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Mobile has reprogrammed our brains.
How our attitude toward email has changed?
Monika Mikowska
mobee dick
mobimoni #MailMyDay
Cyborg
A person whose physiological functioning is aided by
or dependent upon a mechanical or electron...
The mobile mind shift is the expectation that
I can get what I want in my immediate context
and moments of need.
Mobile ha...
Umbrella
Google Now
mBank
mobimoni #MailMyDay
One-tap access to app’s main feature
One-click unsubscription
LISTLY
mobimoni #MailMyDay
The more the better.
The faster the better.
mobimoni #MailMyDay
mobimoni #MailMyDay Apigee, “2013 mobile app behavior survey”
mobimoni #MailMyDay IDC and Facebook – “Always Connected” (August 2013)
mobimoni #MailMyDay
74%
of smartphone owners check email on their devices.
Gartner, Survey Analysis: Early Tablet Adopters...
mobimoni #MailMyDay
28%
of email users check email only on their mobile device.
My.com E-mail usage research (July 2014)
Reading email is much more common on smartphones than making calls
Adobe, ‘2013 Digital Publishing Report: Retail Apps & B...
mobimoni #MailMyDay Scratch Wireless, Communication by Generation (December 2014)
mobimoni #MailMyDay Scratch Wireless, Communication by Generation (December 2014)
mobimoni #MailMyDay
57%
Apigee, “Mobile App Behavior survey” (2013)
of smartphone users said that email is a smartphone
ap...
mobimoni #MailMyDay
74%
of email users check emails as first thing in the morning.
My.com E-mail usage research (July 2014)
mobimoni #MailMyDay
56%
of email users check emails as last thing before sleep.
My.com E-mail usage research (July 2014)
mobimoni #MailMyDay
63%
of email users read emails as during the weekend.
Apsis “The email Barometer, Email on mobile devi...
mobimoni #MailMyDay
68%
My.com E-mail usage research (July 2014)
of email users want to know about new messages 

in the m...
So… we do really love mobile email, huh?
mobimoni #MailMyDay
45%
of email opens occured on mobile,
36% on desktop and 19% in a webmail client.
Adestra “Top 10 emai...
mobimoni #MailMyDay
54%
Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015)
faster from phones th...
mobimoni #MailMyDay
60%
Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015)
shorter from phones t...
Mobile email etiquette,
Mashable
mobimoni #MailMyDay
Inbox 0?
mobimoni
mobimoni
mobimoni
mobimoni #MailMyDay
Stewart Butterfield
the founder of Slack
unread emails: 16,000
mobimoni #MailMyDay
Email overload
mobimoni #MailMyDay
Email
2015: 108.7 billion emails sent and received per day
2018: 139.4 billion emails sent and receive...
mobimoni #MailMyDay LiveClicker and The Relevancy Group “Exploring the Benefits Real-Time Email – Driving Marketing Effect...
RE: RE: Very important findings on very important issue
RE: RE: RE: Very important findings on very important issue
RE: RE: RE: RE: Very important findings on very important issue
RE: RE: RE: RE: RE: RE: Very important findings on very important issue
RE: RE: RE: RE: RE: RE: RE: RE: RE:… = Corporate tapeworm
mobimoni #MailMyDay
1/3
McKinsey Global Institute, The social economy: Unlocking value and productivity through social tec...
mobimoni #MailMyDay
As the email load increases,
users reply to
a smaller fraction of their emails.
Yahoo, Evolution of Co...
Inbox
x.ai
Checking work email out of hours can dramatically increase your stress level.
Answering work emails at night makes you bad at work the next day.
mobimoni #MailMyDay
62%
Pew Research Centre American Trends Panel survey (October 2014)
of smartphone owners have used the...
1. Wypisujcie się z newsletterów.
2. Komunikację firmową prowadźcie przez inne kanały.
3. Usuńcie klienta poczty ze swojeg...
mobimoni
mobimoni
Good luck!
mikowska.monika
We are mobee dick. Monika Mikowska
MOBILE UX DESIGN STUDIO
mobeedick.com
The fastest way to reach me is vi...
1. emailmonday.com/mobile-email-usage-statistics#industry
2. pewinternet.org/2015/04/01/chapter-one-a-portrait-of-smartpho...
1. Slide #16: www.flickr.com/photos/96844815@N03/12151053064/
2. Slide #24: Print screen from movie ‘How to ditch email’, ...
How our attitude toward email has changed?
How our attitude toward email has changed?
How our attitude toward email has changed?
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How our attitude toward email has changed?

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'Mobile has reprogrammed our brains.
How our attitude toward email has changed?' - presentation from Mail My Day 2015, 19.05.2015, Warsaw, Poland.
#mobile #email #mobilemindshift

Published in: Mobile
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How our attitude toward email has changed?

  1. 1. Mobile has reprogrammed our brains. How our attitude toward email has changed? Monika Mikowska mobee dick
  2. 2. mobimoni #MailMyDay Cyborg A person whose physiological functioning is aided by or dependent upon a mechanical or electronic device Dictionary.com
  3. 3. The mobile mind shift is the expectation that I can get what I want in my immediate context and moments of need. Mobile has reprogrammed your customers’ brains. mobimoni #MailMyDay Forrester Research
  4. 4. Umbrella
  5. 5. Google Now
  6. 6. mBank mobimoni #MailMyDay One-tap access to app’s main feature
  7. 7. One-click unsubscription LISTLY mobimoni #MailMyDay
  8. 8. The more the better. The faster the better. mobimoni #MailMyDay
  9. 9. mobimoni #MailMyDay Apigee, “2013 mobile app behavior survey”
  10. 10. mobimoni #MailMyDay IDC and Facebook – “Always Connected” (August 2013)
  11. 11. mobimoni #MailMyDay 74% of smartphone owners check email on their devices. Gartner, Survey Analysis: Early Tablet Adopters and Their Daily Use of Connected Devices (2012)
  12. 12. mobimoni #MailMyDay 28% of email users check email only on their mobile device. My.com E-mail usage research (July 2014)
  13. 13. Reading email is much more common on smartphones than making calls Adobe, ‘2013 Digital Publishing Report: Retail Apps & Buying Habits’
  14. 14. mobimoni #MailMyDay Scratch Wireless, Communication by Generation (December 2014)
  15. 15. mobimoni #MailMyDay Scratch Wireless, Communication by Generation (December 2014)
  16. 16. mobimoni #MailMyDay 57% Apigee, “Mobile App Behavior survey” (2013) of smartphone users said that email is a smartphone app they can’t go without - not even for one day.
  17. 17. mobimoni #MailMyDay 74% of email users check emails as first thing in the morning. My.com E-mail usage research (July 2014)
  18. 18. mobimoni #MailMyDay 56% of email users check emails as last thing before sleep. My.com E-mail usage research (July 2014)
  19. 19. mobimoni #MailMyDay 63% of email users read emails as during the weekend. Apsis “The email Barometer, Email on mobile devices” (2013)
  20. 20. mobimoni #MailMyDay 68% My.com E-mail usage research (July 2014) of email users want to know about new messages 
 in the moment they hit their mobile Inbox, 
 so they turn on push notifications.
  21. 21. So… we do really love mobile email, huh?
  22. 22. mobimoni #MailMyDay 45% of email opens occured on mobile, 36% on desktop and 19% in a webmail client. Adestra “Top 10 email clients” (March 2015)
  23. 23. mobimoni #MailMyDay 54% Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015) faster from phones than from desktop. Average reply time from mobile: 28 minutes. From tablets: 57 minutes, from desktops: 62 minutes.
  24. 24. mobimoni #MailMyDay 60% Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015) shorter from phones than from desktop. Average length on mobile: 20 words. From tablets: 27 words, from desktops: 60 words.
  25. 25. Mobile email etiquette, Mashable
  26. 26. mobimoni #MailMyDay Inbox 0?
  27. 27. mobimoni
  28. 28. mobimoni
  29. 29. mobimoni
  30. 30. mobimoni #MailMyDay Stewart Butterfield the founder of Slack unread emails: 16,000
  31. 31. mobimoni #MailMyDay Email overload
  32. 32. mobimoni #MailMyDay Email 2015: 108.7 billion emails sent and received per day 2018: 139.4 billion emails sent and received per day Radicati Group
  33. 33. mobimoni #MailMyDay LiveClicker and The Relevancy Group “Exploring the Benefits Real-Time Email – Driving Marketing Effectiveness” (2015)
  34. 34. RE: RE: Very important findings on very important issue
  35. 35. RE: RE: RE: Very important findings on very important issue
  36. 36. RE: RE: RE: RE: Very important findings on very important issue
  37. 37. RE: RE: RE: RE: RE: RE: Very important findings on very important issue
  38. 38. RE: RE: RE: RE: RE: RE: RE: RE: RE:… = Corporate tapeworm
  39. 39. mobimoni #MailMyDay 1/3 McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies (2012) of our workweek is needed to manage all emails.
  40. 40. mobimoni #MailMyDay As the email load increases, users reply to a smaller fraction of their emails. Yahoo, Evolution of Conversations in the Age of Email Overload (April 2015)
  41. 41. Inbox
  42. 42. x.ai
  43. 43. Checking work email out of hours can dramatically increase your stress level.
  44. 44. Answering work emails at night makes you bad at work the next day.
  45. 45. mobimoni #MailMyDay 62% Pew Research Centre American Trends Panel survey (October 2014) of smartphone owners have used their phone 
 to look up information about a health condition.
  46. 46. 1. Wypisujcie się z newsletterów. 2. Komunikację firmową prowadźcie przez inne kanały. 3. Usuńcie klienta poczty ze swojego ekranu głównego na telefonie. 4. Wyłączcie notyfikacje w aplikacjach pocztowych. I innych :) 5. Powstrzymajcie się przed sprawdzaniem majli wieczorami i w weekendy. 6. Włączajcie tryb samolotowy w nocy. 7. Zmieńcie treść autoresponderów. 8. Rest more! Without smartphone, obviously :) We did get crazy. mobimoni #MailMyDay How to survive in the era of email overload? 1. Unsubscribe from all marketing emails. 2. For internal communication move to other apps. 3. Move the email icon to the nested group on the last page. 4. Turn off notifications in email app. And other apps :) 5. Do not check email at the evenings and during weekends. 6. Turn on airplane mode for the whole night. 7. Change your autoresponder template & delete all emails after long absence.
  47. 47. mobimoni
  48. 48. mobimoni
  49. 49. Good luck!
  50. 50. mikowska.monika We are mobee dick. Monika Mikowska MOBILE UX DESIGN STUDIO mobeedick.com The fastest way to reach me is via Messenger:
  51. 51. 1. emailmonday.com/mobile-email-usage-statistics#industry 2. pewinternet.org/2015/04/01/chapter-one-a-portrait-of-smartphone-ownership/ 3. fortune.com/2015/04/28/why-cant-we-kill-email/ 4. mobilemarketingwatch.com/infographic-understanding-consumer-email-behavior-43374/ 5. linkedin.com/pulse/mailowy-ping-pong-człowiek-człowiekowi-mailem 6. mashable.com/2014/11/17/mobile-email-etiquette/ 7. dailymail.co.uk/sciencetech/article-2619204/Step-away-phone-Using-mobile-answer-work-email-hours-dramatically-increase- stress-levels-researchers-warn.html 8. fastcoexist.com/3025452/answering-work-emails-on-your-phone-at-night-makes-you-bad-at-work-the-next-day 9. medium.com/@invoker/why-you-should-declare-email-bankruptcy-558336dff723 Sources of inspiration and good reads: mobimoni #MailMyDay
  52. 52. 1. Slide #16: www.flickr.com/photos/96844815@N03/12151053064/ 2. Slide #24: Print screen from movie ‘How to ditch email’, Fortune.com 3. Slide #33: Businessinsider.com.au 4. Slide #34: Fortune.com 5. Slide #37: www.flickr.com/photos/82394503@N00/8488950779/ 6. Slide #38: www.flickr.com/photos/32836640@N02/16731512672/ 7. Slide #39: www.flickr.com/photos/32836640@N02/16427026175/ 8. Slide #40: www.flickr.com/photos/32836640@N02/10307557965/ 9. Slide #41: www.flickr.com/photos/32836640@N02/12459496043/ 10. Slide #46: www.flickr.com/photos/47506186@N02/16874138625/ 11. Slide #47: Fastcoexist.com Photo’s sources: mobimoni #MailMyDay

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