The document discusses the concept of the 'second screen', highlighting its evolution from sequential to simultaneous usage and its role in enhancing the viewing experience. It references the synergy that occurs when various media elements interact, exemplified by the Walt Disney Company's marketing strategies. The future of second screen applications is explored, emphasizing their potential for game and brand engagement across standard devices like Apple and Android, rather than proprietary systems.

1. http://teamone-usa.com/2012/11/the-second-screen-scale/
Second Screen, Integrating
Media and Mobile Apps
www.cemas.mobi
Mispicer.com

3. “When we consider a project, we really study it-not just the surface idea, but everything about it.
And when we go into that new project, we believe
in it all the way.
We have confidence in our ability to do it right.
And we work hard to do the best possible job“
Walt Disney
Synergy

4. Synergy is the interaction of multiple elements
in a system to produce an effect different from
or greater than the sum of their individual
effects.
The term synergy comes from
the Greek word synergia συνέργια from syner
gos, συνεργός, meaning "working together".

5. Synergy –
The early days

6. 1957

7. "The Disney Stores promote the consumer
products, which promote the [theme] parks which
promote the television shows. The television shows
promote the company“
Michael Eisner – CEO, Walt Disney Company 1997

8. About Today’s Talk
Google Study
2nd Screen - Sequential Usage
2nd Screen – Simultaneous Usage
Lean Back apps
Lean Forward apps
The Future?

9. A ‘Second screen App’ is an
application primarily created to
enrich the viewing experience on
the First Screen
Wikipedia
This is a talk about Television
http://en.wikipedia.org/wiki/Second_screen

10. Google Study :
“The New Multi Screen World”
August 2012
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

11. http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

12. http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

13. http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

14. Sequential Usage:
A History

15. Ceefax – Start of the ‘Second Screen’? (Sequential Based)

18. Commercial - Teletext
Regional
Advertising
Holidays

21. Simultaneous Usage:
Now

22. http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

23. Second screen device, sometimes
also referred to as "companion
device", is a term that refers to an
additional electronic device that
allows a content consumer to
interact with the content they are
consuming
Wikipedia
http://en.wikipedia.org/wiki/Second_screen

24. http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html

26. Simultaneous Usage:
Lean Back Apps

30. 'The X Factor' fifth judge is you
http://xfactor.itv.com/2013/app/

33. Simultaneous Usage:
Lean Forward Apps

34. The Avengers Companion app (iPad)

35. Synched to film playback

36. J.A.R.V.I.S – Stand alone and Companion app (Iron Man 3)
Synched to film playback and standalone (Siri type app)

37. “When we consider a project, we really study it-not just the surface idea, but everything about it.
And when we go into that new project, we believe
in it all the way.
We have confidence in our ability to do it right.
And we work hard to do the best possible job“
Walt Disney
Synergy

38. http://disneysecondscreen.go.com/PiratesOfTheCaribbeanOnStrangerTides/#video

39. 2nd Screen apps :
The Future?

40. Games
(and platforms)

41. Continue game
and brand
engagement
away from the
game

42. iFruit – work on the game on your i device

43. Wii U (but proprietary 2nd screen)
Future is with standard devices (apple, android) not proprietary

44. Xbox One and Smart Glass