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- 1. What does it mean in the age of the gig economy, freelancing and the end of the permanent job? Paul Rawson Employer Brand
- 2. Why Employer Brand is important to recruitment companies
- 3. 250 10,000 300,000 Placements a year Clients’ Jobs a year Applications a year Representing Client Employer Brands Managing Candidate Careers
- 6. Q What does Volvo’s brand stand for?
- 7. Q What colour is Volvo’s brand?
- 10. “A brand is a set of expectations, memories, stories and relationships that taken together account for a consumer’s decision to choose one service or another” Seth Godin
- 11. Your employer brand is what people say about when you’re not in the room .. … the stories
- 12. The Candidate Pulse 2018 67% in contractor/ temporary roles 22% 366 in permanent roles candidates
- 13. Why are stories important ? Reputation & research TBC Permanent Contract
- 14. Why are stories important ? Candidates are researching and defining who they want to work for Manage what the candidates see and feel
- 15. 4 things to remember in building a brand (evp)
- 16. Brand & Branding are different Brands use stories … so should EVP EVP is important for all workers …. the rise of the contingent workforce Brand is owned by people, branding by marketing
- 17. What’s happening now? of CEOs said they find it difficult to get the creativity and innovation skills they need 77% of CEOs said that they see availability of key skills as the biggest threat to their business 73%
- 18. 3.3 million 12% of workforce 2001 4.8 million 15.1% of workforce 2017 Some estimates At 20 to 25% of workforce 2025 The rise of the contingent, temp & flexible workforce
- 19. Q How many have a separate EVP for temporary vs permanent ?
- 20. It’s more than money The Candidate Pulse 2018
- 21. What’s important? Permanent Contract 0 10 20 30 40 50 60 Work-life balance Salary/bonus/Rate Employer reputation Job Security Location Flexible working options Job description Career progression Work experience Access to specific project Making a difference/ethics Technology Office culture Worked there in the past Perks Other Top 3 elements that attract you to work for a company (%) Employer Brand is important for contractors Flexible working Making a difference
- 22. Contractors are more likely to rely on recruitment agencies than permanent employees 48% of contractors consider employer branding to be either the most important or a top priority Contractors are just as likely to research an employer as those in a permanent role 71% of contractors would reject a role if the interview or application process was unpleasant 51% of contractors would tell others if they had a negative brand experience Contractors and employer brand
- 23. Takeaways Brand is not branding Stories make the difference and it’s how PEOPLE research and connect The changing workforce means that EVP needs to be right for everyone
- 24. Market and competitive insight and analysis Job advertising strategy and management Large scale multi-media attraction campaigns Careers microsites,housed on our award-winning recruitment website Candidate journey enhancement Employer brand consultancy Employer brand content strategy and creation Candidate attraction events and meetups Unlock the potential of your employer brand