SlideShare a Scribd company logo
Our
inspirations
The Ricky Gervais Show
Never Mind the Buzzcocks Seinfeld
Urban, English comedy content
centering around an audio talk-show
Conversation between 4 friends – us
Record for 2 hours
Scripted, yet free-flowing, radio banter
Packaged into 10-20 minute weekly episodes
Release every Tuesday @11am
Planned around a trending topic
Peripheral and promotional content (shorts, memes, songs,
tweets, emails, cover art)
iTunes, Facebook, Twitter, YouTube, www.theplanbproject.in
Every interaction has the strain of our sensibilities
Record for 2 hours
Scripted, yet free-flowing, radio banter
Packaged into 10-20 minute weekly episodes
Release every Tuesday @11am
Planned around a trending topic
Peripheral and promotional content (shorts, memes, songs,
tweets, emails, cover art)
iTunes, Facebook, Twitter, YouTube, www.theplanbproject.in
Every interaction has the strain of our sensibilities
Urban
Everyday
Flippant
Saucy
Irreverent
Tongue-in-cheek
Global and Local
Light and dark
Humorous dissection of trends and popular culture
Our quirky anecdotes about urban, Indian life
 
Everyday conversations with a pinch of crazy
Content that someone like us – with our mindset – will identify with
Urban Indian
Male and Female
21 to 28 year olds
1st Jobbers
Upwardly mobile
Before-the-Web and After-the-Web
Experienced an Indianized version of Internet
Grown up on Seinfeld
Download high-caliber comedy
Looking for: Speaks Indian but has a global feel
Something ‘Real’ to call their own
Struck a chord with people
In India and other countries like the U.S.
Plan B Introduction
Plan B Introduction
Plan B Introduction
Plan B Introduction
Plan B Introduction

More Related Content

Viewers also liked

The Onion's Foolproof Guide to Branded Content
The Onion's Foolproof Guide to Branded ContentThe Onion's Foolproof Guide to Branded Content
The Onion's Foolproof Guide to Branded Content
MediaPost
 
Scripted -content marketing
Scripted -content marketingScripted -content marketing
Scripted -content marketing
500 Startups
 
Presentation_BMG_ML201016
Presentation_BMG_ML201016Presentation_BMG_ML201016
Presentation_BMG_ML201016
Juhee Lee
 
2nd screen presentation October 2013 - m spicer
2nd screen presentation   October 2013 - m spicer2nd screen presentation   October 2013 - m spicer
2nd screen presentation October 2013 - m spicer
Martin Spicer
 
Igor Faletski - Mobile internet: companion or rival of television?
Igor Faletski - Mobile internet: companion or rival of television?Igor Faletski - Mobile internet: companion or rival of television?
Igor Faletski - Mobile internet: companion or rival of television?
TVbusinessconference
 
Audio Content Marketing - Abd El-Rahamn Wahba
Audio Content Marketing - Abd El-Rahamn WahbaAudio Content Marketing - Abd El-Rahamn Wahba
Audio Content Marketing - Abd El-Rahamn Wahba
SchoolOfMarketing
 
How Reorganizing Your Content Drives Leads | Uberflip and Scripted
How Reorganizing Your Content Drives Leads | Uberflip and ScriptedHow Reorganizing Your Content Drives Leads | Uberflip and Scripted
How Reorganizing Your Content Drives Leads | Uberflip and Scripted
Scripted.com
 
Producing Amazing Audio Content In-House
Producing Amazing Audio Content In-HouseProducing Amazing Audio Content In-House
Producing Amazing Audio Content In-House
Heather Marie Wells
 
Why Radio
Why RadioWhy Radio
Why Radio
John Rodriguez
 
Don't Leave Digital at the Altar
Don't Leave Digital at the Altar Don't Leave Digital at the Altar
Don't Leave Digital at the Altar
KeyMedia Solutions
 
Content as Value Creation Tool
Content as Value Creation ToolContent as Value Creation Tool
Content as Value Creation Tool
BBDO
 
The Dark Side of Content Marketing
The Dark Side of Content MarketingThe Dark Side of Content Marketing
The Dark Side of Content Marketing
Scripted.com
 
Čempionu Brokastis #23 / Edgars Lapiņš / "Autentisks mārketings kritiski domā...
Čempionu Brokastis #23 / Edgars Lapiņš / "Autentisks mārketings kritiski domā...Čempionu Brokastis #23 / Edgars Lapiņš / "Autentisks mārketings kritiski domā...
Čempionu Brokastis #23 / Edgars Lapiņš / "Autentisks mārketings kritiski domā...
NORD DDB RIGA
 
Čempionu brokastis nr.18 / Daunis Auers / Sabrukums, uzplaukums vai viss pa v...
Čempionu brokastis nr.18 / Daunis Auers / Sabrukums, uzplaukums vai viss pa v...Čempionu brokastis nr.18 / Daunis Auers / Sabrukums, uzplaukums vai viss pa v...
Čempionu brokastis nr.18 / Daunis Auers / Sabrukums, uzplaukums vai viss pa v...
NORD DDB RIGA
 
Blog Ideas and Topic Pitching With Scripted
Blog Ideas and Topic Pitching With ScriptedBlog Ideas and Topic Pitching With Scripted
Blog Ideas and Topic Pitching With Scripted
Scripted.com
 
The Essence of what Makes Us Great
The Essence of what Makes Us GreatThe Essence of what Makes Us Great
The Essence of what Makes Us Great
The Chicago Convergence
 
Čempionu brokastis #19 / Kristaps Siliņš / Uzdrīkstēšanās stratēģija
Čempionu brokastis #19 / Kristaps Siliņš / Uzdrīkstēšanās stratēģijaČempionu brokastis #19 / Kristaps Siliņš / Uzdrīkstēšanās stratēģija
Čempionu brokastis #19 / Kristaps Siliņš / Uzdrīkstēšanās stratēģija
NORD DDB RIGA
 
How to Scale Your Content Strategy: Original and Curated Content
How to Scale Your Content Strategy: Original and Curated ContentHow to Scale Your Content Strategy: Original and Curated Content
How to Scale Your Content Strategy: Original and Curated Content
Scripted.com
 
Rock Content Marketing In 2016 With Scripted
Rock Content Marketing In 2016 With ScriptedRock Content Marketing In 2016 With Scripted
Rock Content Marketing In 2016 With Scripted
Scripted.com
 
How Travel Brands Work With Micro-Influencers
How Travel Brands Work With Micro-InfluencersHow Travel Brands Work With Micro-Influencers
How Travel Brands Work With Micro-Influencers
Cooperatize
 

Viewers also liked (20)

The Onion's Foolproof Guide to Branded Content
The Onion's Foolproof Guide to Branded ContentThe Onion's Foolproof Guide to Branded Content
The Onion's Foolproof Guide to Branded Content
 
Scripted -content marketing
Scripted -content marketingScripted -content marketing
Scripted -content marketing
 
Presentation_BMG_ML201016
Presentation_BMG_ML201016Presentation_BMG_ML201016
Presentation_BMG_ML201016
 
2nd screen presentation October 2013 - m spicer
2nd screen presentation   October 2013 - m spicer2nd screen presentation   October 2013 - m spicer
2nd screen presentation October 2013 - m spicer
 
Igor Faletski - Mobile internet: companion or rival of television?
Igor Faletski - Mobile internet: companion or rival of television?Igor Faletski - Mobile internet: companion or rival of television?
Igor Faletski - Mobile internet: companion or rival of television?
 
Audio Content Marketing - Abd El-Rahamn Wahba
Audio Content Marketing - Abd El-Rahamn WahbaAudio Content Marketing - Abd El-Rahamn Wahba
Audio Content Marketing - Abd El-Rahamn Wahba
 
How Reorganizing Your Content Drives Leads | Uberflip and Scripted
How Reorganizing Your Content Drives Leads | Uberflip and ScriptedHow Reorganizing Your Content Drives Leads | Uberflip and Scripted
How Reorganizing Your Content Drives Leads | Uberflip and Scripted
 
Producing Amazing Audio Content In-House
Producing Amazing Audio Content In-HouseProducing Amazing Audio Content In-House
Producing Amazing Audio Content In-House
 
Why Radio
Why RadioWhy Radio
Why Radio
 
Don't Leave Digital at the Altar
Don't Leave Digital at the Altar Don't Leave Digital at the Altar
Don't Leave Digital at the Altar
 
Content as Value Creation Tool
Content as Value Creation ToolContent as Value Creation Tool
Content as Value Creation Tool
 
The Dark Side of Content Marketing
The Dark Side of Content MarketingThe Dark Side of Content Marketing
The Dark Side of Content Marketing
 
Čempionu Brokastis #23 / Edgars Lapiņš / "Autentisks mārketings kritiski domā...
Čempionu Brokastis #23 / Edgars Lapiņš / "Autentisks mārketings kritiski domā...Čempionu Brokastis #23 / Edgars Lapiņš / "Autentisks mārketings kritiski domā...
Čempionu Brokastis #23 / Edgars Lapiņš / "Autentisks mārketings kritiski domā...
 
Čempionu brokastis nr.18 / Daunis Auers / Sabrukums, uzplaukums vai viss pa v...
Čempionu brokastis nr.18 / Daunis Auers / Sabrukums, uzplaukums vai viss pa v...Čempionu brokastis nr.18 / Daunis Auers / Sabrukums, uzplaukums vai viss pa v...
Čempionu brokastis nr.18 / Daunis Auers / Sabrukums, uzplaukums vai viss pa v...
 
Blog Ideas and Topic Pitching With Scripted
Blog Ideas and Topic Pitching With ScriptedBlog Ideas and Topic Pitching With Scripted
Blog Ideas and Topic Pitching With Scripted
 
The Essence of what Makes Us Great
The Essence of what Makes Us GreatThe Essence of what Makes Us Great
The Essence of what Makes Us Great
 
Čempionu brokastis #19 / Kristaps Siliņš / Uzdrīkstēšanās stratēģija
Čempionu brokastis #19 / Kristaps Siliņš / Uzdrīkstēšanās stratēģijaČempionu brokastis #19 / Kristaps Siliņš / Uzdrīkstēšanās stratēģija
Čempionu brokastis #19 / Kristaps Siliņš / Uzdrīkstēšanās stratēģija
 
How to Scale Your Content Strategy: Original and Curated Content
How to Scale Your Content Strategy: Original and Curated ContentHow to Scale Your Content Strategy: Original and Curated Content
How to Scale Your Content Strategy: Original and Curated Content
 
Rock Content Marketing In 2016 With Scripted
Rock Content Marketing In 2016 With ScriptedRock Content Marketing In 2016 With Scripted
Rock Content Marketing In 2016 With Scripted
 
How Travel Brands Work With Micro-Influencers
How Travel Brands Work With Micro-InfluencersHow Travel Brands Work With Micro-Influencers
How Travel Brands Work With Micro-Influencers
 

Recently uploaded

Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23
get joys
 
Anasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award WinnerAnasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award Winner
Diwitya Bajwa
 
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing HypothesisMorgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
greendigital
 
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri CruiseTom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
greendigital
 
HD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live streamHD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live stream
HD Video Player
 
Sunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak SerinSunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak Serin
Basak24
 
Audio Video equipment supplier in Gurgaon
Audio Video equipment supplier in GurgaonAudio Video equipment supplier in Gurgaon
Audio Video equipment supplier in Gurgaon
demoacsindia
 
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girlsℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
meherkumarescorts
 
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
abqenm
 
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
sbewyav
 
A Brief Introduction About Jason Kozup
A  Brief  Introduction  About  Jason  KozupA  Brief  Introduction  About  Jason  Kozup
A Brief Introduction About Jason Kozup
Jason Kozup
 
VR Economy
VR EconomyVR Economy
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdfUnlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
WHMCS Smarters
 
The Evolution and Impact of Tom Cruise Long Hair
The Evolution and Impact of Tom Cruise Long HairThe Evolution and Impact of Tom Cruise Long Hair
The Evolution and Impact of Tom Cruise Long Hair
greendigital
 
欧洲杯买球-欧洲杯买球哪里可以投注-欧洲杯买球买球投注官网|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球哪里可以投注-欧洲杯买球买球投注官网|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球哪里可以投注-欧洲杯买球买球投注官网|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球哪里可以投注-欧洲杯买球买球投注官网|【​网址​🎉ac123.net🎉​】
valvereliz227
 
欧洲杯足彩-欧洲杯足彩下注网站-欧洲杯足彩投注网站|【​网址​🎉ac99.net🎉​】
欧洲杯足彩-欧洲杯足彩下注网站-欧洲杯足彩投注网站|【​网址​🎉ac99.net🎉​】欧洲杯足彩-欧洲杯足彩下注网站-欧洲杯足彩投注网站|【​网址​🎉ac99.net🎉​】
欧洲杯足彩-欧洲杯足彩下注网站-欧洲杯足彩投注网站|【​网址​🎉ac99.net🎉​】
humbertogarsia692
 
The Midnight Sculptor.pdf writer by Ali alsiad
The Midnight Sculptor.pdf writer by Ali alsiadThe Midnight Sculptor.pdf writer by Ali alsiad
The Midnight Sculptor.pdf writer by Ali alsiad
ali345alghlay
 
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
ytunuq
 
SERV - Fun Things To Do In Overland Park
SERV - Fun Things To Do In Overland ParkSERV - Fun Things To Do In Overland Park
SERV - Fun Things To Do In Overland Park
SERV
 
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
ahmedendrise81
 

Recently uploaded (20)

Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23
 
Anasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award WinnerAnasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award Winner
 
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing HypothesisMorgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
 
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri CruiseTom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise Daughter: An Insight into the Life of Suri Cruise
 
HD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live streamHD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live stream
 
Sunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak SerinSunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak Serin
 
Audio Video equipment supplier in Gurgaon
Audio Video equipment supplier in GurgaonAudio Video equipment supplier in Gurgaon
Audio Video equipment supplier in Gurgaon
 
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girlsℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
ℂall Girls Lucknow (india) +91-7426014248 Lucknow ℂall Girls
 
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
 
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
一比一原版(uw毕业证书)美国威斯康星大学麦迪逊分校毕业证如何办理
 
A Brief Introduction About Jason Kozup
A  Brief  Introduction  About  Jason  KozupA  Brief  Introduction  About  Jason  Kozup
A Brief Introduction About Jason Kozup
 
VR Economy
VR EconomyVR Economy
VR Economy
 
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdfUnlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
 
The Evolution and Impact of Tom Cruise Long Hair
The Evolution and Impact of Tom Cruise Long HairThe Evolution and Impact of Tom Cruise Long Hair
The Evolution and Impact of Tom Cruise Long Hair
 
欧洲杯买球-欧洲杯买球哪里可以投注-欧洲杯买球买球投注官网|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球哪里可以投注-欧洲杯买球买球投注官网|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球哪里可以投注-欧洲杯买球买球投注官网|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球哪里可以投注-欧洲杯买球买球投注官网|【​网址​🎉ac123.net🎉​】
 
欧洲杯足彩-欧洲杯足彩下注网站-欧洲杯足彩投注网站|【​网址​🎉ac99.net🎉​】
欧洲杯足彩-欧洲杯足彩下注网站-欧洲杯足彩投注网站|【​网址​🎉ac99.net🎉​】欧洲杯足彩-欧洲杯足彩下注网站-欧洲杯足彩投注网站|【​网址​🎉ac99.net🎉​】
欧洲杯足彩-欧洲杯足彩下注网站-欧洲杯足彩投注网站|【​网址​🎉ac99.net🎉​】
 
The Midnight Sculptor.pdf writer by Ali alsiad
The Midnight Sculptor.pdf writer by Ali alsiadThe Midnight Sculptor.pdf writer by Ali alsiad
The Midnight Sculptor.pdf writer by Ali alsiad
 
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
 
SERV - Fun Things To Do In Overland Park
SERV - Fun Things To Do In Overland ParkSERV - Fun Things To Do In Overland Park
SERV - Fun Things To Do In Overland Park
 
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
美洲杯下注-美洲杯下注十六强-美洲杯下注买球网|【​网址​🎉ac22.net🎉​】
 

Plan B Introduction

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Our inspirations The Ricky Gervais Show Never Mind the Buzzcocks Seinfeld
  • 7. Urban, English comedy content centering around an audio talk-show Conversation between 4 friends – us
  • 8. Record for 2 hours Scripted, yet free-flowing, radio banter Packaged into 10-20 minute weekly episodes Release every Tuesday @11am Planned around a trending topic Peripheral and promotional content (shorts, memes, songs, tweets, emails, cover art) iTunes, Facebook, Twitter, YouTube, www.theplanbproject.in Every interaction has the strain of our sensibilities
  • 9. Record for 2 hours Scripted, yet free-flowing, radio banter Packaged into 10-20 minute weekly episodes Release every Tuesday @11am Planned around a trending topic Peripheral and promotional content (shorts, memes, songs, tweets, emails, cover art) iTunes, Facebook, Twitter, YouTube, www.theplanbproject.in Every interaction has the strain of our sensibilities
  • 11. Humorous dissection of trends and popular culture Our quirky anecdotes about urban, Indian life   Everyday conversations with a pinch of crazy Content that someone like us – with our mindset – will identify with
  • 12. Urban Indian Male and Female 21 to 28 year olds 1st Jobbers
  • 13. Upwardly mobile Before-the-Web and After-the-Web Experienced an Indianized version of Internet Grown up on Seinfeld Download high-caliber comedy Looking for: Speaks Indian but has a global feel Something ‘Real’ to call their own
  • 14. Struck a chord with people In India and other countries like the U.S.