The document provides guidance on creating a social media strategy for blogs. It recommends connecting with your audience by sharing valuable content and getting people to your blog through social media. The goals are to create good content optimized for your audience and search engines, and curate content. It also recommends optimizing social media profiles, determining how much time to spend on social media, and being efficient. Key advice includes choosing a primary and secondary social network based on where your audience engages most and which platform you enjoy using the most. Finally, it suggests using social media scheduling tools, tracking social media frequency and performance using analytics tools from Facebook, Google, and UTM tracking.