The document provides instructions and background information for an activity analyzing the documentary film "Consuming Kids". The film examines how massive marketing machines target children and their parents to sell unhealthy food, violent games, and other products. It draws on experts to show how marketers use psychology and other fields to turn kids into powerful consumers. The activity has students watch part of the film, take notes using a graphic organizer, and answer research questions to understand the film's purpose and message about commercialization of childhood.