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2go presentation ASSIST Seminar 2013
1. McCain Foods (GB) Ltd
Brakes and McCain Partnership in Education
ASSIST Seminar
31st October 13
2. Background
Schools are losing footfall to high street brands
Economic climate driving
“High Street Fight Back”
Insight
McCain research – There is a need for a branded
offer
Brakes and McCain Partnership in Education
Strong Brands leading the
way
3. Brakes/ McCain 2go
A fully branded grab & go breaktime and lunchtime solution utilising the McCain Potato range and Brake’s
premade toppings or scratch cooking ingredients
Customer Insight
• Caterers under time pressure – lunch time preparation focus as well as break service
• Students under time pressure – Need a grab & go solution
Brakes/ McCain’s Solution
• Providing a recipe bank plus full POS for use with the concept
• Suitable for a grab & go or eat-in -canteen breaktime snack or lunch
- Increased through put (smaller queues)
- Hot, filling food
- Value for money
- Easy to eat - doesn’t disrupt socialising!
Brakes and McCain Partnership in Education
4. Brakes & McCain 2go
Lunchtime
Breaktime
Component Solution (Brakes Savoury
Fillings and Pasta Pronto Sauce Toppings) 150g Potato + 50g Topping
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Fajita Chicken
Spicy Meatballs
Coronation Chicken
Thai Chicken
Cheese & Onion Wedges
Spicy Tomato Patas Bravas
Falafel bake
Cheesy Chips
“14 Point
Nutritional Data
Available”
Scratch Recipe Solution - 200g Potato + 100g
Topping
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Nacho Wedges
Sweet & Sour Wedges
Chilli Wedges
Fajita Chicken
Spanish Meatballs
Chicken & Chorizo Patas Bravas
Potato Gnocchi
Chicken Tikka
Bombay Potatoes
Thai Green Curry
Fish ‘n’ Chips
Sausage & Mash
(Can easily transfer between the two i.e.:
Lunchtime component solution and vice versa)
Brakes and McCain Partnership in Education
5. 2go POS Design
Poster and menu designs available to print as
required
Compostable branded sleeve to fit
Vegware food containers
Brakes and McCain Partnership in Education
6. Student – It’s all about ME!
Brakes and McCain Partnership in Education
Schools are losing footfall to high street brands
Students/pupils like quick food
Social eating and food “on the go” becoming a trend
Economic climate driving “High Street Fight Back”
Re-Investing, Re-energising & Focus on Core
Strong Brands leading the way
Greggs – Freshly prepared and value for money
Subway – Made to order and strong value perception
McDonalds – re-branding and healthy options
Need for Branded Offer that
Drives meal numbers
Increases profitability
Gives students choice that they want, quickly
Nutritionally compliant
McCain 2Go is a secondary school concept. It consists of quick & simple, nutritionally analysed recipes together with point of sale and branded disposables.
Perfect for either breaktime or lunch when school caterers are under time and resource pressure.
The concept uses the range of McCain Simply Potato products (which are all school meal guideline compliant) plus either Brakes component toppings or our scratch recipe ingredients.
The recipes included within this concept are on the slide. We have chosen popular dishes with a modern world cuisine theme to attract secondary school children. As mentioned before, these are all nutritionally analysed. An example recipe sheet is at the bottom of the page
At breaktime You won’t always have a lot of time to prepare recipes from scratch, therefore we have developed simple component recipes using our Potato and sauces.
For lunchtime there is a selection of scratch recipes but with some simple weight changes, the breaktime recipes could be used at lunch and vice versa.
Point of sale including posters will be available to download free of charge and more details of the website are in the Education Guide. We have launched with a very vibrant orange on feedback we have received from schools.
For the disposables, you can buy the Vegware compostable range of containers (12oz for break and 16oz for lunch) and a branded compostable heat protection sleeve. We have done this because we know that litter is an issue in schools and these containers and sleeve can be put in with food waste.
