.
Enticing aromas of ripe apple, bright citrus and melon
are layered with creme brulee, baking spices and a
touch of butter.
Dark Ale €10.00
The nose is restrained and mild, carrying dark sugars,
alcohol, and raisins, but the palate really blossoms,
with deliciously rich flavors brought out by lively
carbonation, with mild esters and low bitterness.
There’s a spicy hint of alcohol in the finish.
A well-hopped black IPA with a light creamy tan head.
Aroma is of roasted malts with hints of gooseberry. The
beer has a sweet fruity flavour with a good roasted malt
and coffee bitterness.
Amber Lager €6.00
Woody, lemony hops with some floral character
contribute to a nose that is light but pleasant. An
intensely creamy mouthfeel presents a good pile of
flavor hops, unobtrusive malt, and good bitterness.
An intense citrus hop character jumps from the glass
here, with focused grapefruit and orange tea aromas.
Big bitterness is tempered only slightly by light malt
presence with big flavor hops.
Rye Ale €12.50
The flavour is markedly organic and natural, with a
simple but pleasing intermingling of hops and grain
Blond Ale €14.70
First, a refreshing, sparkling effect on your tongue,
followed by a mild bitterness enhanced by a spiciness,
that finishes with a sweeter sensation. A good nose
recognizes the hops, in combination with fruity esters.
True Pilsner style brewed with premium Australian
malt and authentic Czech saaz hops. Has a spicy floral
aroma and a clean rounded palete with a bitter finish.
The skunk is mild, though, and the light, sweet malt
supports a soft bitterness and medium mouthfeel with
some nice hop character.
Craft & LocalDraught
Indian Tonic €2.50
Spiced Gin €8.00
This gin oers a peppery kick, with the malted barley
introducing a warming aftertaste, with earthy notes of
ginger, liquorice & cardamom.
London Dry Gin €9.50
Earthy, crisp, sophisticated gin from
Leicestershire. There are 11 botanicals in this citrus-
Floral Gin €8.00
47 botanicals make for an unrivaled complexity. Crisp
with a sweet floral aroma.
Modern Classic Gin €9.50
The first and only Islay-produced gin featuring 31
otanicals. The distillery encourage drinkers to play
about with the garnish for this botanical tipple!
Premium Mixer €2.50
Botanically brewed €2.50
Craft & LocalGin
Fruity Gin €13.50
Using Valencian Tangerines, the small-batch, copper pot
distilled gin has been crafted by generations of gin
Herbal Gin €15.00
FEW Breakfast Gin is so called because it’s a great first
drink of the day – aromatic and light. The botanicals
include orange, bergamot and juniper, as well as Earl
Grey tea, leading to a gin with a note of cinnamon on the
CARBONATED SOFT DRINKS
Ice Tea €2.50
Craft & Local
WHY THE POPULARITY?
Bottled in small batches and contain
natural ingredients, preferring natural
sweeteners like pure cane sugar, stevia, and
Craft reflects the places where they are
made and gives an opportunity to connect
with local communities, character and
Consumers’ preference to be connected
with clean, natural ingredients and
local products will drive the demand
for craft sodas.
Storied, Personal, Unique
Co-developing craft sodas from the start of your journey
Added Natural Colour
Sluys International NV
2570 Duffel, Belgium
HEADQUARTERS REPRESENTATIVES SUBSIDIARIES