Learn how fan-focused experiences can greatly impact your direct-to-consumer eCommerce destination

2. Proprietary & Confidential
3 Key Ingredients Of Fan-Focused Experiences
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• Music and entertainment have always been about delivering engaging experiences for fans.
!
• In the digital space, those experiences have recently grown in scope, reach,
and impact, all while being packed into shorter moments and smaller screens.
!
• Fans create meaningful connections with their favorite
artists, songs, albums, characters, movies, and TV shows.
!
• As a marketer, it is important to understand how deeply their personal
and shared identity is wrapped up in the media that resonates with them.

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3 Key Ingredients Of Fan-Focused Experiences
3
Digital media is…
Yet consumers continue to seek out the…
PERVASIVE ACCESSIBLE IMMEDIATE
UNIQUE DIFFERENTIATED INSPIRING

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3 Key Ingredients Of Fan-Focused Experiences
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• GENERATOR has discovered ways to tap into what truly excites fans,
and strives to implement 3 key values in all engagement initiatives:
IDENTITY
EXCLUSIVITY
ACCESS

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Identity
5

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Connect fans to the
brands they love
Connect
Identity
6
Involve fans in the art
(brand, media, franchise)
that inspires them
Involve
Bring fans directly
into the experience by
creating and utilizing
interactive content
and products
Bring

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Exclusivity
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Exclusivity
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• Utilize exclusive offers, products, and
experiences that capture consumer
interest, excitement, and loyalty.
!
• Offer exclusive fanified products
to drive superfans into your store.
D2C stores that offer
exclusive products
typically see 80-90%
of revenue generated
by those products.

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Access
9

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Access
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• Tap into every die-hard fan’s desire to
be the first to know, see, experience.
!
• Offer first entry to an experience or first
glimpse of a product to excite fans.
!
• Utilize early access pre-sale initiatives to
dramatically increase overall sales volume and velocity.

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A fan’s active participation and personal investment is
invaluable. Keep fans engaged and excited by integrating
identity, exclusivity, and access into your D2C store.

12. Proprietary & Confidential
Thank You!
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© 2014 relentlessGENERATOR A Division of Sony DADC New Media Solutions.
400 Lafayette Street, 2R, New York, NY, 10003
General info: IWantMore@rgenerator.com
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