This document provides an agenda for a presentation on 3 ways to improve inbound marketing ROI: 1) Flowcharting the lead process to identify issues, increase conversions and efficiency; 2) Creating a client IVR (phone menu) to track phone leads and sources and filter non-revenue calls; 3) Accurate call conversion tracking by identifying true inbound callers expressing interest via IVR choices to improve campaign optimization. Each section provides benefits and examples of implementing the strategies with clients.