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Running Lean on AWS
이수형 (niclee@amazon.com)
Solutions Architect / AWS Korea
What is Cloud Computing?
An analogy: think of electricity services…
Power is a utility service - available
to you on-demand and you pay
only for what you use.
You simply plug into a vast electrical grid managed
by experts to get a low cost, reliable power supply
– available to you with much greater efficiency
than you could generate on your own.
Cloud Computing is a utility service - giving you access to technology
resources managed by experts and available on-demand, available to
you with much greater efficiency than you could generate on your own.
You simply access these services
over the internet, with no up-front costs and
you pay only for the resources you use.
AWS
Global
Infrastructure
Components
Regions
An independent collection of AWS resources in a
defined geography
A solid foundation for meeting location-dependent
privacy and compliance requirements
Availability Zones (AZ)
Designed as independent failure zones
Physically separated within a typical metropolitan region
Edge Locations
To deliver content to end users with lower latency
A global network of edge locations supports global DNS
infrastructure (Route53) and Cloud Front CDN
On a global footprint
Region
US-WEST (Oregon) EU-WEST (Ireland)
ASIA PAC
(Tokyo)
ASIA PAC
(Singapore)
US-WEST (N.
California)
SOUTH AMERICA (Sao
Paulo)
US-EAST (Virginia)
GOV CLOUD
ASIA PAC
(Sydney)
Availability Zone
On a global footprint
Edge Locations
Dallas(2)
St.Louis
Miami
JacksonvilleLos Angeles (2)
Palo Alto
Seattle
Ashburn(2)
Newark
New York (2)
Dublin
London(2)
Amsterdam
Stockholm
Frankfurt(2)
Paris(2)
Singapore(2)
Hong Kong
Tokyo
Sao Paulo
South Bend
San Jose
Osaka
Milan
Sydney
On a global footprint
US West Region (Oregon)
Availability
Zone A
Availability
Zone B
Singapore
Availability
Zone A
Availability
Zone B
EU West Region
Availability
Zone A
Availability
Zone C
Availability
Zone B
Each Region has multiple Availability Zones. Availability Zones are
distinct locations that are engineered to be insulated from failures in
other Availability Zones and provide inexpensive, low latency network
connectivity to other Availability Zones in the same Region.
Cloud Computing Characteristics
All Clouds are NOT created equally
You begin your Startup in a garage…
…and build a fantastic app
people love it!
and everyone wants to use it…
Now what?!
Which company…
…grew to 14million users in just over a year
…reached 150million photos & terabytes of data
…signed up 10million users in 12 hours after launching an Android app
…with only 3 engineers?
HOW?
“Cloud is like a fertilizer that creates
Startups”
Eric Ries, author of NY Times
bestseller “The Lean Startup”
=
Benefits for Startups across the Lifecycle
Why Launch on the Cloud?
Lowering Costs with Smart Pricing
Lowering Costs with Architecture
Benefits for Startups across the Lifecycle
“Amazon Web Services is probably the most
important thing that has happened to mobile
and web app developers that the press just
misses. Jeff Bezos has accidentally or maybe
on purpose powered a whole generation of
applications.”
Steve Blank, author of “The Four
Steps to Epiphany”
“a whole generation of application…on AWS”
E-commerce Social Media
Media Sharing SaaS
Gaming
Mobile Apps
Big Data – Hadoop, HPC, etc
Ad hosting and analytics
Storage, backup, and disaster recovery
Life Sciences (sequencing, simulation, etc.)
01 02 03 04
idea demo monetizescale
How do I
develop fast
and get to
market faster?
How do I
deal with
unpredictable
demand & scale
up easily?
How do I run
lean and
continue to grow
my revenue?
Launch your infrastructure in a few clicks so you can Reduce
Time to Market
Pay only what for you use, with no commitment and lock in, so you
can Experiment More at Lower Costs
Leverage community support, SDK’s, libraries, and more to
achieve Shorter Development Cycles
Experiment More & Develop Faster
aws.amazon.com/code aws.amazon.com/architecture
Code, Libs, SDK’s, Architectures
“AWS was the clear choice for us. They enabled us to launch our cloud
solution quickly with reliable, uninterrupted, secure service to our customers.”
Jaspreet Singh, Founder & CEO
Getting Started = FREE
“AWS Free Usage Tier = more startups. Awesome”
Tweet by Eric Ries
Elastic Compute Cloud (EC2)
Simple Storage Service (S3)
DynamoDB & SimpleDB
Simple Workflow (SWF)
Simple Queue Service (SQS)
Simple Notification Service (SNS)
Relational Database Service (RDS)
CloudWatch
Data Transfer
Full Elasticity for Maximum Scalability
Scale to 1000s of servers in minutes
Add billions of objects with Amazon S3
Globally distribute petabytes of data
Select any level of desired throughput
Fully automate the process of scaling up & down
“AWS is great for scalable requirements, whether you need to
scale up quickly, or even to scale down quickly, if required.”
Vishal Gondal, CEO of Indiagames
70:30
Reduce Costs & Grow revenue
Pay only what for you use, with no commitment and lock in, so
No Up-Front Capital Expense
Leveraging our large scale, we have reduced our prices 19 times
in the last years, leading to Low Costs
AWS removes undifferentiated heavy lifting – allowing you to focus
on your business and Generate Revenue
"With the time savings that the IT and development staffs obtain from
the solution, AWS gives us an overall cost benefit of about 30-40%.”
Why Launch on the Cloud?
Pay as you go
When calculating TCO…
#1 Start by understanding your use cases & usage patterns
On and Off Fast Growth
Variable peaks Predictable peaks
Usage Patterns
Traditional HW / Hosting
On and Off Fast Growth
Predictable peaksVariable peaks
WASTE
CUSTOMER DISSATISFACTION
AWS = Elastic Capacity
Fast GrowthOn and Off
Predictable peaksVariable peaks
When calculating TCO…
#1 Start by understanding your use cases & usage patterns
#2 Apples to Apples – Take all the fixed costs into consideration
When calculating TCO…
#1 Start by understanding your use cases & usage patterns
#2 Apples to Apples – Take all the fixed costs into consideration
#3 Leverage economies of scale & price cuts
Each day AWS adds the
equivalent server capacity to
power Amazon when it was a
global, $5.2B enterprise
(circa 2003)
Massive economies of scale and efficiency
improvements allow us to continually lower
prices – 26 price cuts in last 6 years
When calculating TCO…
#1 Start by understanding your use cases & usage patterns
#2 Apples to Apples – Take all the fixed costs into consideration
#3 Leverage economies of scale & price cuts
#4 Take a look at what’s included: Intangible Cost Savings !
New Customers
Amazon EC2
Amazon RDS
Amazon ELB
Amazon S3
Amazon EBS
For All Customers
Amazon SQS/SNS
Amazon DynamoDB
Amazon SES
Amazon SWF
And more…
AWS Elastic Beanstalk
AWS CloudFormation
AWS IAM
Auto Scaling
Consolidated Billing
No Charge for
Inbound Data Transfer
Data Transfer between
Instances within an
Availability Zone
Free Usage Tier
Did you know?
Free Services Data Transfer
With AWS…
…standing on the shoulder of giants.
These Indian companies… are getting the same… as these companies:
DURABILITY
SECURITY
SCALABILITY
RELIABILITY
AFFORDABILITY
These Indian companies benefit from AWS… just like these companies:
E-COMMERCE
CONSUMER APPS
GAMING
ENTERPRISE / SaaS
MEDIA
Lowering Costs with Smart Pricing
Multiple pricing models allow you to
optimize costs for both variable and
stable workloads
Save more when you reserve
On-demand
Instances
• Pay as you go
• Starts from
$0.02/Hour
Reserved
Instances
• One time low upfront
fee + Pay as you go
• $23 for 1 year term
and $0.01/Hour
Utilization RI option Savings over On-Demand
<10% On-Demand
10% - 40% Light Utilization RI Up to 56%
40% - 75% Medium Utilization RI Up to 66%
>75% Heavy Utilization RI Up to 71%
3 versions:
• Light Utilization RI
• Medium Utilization RI
• Heavy Utilization RI
2 terms:
• 1-year
• 3-year
• 80 million objects stored in S3 with 410 terabytes of user data
• 150 EC2 instances in the web tier
• 90 instances for in-memory caching
• 35 instances used for internal purposes
• 70 master databases with a parallel set of backup databases in
different regions around the world for redundancy
Pinterest attracted almost 18 million visitors in March, a 50% increase from
February (ComScore). One of the fastest growing sites in the history of the web…
• Most traffic happens in the
afternoons and evenings, so
they reduce the number of
instances at night by 40%.
• At peak traffic $52 an hour is
spent on EC2 and at night,
during off peak, the spend is
as little as $15 an hour. The
difference is an amazing 71%
On-demand
Instances
• Pay as you go
• Starts from
$0.02/Hour
Reserved
Instances
• One time low upfront
fee + Pay as you go
• $23 (1 year)
$0.01/Hour
Spot
Instances
• Requested Bid Price
and Pay as you go
• Varying…$0.005/Hour
at 9am today
Save more money by using Spot Instances
Up to 85% savings over On Demand pricing
Spot Use cases
Use Case Types of Applications
Batch Processing Generic background processing (scale out computing)
Hadoop Hadoop/MapReduce processing type jobs (e.g. Search, Big Data, etc.)
Scientific Computing Scientific trials/simulations/analysis in chemistry, physics, and biology
Video and Image
Processing/Rendering
Transform videos into specific formats
Testing Provide testing of software, web sites, etc
Web/Data Crawling Analyzing data and processing it
Financial Hedgefund analytics, energy trading, etc
HPC Utilize HPC servers to do embarrassingly parallel jobs
Cheap Compute Backend servers for Facebook games
Lowering Costs with Architecture
“Give me 4 fault tolerant algorithms and I can pick the
best one almost with my eyes closed.
If you then ask me which one is best for the business,
in terms of dollar costs, I would be clueless.”
An engineer named
Werner Vogels, CTO, Amazon
1. CACHE at the edge to offload static and dynamic content
2. DRY (‘Don’t Repeat Yourself’)
3. LOAD BALANCE from the start
4. AUTO SCALING done right
5. PILOT LIGHT for smart & cost effective DR
6. DATABASE smarts
7. A/B TEST for rapid prototyping & innovation
Lowering Costs with “Best Practice Architecting”
Overview of Services
Compute Content
Delivery
Storage Database Application
Services
Networking
Deployment &
Management
CACHE at the edge to offload static & dynamic content
• reduce your compute demand and costs
• improve end-user experience
• increase reliability and durability
+
Reduce EC2 Costs by Caching & Off-loading
DRY (don’t repeat yourself)
• original vs. derived assets : 33% savings
• single reference and consistency
• control, accurate logs and tracking
S3 (or Glacier) RRS
Reduce Costs of Storage by using S3 “RRS”
LOAD BALANCE from the start
• ready for massive scale, high reliability
• uninterrupted growth and evolution
• stateless and redundant array
Availability Zone
Availability Zone
Lowering Costs with “Best Practice Architecting”
Buuk for Singapore Press Holding (SPH)
AUTO-SCALING done right with Real Time reaction response
• Elastic Load Balancing and (event driven) Auto Scaling
• notification of pending news flash (with audible alarm)
• on-demand ramp up of capacity (6 mins.)
• subscriber alert push delivered
• mass response traffic handled (followed by ramp down)
Lowering Costs with “Best Practice Architecting”
Reduce Costs of DR with “Pilot Light” design
PILOT LIGHT for smart & cost effective DR
• In traditional IT, Disaster Recovery (DR) is an after-thought
• Costs of DR site are often an additional 80% of main DC
• Problems occur in Layer 8 of OSI-model (anyone?)
• With AWS, DR can be built into your architecture
• Example: ‘Pilot Light’ design, which is cost effective and provides
fast Recovery Time Objective / Recovery Point Objective
It looks like this…
Basic level EC2
Provisioned yet
Dormant
Singapore Region US East Region
Auto scaling Group
Resize to production
Capacity and/or add
read replicas
Start up in minutes,
Auto scale up in
minutes
Singapore Region US East Region
Auto scaling Group
Best Practices
DATABASE smarts
• scale out and share work
• optimal performance, minimize load
• enhance reliability, ensure data safety
• cost reduction Availability Zone
Availability Zone
Reduce Costs of Test/Dev and A/B Testing
A/B TEST for rapid prototyping & innovation
• inexpensive idea validation
• seamless switch over and versioning
• rapid dev / test agility
In Summary…
AWS Pricing Philosophy
Pay as you go
Pay less per unit when you use more
Pay even less when you reserve
• Reserved pricing
Pay even less when you architect for cost optimization
• Smart architecting and leveraging AWS managed services
Pay even less as AWS grows
• AWS economies of scale result in continuous price reductions
What does this look like in practice?
An example
Enterprise software provider in APAC
Focused on SaaS for storage, security, collaboration, etc.
Backed by leading VC’s in the region
Strong growth – winning customers globally
Focused on profitability & reducing unit costs
Worked closely with the AWS team to optimize its architecture
Profit
Growth
-10%
price drop
in S3
-20%
RI purchase
-22%
Migration
Cassandra
to Dynamo
-18%
Price drop in
S3 of 25%
54%
reduction in
unit costs
Questions?
이수형 (niclee@amazon.com)
Solutions Architect / AWS Korea

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[Jun AWS 101] Running Lean on AWS

  • 1. Running Lean on AWS 이수형 (niclee@amazon.com) Solutions Architect / AWS Korea
  • 2. What is Cloud Computing? An analogy: think of electricity services… Power is a utility service - available to you on-demand and you pay only for what you use. You simply plug into a vast electrical grid managed by experts to get a low cost, reliable power supply – available to you with much greater efficiency than you could generate on your own.
  • 3. Cloud Computing is a utility service - giving you access to technology resources managed by experts and available on-demand, available to you with much greater efficiency than you could generate on your own. You simply access these services over the internet, with no up-front costs and you pay only for the resources you use.
  • 4. AWS Global Infrastructure Components Regions An independent collection of AWS resources in a defined geography A solid foundation for meeting location-dependent privacy and compliance requirements Availability Zones (AZ) Designed as independent failure zones Physically separated within a typical metropolitan region Edge Locations To deliver content to end users with lower latency A global network of edge locations supports global DNS infrastructure (Route53) and Cloud Front CDN
  • 5. On a global footprint Region US-WEST (Oregon) EU-WEST (Ireland) ASIA PAC (Tokyo) ASIA PAC (Singapore) US-WEST (N. California) SOUTH AMERICA (Sao Paulo) US-EAST (Virginia) GOV CLOUD ASIA PAC (Sydney)
  • 6. Availability Zone On a global footprint
  • 7. Edge Locations Dallas(2) St.Louis Miami JacksonvilleLos Angeles (2) Palo Alto Seattle Ashburn(2) Newark New York (2) Dublin London(2) Amsterdam Stockholm Frankfurt(2) Paris(2) Singapore(2) Hong Kong Tokyo Sao Paulo South Bend San Jose Osaka Milan Sydney On a global footprint
  • 8. US West Region (Oregon) Availability Zone A Availability Zone B Singapore Availability Zone A Availability Zone B EU West Region Availability Zone A Availability Zone C Availability Zone B Each Region has multiple Availability Zones. Availability Zones are distinct locations that are engineered to be insulated from failures in other Availability Zones and provide inexpensive, low latency network connectivity to other Availability Zones in the same Region.
  • 10. All Clouds are NOT created equally
  • 11. You begin your Startup in a garage…
  • 12. …and build a fantastic app
  • 14. and everyone wants to use it… Now what?!
  • 15. Which company… …grew to 14million users in just over a year …reached 150million photos & terabytes of data …signed up 10million users in 12 hours after launching an Android app …with only 3 engineers?
  • 16.
  • 17. HOW?
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. “Cloud is like a fertilizer that creates Startups” Eric Ries, author of NY Times bestseller “The Lean Startup” =
  • 23. Benefits for Startups across the Lifecycle Why Launch on the Cloud? Lowering Costs with Smart Pricing Lowering Costs with Architecture
  • 24. Benefits for Startups across the Lifecycle
  • 25. “Amazon Web Services is probably the most important thing that has happened to mobile and web app developers that the press just misses. Jeff Bezos has accidentally or maybe on purpose powered a whole generation of applications.” Steve Blank, author of “The Four Steps to Epiphany”
  • 26. “a whole generation of application…on AWS” E-commerce Social Media Media Sharing SaaS Gaming Mobile Apps Big Data – Hadoop, HPC, etc Ad hosting and analytics Storage, backup, and disaster recovery Life Sciences (sequencing, simulation, etc.)
  • 27. 01 02 03 04 idea demo monetizescale How do I develop fast and get to market faster? How do I deal with unpredictable demand & scale up easily? How do I run lean and continue to grow my revenue?
  • 28. Launch your infrastructure in a few clicks so you can Reduce Time to Market Pay only what for you use, with no commitment and lock in, so you can Experiment More at Lower Costs Leverage community support, SDK’s, libraries, and more to achieve Shorter Development Cycles Experiment More & Develop Faster
  • 30.
  • 31.
  • 32. “AWS was the clear choice for us. They enabled us to launch our cloud solution quickly with reliable, uninterrupted, secure service to our customers.” Jaspreet Singh, Founder & CEO
  • 33. Getting Started = FREE “AWS Free Usage Tier = more startups. Awesome” Tweet by Eric Ries Elastic Compute Cloud (EC2) Simple Storage Service (S3) DynamoDB & SimpleDB Simple Workflow (SWF) Simple Queue Service (SQS) Simple Notification Service (SNS) Relational Database Service (RDS) CloudWatch Data Transfer
  • 34. Full Elasticity for Maximum Scalability Scale to 1000s of servers in minutes Add billions of objects with Amazon S3 Globally distribute petabytes of data Select any level of desired throughput Fully automate the process of scaling up & down
  • 35.
  • 36.
  • 37. “AWS is great for scalable requirements, whether you need to scale up quickly, or even to scale down quickly, if required.” Vishal Gondal, CEO of Indiagames
  • 38. 70:30 Reduce Costs & Grow revenue Pay only what for you use, with no commitment and lock in, so No Up-Front Capital Expense Leveraging our large scale, we have reduced our prices 19 times in the last years, leading to Low Costs AWS removes undifferentiated heavy lifting – allowing you to focus on your business and Generate Revenue
  • 39. "With the time savings that the IT and development staffs obtain from the solution, AWS gives us an overall cost benefit of about 30-40%.”
  • 40. Why Launch on the Cloud?
  • 42. When calculating TCO… #1 Start by understanding your use cases & usage patterns
  • 43. On and Off Fast Growth Variable peaks Predictable peaks Usage Patterns
  • 44. Traditional HW / Hosting On and Off Fast Growth Predictable peaksVariable peaks WASTE CUSTOMER DISSATISFACTION
  • 45. AWS = Elastic Capacity Fast GrowthOn and Off Predictable peaksVariable peaks
  • 46. When calculating TCO… #1 Start by understanding your use cases & usage patterns #2 Apples to Apples – Take all the fixed costs into consideration
  • 47.
  • 48.
  • 49. When calculating TCO… #1 Start by understanding your use cases & usage patterns #2 Apples to Apples – Take all the fixed costs into consideration #3 Leverage economies of scale & price cuts
  • 50. Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $5.2B enterprise (circa 2003)
  • 51. Massive economies of scale and efficiency improvements allow us to continually lower prices – 26 price cuts in last 6 years
  • 52. When calculating TCO… #1 Start by understanding your use cases & usage patterns #2 Apples to Apples – Take all the fixed costs into consideration #3 Leverage economies of scale & price cuts #4 Take a look at what’s included: Intangible Cost Savings !
  • 53. New Customers Amazon EC2 Amazon RDS Amazon ELB Amazon S3 Amazon EBS For All Customers Amazon SQS/SNS Amazon DynamoDB Amazon SES Amazon SWF And more… AWS Elastic Beanstalk AWS CloudFormation AWS IAM Auto Scaling Consolidated Billing No Charge for Inbound Data Transfer Data Transfer between Instances within an Availability Zone Free Usage Tier Did you know? Free Services Data Transfer
  • 54. With AWS… …standing on the shoulder of giants.
  • 55. These Indian companies… are getting the same… as these companies: DURABILITY SECURITY SCALABILITY RELIABILITY AFFORDABILITY
  • 56. These Indian companies benefit from AWS… just like these companies: E-COMMERCE CONSUMER APPS GAMING ENTERPRISE / SaaS MEDIA
  • 57. Lowering Costs with Smart Pricing
  • 58. Multiple pricing models allow you to optimize costs for both variable and stable workloads
  • 59. Save more when you reserve On-demand Instances • Pay as you go • Starts from $0.02/Hour Reserved Instances • One time low upfront fee + Pay as you go • $23 for 1 year term and $0.01/Hour Utilization RI option Savings over On-Demand <10% On-Demand 10% - 40% Light Utilization RI Up to 56% 40% - 75% Medium Utilization RI Up to 66% >75% Heavy Utilization RI Up to 71% 3 versions: • Light Utilization RI • Medium Utilization RI • Heavy Utilization RI 2 terms: • 1-year • 3-year
  • 60. • 80 million objects stored in S3 with 410 terabytes of user data • 150 EC2 instances in the web tier • 90 instances for in-memory caching • 35 instances used for internal purposes • 70 master databases with a parallel set of backup databases in different regions around the world for redundancy Pinterest attracted almost 18 million visitors in March, a 50% increase from February (ComScore). One of the fastest growing sites in the history of the web…
  • 61. • Most traffic happens in the afternoons and evenings, so they reduce the number of instances at night by 40%. • At peak traffic $52 an hour is spent on EC2 and at night, during off peak, the spend is as little as $15 an hour. The difference is an amazing 71%
  • 62. On-demand Instances • Pay as you go • Starts from $0.02/Hour Reserved Instances • One time low upfront fee + Pay as you go • $23 (1 year) $0.01/Hour Spot Instances • Requested Bid Price and Pay as you go • Varying…$0.005/Hour at 9am today Save more money by using Spot Instances Up to 85% savings over On Demand pricing
  • 63. Spot Use cases Use Case Types of Applications Batch Processing Generic background processing (scale out computing) Hadoop Hadoop/MapReduce processing type jobs (e.g. Search, Big Data, etc.) Scientific Computing Scientific trials/simulations/analysis in chemistry, physics, and biology Video and Image Processing/Rendering Transform videos into specific formats Testing Provide testing of software, web sites, etc Web/Data Crawling Analyzing data and processing it Financial Hedgefund analytics, energy trading, etc HPC Utilize HPC servers to do embarrassingly parallel jobs Cheap Compute Backend servers for Facebook games
  • 64. Lowering Costs with Architecture
  • 65. “Give me 4 fault tolerant algorithms and I can pick the best one almost with my eyes closed. If you then ask me which one is best for the business, in terms of dollar costs, I would be clueless.” An engineer named Werner Vogels, CTO, Amazon
  • 66. 1. CACHE at the edge to offload static and dynamic content 2. DRY (‘Don’t Repeat Yourself’) 3. LOAD BALANCE from the start 4. AUTO SCALING done right 5. PILOT LIGHT for smart & cost effective DR 6. DATABASE smarts 7. A/B TEST for rapid prototyping & innovation Lowering Costs with “Best Practice Architecting”
  • 67. Overview of Services Compute Content Delivery Storage Database Application Services Networking Deployment & Management
  • 68.
  • 69. CACHE at the edge to offload static & dynamic content • reduce your compute demand and costs • improve end-user experience • increase reliability and durability + Reduce EC2 Costs by Caching & Off-loading
  • 70.
  • 71. DRY (don’t repeat yourself) • original vs. derived assets : 33% savings • single reference and consistency • control, accurate logs and tracking S3 (or Glacier) RRS Reduce Costs of Storage by using S3 “RRS”
  • 72.
  • 73. LOAD BALANCE from the start • ready for massive scale, high reliability • uninterrupted growth and evolution • stateless and redundant array Availability Zone Availability Zone Lowering Costs with “Best Practice Architecting”
  • 74. Buuk for Singapore Press Holding (SPH)
  • 75. AUTO-SCALING done right with Real Time reaction response • Elastic Load Balancing and (event driven) Auto Scaling • notification of pending news flash (with audible alarm) • on-demand ramp up of capacity (6 mins.) • subscriber alert push delivered • mass response traffic handled (followed by ramp down) Lowering Costs with “Best Practice Architecting”
  • 76. Reduce Costs of DR with “Pilot Light” design PILOT LIGHT for smart & cost effective DR • In traditional IT, Disaster Recovery (DR) is an after-thought • Costs of DR site are often an additional 80% of main DC • Problems occur in Layer 8 of OSI-model (anyone?) • With AWS, DR can be built into your architecture • Example: ‘Pilot Light’ design, which is cost effective and provides fast Recovery Time Objective / Recovery Point Objective It looks like this…
  • 77. Basic level EC2 Provisioned yet Dormant Singapore Region US East Region
  • 78. Auto scaling Group Resize to production Capacity and/or add read replicas Start up in minutes, Auto scale up in minutes Singapore Region US East Region Auto scaling Group
  • 79. Best Practices DATABASE smarts • scale out and share work • optimal performance, minimize load • enhance reliability, ensure data safety • cost reduction Availability Zone Availability Zone
  • 80.
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  • 83. Reduce Costs of Test/Dev and A/B Testing A/B TEST for rapid prototyping & innovation • inexpensive idea validation • seamless switch over and versioning • rapid dev / test agility
  • 84.
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  • 89. AWS Pricing Philosophy Pay as you go Pay less per unit when you use more Pay even less when you reserve • Reserved pricing Pay even less when you architect for cost optimization • Smart architecting and leveraging AWS managed services Pay even less as AWS grows • AWS economies of scale result in continuous price reductions What does this look like in practice?
  • 90. An example Enterprise software provider in APAC Focused on SaaS for storage, security, collaboration, etc. Backed by leading VC’s in the region Strong growth – winning customers globally Focused on profitability & reducing unit costs Worked closely with the AWS team to optimize its architecture
  • 91. Profit Growth -10% price drop in S3 -20% RI purchase -22% Migration Cassandra to Dynamo -18% Price drop in S3 of 25% 54% reduction in unit costs