This document provides guidance on using Twitter for recruiting and professional purposes. It begins by addressing common concerns about Twitter, such as it being too complicated or people not being interested in others' daily activities. It then explains what Twitter is and is not, as well as why recruiters should use it to attract talent, establish their employment brand, market services, and network. The document offers tips for setting up a Twitter profile, what to tweet about, how to find other professionals to follow, tweet guidelines, and ways to integrate Twitter with other tools. It concludes by providing contact information and additional resources for learning more about using Twitter.

1. Stephanie Baudin
11/17/2009
2 Tweet or Not 2 Tweet
A summary of this goal will be stated here that is clarifying and inspiring

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Twitter Jitters
“It’s too complicated”
“Why would anyone
actually be interested in
knowing what I am doing
ever second of the day?”
“It seems tedious and inefficient”
“I’m on Facebook, LinkedIn,
MySpace…I’m on social media
overload”
“Who has time?”
“I don’t get Twitter”

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What is Twitter?
• Twitter is:
– Free social networking and micro-blogging service
– Allows its users to send and read other users'
updates (otherwise known as tweets)
– Text-based posts of up to 140 characters in length.
– 3,300,000 registered users and counting
• Twitter is not:
– A job board
– A resume database
– Email or instant messaging or spam
– Facebook or MySpace

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Why use Twitter?
• It’s great for:
– Attracting talent
– Establishing your employment brand
– Marketing your services
– Network with passive candidates
– Joining niche communities
• You don’t want to be the recruiter that still
faxes the resumes…do you?

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How do I get started?
• Create an account
www.twitter.com
• Short and simple
avoid numbers and
symbols
• Settings: name,
website, location, bio,
profile picture

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Profile Bio
• Keyword rich
• Briefly describe how your expertise helps
people, or what they can do for you.
• Examples:
– “Experienced healthcare recruiter and sourcing
specialist. Jobs available in healthcare, medical,
nursing, pharmaceutical”
– “Stephanie, Amy & Mary from CareerBuilder’s
employer blog. The Hiring Site, tweeting about the
attraction, engagement, & retention of employees.”

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What to tweet?
• Build your brand
• Ignore: “What are you doing”
• Focus on: “What would everyone like to know,
discover, or share?”
• Write about what others wants to read.
• Establish yourself as an expert
• Post your jobs: www.tinyurl.com

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Find Tweeple
• Use “Find Friends” function
• Twitter search: http://search.twitter.com
– Use advanced search
– Keywords based upon job titles or industries
– Hashtag “#jobs”
• Twellow: groups people in categories based
on keywords in profile, http://twellow.com
• Tweepular.com: follower management tool

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Tweet Guidelines
• NEVER split a single comment across multiple
tweets – 140 chars is enough, or you’re saying too
much at once.
• Retweet upon request or when possible
• Don’t be too noisy
• Don’t be broadcast-only and try to respond
• Don’t use Twitter just for chatting
• K.I.S.S and refer to Korn/Ferry’s IT Security Policy:
http://ksys/reference/IT_Security_Policy.pdf
• Refer to and follow client’s guidelines when tweeting

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Extra Credit
• Combine your tools
• Update multiple networks: http://ping.fm
• Create a blog and display your updates
• Add Twitter to your email signature
• Join online Twitter Groups
• Send automated thank you notes & schedule
tweets: http://www.tweetlater.com

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Questions & Contact Info
Stephanie Baudin
@stephaniebaudin (twitter)
stephanie.baudin@futurestep.com

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Sources & Additional Resources
• http://www.recruitingblogs.com/profiles/blo
gs/why-recruiters-should-use
• http://www.recruitingblogs.com/profiles/blo
gs/twitter-for-recruiting-part-2
• http://business.twitter.com/twitter101/learni
ng#rt
• http://andypiper.wordpress.com/2008/10/2
3/breaking-my-own-twitter-rules/
• V:FS Training-NAWeb 2.0