This was Parlez Digital's campaign for Cameron House Hotel to deliver their social media campaign to celebrate their 25th anniversary.

1. CASE STUDY 25 REASONS TO LOVE
CAMERON HOUSE
SOCIAL MEDIA CAMPAIGN

2. Cameron House is a luxury 5* hotel and
resort situated on the banks of Loch
Lomond, Scotland.
Complete with an award winning spa,
championship golf course and a variety of
top quality restaurants and bars, the resort
is a well loved destination of choice for both
locals and holidaymakers alike.
The Client

3. We were tasked to develop a social media
campaign to run in unison across the client’s
Facebook and Twitter channels, mirroring
the hotel’s 25th anniversary celebrations and
wider marketing and PR campaign.
The objective was to increase Cameron
House’s social media following while
promoting the hotel’s wide selection of
offerings.
The Brief and Objectives

4. Develop a campaign that encouraged user
generated content, to support the core
messages of our over arching PR campaign
surrounding the 25th Anniversary of
Cameron House.
Implement an engaging and creative
campaign that would attract interaction
from past, present and future visitors to
Cameron House Hotel and Resort.
The Strategy

5. 25 core messages were created which showcased different ‘reasons to love’ the hotel, from
its history to its customer service over the last 25 years.
We assigned a unique hashtag to the campaign and asked followers to use this to send us
their own reasons to love the hotel.
This generated a fantastic reaction from those wanting to share not only their amazing
memories but also reasons why they would love to visit the resort.
Parlez also implemented 6 mini timeline competitions, each mirroring the core campaign
messages. This allowed customers to be rewarded and also encourage new potential page
likes and followers.
The Campaign

6. The Results
Data compared between the campaign period and the previous months equivalent.
Increase in Facebook
page likes274%
145%
138%
1324%
58%
Increase in Facebook
comments received
Increase in Facebook
post likes received
Increase in Facebook
Reach
Increase in Twitter
engagements
131% Increase in retweeted
messages
47% Increase in link clicks
within sent messages
28.6% Increase in Twitter
followers

7. Client Testimonial
Parlez Digital pitched and successfully delivered a
campaign to brief with fantastic results as always for
Cameron House.
The 25th anniversary celebrations were fantastic,
with a social media campaign to match.
XXXXXXXX, XXXXXXXXXXX at Cameron House on Loch Lomond

8. Edinburgh
16a Walker Street
Edinburgh
EH3 7LP
0131 225 7700
Glasgow
11 Fitzroy Place
Glasgow
G3 7RW
0141 221 0707
Aberdeen
XXXXXX
XXXXX
AB
01224
www.parlezdigital.co.uk
London
201 Borough High Street
London
SE1 1JA
020 381 77674
Parlez Digital – Time to Engage
Part of the 3x1 Group. Registered in Scotland Company No. SC503875. Registered office: 16-18 Weir Street, Falkirk, FK1 1RA