The social media landscape changes almost daily and this has been driven the proliferation of mobile devices. Ahead of my SME Mobile Strategies Summit talk this week, I’ve been digging around each of the platforms and here are a few interesting mobile and social media statistics worth a highlight.

1. 26 MOBILE AND SOCIAL
MEDIA STATISTICS
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2. of global users access social media
through mobile devices
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71%
Source: Search Engine Journal

3. In Europe, this decreases
slightly to 66%*
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*users accessing social through mobile devices
Source: Search Engine Journal

4. of the total European population
access social through mobile
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26%
Source: We Are Social Global Digital Report 2014

5. active mobile users in Europe (78%
of population)
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576million
Source: We Are Social Global Digital Report 2014

6. active mobile subscriptions
(connections) in Europe
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1,024billion
Source: We Are Social Global Digital Report 2014

7. That is an average of 1.78
mobile subscriptions per unique
user
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Source: We Are Social Global Digital Report 2014

8. That equates to 139% mobile
penetration in Europe
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Source: We Are Social Global Digital Report 2014

9. Only 35% of the world has
access to the internet, while
mobile device penetration has
reached 93%.
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Source: We Are Social Global Digital Report 2014

10. A recent UN report found that
mobile phones are more
ubiquitous than indoor plumbing
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11. 25% of smartphone owners
ages 18–44 say they “can’t recall
the last time their smartphone
wasn’t next to them"
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Source: MarketingProfs

12. 1.01b mobile monthly active
users as of March 2014 (79% of
total users access through
mobile)
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Source: InsideFacebook

13. 556m
DAILY mobile active users
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Source: InsideFacebook

14. 75%
of the engagement on a post
happens in first 5 hours
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Source: Wise Metrics

15. 23%
of Facebook users login at least 5
times per day
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Source: MarketingProfs

16. Facebook accounts for
60.3% of all mobile sharing
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Source: ShareThis Report

17. Facebook owned Instagram
and Messenger both have 200+
million monthly active users
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18. 927 million
hours are spent on Facebook
mobile apps every month
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Source: EveryPost Report

19. 78%
of Twitter's active users are on
mobile
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Source: Twitter

20. 500 million
Tweets are sent per day
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Source: Twitter

21. 60%
of Twitter’s ad revenue is
expected to come from mobile
advertising by 2015
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Source: eMarketer

22. 41%
of LinkedIn visits are via mobile
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Source: LinkedIn

23. 44k
the average number of daily
LinkedIn mobile Job applications
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Source: LinkedIn

24. 40%
of total YouTube traffic comes
from Mobile
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Source: YouTube

25. 1 billion
the average YouTube mobile
videos views per day
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Source: YouTube

26. 19.1 million
monthly unique visitors to
YouTube in the UK
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Source: YouTube

27. Read the full article here.
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