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Ā  PleaseĀ referenceĀ theĀ informationĀ regardingĀ theĀ compositeĀ performanceĀ whichĀ accompaniesĀ thisĀ commentary.Ā 
Ā 
1825 NW Corporate Blvd., Suite 300 ā€¢ Boca Raton, FL 33431 ā€¢ Tel:561-241-2425 ā€¢ www.polencapital.com
Ā 
Ā 
JulyĀ 13,Ā 2015Ā 
Ā 
2nd
Ā QuarterĀ 2015Ā FocusĀ GrowthĀ CommentaryĀ 
Ā 
SummaryĀ 
ļ‚· ForĀ theĀ secondĀ quarterĀ ofĀ 2015,Ā ourĀ FocusĀ GrowthĀ CompositeĀ PortfolioĀ (theĀ ā€œPortfolioā€)Ā returnedĀ 
2.38%Ā grossĀ ofĀ feesĀ versusĀ 0.12%Ā andĀ 0.28%Ā forĀ theĀ RussellĀ 1000Ā GrowthĀ andĀ S&PĀ 500Ā indices,Ā 
respectively.Ā Ā Ā 
Ā 
ļ‚· SecondĀ quarterĀ performanceĀ wasĀ broadā€basedĀ withĀ strongĀ fundamentalĀ earningsĀ growthĀ fromĀ 
ourĀ holdings.Ā Ā 16Ā ofĀ ourĀ 22Ā holdingsĀ outperformedĀ theĀ market,Ā manyĀ byĀ aĀ healthyĀ margin,Ā andĀ 
thereĀ wereĀ noĀ significantĀ detractors.Ā Ā 
Ā 
ļ‚· DespiteĀ strongĀ currencyĀ headwinds,Ā weĀ expectĀ ourĀ PortfolioĀ toĀ deliverĀ doubleā€digitĀ earningsĀ perĀ 
shareĀ growthĀ inĀ 2015.Ā Ā ThisĀ isĀ considerablyĀ strongerĀ thanĀ theĀ lowĀ singleā€digitĀ earningsĀ growthĀ 
expectedĀ fromĀ theĀ broaderĀ marketĀ thisĀ year.Ā 
Ā 
ļ‚· WeĀ onlyĀ madeĀ aĀ coupleĀ ofĀ adjustmentsĀ toĀ theĀ PortfolioĀ duringĀ theĀ secondĀ quarter.Ā Ā WeĀ soldĀ ourĀ 
remainingĀ positionĀ inĀ FactSetĀ becauseĀ weĀ feltĀ theĀ valuationĀ wasĀ becomingĀ stretchedĀ afterĀ theĀ 
sharesĀ roseĀ almostĀ 50%Ā duringĀ theĀ pastĀ year,Ā whileĀ growthĀ remainsĀ belowĀ ourĀ expectations.Ā 
Ā 
ļ‚· WeĀ addedĀ FacebookĀ backĀ toĀ theĀ PortfolioĀ afterĀ takingĀ aĀ fifteenĀ monthĀ sabbatical.Ā Ā WhileĀ theĀ 
stockĀ appreciatedĀ aboutĀ 15%Ā sinceĀ weĀ soldĀ theĀ position,Ā theĀ underlyingĀ earningsĀ perĀ shareĀ haveĀ 
increasedĀ roughlyĀ 70%Ā duringĀ theĀ sameĀ period,Ā makingĀ theĀ valuationĀ muchĀ moreĀ reasonable.Ā Ā 
Ā 
CommentaryĀ 
DuringĀ theĀ secondĀ quarterĀ ofĀ 2015,Ā ourĀ FocusĀ GrowthĀ CompositeĀ PortfolioĀ (theĀ ā€œPortfolioā€)Ā returnedĀ 
2.38%Ā grossĀ ofĀ fees.Ā Ā ThisĀ outperformedĀ bothĀ theĀ RussellĀ 1000Ā GrowthĀ andĀ theĀ S&PĀ 500Ā indices,Ā whichĀ 
wereĀ basicallyĀ flatĀ duringĀ theĀ quarter,Ā returningĀ 0.12%Ā andĀ 0.28%,Ā respectively.Ā Ā AsĀ wasĀ theĀ caseĀ duringĀ 
theĀ firstĀ quarterĀ ofĀ theĀ year,Ā thereĀ wereĀ noĀ broadĀ ā€œmacroā€Ā themesĀ thatĀ hadĀ aĀ meaningfulĀ impactĀ onĀ theĀ 
Portfolioā€™sĀ relativeĀ performanceĀ duringĀ theĀ secondĀ quarter.Ā Ā TheĀ bestĀ wayĀ toĀ characterizeĀ theĀ Portfolioā€™sĀ 
performanceĀ thisĀ quarterĀ isĀ broadā€basedĀ performanceĀ drivenĀ byĀ theĀ strongĀ fundamentalĀ earningsĀ 
growthĀ fromĀ ourĀ holdings.Ā Ā DuringĀ theĀ secondĀ quarter,Ā 16Ā ofĀ ourĀ 22Ā holdingsĀ outperformedĀ theĀ market,Ā 
manyĀ byĀ aĀ healthyĀ margin,Ā andĀ thereĀ wereĀ noĀ realĀ significantĀ detractors.Ā Ā TheĀ leadingĀ detractorsĀ wereĀ 
downĀ 5ā€6%Ā inĀ aĀ flatĀ marketĀ andĀ weĀ remainĀ confidentĀ inĀ theseĀ businessesĀ forĀ theĀ longĀ term.Ā Ā Ā 
Ā  PleaseĀ referenceĀ theĀ informationĀ regardingĀ theĀ compositeĀ performanceĀ whichĀ accompaniesĀ thisĀ commentary.Ā 
TheĀ strongĀ broadā€basedĀ performanceĀ fromĀ theĀ PortfolioĀ duringĀ theĀ quarterĀ andĀ theĀ trailingĀ yearĀ seemsĀ 
toĀ denoteĀ aĀ renewedĀ appreciationĀ forĀ fundamentalsĀ recently.Ā Ā WeĀ haveĀ notedĀ onĀ manyĀ occasionsĀ duringĀ 
theĀ pastĀ severalĀ years,Ā andĀ probablyĀ inĀ theĀ mostĀ detailĀ inĀ ourĀ 2014Ā Midā€YearĀ InvestmentĀ Perspectives,Ā 
thatĀ theĀ zeroĀ percentĀ interestĀ rateĀ environmentĀ wasĀ stimulatingĀ riskĀ takingĀ andĀ shareĀ prices,Ā particularlyĀ 
thoseĀ ofĀ moreĀ leveragedĀ companies.Ā Ā ThatĀ wasĀ aĀ clearĀ headwindĀ forĀ usĀ givenĀ ourĀ disciplineĀ ofĀ owningĀ 
onlyĀ theĀ highestĀ qualityĀ andĀ mostĀ financiallyĀ soundĀ businesses.Ā Ā WeĀ haveĀ nowĀ outperformedĀ theĀ RussellĀ 
1000Ā GrowthĀ inĀ threeĀ ofĀ theĀ lastĀ fourĀ quartersĀ andĀ theĀ S&PĀ 500Ā inĀ allĀ four,Ā whichĀ isĀ aĀ clearĀ reversalĀ ofĀ theĀ 
trendĀ experiencedĀ duringĀ theĀ priorĀ coupleĀ ofĀ yearsĀ whereĀ theĀ PortfolioĀ trailedĀ theĀ indicesĀ duringĀ mostĀ 
quartersĀ despiteĀ theĀ factĀ thatĀ itĀ wasĀ deliveringĀ muchĀ strongerĀ underlyingĀ earningsĀ growthĀ throughout.Ā Ā Ā 
WeĀ describedĀ theĀ ideaĀ ofĀ ā€œinvestingĀ gravityā€Ā inĀ theĀ PolenĀ GrowthĀ FundĀ AnnualĀ LetterĀ wherebyĀ shareĀ 
pricesĀ canĀ beĀ outĀ ofĀ syncĀ withĀ underlyingĀ earningsĀ growthĀ forĀ aĀ while,Ā butĀ thatĀ ultimatelyĀ shareĀ priceĀ 
appreciationĀ hasĀ toĀ beĀ aĀ functionĀ ofĀ fundamentalĀ earningsĀ growth.Ā Ā WeĀ remainĀ steadfastĀ inĀ theĀ beliefĀ 
thatĀ maintainingĀ aĀ PortfolioĀ ofĀ theĀ highestĀ qualityĀ businessesĀ thatĀ collectivelyĀ deliverĀ strongerĀ earningsĀ 
growthĀ thanĀ theĀ marketĀ willĀ outperformĀ overĀ time.Ā Ā AfterĀ anĀ extendedĀ periodĀ ofĀ theĀ marketĀ risingĀ muchĀ 
fasterĀ thanĀ underlyingĀ earningsĀ itĀ seemsĀ thatĀ investingĀ gravityĀ mayĀ beĀ startingĀ toĀ takeĀ hold.Ā Ā GivenĀ thatĀ 
theĀ PortfolioĀ hasĀ deliveredĀ theĀ underlyingĀ earningsĀ growthĀ toĀ supportĀ ourĀ performanceĀ andĀ continuesĀ toĀ 
deliverĀ muchĀ strongerĀ growthĀ thanĀ theĀ market,Ā weĀ feelĀ thatĀ weĀ areĀ veryĀ wellĀ positioned.Ā Ā EvenĀ withĀ 
currencyĀ headwindsĀ dueĀ toĀ theĀ strongĀ U.S.Ā dollar,Ā weĀ expectĀ theĀ PortfolioĀ toĀ deliverĀ doubleā€digitĀ 
earningsĀ perĀ shareĀ growthĀ inĀ 2015Ā whichĀ isĀ considerablyĀ strongerĀ thanĀ theĀ lowĀ singleā€digitĀ earningsĀ 
growthĀ expectedĀ fromĀ theĀ broaderĀ marketĀ thisĀ year.Ā WithoutĀ theĀ impactĀ ofĀ theĀ strongĀ U.S.Ā dollar,Ā weĀ 
wouldĀ haveĀ beenĀ expectingĀ midā€teensĀ EPSĀ growthĀ fromĀ ourĀ PortfolioĀ thisĀ year.Ā 
AsĀ youĀ canĀ seeĀ inĀ theĀ historicalĀ performanceĀ disclosuresĀ presentedĀ atĀ theĀ endĀ ofĀ thisĀ commentary,Ā weĀ 
haveĀ outperformedĀ theĀ indicesĀ byĀ aĀ wideĀ marginĀ duringĀ theĀ trailingĀ 1Ā yearĀ periodĀ (PCMĀ upĀ 19.04%Ā grossĀ 
ofĀ feesĀ versusĀ 10.56%Ā andĀ 7.42%Ā forĀ theĀ R1000Ā GrowthĀ andĀ S&PĀ 500,Ā respectively).Ā Ā WhileĀ weĀ areĀ stillĀ 
slightlyĀ belowĀ theĀ indicesĀ onĀ theĀ trailingĀ 3Ā yearsĀ andĀ onlyĀ slightlyĀ aheadĀ ofĀ theĀ indicesĀ onĀ theĀ trailingĀ 5Ā 
years,Ā theĀ underlyingĀ performanceĀ ofĀ theĀ PortfolioĀ hasĀ beenĀ muchĀ strongerĀ thanĀ reflectedĀ inĀ ourĀ relativeĀ 
performanceĀ results.Ā Ā IfĀ youĀ lookĀ atĀ theĀ underlyingĀ earningsĀ perĀ shareĀ (EPS)Ā growthĀ ofĀ theĀ PortfolioĀ 
versusĀ theĀ marketĀ sinceĀ 2010Ā (afterĀ theĀ marketĀ bouncedĀ backĀ fromĀ theĀ GreatĀ FinancialĀ Crisis),Ā theĀ 
underlyingĀ performanceĀ differenceĀ isĀ quiteĀ stark.Ā Ā AsĀ youĀ canĀ seeĀ inĀ theĀ chartĀ below,Ā theĀ Portfolioā€™sĀ 
averageĀ EPSĀ growthĀ sinceĀ 2010Ā hasĀ beenĀ aboutĀ 16%Ā versusĀ roughlyĀ 6%Ā forĀ theĀ S&PĀ 500.Ā Ā Ā 
Ā 
Ā 
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
PolenĀ Capital S&PĀ 500
EPSĀ GrowthĀ vs.Ā TotalĀ ReturnĀ SinceĀ 2010
AverageĀ EPSĀ GrowthĀ SinceĀ 2010*
Source:Ā Polen Capital,Ā S&P andĀ FactsetĀ Estim
Ā  PleaseĀ referenceĀ theĀ informationĀ regardingĀ theĀ compositeĀ performanceĀ whichĀ accompaniesĀ thisĀ commentary.Ā 
Ā 
PortfolioĀ PerformanceĀ &Ā ActivityĀ 
Starbucks,Ā RegeneronĀ andĀ NikeĀ wereĀ theĀ leadingĀ contributorsĀ duringĀ theĀ secondĀ quarter.Ā Ā StarbucksĀ andĀ 
NikeĀ continueĀ toĀ deliverĀ exceptionalĀ growthĀ forĀ businessesĀ ofĀ theirĀ scale.Ā Ā NikeĀ reportedĀ 13%Ā constantĀ 
currencyĀ revenueĀ growthĀ andĀ 26%Ā earningsĀ perĀ shareĀ growthĀ inĀ itsĀ mostĀ recentlyĀ completedĀ fiscalĀ fourthĀ 
quarter.Ā Ā FullĀ fiscalĀ yearĀ resultsĀ wereĀ veryĀ similarĀ withĀ strengthĀ acrossĀ allĀ keyĀ channels,Ā productĀ 
categoriesĀ andĀ mostĀ geographies.Ā Ā Nikeā€™sĀ 13%Ā constantĀ currencyĀ worldwideĀ futuresĀ ordersĀ growthĀ 
suggestsĀ thatĀ topĀ lineĀ growthĀ willĀ remainĀ robustĀ intoĀ theĀ comingĀ fiscalĀ year.Ā Ā TheĀ companyĀ alsoĀ 
continuesĀ toĀ realizeĀ strongĀ pricingĀ powerĀ andĀ showĀ solidĀ marginĀ gains,Ā whichĀ weĀ believeĀ willĀ continueĀ 
givenĀ thatĀ someĀ ofĀ itsĀ highestĀ marginĀ businessĀ unitsĀ likeĀ directā€toā€consumerĀ retail,Ā ChinaĀ andĀ ConverseĀ 
areĀ alsoĀ postingĀ theĀ highestĀ salesĀ growthĀ rates.Ā 
StarbucksĀ deliveredĀ 18%Ā salesĀ andĀ earningsĀ perĀ shareĀ growthĀ inĀ itsĀ mostĀ recentlyĀ reportedĀ fiscalĀ secondĀ 
quarter.Ā Ā WhileĀ salesĀ growthĀ isĀ currentlyĀ beingĀ boostedĀ byĀ theĀ consolidationĀ ofĀ itsĀ JapaneseĀ businessĀ 
whichĀ wasĀ previouslyĀ aĀ licensingĀ jointĀ venture,Ā underlyingĀ salesĀ growthĀ isĀ inĀ theĀ doubleā€digitsĀ drivenĀ byĀ 
continuedĀ storeĀ growthĀ andĀ strongĀ comparableĀ storeĀ salesĀ gains.Ā Ā TheĀ companyĀ reportedĀ 7%Ā globalĀ 
comparableĀ storeĀ salesĀ growthĀ inĀ itsĀ fiscalĀ secondĀ quarter,Ā whichĀ isĀ exceptionalĀ forĀ aĀ businessĀ ofĀ itsĀ 
scale,Ā particularlyĀ givenĀ theĀ lessā€thanā€robustĀ consumerĀ environment.Ā Ā WithĀ aĀ strongĀ lineupĀ ofĀ newĀ 
beveragesĀ andĀ food,Ā asĀ wellĀ asĀ theĀ rollā€outĀ ofĀ newĀ storeĀ innovationsĀ andĀ mobileā€orderā€andā€pay,Ā weĀ thinkĀ 
StarbucksĀ remainsĀ wellĀ positionedĀ toĀ driveĀ solidĀ sameĀ storeĀ salesĀ growth,Ā whichĀ drivesĀ itsĀ operatingĀ 
leverageĀ andĀ strongĀ earningsĀ perĀ shareĀ growth.Ā 
RegeneronĀ continuesĀ toĀ deliverĀ strongĀ salesĀ andĀ earningsĀ growthĀ andĀ itsĀ pipelineĀ ofĀ futureĀ growthĀ 
opportunitiesĀ isĀ developingĀ briskly.Ā Ā U.S.Ā salesĀ ofĀ itsĀ keyĀ eyeĀ drugĀ EyleaĀ grewĀ 50%Ā duringĀ theĀ firstĀ quarter,Ā 
withĀ similarĀ growthĀ inĀ endā€marketĀ salesĀ outsideĀ theĀ U.S.Ā throughĀ itsĀ partnerĀ Bayer.Ā Ā ThisĀ promptedĀ 
managementĀ toĀ raiseĀ itsĀ fullā€yearĀ U.S.Ā EyleaĀ salesĀ guidanceĀ toĀ 30ā€35%Ā growth.Ā Ā ItĀ isĀ greatĀ toĀ haveĀ itsĀ 
leadingĀ productĀ growingĀ robustlyĀ asĀ theyĀ prepareĀ toĀ launchĀ Praluent,Ā aĀ newĀ cholesterolā€loweringĀ drugĀ 
thatĀ weĀ believeĀ hasĀ multiā€billionĀ dollarĀ salesĀ potentialĀ asĀ well.Ā Ā WeĀ expectĀ theĀ FDAĀ toĀ approveĀ PraluentĀ inĀ 
theĀ comingĀ monthĀ givenĀ theĀ compellingĀ clinicalĀ dataĀ includedĀ inĀ theĀ applicationĀ andĀ theĀ generallyĀ 
positiveĀ feedbackĀ providedĀ byĀ theĀ FDAĀ AdvisoryĀ PanelĀ inĀ June.Ā Ā RegeneronĀ willĀ alsoĀ fileĀ forĀ approvalĀ ofĀ itsĀ 
rheumatoidĀ arthritisĀ drugĀ SarilumabĀ byĀ theĀ endĀ ofĀ thisĀ yearĀ andĀ additionalĀ productsĀ areĀ onĀ theĀ horizonĀ 
soonĀ after.Ā Ā TheĀ companyĀ willĀ haveĀ 5Ā drugsĀ inĀ lateā€stageĀ developmentĀ byĀ yearā€endĀ andĀ currentlyĀ hasĀ 16Ā 
drugsĀ inĀ variousĀ stagesĀ ofĀ clinicalĀ development.Ā Ā Ā 
WhileĀ noneĀ ofĀ theĀ portfolioĀ companiesĀ wereĀ downĀ significantly,Ā Google,Ā OracleĀ andĀ TJXĀ CompaniesĀ wereĀ 
theĀ leadingĀ detractorsĀ duringĀ theĀ secondĀ quarter.Ā Ā GoogleĀ continuesĀ toĀ growĀ atĀ aĀ robustĀ paceĀ withĀ totalĀ 
revenuesĀ upĀ 17%Ā inĀ theĀ firstĀ quarterĀ inĀ constantĀ currency.Ā Ā GoogleĀ WebsitesĀ revenues,Ā whichĀ includesĀ 
coreĀ searchĀ revenues,Ā wereĀ upĀ moreĀ thanĀ 19%Ā inĀ constantĀ currency.Ā Ā ActualĀ searchĀ revenue,Ā whichĀ isĀ notĀ 
explicitlyĀ brokenĀ out,Ā wasĀ likelyĀ upĀ somewhereĀ betweenĀ 17ā€19%.Ā Ā GrowthĀ hasĀ deceleratedĀ slightlyĀ versusĀ 
priorĀ years,Ā butĀ hasĀ beenĀ prettyĀ stableĀ duringĀ theĀ pastĀ fewĀ quarters.Ā Ā Ā ItĀ isĀ possibleĀ thatĀ coreĀ searchĀ isĀ 
growingĀ aĀ littleĀ slowerĀ thanĀ weĀ estimate,Ā butĀ thatĀ wouldĀ meanĀ thatĀ YouTubeĀ (theĀ otherĀ significantĀ 
businessĀ includedĀ inĀ GoogleĀ Websites)Ā wasĀ evenĀ largerĀ andĀ growingĀ fasterĀ thanĀ estimated,Ā whichĀ wouldĀ 
notĀ beĀ aĀ badĀ outcome.Ā Ā ManagementĀ wasĀ prettyĀ clearĀ thatĀ mobileĀ searchĀ isĀ growingĀ robustlyĀ andĀ asĀ weĀ 
notedĀ inĀ ourĀ 4th
Ā QuarterĀ andĀ Fullā€YearĀ 2014Ā PortfolioĀ Commentary,Ā weĀ believeĀ thatĀ mobileĀ growthĀ andĀ 
improvementĀ inĀ mobileĀ monetizationĀ presentĀ significantĀ ongoingĀ growthĀ opportunities.Ā Ā Ā Ā 
Ā  PleaseĀ referenceĀ theĀ informationĀ regardingĀ theĀ compositeĀ performanceĀ whichĀ accompaniesĀ thisĀ commentary.Ā 
Oracleā€™sĀ recentlyĀ reportedĀ fiscalĀ fourthĀ quarterĀ resultsĀ requiredĀ someĀ deciphering.Ā Ā NewĀ licenseĀ sales,Ā 
whichĀ areĀ typicallyĀ seasonallyĀ strongĀ inĀ itsĀ fiscalĀ fourthĀ quarter,Ā andĀ operatingĀ marginsĀ cameĀ inĀ belowĀ 
expectations.Ā Ā TheĀ keyĀ culpritsĀ wereĀ poorĀ executionĀ inĀ EuropeĀ andĀ strongerā€thanā€expectedĀ growthĀ inĀ 
cloudĀ subscriptionĀ sales.Ā Ā ManagementĀ hitĀ aĀ coupleĀ ofĀ bumpsĀ whileĀ realigningĀ itsĀ EuropeanĀ salesĀ forceĀ toĀ 
promoteĀ cloudĀ salesĀ versusĀ itsĀ traditionalĀ focusĀ ofĀ onā€premiseĀ newĀ licenseĀ sales.Ā Ā WeĀ believeĀ thisĀ willĀ beĀ 
correctedĀ inĀ relativelyĀ shortĀ order.Ā Ā WithĀ regardĀ toĀ strongerĀ cloudĀ growth,Ā evenĀ thoughĀ thisĀ canĀ createĀ 
shortā€termĀ pressureĀ onĀ newĀ licenseĀ sales,Ā overallĀ revenueĀ growthĀ andĀ operatingĀ margins,Ā weĀ viewĀ thisĀ 
asĀ aĀ longā€termĀ positive.Ā Ā AĀ cloudĀ subscriptionĀ producesĀ lessĀ revenueĀ thanĀ aĀ newĀ licenseĀ saleĀ inĀ yearĀ one,Ā 
butĀ generatesĀ moreĀ revenuesĀ thanĀ theĀ traditionalĀ maintenanceĀ streamĀ inĀ yearsĀ twoĀ andĀ beyond.Ā Ā Nearā€
termĀ marginsĀ areĀ alsoĀ pressuredĀ sinceĀ theĀ sameĀ salesĀ commissionĀ isĀ paidĀ inĀ bothĀ cases,Ā butĀ theĀ longā€
termĀ economicsĀ areĀ veryĀ similar.Ā Ā WeĀ thinkĀ OracleĀ isĀ stillĀ movingĀ inĀ aĀ positiveĀ directionĀ overallĀ andĀ isĀ 
clearlyĀ pickingĀ upĀ steamĀ inĀ theĀ cloud,Ā whichĀ isĀ goodĀ forĀ theĀ longā€term.Ā 
TJXĀ CompaniesĀ deliveredĀ strongĀ resultsĀ inĀ itsĀ mostĀ recentlyĀ reportedĀ fiscalĀ firstĀ quarter.Ā Ā NetĀ salesĀ wereĀ 
upĀ 9%Ā inĀ constantĀ currencyĀ onĀ aĀ 5%Ā increaseĀ inĀ sameĀ storeĀ salesĀ thatĀ wasĀ drivenĀ almostĀ entirelyĀ byĀ 
traffic.Ā Ā ThisĀ isĀ considerablyĀ betterĀ thanĀ theĀ overallĀ apparelĀ industryĀ andĀ departmentĀ storeĀ growth,Ā whichĀ 
indicatesĀ thatĀ TJXĀ continuesĀ toĀ takeĀ marketĀ share.Ā Ā BackĀ inĀ February,Ā managementĀ guidedĀ toĀ moreĀ 
modestĀ earningsĀ perĀ shareĀ growthĀ inĀ FiscalĀ 2016Ā dueĀ toĀ currencyĀ headwindsĀ andĀ increasedĀ wagesĀ andĀ 
pensionĀ costs.Ā Ā ButĀ fiscalĀ firstĀ quarterĀ earningsĀ perĀ shareĀ wereĀ upĀ 11%Ā inĀ constantĀ currencyā€”strongerĀ 
thanĀ expectedā€”andĀ managementĀ raisedĀ theirĀ fullĀ yearĀ earningsĀ perĀ shareĀ guidance.Ā Ā TJXĀ sharesĀ wereĀ aĀ 
detractorĀ fromĀ performanceĀ duringĀ theĀ quarter,Ā butĀ theĀ businessĀ isĀ doingĀ quiteĀ well.Ā 
PortfolioĀ activityĀ wasĀ veryĀ lowĀ inĀ theĀ secondĀ quarter.Ā Ā WeĀ feelĀ goodĀ aboutĀ theĀ underlyingĀ performanceĀ 
ofĀ theĀ businessesĀ thatĀ weĀ ownĀ andĀ theĀ overallĀ positioningĀ ofĀ theĀ Portfolio.Ā Ā TheĀ onlyĀ actionsĀ takenĀ duringĀ 
theĀ quarterĀ wereĀ toĀ exitĀ ourĀ positionĀ inĀ FactSetĀ andĀ toĀ addĀ FacebookĀ backĀ toĀ theĀ PortfolioĀ afterĀ aĀ fifteenĀ 
monthĀ sabbatical.Ā Ā Ā AsĀ explainedĀ inĀ moreĀ detailĀ inĀ theĀ 1st
Ā QuarterĀ 2015Ā FocusĀ GrowthĀ Commentary,Ā weĀ 
trimmedĀ ourĀ positionĀ inĀ FactSetĀ becauseĀ weĀ feltĀ theĀ valuationĀ wasĀ becomingĀ aĀ littleĀ stretchedĀ afterĀ theĀ 
stockĀ hadĀ appreciatedĀ aboutĀ 50%Ā duringĀ theĀ trailingĀ year.Ā Ā WeĀ alsoĀ hadĀ someĀ concernĀ thatĀ growthĀ wasĀ 
notĀ acceleratingĀ furtherĀ afterĀ manyĀ yearsĀ ofĀ veryĀ strongĀ equityĀ marketĀ returnsĀ (generallyĀ aĀ catalystĀ forĀ 
FactSetā€™sĀ customersĀ toĀ spendĀ more)Ā andĀ thatĀ allĀ threeĀ ofĀ FactSetā€™sĀ topĀ executivesĀ wereĀ steppingĀ downĀ 
fromĀ theirĀ leadershipĀ roles.Ā Ā SinceĀ weĀ initiallyĀ trimmedĀ theĀ positionĀ theĀ stockĀ hasĀ appreciatedĀ furtherĀ 
andĀ weĀ didĀ notĀ feelĀ anyĀ differentlyĀ aboutĀ theĀ notedĀ issues,Ā soĀ weĀ decidedĀ toĀ exitĀ theĀ position.Ā 
WeĀ addedĀ FacebookĀ backĀ toĀ theĀ PortfolioĀ duringĀ theĀ firstĀ quarterĀ becauseĀ theĀ businessĀ hasĀ continuedĀ toĀ 
deliverĀ strongĀ growthĀ andĀ theĀ valuationĀ hasĀ becomeĀ moreĀ reasonable.Ā Ā WeĀ initiallyĀ investedĀ inĀ FacebookĀ 
inĀ JulyĀ 2013,Ā thenĀ soldĀ theĀ positionĀ justĀ sevenĀ monthsĀ laterĀ inĀ FebruaryĀ 2014.Ā Ā ThisĀ wasĀ anĀ 
uncharacteristicallyĀ shortĀ holdingĀ periodĀ forĀ us,Ā butĀ theĀ stockĀ hadĀ appreciatedĀ overĀ 100%Ā inĀ thatĀ veryĀ 
shortĀ periodĀ ofĀ time.Ā Ā ThisĀ pushedĀ theĀ valuationĀ upĀ considerablyĀ andĀ madeĀ usĀ lessĀ certainĀ thatĀ weĀ wouldĀ 
realizeĀ theĀ desiredĀ investmentĀ returnĀ goingĀ forward.Ā Ā TheĀ roughlyĀ $20Ā billionĀ acquisitionĀ ofĀ WhatsAppĀ atĀ 
thatĀ timeĀ alsoĀ gaveĀ usĀ someĀ pause.Ā Ā WhileĀ theĀ WhatsAppĀ acquisitionĀ wasĀ aggressive,Ā weĀ appreciateĀ thatĀ 
itĀ isĀ aĀ uniqueĀ assetĀ andĀ weĀ doĀ notĀ expectĀ recurringĀ acquisitionsĀ ofĀ thisĀ magnitude.Ā Ā AndĀ importantly,Ā 
givenĀ Facebookā€™sĀ strongĀ underlyingĀ performanceĀ andĀ moreĀ reasonableĀ valuation,Ā weĀ believeĀ weĀ willĀ 
earnĀ aĀ goodĀ investmentĀ returnĀ withoutĀ evenĀ ascribingĀ anyĀ futureĀ valueĀ toĀ WhatsApp.Ā Ā WhileĀ FacebookĀ 
sharesĀ haveĀ appreciatedĀ aboutĀ 15%Ā sinceĀ weĀ soldĀ them,Ā earningsĀ estimatesĀ haveĀ increaseĀ aboutĀ 70%Ā 
duringĀ thatĀ period.Ā Ā FacebookĀ isĀ anĀ exceptionalĀ businessĀ withĀ significantĀ growthĀ potentialĀ andĀ weĀ areĀ 
happyĀ toĀ haveĀ itĀ inĀ theĀ PortfolioĀ again.Ā 
Ā 
PleaseĀ referenceĀ theĀ informationĀ regardingĀ theĀ compositeĀ performanceĀ whichĀ accompaniesĀ thisĀ commentary.Ā 
AttributionĀ 
TheĀ topĀ threeĀ contributorsĀ (PortfolioĀ averageĀ weightĀ multipliedĀ byĀ return)Ā forĀ theĀ secondĀ quarterĀ ofĀ 
2015Ā wereĀ StarbucksĀ (0.73%),Ā RegeneronĀ (0.60%),Ā andĀ NikeĀ (0.49%).Ā Ā TheĀ threeĀ largestĀ detractorsĀ wereĀ 
GoogleĀ (ā€0.35%),Ā OracleĀ (ā€0.33%)Ā andĀ TJXĀ CompaniesĀ (ā€0.28%).Ā 
ThankĀ youĀ forĀ yourĀ interestĀ inĀ PolenĀ CapitalĀ andĀ pleaseĀ feelĀ freeĀ toĀ contactĀ usĀ withĀ anyĀ questionsĀ orĀ 
comments.Ā 
Sincerely,Ā 
DanĀ DavidowitzĀ &Ā DamonĀ FicklinĀ 
TheĀ commentaryĀ isĀ notĀ intendedĀ asĀ aĀ guaranteeĀ ofĀ profitableĀ outcomes.Ā AnyĀ forwardā€lookingĀ statementsĀ areĀ basedĀ onĀ certainĀ 
expectationsĀ andĀ assumptionsĀ thatĀ areĀ susceptibleĀ toĀ changesĀ inĀ circumstances.Ā 
Ā 
PleaseĀ referenceĀ theĀ supplementalĀ informationĀ toĀ theĀ compositeĀ performanceĀ whichĀ accompaniesĀ thisĀ commentary.Ā 
Ā 
Ā 
Ā 
HistoricalĀ PerformanceĀ Ā 
Ā 
Ā 
Polen Focus Growth Monthly Performance Update - June 30, 2015
PCM (Gross) PCM (Net) R1000G S&P 500
2Q15 2.38% 2.25% 0.12% 0.28%
YTD 6.17% 5.88% 3.96% 1.23%
1 Year 19.04% 18.40% 10.56% 7.42%
3 Years 17.17% 16.52% 17.99% 17.31%
5 Years 19.39% 18.65% 18.59% 17.34%
7 Years 12.98% 12.19% 10.50% 9.42%
10 Years 11.13% 10.31% 9.10% 7.89%
15 Years 7.67% 6.81% 2.19% 4.36%
20 Years 12.70% 11.72% 8.25% 8.91%
25 Years 13.72% 12.67% 9.01% 9.54%
Since Inception (1/1/89) 14.51% 13.44% 9.99% 10.24%
*Returns are trailing through 6/30/15. Annualized returns are presented for periods greater than 1 year.
Ā 
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www.polencapital.com
UMA Firm
Gross Net
2015* 5,894 1,549 4,345 2,193 282 6.17% 5.88% 1.23% 3.96% 0.1% 9.24 8.55 8.88
2014 5,366 1,374 3,992 2,054 271 17.59% 16.95% 13.69% 13.05% 0.2% 10.66 9.10 9.73
2013 5,017 1,197 3,820 1,901 261 23.77% 23.04% 32.39% 33.48% 0.3% 11.91 12.11 12.35
2012 4,522 891 3,631 1,581 358 12.43% 11.75% 16.00% 15.26% 0.1% 16.01 15.30 15.88
2011 2,366 562 1,804 596 185 9.02% 8.23% 2.11% 2.64% 0.2% 15.97 18.97 18.01
2010 1,185 322 863 337 129 15.65% 14.69% 15.06% 16.71% 0.2% 20.16 22.16 22.42
2009 624 131 493 235 127 39.73% 38.49% 26.46% 37.21% 0.3% 16.99 19.91 20.01
2008 266 10 256 152 121 -27.84% -28.44% -37.00% -38.44% 0.2% 15.26 15.29 16.63
2007 682 - 682 504 152 10.73% 9.82% 5.49% 11.81% 0.2% 8.36 7.79 8.66
2006 730 - 730 533 224 15.07% 14.12% 15.80% 9.07% 0.1% 7.27 6.92 8.43
2005 1,849 - 1,849 986 430 -0.51% -1.42% 4.91% 5.26% 0.2% 8.10 9.17 9.67
2004 2,017 - 2,017 1,160 693 8.76% 7.78% 10.88% 6.30% 0.2% 10.09 15.07 15.66
2003 1,617 - 1,617 969 570 17.72% 16.67% 28.68% 29.75% 0.6% 12.98 18.32 22.98
2002 970 - 970 544 420 -6.69% -7.54% -22.06% -27.88% 0.4% 13.15 18.81 25.58
2001 703 - 703 417 305 -4.61% -5.50% -11.93% -20.42% 0.6% 13.58 16.94 25.56
2000 622 - 622 363 239 -3.50% -4.45% -9.10% -22.42% 0.5% 16.52 17.67 23.11
1999 640 - 640 385 233 23.89% 22.63% 21.04% 33.16% 0.6% 18.27 16.76 19.27
1998 418 - 418 266 205 31.61% 30.20% 28.58% 38.71% 0.7% 17.95 16.23 18.15
1997 252 - 252 147 160 37.14% 35.64% 33.36% 30.49% 0.9% 13.17 11.30 12.80
1996 140 - 140 94 125 31.95% 30.43% 22.96% 23.12% 0.7% 10.16 9.72 10.49
1995 70 - 70 46 63 48.08% 46.34% 37.58% 37.18% 1.1% 9.72 8.34 9.26
1994 32 - 32 18 28 10.11% 8.94% 1.32% 2.62% 1.6%
1993 24 - 24 16 27 13.07% 11.85% 10.08% 2.87% 2.9%
1992 16 - 16 11 24
Composite Assets Annual Performance Results
Composite
3 Year Standard Deviation**
Year
End
Total
(millions)
U.S. Dollars
(millions)
Assets
(millions)
Assets
(millions)
Russell 1000
Growth
S&P 500
PCM
Gross
Composite
Dispersion
Russell 1000
Growth
S&P 500
Number of
Accounts
GIPS Disclosure
Polen Capital Management
Large Capitalization Equity Composite-Annual Disclosure Presentation
Total assets and UMA assets are supplemental information to the Annual Disclosure Presentation.
*Performance represents partial period (January 1, 2015 through June 30, 2015), assets and accounts are as of 6/30/15. ** 2015 3 Year Standard Deviation is as of 6/30/15.
www.polencapital.com
The Large Capitalization Equity Composite created on January 1, 2006 contains fully discretionary large cap equity accounts that are not managed within a wrap fee structure and for
comparison purposes is measured against the S&P 500 and the Russell 1000 Growth indices. Polen Capital invests exclusively in a portfolio of high quality large cap and liquid
companies.
Polen Capital Management claims compliance with the Global Investment Performance Standards (GIPSĀ®) and has prepared and presented this report in compliance with the GIPS
standards. Polen Capital Management has been independently verified by Ashland Partners & Company LLP for the periods April 1, 1992 through December 31, 2014.
Verification assesses whether (1) the firm has complied with all the composite construction requirements of the GIPS standards on a firm-wide basis and (2) the firmā€™s policies and
procedures are designed to calculate and present performance in compliance with the GIPS standards. The Large Capitalization Equity Composite has been examined for the periods
April 1, 1992 through December 31, 2014. The verification and performance examination reports are available upon request.
Polen Capital Management is an independent registered investment adviser. The firm maintains a complete list and description of composites, which is available upon request. In July
2007, the firm was reorganized from an S-corporation into an LLC and changed names from Polen Capital Management, Inc. to Polen Capital Management, LLC.
Results are based on fully discretionary accounts under management, including those accounts no longer with the firm. As of July 1, 2002, composite policy requires the temporary
removal of any portfolio incurring a client initiated significant cash outflow of 10% or greater of portfolio assets. The temporary removal of such an account occurs at the beginning of the
month in which the significant cash flow occurs and the account re-enters the composite the first full month after the cash flow. Additional information regarding the treatment of
significant cash flows is available upon request. Past performance is not indicative of future results.
The U.S. Dollar is the currency used to express performance. Returns are presented gross and net of management fees and include the reinvestment of all income. Net of fee
performance was calculated using actual management fees. The annual composite dispersion presented is an asset-weighted standard deviation calculated for the accounts in the
composite the entire year. Policies for valuing portfolios, calculating performance, and preparing compliant presentations are available upon request.
The management fee schedule is as follows:
Institutional: Per annum fees for managing accounts are 75 basis points (.75%) on the first $50 Million and 55 basis points (.55%) on all assets above $50 Million of assets under
management. HNW: Per annum fees for managing accounts are 150 basis points (1.5%) of the first $500,000 of assets under management and 100 basis points (1.0%) of amounts
above $500,000 of assets under management. Actual investment advisory fees incurred by clients may vary.
Past performance is not necessarily indicative of future results and future accuracy and profitable results cannot be guaranteed. Performance figures are presented gross of
management fees and have been calculated after the deduction of all transaction costs and commissions. Polen Capital is a SEC registered investment advisor and its investment
advisory fees are described in its Form ADV Part 2A. The advisory fees will reduce clientā€™s returns. The chart below depicts the effect of a 1% management fee on the growth of one
dollar over a 10 year period at 10% (9% after fees) and 20% (19% after fees) assumed rates of return.
The S&P 500Ā® Index is a widely recognized, unmanaged index of 500 common stocks which are generally representative of the U.S. stock market as a whole.
The Russell 1000Ā® Growth Index is an unmanaged index that measures the performance of the large-cap growth segment of the U.S. equity universe. It includes those Russell 1000Ā®
Index companies with higher price-to-book ratios and higher forecasted growth values.
The information provided in this document should not be construed as a recommendation to purchase or sell any particular security. There is no assurance that any securities discussed
herein will remain the composite or that the securities sold will not be repurchased. The securities discussed do not represent the compositeā€™s entire portfolio. Actual holdings will vary
depending on the size of the account, cash flows, and restrictions. It should not be assumed that any of the securities transactions or holdings discussed will prove to be profitable, or
that the investment recommendations or decisions we make in the future will be profitable or will equal the investment performance of the securities discussed herein. A complete list of
our past specific recommendations for the last year is available upon request.
Return 1 Year 2 Years 3 Years 4 Years 5 Years 6 Years 7 Years 8 Years 9 Years 10 Years
10% 1.1 1.21 1.33 1.46 1.61 1.71 1.95 2.14 2.36 2.59
9% 1.09 1.19 1.3 1.41 1.54 1.68 1.83 1.99 2.17 2.39
20% 1.2 1.44 1.73 2.07 2.49 2.99 3.58 4.3 5.16 6.19
19% 1.19 1.42 1.69 2.01 2.39 2.84 3.38 4.02 4.79 5.69
GIPS Disclosure

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