I Eat, Therefore I Am 03


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Kraft Foods althoguh I can't see the forest either

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I Eat, Therefore I Am 03

  1. 1. I Eat, Therefore I Am
  2. 2. Busy Schedules <ul><li>We are in a world where everyone and everything is go – go – go. </li></ul><ul><li>Convenience is what everyone is looking for and needs. </li></ul><ul><li>We need to find a happy-medium where meals are convenient yet balanced. </li></ul>Kraft Lunchables, Crystal Light & Kool-aid Singles, Handi-Snacks and more helpful.
  3. 3. Cows Go on Strike <ul><li>Many of us are not meat eaters </li></ul><ul><li>Vegetarians like the appeal of the burger without the help of the cow </li></ul><ul><li>Some diets restrict the intake of meat </li></ul>Urge Consumers To Eat Boca Burgers
  4. 4. We Multi-task <ul><li>Food needs to be easy to prepare </li></ul><ul><li>Food prep person is likely to be doing more than just cooking </li></ul><ul><li>Quick, easy to make meals allow several things to be done at once </li></ul><ul><li>Kraft foods allow Mom or Dad to be Super Mom or Dad </li></ul>Kraft products and recipes on Kraftfoods.com make cooking an easy job
  5. 5. The Price is Right From Mac & Cheese to South Beach Living and beyond, Kraft is affordable for everyone <ul><li>Array of foods for all budgets </li></ul><ul><li>Mix and match products make meals </li></ul><ul><li>Kraft your own menu – appetizer, entrée, drink and dessert </li></ul>
  6. 6. Just Like When You Were a Kid <ul><li>Products you remember when you were a kid </li></ul><ul><li>Able to pass on same food traditions to your family </li></ul><ul><li>Quick and easy meals give you time to sit down and enjoy dinner as a family </li></ul><ul><li>Meals for one or the whole family </li></ul>Mac & Cheese, CountryTime, Jell-O and more
  7. 7. If Kids Did the Shopping Mac & Cheese, Oscar Meyer Hot Dogs, Capri Suns, Kool-Aid and More <ul><li>Balanced meals would be Mac & Cheese, hot dogs, kool-aid or Capri-Suns and dessert. </li></ul><ul><li>Mac & Cheese, pizza and hot dogs would be best sellers. </li></ul><ul><li>Hot Dogs would be considered the meat portion of the food pyramid. </li></ul><ul><li>Vegetables would be replaced with more Mac & Cheese. </li></ul><ul><li>Parents would have to sneak in veggies, meat and other “grown-up” favorites. </li></ul>
  8. 8. Hearty Home Cooked Meals Using Kraft products makes it quick and easy <ul><li>Semi-homemade gives the same great taste without time </li></ul><ul><li>Heart, ethnic meals won’t take all day to make </li></ul><ul><li>Enjoy the day rather than slaving over the stove </li></ul><ul><li>Just don’t tell Grandma or Mom </li></ul>
  9. 9. Experience the World Italian, Columbian, Mexican, American, Greek and More <ul><li>Products from several ethnic cuisines </li></ul><ul><li>No need to travel the world, just travel to local market </li></ul><ul><li>Celebrate ethnic diversities with meals from all over the world </li></ul><ul><li>In the city or country, meals from around the world can be made in minutes </li></ul>
  10. 10. Spend Time Together In a hectic world, quality time can be found in the kitchen <ul><li>Create traditions </li></ul><ul><li>Carry on traditions </li></ul><ul><li>Easy enough for whole family to help with cooking </li></ul><ul><li>Teach kids essential skills </li></ul><ul><li>Have fun, learn from each other and eat well </li></ul><ul><li>Make dinner time better with everyone having pride in the meal they helped cook </li></ul>