This document discusses BMS Group's use of social media. It provides an overview of BMS Group as the 7th largest reinsurance broker. It then outlines BMS's social media strategy, which includes building a presence on platforms like Twitter, creating blogs and videos, and integrating social media into their intranet and overall communications. The presentation emphasizes the importance of digital footprint and security, highlighting how an online presence can be cloned, phished, or used to spread leaks. It argues that having a social media strategy makes a company less vulnerable than being absent from these channels.

1. Social Media – A Broker’s view
Phil Hill – BMS Group CIO
5 March 2013
© Copyright BMS Group

2. Agenda
1. BMS Group – who are we?
2. BMS Social Media
3. Define
4. Develop
5. Control
© Copyright BMS Group

3. BMS Group – who are we?
 7th Largest reinsurance broker in the world
 Business to Business
 High-Value Low-Volume business
 Global presence extending very quickly
 Business growth using technology to support that growth
 Innovators
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 3

4. Social Media Strategy
This is a sample presentation © Copyright BMS Group 6 March 2013 4

5. Social Media Strategy
Social Media – A Broker’s view © Copyright BMS Group 6 March 2013 5

6. BMS Social media – Why?
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 6

7. BMS Social media – Why?
BMS need effective communication channels to:
Prospective clients / existing clients
Existing and prospective staff
News providers
Media
Information providers and thought leaders
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 7

8. Social Media Strategy
Social Media – A Brokers view © Copyright BMS Group 5th March 2013 8

9. BMS Group – What we are building
 Video stories
 Twitter presence
 Blogs
 Intranet connection to social media
 A social media approach to everything
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 9

10. Video Stories
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 10

11. Twitter Presence
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 11

12. Blogs
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 12

13. Links to social media
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 13

14. Links to social media
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 14

15. Social Media in everything we do
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 15

16. Social Media in everything we do
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 16

17. Social Media Strategy
This is a sample presentation © Copyright BMS Group 6 March 2013 17

18. Why do I need to know about my
“Digital Footprint”?
phil.hill@bmsgroup.com
says “I can’t believe we
vs
still have to protest this
crap”
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 18

19. Why do I need to know about my
“Digital Footprint”?
Cloning of Senior
BMS Director on
Twitter
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 19

20. Why do I need to know about my
“Digital Footprint”?
Phishing of
BMS Twitter
feed account
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 20

21. Why do I need to know about my
“Digital Footprint”
Cloning
of entire
website
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 21

22. Why do I need to know about my
“Digital Footprint”?
False email
addresses
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 22

23. Why do I need to know about my
“Digital Footprint”?
Company
Leaks
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 23

24. Why do I need to know about my
“Digital Footprint”?
Because if you aren't using social media,
you are the easiest target of them all…
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 24

25. Thank you
© Copyright BMS Group