Learn the three main reasons from Array Interactive why a medium or large enterprise would engage with an experiential design or digital signage agency to create unique one-of-a-kind digital experiences for their lobbies, executive briefing centers, customer experience centers, or other dedicated spaces.

1. 3REASONSTOENGAGEAN
EXPERIENTIALDESIGNAGENCY
FORYOURENTERPRISE
PRESENTEDBYARRAYINTERACTIVE

2. WHATISEXPERIENTIALDESIGN?
Experiential Graphic Design (XGD) involves the orchestration of typography, color, imagery,
form, technology and, especially, content to create environments that communicate.
Examples of this work include way-finding systems, architectural graphics, signage
and sign programs, exhibit design, retail design, and themed or branded spaces.
Increasingly, XGD involves the use of emerging digital technologies and systems that present
dynamic content through motion graphics and make possible rich interactions between
a user in a place and the information being provided.
Operating at the intersection of communications and the built environment, the field
embraces a wide range of disciplines including graphic, architectural, interior,
landscape, digital and industrial design.
– Peter Dixon, Society for Experiential Graphic Design (SEGD) –

3. REASON1
TOENGAGEANEXPERIENTIALDESIGNAGENCY

4. DIGITALSIGNAGEPROGRAM
STRATEGY
• MEET ENTERPRISE BUSINESS OBJECTIVES
• SOLVE CORPORATE + BRAND COMMUNICATIONS CHALLENGES
• ENGAGE IN ENVIRONMENTAL + SPATIAL PLANNING OR DESIGN
ANEXPERIENTIALDESIGNAGENCYPROVIDESSERVICESTO:
REASON1:STRATEGY

5. ARRAYEXAMPLE
REASON1:STRATEGY

6. EXXONMOBIL
CORPORATECAMPUSSIGNAGESTRATEGY
Array worked closely with architectural firm, Gensler to
develop a campus-wide corporate digital signage strategy
for ExxonMobil that included 26 interactive touch screens
within select buildings and over 360 displays on their new
385 acre corporate campus in Houston, Texas.
REASON1:STRATEGY

8. COPYRIGHT 2014 ARRAY INTERACTIVE INC., ALL RIGHTS RESERVED

9. COPYRIGHT 2014 ARRAY INTERACTIVE INC., ALL RIGHTS RESERVED

12. REASON2
TOENGAGEANEXPERIENTIALDESIGNAGENCY

13. CUSTOM-TAILORED
CONTENT+CREATIVE
• GENERATE EXPERIENTIAL HIGH-LEVEL CONCEPTS
• VISUALIZE AND SHOW KEY BRAND STORIES
• CREATE IMPACTFUL DESIGNS & COMPELLING MOTION GRAPHICS
ANEXPERIENTIALDESIGNAGENCYPROVIDESSERVICESTO:
REASON2:HIGHCREATIVE

14. ARRAYEXAMPLES
REASON2:HIGHCREATIVE

15. NJAHS
INTERACTIVEMUSEUMEXHIBIT
Array created a touch interactive experience for the National
Japanese American Historical Society (NJAHS) Museum in San
Francisco to tell the hidden stories of Japanese American
Military Intelligence Service soldiers during World War II that
helped the United States and its allies win the war in the Pacific.
REASON2:HIGHCREATIVE

16. COPYRIGHT 2014 ARRAY INTERACTIVE INC., ALL RIGHTS RESERVED

17. COPYRIGHT 2014 ARRAY INTERACTIVE INC., ALL RIGHTS RESERVED

19. SANFRANCISCOGIANTS
BRANDEDSOCIALMEDIAEXPERIENCE
Array was hired by the world champion SF Giants to
create a highly branded experience for the @Cafe in AT&T
ballpark that would engage fans and make them feel a
part of the bigger Giants family and franchise.
REASON2:HIGHCREATIVE

20. LET’STALKSOON

21. COPYRIGHT 2014 ARRAY INTERACTIVE INC., ALL RIGHTS RESERVED
FULLIMAGE
21

22. COPYRIGHT 2014 ARRAY INTERACTIVE INC., ALL RIGHTS RESERVED
FULLIMAGE
22

23. COPYRIGHT 2014 ARRAY INTERACTIVE INC., ALL RIGHTS RESERVED
FULLIMAGE
23

24. REASON3
TOENGAGEANEXPERIENTIALDESIGNAGENCY

25. CUSTOM-BUILT
EXPERIENCES+DEVELOPMENT
• CREATE UNIQUE MULTI-SENSORY EXPERIENCES AND APPLICATIONS
• DEVELOP CUSTOM TECHNOLOGY FOR CUSTOM REQUIREMENTS
• DEVELOP CUSTOM VISUALIZATIONS OF DATA
ANEXPERIENTIALDESIGNAGENCYPROVIDESSERVICESTO:
REASON3:CUSTOMDEVELOPMENT

26. ARRAYEXAMPLES
REASON3:CUSTOMDEVELOPMENT

27. ADOBE
BRANDGESTURE-BASEDEXPERIENCE
Array was hired by Adobe to create a unique brand experience for
VIP visitors when they approach the executive level floor of the Adobe
headquarters. Array worked with architectural firm, Valerio DeWalt
Train to create a one-of-a-kind branded gesture-based experience.
REASON3:CUSTOMDEVELOPMENT

28. LET’STALKSOON
28

31. ORANGECOUNTY
CONVENTIONCENTER
DIRECTIONALWAYFINDINGEXPERIENCE
Array developed a custom way finding application for Orange County
Convention Center, the second largest convention destination in the US.
Array integrated into OCCC’s event management system to dynamically
display directional information across 66 digital signs in their West
Building to help guests know quickly how to reach their destination
REASON3:CUSTOMDEVELOPMENT

32. LET’STALKSOON
32

33. SURFACE

34. SURFACE

35. CISCO
TOUCHINTERACTIVECUSTOMEREXPERIENCE
Array conceived a digital interactive experience for Cisco to present the $19
trillion opportunities becoming available in the next decade by the Internet
of Everything (IoE). Array tapped into thousands of data points, facts, and
figures to create compelling, on-demand data visualizations for 21 countries
exhibited at the Cisco Executive Briefing Center in Silicon Valley.
REASON3:CUSTOMDEVELOPMENT

41. THANKYOU

43. WHOISARRAY?

44. We're the award-winning experiential design and
digital signage agency. We deliver the strategies,
creative, content, emerging technologies, and
unforgettable experiences that keep audiences
emotionally attached to well known brands.
EXPERIENTIALDESIGN+
DIGITALSIGNAGEAGENCY

45. OURAPPROACH
• CREATE A UNIQUE STORY-TELLING EXPERIENCE
• ENGAGE AND INSPIRE AUDIENCES
• MAKE AN EMOTIONAL CONNECTION (FEEL SOMETHING)

46. OURCLIENTS
Adobe
Amgen
Bexar County
Boston Properties
Brown-Forman
Cisco
Citrix
County of Midland
ExxonMobil
Imperial Oil
Ingram Micro
Jack Daniels
Lockheed Martin
NASA
Orange County Convention Center
Polycom
Salesforce
Salvatore Ferragamo
San Francisco Giants
Sempra Energy
U.S. Army
Array is a member of the Association of Briefing Program Managers (ABPM) and SoDA (Society of Digital Agencies)

47. ARRAYINTERACTIVE
Jeff Dumo | Partner, CEO
email: jeff.dumo@arrayinteractive.com
direct: 408-444-2531
Hoa Tong | Experiential Creative Director
email: hoa.tong@arrayinteractive.com
direct: 408-504-0782
Array Interactive
4040 Moorpark Ave.
Suite 128
San Jose, CA 95117
www.arrayinteractive.com