Time to dust off the old brain and start the marketing plan for next year. Here's some golden nuggets that have worked like a charm for clients large and small.
Increasing Engagement in Email Marketing and Social Media | Marketing Retirem...Our Kids Media
Tips to Increase engagement and improve performance of your social media marketing and email marketing campaigns. Improve your open rates and click through rates.
Designed for marketing retirement homes, retirement communities and senior care. Will help you market to seniors and boomers in Canada. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Kim Fowler]
Humanizing Designs: Leverage the Power of Presentations for Small BusinessesLogo Design Guru
In this day and age, emotional and engaging interaction with the audience is all the rage. Regardless of your industry, size, and purpose you must connect with your addressees – make them an important part of your presentation. The mainstream idea of interaction for so long has been to fling down enormous insipid information on the consumer market. The tide has turned and that is no longer the case. Millennials demand a human-centered design and entrepreneurs, marketers, visual artists and designers must provide.
Small business owners must take a cautious step away from monotony. To act with prudence is the key element in making your presentation visually appealing and interactive for your consumers. Shun the run-of-the-mill practices with the use of new tools and techniques. Remember that communication is a two-way, stimulus-response, process. While you cannot immediately receive all the feedback, to evoke sanguine emotions and thoughts through your visual content and features in your target audience should be your end goal.
Here’s a presentation we’ve put together to better explain the idea behind humanizing designs
Applying the Secrets of Mobile Gaming to Digital MarketingSandbox Digital
Are your marketing strategies keeping up with the pace of customer expectations? This presentation is from a lunch & learn hosted by Sandbox and Jeff Hilimire of Dragon Army where they reveal the secrets of game design and how it can supercharge your marketing.
Here are just a few topics that were discussed:
- Designing for the on-demand mindset & new generation of customer expectations
- Best in class use of games and game psychology in marketing
- The psychology behind touch & tactile experiences
- The most effective use of gamification techniques
- Engineering addictive behaviors to drive return visits & engagement
- How to create a compelling sense of urgency
- Utilizing the power of competition
Increasing Engagement in Email Marketing and Social Media | Marketing Private...Our Kids Media
Tips to Increase engagement and improve performance of your social media marketing and email marketing campaigns. Improve your open rates and click through rates.
Designed for marketing privates schools, summer camps and kids programs and how to best market to moms in Canada. [Our Kids Marketing Academy, Lunch & Learn, November 2013, Presented by Kim Fowler]
Presentation from Global Entrepreneurship Week Kansas City on Content Marketing for Startups!
You probably think content marketing takes too much time and doesn’t pay off. Find out how one person can drastically increase organic web traffic with content marketing.
Mobilising Your Army of Brand Advocates - Wolfgang Digital at 3XE May 2016Wolfgang Digital
On May 11th 2016, Alan and Roisin spoke at 3XE at Croke Park in Dublin on the topic of 'Mobilising Your Army of Brand Advocates' covering the following topics:
* How to achieve 10x your social engagement rates
* Dramatically reduce your social media marketing costs
* Create campaigns "more native than native ads"
The largest and best Greek Festival in Southern California is the Orange County (O.C.) Greek Fest in aheim. This presentation was shared with their Festival team about how to use social media to drive awareness for their major event. It includes research and marketing strategy and recommendations to fix their social media problems that are applicable to non-profits and government agencies.
Increasing Engagement in Email Marketing and Social Media | Marketing Retirem...Our Kids Media
Tips to Increase engagement and improve performance of your social media marketing and email marketing campaigns. Improve your open rates and click through rates.
Designed for marketing retirement homes, retirement communities and senior care. Will help you market to seniors and boomers in Canada. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Kim Fowler]
Humanizing Designs: Leverage the Power of Presentations for Small BusinessesLogo Design Guru
In this day and age, emotional and engaging interaction with the audience is all the rage. Regardless of your industry, size, and purpose you must connect with your addressees – make them an important part of your presentation. The mainstream idea of interaction for so long has been to fling down enormous insipid information on the consumer market. The tide has turned and that is no longer the case. Millennials demand a human-centered design and entrepreneurs, marketers, visual artists and designers must provide.
Small business owners must take a cautious step away from monotony. To act with prudence is the key element in making your presentation visually appealing and interactive for your consumers. Shun the run-of-the-mill practices with the use of new tools and techniques. Remember that communication is a two-way, stimulus-response, process. While you cannot immediately receive all the feedback, to evoke sanguine emotions and thoughts through your visual content and features in your target audience should be your end goal.
Here’s a presentation we’ve put together to better explain the idea behind humanizing designs
Applying the Secrets of Mobile Gaming to Digital MarketingSandbox Digital
Are your marketing strategies keeping up with the pace of customer expectations? This presentation is from a lunch & learn hosted by Sandbox and Jeff Hilimire of Dragon Army where they reveal the secrets of game design and how it can supercharge your marketing.
Here are just a few topics that were discussed:
- Designing for the on-demand mindset & new generation of customer expectations
- Best in class use of games and game psychology in marketing
- The psychology behind touch & tactile experiences
- The most effective use of gamification techniques
- Engineering addictive behaviors to drive return visits & engagement
- How to create a compelling sense of urgency
- Utilizing the power of competition
Increasing Engagement in Email Marketing and Social Media | Marketing Private...Our Kids Media
Tips to Increase engagement and improve performance of your social media marketing and email marketing campaigns. Improve your open rates and click through rates.
Designed for marketing privates schools, summer camps and kids programs and how to best market to moms in Canada. [Our Kids Marketing Academy, Lunch & Learn, November 2013, Presented by Kim Fowler]
Presentation from Global Entrepreneurship Week Kansas City on Content Marketing for Startups!
You probably think content marketing takes too much time and doesn’t pay off. Find out how one person can drastically increase organic web traffic with content marketing.
Mobilising Your Army of Brand Advocates - Wolfgang Digital at 3XE May 2016Wolfgang Digital
On May 11th 2016, Alan and Roisin spoke at 3XE at Croke Park in Dublin on the topic of 'Mobilising Your Army of Brand Advocates' covering the following topics:
* How to achieve 10x your social engagement rates
* Dramatically reduce your social media marketing costs
* Create campaigns "more native than native ads"
The largest and best Greek Festival in Southern California is the Orange County (O.C.) Greek Fest in aheim. This presentation was shared with their Festival team about how to use social media to drive awareness for their major event. It includes research and marketing strategy and recommendations to fix their social media problems that are applicable to non-profits and government agencies.
Emerging technology in international marketingajitjoshiin
As the dependency on technology increased, many B2B subscription-based software providers made their products more accessible. By offering key features for free and reducing the cost of premium ones, they’ve helped users save much-needed budget in the short term. And by expanding the opportunity for consumers to experience their solutions, tech providers become integral to their customers’ daily lives. This improves adoption, retention, and revenue in the long term. Google, Microsoft, LogMeIn, Zoom, and Cisco Webex all began offering extended free trials to global companies to facilitate remote working.
Content Marketing Presentation to Diploma in Online Marketing, Sales and Digital Strategy for DBS. Covers the content marketing process and goes through b2b and b2c case studies.
Marketing Reboot: During and After COVID-19Robin Colner
Marketing and communications tips, strategies and resources for businesses and professionals to implement during the phased reopening of the economy following the COVID-19 health crisis.
The Impact of Social Media & Inbound MarketingKari Kenner
This presentation explains the basics of Social Media and Inbound Marketing. It gives an overview of the channels and tactics used in a sucessful marketing campaign.
Creating Passive Revenue in Your BusinessFellow.app
Most of us have heard about it. Most of us want to make money while we sleep. Most of us have the platform to do it. However... If all of this is true, why are so few people harnessing the power of passive revenue?
In this discussion with Erin Blaskie, Internet Marketing Strategist, we’ll look at how you can create passive revenue regardless of what type of business you are in. Erin will walk you through some of the most effective forms of passive revenue and the business models that sustain each option.
Erin will take you through a step-by-step guide to creating and selling your information products via the web so that you really can earn an income without trading your hours for income. Most importantly, Erin will help you come up with ideas for your products and how to use a few tools in the creation process that we’ve all had from birth (and a few others we’ve learned about along the way).
With a zero-sales-pitch, leave-it-all-on-the-stage approach, you can be sure to take a lot away from this discussion and be able to participate in an open conversation with Erin and your fellow attendees.
Channels Go Social Media
Empowering partners to play a role in the fast-growing "Social Web"
Brand attitude is shifting and purchase decisions are increasingly influenced by social networks, blogs, forums and online communities. Are your channel partners online - where your customers are seeking information? Has your channel marketing adjusted to this new reality?
Vendors need to inspire their partners to stay ahead of the customer buying curve. This is not an ROI question or question of business process effectiveness. This is a question of keeping or losing your partner and customer relationships!
This web-based seminar talks about what needs to be done today:
- How your partners can use social media to stay in touch with customers
- How to use content-rich partner communities to increase sales
- How your partners can grow and thrive with a social media presence
- Why your partners have resisted social media - until now
We will show you how your company can create a corporate social media strategy that:
- Integrates channel partners into your company’s social media strategy
- Combines partners into a large and growing social business network
- Increases your influence over partners and customers
You will see a new social media capability that can change your channel marketing strategy in 2009!
Target Audience:
Manufacturer and distributors selling predominantly through VARs, system integrators and other partner organizations.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
More Related Content
Similar to 12 amazing ideas for your annual marketing plan
Emerging technology in international marketingajitjoshiin
As the dependency on technology increased, many B2B subscription-based software providers made their products more accessible. By offering key features for free and reducing the cost of premium ones, they’ve helped users save much-needed budget in the short term. And by expanding the opportunity for consumers to experience their solutions, tech providers become integral to their customers’ daily lives. This improves adoption, retention, and revenue in the long term. Google, Microsoft, LogMeIn, Zoom, and Cisco Webex all began offering extended free trials to global companies to facilitate remote working.
Content Marketing Presentation to Diploma in Online Marketing, Sales and Digital Strategy for DBS. Covers the content marketing process and goes through b2b and b2c case studies.
Marketing Reboot: During and After COVID-19Robin Colner
Marketing and communications tips, strategies and resources for businesses and professionals to implement during the phased reopening of the economy following the COVID-19 health crisis.
The Impact of Social Media & Inbound MarketingKari Kenner
This presentation explains the basics of Social Media and Inbound Marketing. It gives an overview of the channels and tactics used in a sucessful marketing campaign.
Creating Passive Revenue in Your BusinessFellow.app
Most of us have heard about it. Most of us want to make money while we sleep. Most of us have the platform to do it. However... If all of this is true, why are so few people harnessing the power of passive revenue?
In this discussion with Erin Blaskie, Internet Marketing Strategist, we’ll look at how you can create passive revenue regardless of what type of business you are in. Erin will walk you through some of the most effective forms of passive revenue and the business models that sustain each option.
Erin will take you through a step-by-step guide to creating and selling your information products via the web so that you really can earn an income without trading your hours for income. Most importantly, Erin will help you come up with ideas for your products and how to use a few tools in the creation process that we’ve all had from birth (and a few others we’ve learned about along the way).
With a zero-sales-pitch, leave-it-all-on-the-stage approach, you can be sure to take a lot away from this discussion and be able to participate in an open conversation with Erin and your fellow attendees.
Channels Go Social Media
Empowering partners to play a role in the fast-growing "Social Web"
Brand attitude is shifting and purchase decisions are increasingly influenced by social networks, blogs, forums and online communities. Are your channel partners online - where your customers are seeking information? Has your channel marketing adjusted to this new reality?
Vendors need to inspire their partners to stay ahead of the customer buying curve. This is not an ROI question or question of business process effectiveness. This is a question of keeping or losing your partner and customer relationships!
This web-based seminar talks about what needs to be done today:
- How your partners can use social media to stay in touch with customers
- How to use content-rich partner communities to increase sales
- How your partners can grow and thrive with a social media presence
- Why your partners have resisted social media - until now
We will show you how your company can create a corporate social media strategy that:
- Integrates channel partners into your company’s social media strategy
- Combines partners into a large and growing social business network
- Increases your influence over partners and customers
You will see a new social media capability that can change your channel marketing strategy in 2009!
Target Audience:
Manufacturer and distributors selling predominantly through VARs, system integrators and other partner organizations.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Founder of edRover.com
USC Professor
Award Winning Mobile Apps
Best Selling Author of “The Cause: The
Power of Digital Storytelling for Social
Good”
Worked for MasterCard, AT&T,
JCPenney, GameStop, Nintendo, State
Farm, Chili’s, Huggies, the US Air
Force, tech start-ups, local businesses,
professional sports teams, schools and
non-profits
3. Put a sticker on your product: “Get the most out of your
experience by calling this number or scanning this QR
code”
Captures the contact information of your customers
Deliver an audio or video message to train them on
more reasons to use your product and service
Up-sell/cross-sell services
4. Design a program to attract new leads and builds loyal
customers for your business
Provide a juicy incentive to capture their opt-in
Deliver special offers, discounts, samples, exclusive
access or premium information via email, text or video
Easy to automate and inexpensive to promote
5. Hold a drawing for a killer prize
A free service
A gift certificate
A hot product like an iPad, Kindle or an XBOX One
Enter by text, email, Twitter, Facebook or an online
form
Reach out to friends and complimentary businesses to
help promote the contest
Make sure you are compliant with rules & regulations
6. Create a valuable free gift that can be delivered easily
when someone opts-in to your website
Free report
Video course
Audio course
Workbook or template
Discount or coupon
Set up an automatic message to deliver the gift
Follow up with a series of messages to build trust and
offer additional services
7. Plan your core social media content for the year
Program the posts in advance so that you don’t have to
worry about being clever every day
Promote key Facebook posts for added reach
Spend your time on social media interacting and
providing great customer service
Depending on your target market and goals, I
recommend building a plan for the big 6:
Facebook, Twitter, Google
+, Instagram, LinkedIn, Pinterest
8. Everyone of your customers is going to be glued to a
mobile phone for more than 2 hours today, and 2/3 or
more have powerful smartphones
Do you have a mobile strategy?
Get noticed and reach new customers through:
Text messaging
Mobile website
Mobile advertising
Mobile application with push notifications
9. You are an expert in your field
You have a message to share with the world
Your training would be a dream come true to many
people who want to know what you know
Package it up as a book, video or audio lessons with a
workbook and sell it as a product
Sell it on a website, and make money while you sleep
10. Forget business cards – no one ever follows up
When you meet them, ask people to text, email or scan
a QR code to get your free gift
Reply with qualifying questions about their business
Send a series of trust building information and regular
newsletters
11. Do you speak in front of groups?
Chamber of Commerce
Professional Networking Group
Conferences or Meetups
Tell the audience that you have a free gift, or that you’ll
send the slides
In the reply message, prompt the people that the first
one to ask you a specific question will win another free
gift (a book, a gift card)
You can get 50-80% of the group to opt-in
12. Grab a microphone and start recording talks about your
expertise
Add a logo, professional intro and outro
Publish them to iTunes and your website
Transcribe talks and turn them into blog articles
Incredible search engine value
13. Host an educational talk answering FAQs about your
subject and broadcast it for free on Google +, YouTube
and your website
Automatically stores the session as a video on
YouTube
Turn video into a book or eBook
Turn video into a podcast
Break it down into mini-video series
14. Less expensive than recruiting new customers
“It’s my fault, but I want to make it up to you”
Significant discount
New program
Bonus products and services
Follow up a few ways:
mail, email, text, voicemail, card, video