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The rise of the grocerant 2

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The rise of the grocerant 2

  1. 1. Foodservice Solutions® Steven Johnson-Grocerant Guru The Rise of the Grocerant: A Look at the undercurrents of food migration successExploring expanding points of quality food competition and opportunities.
  2. 2. A Danish Philosopher “Life can be understood by looking backward, butmust be lived by looking forward.”
  3. 3. The 65 inch HDTV Syndrome Goodbye Home Meal Replacement Niche Hello Grocerant Niche
  4. 4. Restaurant’s catching onMaggiano’s little Olive Garden Italy
  5. 5. Grocerant Niche Attributes1. Convenient Meal Participation2. Differentiation3. Individualization4. Family Customization
  6. 6. Eatzi’s – Niche Pioneer
  7. 7. Eatzi’s CustomizationAppetizers & Salads International Flavors
  8. 8. Eatzi’s Mix & MatchBundled Meals Individualization
  9. 9. Foodservice Solutions® 5 P’s Portability Packaging Placement 5Ps Product Price
  10. 10. Wawa - Cappuccino
  11. 11. Wawa – Toasted Wrap Sandwich
  12. 12. Sheetz – Success
  13. 13. Sheetz MTO
  14. 14. PackagingPast Present
  15. 15. Rutter’s – Steps to Success Mix & Match Lunch & Dinner
  16. 16. Competitive Menus
  17. 17. Competitive Packaging & Positioning
  18. 18. Competition Intensifies McDonalds Wendy’s Burger King Starbucks
  19. 19. Quick ChekReimaging Quality
  20. 20. Daypart ExpansionLunch Breakfast
  21. 21. Daypart Competitive
  22. 22. 7-11 FreshHot Wings Turkey Sandwich
  23. 23. 7-11 - Fresh & FastFresh Fruit Cut Fruit
  24. 24. Whole Foods
  25. 25. Whole Foods is Fresh Food
  26. 26. Pinkies Liquor Stores
  27. 27. Pinkies Liquor Stores
  28. 28. Safeway
  29. 29. Walgreens Café W Plus
  30. 30. Walgreens Café WDuane Reade - Delish 450+ Units
  31. 31. Walgreens Fresh & Fast
  32. 32. Steven Johnson Grocerant Guru Foodservice Solutions® Tacoma, Washington 98406www.grocerants.blogspot.com 253.759.7869

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