Building on my Second Screen talk from September 2012, I look at defining the Second Screen, its current adoption and thoughts on its future application
Innovation in a time of radical changesSimone Cicero
This is the presentation I've made during Joe Justice's Workshop in Rome, for the Wikispeed European Tour organized by Ouishare in Rome, Barcelona and Paris.
Here's a related post http://wp.me/plmpp-px
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long...
Innovation in a time of radical changesSimone Cicero
This is the presentation I've made during Joe Justice's Workshop in Rome, for the Wikispeed European Tour organized by Ouishare in Rome, Barcelona and Paris.
Here's a related post http://wp.me/plmpp-px
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long...
What do we mean by "The Dark Side" of content marketing? Not all content is created equal and some strategies can actually be harmful to your business. Join the Scripted marketing team for the live webinar: The Dark Side of Content Marketing to discuss how to avoid detrimental content practices.
The Onion's Foolproof Guide to Branded ContentMediaPost
Rick Hamann, Chief Creative Officer of Onion Inc., will share the secret formula for creating the world's greatest branded content. In addition to overseeing Onion, Inc.’s various properties and creative endeavors, Hamann heads up in-house creative services agency, Onion Labs, which combines the best comedy writers and marketing talent to create advertising content worthy of The Onion name.
How to Scale Your Content Strategy: Original and Curated ContentScripted.com
Due to the rise in content marketing, many are depending on content efforts — like a regularly publishing to company blogs, creating eBooks and more — to drive leads and traffic. But without a team of in-house writers, how can marketers consistently scale their strategies?
Ryan Buckley, Cofounder of Scripted, and Gabe Bevilacqua, Founder of Rallyverse, discuss how marketers can scale their content strategies through original and curated content.
This presentation covers:
• Why scaling your strategy is important in content marketing
• How to scale your strategy with original content
• How to use curated content to build your brand and community
• How to optimize your distribution and traffic acquisition from your content assets
Bio: Part alchemist, part sherpa, part director and part producer, Jim is a trusted advisor and accomplished business leader. He brings a diverse set of lenses and perspectives to his work; focused on the union of brand offering and experience design.
Jim has a depth of real-world experience as an architectural and graphic designer, musician, artist, chef and passionate student of the remarkableness of life. This empowers him to bring a holistic, authentic and innovative flavor and tone to the development, evolution and revolution of brands and their expression. Paired with his design thinking, his ability to inspire people, to collaborate with organizations and to navigate the complexity of markets and business, Jim is able to dig deep into a company’s soul, galvanize its essence and communicate its true potential.
For over 30 years, Jim has helped businesses uncover their authenticity, generate the courage, create bold ideas and sustain the commitment to new, truly differentiating products, experiences and environments. His clients include Starbucks, the Tennis Corporation of America, Sears, Getty, The Coffee Bean & Tea Leaf, AT&T, JDL Development Corporation, the Frank Russell Company, the Buona Companies, Florsheim, Exxon, Kraft, Tishman, Wendy’s, among many others.
About Spark: Spark helps businesses get at the essense of what makes them great.
Izpatikt ir droši, bet aizvien vairāk zīmolu attīsta savu spēku, uzdrīkstoties runāt par tēmām, par kurām parasti tiek klusēts, daloties ar informāciju, kas parasti netiek publiskota un aizstāvot viedokļus, kas sabiedrībā nav valdošie.
Blog Ideas and Topic Pitching With ScriptedScripted.com
Idea generation for your editorial calendar is challenging, let Scripted Writers pitch topics for free. In a few short steps, you'll have a list of custom blog post ideas ready for you to accept or reject. Accepted ideas will become written blog posts from the writers who pitched them.
Rock Content Marketing In 2016 With ScriptedScripted.com
You know how important content marketing is to your company’s success — it is 2016 after all. But what you might now be aware of is how Scripted can help you achieve your goals beyond your wildest content marketing dreams.
Listen to this exciting webinar to learn all the ways Scripted can help you rock content marketing this year. Scripted’s Marketing Director, Eric MacColl, and Customer Success Manager, Eric Windell, discussed:
- Effective ways to use the Scripted platform
- How to manage Scripted content
- Where to find amazing content ideas
- And more!
How Travel Brands Work With Micro-InfluencersCooperatize
Collaborating with Micro-influencers has become one of the biggest trends in marketing over the past few years. The key to successful marketing is achieving high levels of engagement with your market. Through the use of Micro-influencers, we're now able to tap into niche, highly motivated audiences.
How are travel brands working with these niche internet stars? Where have they seen the most success? Learn how some of the top travel PR agencies and brands are working with micro-influencers through our presenters:
Sasha Chou - Director of Marketing at UAP Media
Justin Vallejo - VP at Finn Partners
Paolo Lunardi - Social Media Coordinator at Switzerland Tourism
How to Look Like a Big Content Team - Scripted and CanvaScripted.com
Do you want to create more content, but are strapped for resources?
Scripted’s Content Manager Nicole Karlis and Canva’s Senior Graphic Designer Poppie Pack discussed creating highly engaging content for your business without burning through your budget.
Specifically, they covered:
• The importance of captivating writing and images for your marketing
• Using Scripted to create awesome written content
• Using Canva to design amazing images
Can’t find the right words? Let Scripted’s community of creative writers come up with the perfect love letter for that someone special. Whether it’s for your boyfriend, wife, mom, or friend, order a love letter on Scripted today.
Sponsor Luncheon Presentation by VideologyMediaPost
Closing the Loop between Video Ad Exposure and Offline Sales
Advancements in ad technology now allow advertisers to determine if users who saw an advertisement actually purchased their product—or a competitor's—and to optimize campaigns to drive specific actions. Videology showcases new research and case study results from leading brands who are using this technology to drive their digital strategies and improve ROI.
What do we mean by "The Dark Side" of content marketing? Not all content is created equal and some strategies can actually be harmful to your business. Join the Scripted marketing team for the live webinar: The Dark Side of Content Marketing to discuss how to avoid detrimental content practices.
The Onion's Foolproof Guide to Branded ContentMediaPost
Rick Hamann, Chief Creative Officer of Onion Inc., will share the secret formula for creating the world's greatest branded content. In addition to overseeing Onion, Inc.’s various properties and creative endeavors, Hamann heads up in-house creative services agency, Onion Labs, which combines the best comedy writers and marketing talent to create advertising content worthy of The Onion name.
How to Scale Your Content Strategy: Original and Curated ContentScripted.com
Due to the rise in content marketing, many are depending on content efforts — like a regularly publishing to company blogs, creating eBooks and more — to drive leads and traffic. But without a team of in-house writers, how can marketers consistently scale their strategies?
Ryan Buckley, Cofounder of Scripted, and Gabe Bevilacqua, Founder of Rallyverse, discuss how marketers can scale their content strategies through original and curated content.
This presentation covers:
• Why scaling your strategy is important in content marketing
• How to scale your strategy with original content
• How to use curated content to build your brand and community
• How to optimize your distribution and traffic acquisition from your content assets
Bio: Part alchemist, part sherpa, part director and part producer, Jim is a trusted advisor and accomplished business leader. He brings a diverse set of lenses and perspectives to his work; focused on the union of brand offering and experience design.
Jim has a depth of real-world experience as an architectural and graphic designer, musician, artist, chef and passionate student of the remarkableness of life. This empowers him to bring a holistic, authentic and innovative flavor and tone to the development, evolution and revolution of brands and their expression. Paired with his design thinking, his ability to inspire people, to collaborate with organizations and to navigate the complexity of markets and business, Jim is able to dig deep into a company’s soul, galvanize its essence and communicate its true potential.
For over 30 years, Jim has helped businesses uncover their authenticity, generate the courage, create bold ideas and sustain the commitment to new, truly differentiating products, experiences and environments. His clients include Starbucks, the Tennis Corporation of America, Sears, Getty, The Coffee Bean & Tea Leaf, AT&T, JDL Development Corporation, the Frank Russell Company, the Buona Companies, Florsheim, Exxon, Kraft, Tishman, Wendy’s, among many others.
About Spark: Spark helps businesses get at the essense of what makes them great.
Izpatikt ir droši, bet aizvien vairāk zīmolu attīsta savu spēku, uzdrīkstoties runāt par tēmām, par kurām parasti tiek klusēts, daloties ar informāciju, kas parasti netiek publiskota un aizstāvot viedokļus, kas sabiedrībā nav valdošie.
Blog Ideas and Topic Pitching With ScriptedScripted.com
Idea generation for your editorial calendar is challenging, let Scripted Writers pitch topics for free. In a few short steps, you'll have a list of custom blog post ideas ready for you to accept or reject. Accepted ideas will become written blog posts from the writers who pitched them.
Rock Content Marketing In 2016 With ScriptedScripted.com
You know how important content marketing is to your company’s success — it is 2016 after all. But what you might now be aware of is how Scripted can help you achieve your goals beyond your wildest content marketing dreams.
Listen to this exciting webinar to learn all the ways Scripted can help you rock content marketing this year. Scripted’s Marketing Director, Eric MacColl, and Customer Success Manager, Eric Windell, discussed:
- Effective ways to use the Scripted platform
- How to manage Scripted content
- Where to find amazing content ideas
- And more!
How Travel Brands Work With Micro-InfluencersCooperatize
Collaborating with Micro-influencers has become one of the biggest trends in marketing over the past few years. The key to successful marketing is achieving high levels of engagement with your market. Through the use of Micro-influencers, we're now able to tap into niche, highly motivated audiences.
How are travel brands working with these niche internet stars? Where have they seen the most success? Learn how some of the top travel PR agencies and brands are working with micro-influencers through our presenters:
Sasha Chou - Director of Marketing at UAP Media
Justin Vallejo - VP at Finn Partners
Paolo Lunardi - Social Media Coordinator at Switzerland Tourism
How to Look Like a Big Content Team - Scripted and CanvaScripted.com
Do you want to create more content, but are strapped for resources?
Scripted’s Content Manager Nicole Karlis and Canva’s Senior Graphic Designer Poppie Pack discussed creating highly engaging content for your business without burning through your budget.
Specifically, they covered:
• The importance of captivating writing and images for your marketing
• Using Scripted to create awesome written content
• Using Canva to design amazing images
Can’t find the right words? Let Scripted’s community of creative writers come up with the perfect love letter for that someone special. Whether it’s for your boyfriend, wife, mom, or friend, order a love letter on Scripted today.
Sponsor Luncheon Presentation by VideologyMediaPost
Closing the Loop between Video Ad Exposure and Offline Sales
Advancements in ad technology now allow advertisers to determine if users who saw an advertisement actually purchased their product—or a competitor's—and to optimize campaigns to drive specific actions. Videology showcases new research and case study results from leading brands who are using this technology to drive their digital strategies and improve ROI.
Multiscreen UX Design - Developing for a multitude of devices Wolfram Nagel
We live in a Multiscreen-World. Everything needs to work across devices. This requires a holistic strategy. +++ People today use technology on different devices in different locations. Users expect to access information on all relevant screens and across multiple channels through smartphones, tablets, laptops/desktops, smart (internet-connected) TVs, and other devices, such as smartwatches for example. Multiscreen is no longer a nice add-on, it’s a requirement. In this environment, user experience needs to cater to multiple devices. +++ These slides are a summary of the book. More via www.msxbook.com/en
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldBen Grossman
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City).
MoMo Wales - November Meeting - Martin SpicerMartin Spicer
This is a copy of the presentation I am giving to Mobile Monday Wales for their November meeting - entitled 'From idea to delivery - the Archwilio app'
A presentation of the full project lifecycle of the Archwilio project. This will be given at the Android project launch. The launch event takes place in Cardiff Museum on the 7th November 2013
An overview of welsh government support for digital, including the european perspective. a focus is then made on CEMAS and apps that have been created for Welsh Businesses through the support programme
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
3. “When we consider a project, we really study it-not just the surface idea, but everything about it.
And when we go into that new project, we believe
in it all the way.
We have confidence in our ability to do it right.
And we work hard to do the best possible job“
Walt Disney
Synergy
4. Synergy is the interaction of multiple elements
in a system to produce an effect different from
or greater than the sum of their individual
effects.
The term synergy comes from
the Greek word synergia συνέργια from syner
gos, συνεργός, meaning "working together".
7. "The Disney Stores promote the consumer
products, which promote the [theme] parks which
promote the television shows. The television shows
promote the company“
Michael Eisner – CEO, Walt Disney Company 1997
8. About Today’s Talk
Google Study
2nd Screen - Sequential Usage
2nd Screen – Simultaneous Usage
Lean Back apps
Lean Forward apps
The Future?
9. A ‘Second screen App’ is an
application primarily created to
enrich the viewing experience on
the First Screen
Wikipedia
This is a talk about Television
http://en.wikipedia.org/wiki/Second_screen
10. Google Study :
“The New Multi Screen World”
August 2012
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
23. Second screen device, sometimes
also referred to as "companion
device", is a term that refers to an
additional electronic device that
allows a content consumer to
interact with the content they are
consuming
Wikipedia
http://en.wikipedia.org/wiki/Second_screen
36. J.A.R.V.I.S – Stand alone and Companion app (Iron Man 3)
Synched to film playback and standalone (Siri type app)
37. “When we consider a project, we really study it-not just the surface idea, but everything about it.
And when we go into that new project, we believe
in it all the way.
We have confidence in our ability to do it right.
And we work hard to do the best possible job“
Walt Disney
Synergy
