This document discusses the importance of developing a strong work ethic and the traits of a winning employee. It defines work ethic as a standard of conduct and values for job performance. Employers want employees who are punctual, honest, dependable, loyal, willing to learn, good team players, well-groomed, have a positive attitude, do quality work, get along with others, help out as needed, and respect company policies. The document lists the top 10 work ethics as attendance, character, teamwork, appearance, attitude, productivity, organization, communication, cooperation and respect. It also discusses common reasons why employees are fired such as poor attendance, dishonesty, lack of productivity or cooperation.