iSPARXTM is an immersive media agency established in 2017 that creates augmented reality (AR) applications primarily for the arts and culture sector. It delivers high-value AR solutions for artists and arts practitioners to drive exhibition engagement around the world. iSPARXTM's flagship product is its AR+ collection, which includes the versatile AR+ platform and templates like AR+artistTM and AR+guideTM that allow dynamic content engagement. The company has published over a dozen AR apps and has no external funding, growing its revenues from $401k in 2021 to a projected $2.8m by 2024 through new product launches and platform features.

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iSPARX™ - iSPARX.group Limited
iSPARX™
*the magical business of
AR+
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"We deliver high-value advanced technology solutions for artists & arts
practitioners to drive exhibition engagement around the world. iSPARX™
AR+ is recognised as a world-leading Augmented Reality Art & GLAM sector
platform. We look forward to integrating our technology and leveraging
immersive media for more than the arts.“
Finn Beattie | CEO
email | linkedin | medium
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iSPARX™
“changing the way we interact with the World”
BOLD innovation, IMMERSIVE media experiences & GREGARIOUS community values - iSPARX™ is a premium digital Immersive Media Agency.
iSPARX™ is an Immersive Media Agency established in 2017 in anticipation of 5G, Web3.0 & blockchain.
iSPARX™ creates sophisticated cross platform index applications for Immersive Media Experiences primarily for the Arts & Culture sector.
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augmented reality is a pragmatic technology
97%
of Forbes’ Most Valuable Brands utilise augmented reality.
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there’s a bottleneck we can solve
9 in 10
medium-sized brands are using
augmented reality to power their
business (Deloitte)
1%
of retailers say they are using AR
$50B
is the estimated AR Market value by
2024.
It’s only just beginning.
The AR market is a rapidly growing
industry with an estimated market
value of $50 billion by 2024.
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biggest expectations of AR+
“"I do think that a significant portion of the population of
developed countries, and eventually all countries, will have AR
experiences every day, almost like eating three meals a day. It
will become that much a part of you."
Tim Cook, CEO of Apple
“Looking to the future, the next big step will be for the very
concept of the ‘device’ to fade away”
Sundar Pichai, CEO of Google
“I believe that augmented reality will be the biggest
technological revolution that happens in our lifetimes.”
Tim Sweeney, CEO of Epic Games
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Steve Jobs
“Innovation distinguishes
between a leader
and a follower”
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The most versatile AR+ platform, allowing the
dynamic choice of engagement by marker,
l o c a t i o n & w e b C M S . R e a l - t i m e d a t a
reporting provides valuable marketing analytics,
with information securely stored on the Cloud.
White label solution with full branding support
on our app, your customised modular AR+ app or
we can integrate our AR+ technology into your
existing app. Competitively priced AR+ solution
provides unrivalled value to industries, including
Retail, Sports & Live Events, Advertising &
Promotions. AR+collection by iSPARX™
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our solutions
AR+concierge™
The AR+concierge™ is a
unique character that can
take many forms - animated
or static figures to suit the
installation & purpose, they
treat each user of an AR+ app
as an individual providing a
personal & direct
engagement.
AR+concierge™ have
developed character &
purpose. With a scalable Ai
element installed the
AR+concierge™ can be your
representative at POS,
reception, retail or event
location.
*orby for BP UK POC (2018); AuRaki for #WeAreTheMainstream
(2022)
AR+artist™ | AR+guide™ | AR+story™
AR+guide™ & AR+artist™ App templates feature a catalog of
items or locations with dynamic immersive media, web based
CMS & real time analytics.
An AR+story™ transports the user to an augmented reality
360° environment via a mobile device. The environment can
be 3D modelled, 360° streaming on demand, live or
augmented on the existing environment - with interactive
elements embedded in the augmented environment.
*Ruatoki for Tame Iti (2019); Telemundo Latin American Music Awards, Hollywood, California (2018).
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the go-to-market.
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the traction
$0
funding & investment
directly to iSPARX™
- 100% bootstrapped
30+
digital projects involving
indigenous artists &
international exhibitions
12x
arts & culture AR+
Apps published on
iOS & Android
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the traction
2018 2020 2022 2023
Billboard Latin
Music Awards
- Telemundo
*interactive AR+ Augmented
Reality element to Telemundo
Billboards
BP AR location POC
*developing POC of Orby AR+concierge™
Melbourne / SF / NYC / London
developing CMS
*developing iSPARX™ CMS
system & AR+
redeveloping location
AR+concierge™
*developing iSPARX™ AR+ location
services with interactive & CMS
toi.world™ - TVNZ,
Stuff, Mediaworks, etc
AuRaki AR+concierge™
*interactive AR+;
AR+artist™, AR+guide™ AR+story™
2019 2021
12
launch AR+
*public launch AR+ / CMS
AR+concierge

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why now
*static directions
linear experience & advertising
*static links
search & find information
*static information
two dimensional media
dynamic location services
way finding customer journey & experiences
AR+ is an index of content
curated content to user preferences
dynamic information
immersive interactive customer experiences
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the subscription models
AR+artist™ build $5750 $7750 upon request.
subscription / year $660.00 $1320.00 tbd
catalog / items > 25 items > 100 items unlimited.
AR+ modules x 1 x 3 unlimited.
location services
/ analytics
✗ ✓ ✓
CMS / login
/ real time analytics
✗ ✗ ✓
advanced premium
basic
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$0.00
$750,000.00
$1,500,000.00
$2,250,000.00
$3,000,000.00
2021 2022 2023 2024
$1,953,177.00
$1,515,515.00
$614,143.00
$401,502.00
$2,882,982.00
$1,557,982.00
$637,872.00
$360,440.00
growth plan
*actuals
actual development
revenues & costs to
January 2023
*projections
AR+collection products
launched January 2023
costs
revenues
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ideas
product roadmap.
done
ongoing
publish toi.world™
launch AR+collection
2023 2024 2025 2026
application
integrations
performance
develop CMS workflow
develop Ai integrations
develop or integrate live chat functions
develop new multiplayer immersive experiences
develop advanced Ai AR+concierge™ capability
launch CMS updates & new platform features
launch CMS / web
interface & SDK
develop AR+ curators capability develop new immersive media
planned
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team
Finn Beattie
CEO / Product Owner
Consummate
Product Owner &
client liaison with the
responsibility of the
running &
development of the
company
Joff Rae
CCO / Producer
Experienced new
media developer
with a background in
entertainment &
media production
James Norling
CTO / Developer
Multi disciplinary
developer with
Spatial Design
qualifications - a
passion for
technology & new
media
Audrey Holyoake
Company Director
Graphic Designer &
textiles creative with
classic training
brings a pragmatic
approach to the
team
Michael Hurle
CFO / Director
Former PWC &
Deloittes Partner
Moscow & New York;
accomplished Risk
Manager
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“changing the way we interact with the World”
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appendix.
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Chris Cuffaro
Los Angeles based Photographer
Exhibitions & Installations • Netflix Series • iOS & Android Mobile App
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toi.world™
toi.world™ AR+artist™ platform is a unique digital media
platform for delivery of engaging immersive media.
The platform is designed to scale with developed operating
templates for the Art & Culture sector focused on indigenous
artists, arts practitioners, exhibitions & art.
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AuRaki
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Pacific Sisters
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Discover Porirua
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the IMMERSIVE SPACE PROGRAMME
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