1. FinXpert.ca
Connecting & Managing - Debtors,
Creditors & Credit Coaches
FinXpert.ca - connects potential
customers who would like to
improve their financial health with a
wide range of financial experts to
assist in coaching, advocacy and
knowledge to help overcome the
financial crisis
FINXPERT.CA
2. Real estate agents
Mortgage brokers
Trustees
Credit Coaches
Insurance Advisors
Registered Education Savings Plan
Registered Retirement Savings Plan
Income Tax Consultant
Credit Card Lenders
Debt Management Plans
Credit Rebuilding Products
FinXpert.ca - All-in-one lead generation & sales acceleration platform for financial
and related services, automating customer acquisition process and matchmaking
customers to the right consultants/ agents with data-driven experiments. We
deliver highly qualified leads to professionals in our network.
FINXPERT.CA
Start your financial journey in understanding
your personal finance
3. How it works
Trustee Financial Counselling
Tax Consulting Insurance Agents
Mortgage Brokers
Lead Fill out Application
@ FinXpert.ca
FinXpert.ca Email
Leads to Unique vendors
Step 1
The prospect
fills out a small
questionnaire
Step 2
Choose
Financial Goal
Step 3
Examine
Data Input
Step 4
Connect With
Experts
4. Problem
People facing ongoing
financial problems, debt
crisis, looking for credit
counselling, hiring a Trustee,
consolidating their debt, etc.
usually have to shop around
for various services. Lack of
options for one stop solution
in all types of financial help.
Cost Structure
Development of Software to analyze, process and identify the areas customers
needs help. IT Infrastructure and Marketing would be the primary cost involved.
Revenue Streams
Every Lead claimed by the vendors will be billed at the end of the month. Since a
every single lead is aggregated to multiple vendors, the revenue will be multiplied
across the stream which every areas customer needs help.
Solution
Our data driven lead
aggregator model screen
website visitors with a
dynamic questionnaire to
match them with right agents
and consultants for debt
related services in various
aspects.
Unique Value
Proposition
Personalized Questionnaire
based and Response based
solutions based on profile,
goals, and credit situation are
identified and the leads are
passed on to the vendors
fitting the customer criteria.
Key Metrics
Cutting edge matchmaking
technology. Our free service
works by enabling you to
enter basic information,
which is then used to match
you with lenders that can
provide a personalized loan
solution.
Existing
Alternatives
There are various debt
consolidation services and
credit repair programs in the
market offering individual
services within their
expertise.
High Level
Concept
End to End Credit Repair
solution with in-depth
analysis of customer
profiling. we combine expert
advice, cutting edge
technology, and a lender
network to assist in finding
the right solution.
Unfair
Advantage
Customer saves time, receive
offers from top companies,
and can make an apples-to-
apples comparison.
Channels
Website, Web Application,
Online Portals, Social Media
and financial forums and
blogs, Influencer Marketing
and agile marketing
Customer
Segments
Customers would be the ones
facing financial hardships,
debt crisis, home loan
defaulters, bankruptcy
potential seekers of credit
counselling/ coaching
Early Adopters
Youth who are inexperienced
in tackling financial crisis and
looking for holistic solution
provider.
5. Industry Facts
Between 2019-2020, Canadians on an average spent $1.77 for every
dollar they earned.
The google search keywords like "bankruptcy attorney" "debt counselling"
"financial counselling" have 300% increase in search instances.
Roughly 760,000 Canadians applied for some sort of mortgage deferral
from a chartered bank since the pandemic began. (Daniel Munoz/Reuters)
Roughly 30% of Canadians don’t pay their credit card balance in full each
month.
Canadians have deferred $1B a month worth of mortgage payments since
pandemic began
Canadians seeking Credit Counselling has seen the highest surge in
demand in the last 2 decades during COVID-19 Pandemic.
FINXPERT.CA
Global Debt Consolidation
Software Market size would
reach $ 6.7 Billion by 2027*
*Source: https://www.alliedmarketresearch.com/debt-collection-software-market
6. Year over year change in insolvencies, 3-month moving average Credit Market Debt to disposable income
Number of Canadians Who Took Deferrals------- 3.1 million
% of Canadians with a Deferral --------------------- 11%
Peak Monthly Mortgage Deferrals------------------- $1 billion
Bank Credit Cards Accounts Deferred------------- 478,000
Statistics of Credit Defaulters during COVID-19
“In these unprecedented times, the personal finances of over eight million Canadians have
been impacted by the COVID-19 pandemic and many are coping with job losses, reduced
incomes, and minimal access to key support services,” said Michelle Pommells, CEO of CCA.
FINXPERT.CA
7. --- credit counselling
--- bankruptcy attorney
This is the first unique
challenge and
opportunity: bankruptcy
clients rely heavily on
Google to find a lawyer to
file bankruptcy.
This means that your
prospective clients don’t
already have someone in
mind when they decide to
explore bankruptcy.
Google Search trends for "---credit counselling" & "---bankruptcy attorney"
GeoLocation Google Search trends for "---credit counselling" & "---bankruptcy attorney"
Google Search Trends - 2020
8. FINXPERT.CA
Our Web Application will act as a gateway for consumers looking for Debt
Consolidation and Credit Counselling services online. We have intensive Digital
marketing strategy to reach the audience looking to address their needs.
Dynamic Debt Assessment Questionnaire- once the lead fills the application, our
system would assess their financial condition and predicts the services customer needs
to connect them with the right experts
Once the domain experts contact the leads for various services the customer gets an
analysis over email about the next steps further and once customer agree to terms and
conditions, customer account is activated
For every lead claimed by the vendors in our network they would be billed at the end of
the month. We have a set amount package of leads will be provided every month to
the vendors. *Refer Revenue Projection sheet
We would run a referral and affiliate marketing program which pass on discounts to the
customers who help us drive in more prospects.
Awareness
Acquisition
Activation
Revenue
Referral
10. Pricing &Revenue Projection
Real Estate Agents 750 $10 $7,500 $90,000
Professional Referrals/ Month Cost Per Lead Monthly Total Annual Total
Mortgage Brokers 750 $30 $22,500 $90,000
Trustees 500 $100 $50,000 $600,000
Insurance Advisor 500 $100 $50,000 $600,000
Payment
Protector
100 $100 $10,000 $120,000
RESP 10 $100 $1,000 $12,000
RRSP 10 $100 $1,000 $12,000
Income Tax 100 $25 $2,500 $30,000
FINXPERT.CA
11. Professional Referrals/ Month Cost Per Lead Monthly Total Annual Total
Debt
Management
750/ Month $30 $22,500 $90,000
My Marble 100/ Month $15 $1,500 $18,000
Total $160,000 $,1920,000
GIC Loan 750/ Month $10 $7,500 $90,000
Every leads claimed by the agents are billed monthly basis
Each Agent has a set pool of minimum leads subscribed by them every month
FINXPERT.CA
12. SWOT
Analysis
Strengths, Weaknesses,
Opportunities, Threats
FINXPERT.CA
The current market environment possess high potential for people
looking for financial advisory and our reputable team can offer
solutions which fir the buyer persona.
Strengths
Lack of infrastructure to provide immediate solutions to client
base.
Weaknesses
bankruptcy clients rely heavily on Google/ Online resources to find
a lawyer to file bankruptcy.
Opportunities
Direct Competitors, Government regulation (if any)
Threats
13. Social media post and ads
Email marketing
Promotional video
Press Release
TOFU (Top of the Funnel)
Discounts
Exclusive offers
Free Debt Assesment Test
DemoFeedback
Success stories
Comparison sheets
MOFU (Middle of the Funnel)
BOFU (Bottom of the Funnel)
Marketing Funnel
FINXPERT.CA
14. Buyer/ Debtors
Characteristics
Bankruptcy filing rates are the highest in middle
age
with over 50% of debtors being between 35 and 54
for each year in a study
67.5% of fillers reported the main cause of their
bankruptcy to be the loss of a job
others divorce, medical expenses and family
problems
The average age of a debtor is 47 years
The rate of repeat insolvencies is 22%
53% of debtors are male, 47% of debtors are
female
16% of insolvency filings are from rural areas, 84%
of insolvency filings are from urban areas
22% of debtors are divorced or separated
FINXPERT.CA
Canadians among age group 30-36 are most
likely to seek financial advice in the next 3 years
15. STRATEGY
TACTICS
Connecting financial experts/ related agents to Immediate Leads through digital Marketing with a free Debt
Assessment Test. Develop highly targeted marketing strategies that directly address target clients and Implement
best-practice digital marketing strategies
EXECUTION
Our one-stop shop makes exploring options simple and safe. We match people seeking debt solutions with proven
companies they can trust.
FINXPERT.CA
Connect with more potential customers & Generate more leads and conversions
16. MISSION
Reduce the stress experienced by indebted clients in the quest to become debt free. Hassle free management of
process by debt counsellors
VISION
Our vision is to be known throughout Canada as the most convenient and trustworthy insolvency professionals to
help you build a successful plan to become debt free.
VALUES
An integrated an effortless system that presents you with all the tools needed in one centralized and accessible
place for Credit Counselling.
FINXPERT.CA
