Presentation of the project and our key learnings at FRAME(Future for Restoration of Audiovisual Memory in Europe) at INA in Paris.

1. DR’S CULTURAL
HERITAGE PROJECT
FRAME, Paris, June 24th 2011

2. DR IN GENERAL
‣ DR (DANISH BROADCASTING CORPORATION)
‣ INDEPENDENT PUBLIC SERVICE INSTITUTION
‣ FOUNDED IN 1925
‣ DENMARK’S OLDEST AND LARGEST ELECTRONIC MEDIA ENTERPRISE
‣ DR IS FUNDED BY LICENSE FEE THAT IS PAID BY DANISH HOUSEHOLDS
‣ EVERY DAY MORE THAN 9 OUT OF 10 DANES USE DR ON TV, RADIO OR WEB AND
DURING A FULL WEEK. DR REACHES 98% OF ALL DANES

3. TV - 6 CHANNELS

4. TV IN SHORT
‣ ALL DR’S TV CHANNELS ARE AVAILABLE FREE-TO-AIR
‣ ON A WEEKLY BASIS DR’S TV CHANNELS ARE VIEWED BY 78% OF ALL DANES
‣ THE VAST MAJORITY (ALMOST 70%) OF THE PROGRAMS ON DR TV ARE
PRODUCED IN DENMARK BY DR OR INDEPENDENT PRODUCERS

5. RADIO - 10 CHANNELS

6. RADIO IN SHORT
‣ EACH WEEK 87% OF ALL DANES TUNE INTO AT LEAST ONE OF DR’S 3 FM
STATIONS AND 7 DAB CHANNELS
‣ LISTENERS SPEND APPROXIMATELY 75% THEIR LISTENING TIME ON A DR RADIO
CHANNEL
‣ DR IS ALSO A MARKET DRIVER IN DIGITAL RADIO WITH A STRONG PRESENCE ON
BOTH DIGITAL BROADCASTING (DAB) AND WEB RADIO
‣ DR RADIO HAS A STRONG COMMITMENT TO DANISH MUSIC IN TERMS OF
AIRTIME, COVERAGE AND EVENTS
‣ MUSIC CHANNELS AIRS APROXIMATELY 40% DANISH MUSIC

7. NEW MEDIA

8. NEW MEDIA IN SHORT
‣ THE LAUNCH OF DR’S WEBSITE DR.DK IN 1996
‣ MOST POPULAR DANISH CONTENT SITE ON THE INTERNET
‣ SITE IS CURRENTLY GOING THROUGH A MAJOR TRANSFORMATION TO BETTER
REALIZE THE POTENTIAL OF THE WEB FOR PERSONALIZATION, COMMUNITIES
AND OPENNESS
‣ DR IS ALSO PRESENT WITH NEWS AND SERVICES ON MOBILE DEVICES
‣ DR HAS CONTENT OUTDOORS IN A NUMBER OF PUBLIC SPACES, FOR INSTANCE
ON TRAINS, IN MALLS AND IN ‘CITIZEN CENTERS’
‣ NEWS APP ‘DR-NYHEDER’ - 150.000 DOWNLOADS
‣ RADIO APP ‘DR RADIO’ - 100.000 DOWNLOADS IN TWO WEEKS

9. DR’S CULTURAL
HERITAGE PROJECT
Facts about the project

10. BACKGROUND
‣ POLITICAL FOCUS ON DIGITISATION
‣ A FULLY DIGITAL MEDIA CITY DR-BYEN
‣ A NEED FOR SECURING THE ARCHIVE
‣ INCREASING NEED FOR DIGITAL CONTENT, FLEXIBLE DATA AND ACCESSABLITY

11. GOALS

12. DIGITISE MAXIMUM AMOUNT OF CONTENT FOR A MINIMUM
PRICE IN A GIVEN QUALITY

13. USE IS VALUE
POLITICAL APPROACH

14. RE-USE IS VALUE
PRODUCTION APPROACH

15. “DR MUST WORK ACTIVELY WITHIN THE
POSSIBLE FRAMEWORK TO MAKE DR’S
PROGRAM ARCHIVES AVAILABLE TO THE PUBLIC
AND THE SCIENTIFIC COMMUNITY”
DR’s Public Service Contract for 2011-2014

16. 10 MILLION € FROM THE MINISTRY OF CULTURE

17. DIGITISATION OF 570.000 HOURS FROM OUR ARCHIVE

18. COOPERATE WITH THE NATIONAL CULTURAL INSTITUTIONS

19. OUR
ORGANISATION

20. DR’S CULTURAL
HERITAGE PROJECT
RESEARCH &
DOKUMENTATION
DIGITISATION & TECHNOLOGY & COOPERATION &
PRESERVATION DEVELOPMENT DISSEMINATION

21. WORKFLOW IN THE 4 UNITS

22. WORKFLOW IN THE 4 UNITS

23. WORKFLOW IN THE 4 UNITS
DIGITISATION &
PRESERVATION

24. WORKFLOW IN THE 4 UNITS
DIGITISATION &
PRESERVATION

25. WORKFLOW IN THE 4 UNITS
COOPERATION &
DISSEMINATION
DIGITISATION &
PRESERVATION

26. WORKFLOW IN THE 4 UNITS
COOPERATION &
DISSEMINATION
DIGITISATION &
PRESERVATION

27. WORKFLOW IN THE 4 UNITS
COOPERATION & TECHNOLOGY &
DISSEMINATION DEVELOPMENT
DIGITISATION &
PRESERVATION

28. WORKFLOW IN THE 4 UNITS
COOPERATION & TECHNOLOGY &
DISSEMINATION DEVELOPMENT
DIGITISATION &
PRESERVATION

29. WORKFLOW IN THE 4 UNITS
COOPERATION & TECHNOLOGY &
DISSEMINATION DEVELOPMENT
DIGITISATION & RESEARCH &
PRESERVATION DOKUMENTATION

30. WORKFLOW IN THE 4 UNITS
COOPERATION & TECHNOLOGY &
DISSEMINATION DEVELOPMENT
DIGITISATION & RESEARCH &
PRESERVATION DOKUMENTATION

31. DIGITISATION &
PRESERVATION

32. DIGITISATION &
PRESERVATIONARCHIVE
‣
PRESERVE THE

33. DIGITISATION &
PRESERVATIONARCHIVE
‣
PRESERVE THE
‣ OPTIMIZE HUMAN & DIGITAL WORKFLOWS

34. DIGITISATION &
PRESERVATIONARCHIVE
‣
PRESERVE THE
‣ OPTIMIZE HUMAN & DIGITAL WORKFLOWS
‣ SEARCH THE MARKET FOR NEW BENIFICIAL
TECHNOLOGY AND PROCESSES

35. DIGITISATION &
PRESERVATIONARCHIVE
‣
PRESERVE THE
‣ OPTIMIZE HUMAN & DIGITAL WORKFLOWS
‣ SEARCH THE MARKET FOR NEW BENIFICIAL
TECHNOLOGY AND PROCESSES
‣ STRATEGIC COOPERATION FOR DIGITISATION
SOLUTIONS

36. COOPERATION &
DISSEMINATION

37. COOPERATION &
DISSEMINATION AND INTERNAL COOPERATION
‣
DEVELOP EXTERNAL

38. COOPERATION &
DISSEMINATION AND INTERNAL COOPERATION
‣
DEVELOP EXTERNAL
‣ SHARE KNOWLEDGE, COMPETENCIES, RESSOURCES
AND CONTENT

39. COOPERATION &
DISSEMINATION AND INTERNAL COOPERATION
‣
DEVELOP EXTERNAL
‣ SHARE KNOWLEDGE, COMPETENCIES, RESSOURCES
AND CONTENT
‣ DISSEMINATE CONTENT AND CREATE CONCEPTS

40. COOPERATION &
DISSEMINATION AND INTERNAL COOPERATION
‣
DEVELOP EXTERNAL
‣ SHARE KNOWLEDGE, COMPETENCIES, RESSOURCES
AND CONTENT
‣ DISSEMINATE CONTENT AND CREATE CONCEPTS
‣ CREATE VALUE FOR DR’S USERS

41. COOPERATION &
DISSEMINATION AND INTERNAL COOPERATION
‣
DEVELOP EXTERNAL
‣ SHARE KNOWLEDGE, COMPETENCIES, RESSOURCES
AND CONTENT
‣ DISSEMINATE CONTENT AND CREATE CONCEPTS
‣ CREATE VALUE FOR DR’S USERS
‣ PREREQUISITE FOR FUTURE DISSEMINATION EG.
METADATA

42. TECHNOLOGY &
DEVELOPMENT

43. TECHNOLOGY &
DEVELOPMENTARCHIVE SYSTEM – GEO-INDEPENDENT
‣
ONLINE MEDIA

44. TECHNOLOGY &
DEVELOPMENTARCHIVE SYSTEM – GEO-INDEPENDENT
‣
ONLINE MEDIA
‣ SHARE CONTENT & DATA ACROSS DIFFERENT
COLLECTIONS

45. TECHNOLOGY &
DEVELOPMENTARCHIVE SYSTEM – GEO-INDEPENDENT
‣
ONLINE MEDIA
‣ SHARE CONTENT & DATA ACROSS DIFFERENT
COLLECTIONS
‣ EASY MULTILINGUAL METADATA PRODUCTION AND
EDITING

46. TECHNOLOGY &
DEVELOPMENTARCHIVE SYSTEM – GEO-INDEPENDENT
‣
ONLINE MEDIA
‣ SHARE CONTENT & DATA ACROSS DIFFERENT
COLLECTIONS
‣ EASY MULTILINGUAL METADATA PRODUCTION AND
EDITING
‣ SOLR (OPEN SOURCE) INDEXED SEARCH ENGINE

47. RESEARCH &
DOKUMENTATION

48. RESEARCH &
DOKUMENTATIONSHARING KNOWLEDGE
‣
A FOUNDATION FOR
AND RESEARCH

49. RESEARCH &
DOKUMENTATIONSHARING KNOWLEDGE
‣
A FOUNDATION FOR
AND RESEARCH
‣ USER STUDIES AND WORKSHOPS

50. RESEARCH &
DOKUMENTATIONSHARING KNOWLEDGE
‣
A FOUNDATION FOR
AND RESEARCH
‣ USER STUDIES AND WORKSHOPS
‣ DOCUMENT VALUECREATION, INNOVATION,
COOPERATION AND PROCESSES

51. RESEARCH &
DOKUMENTATIONSHARING KNOWLEDGE
‣
A FOUNDATION FOR
AND RESEARCH
‣ USER STUDIES AND WORKSHOPS
‣ DOCUMENT VALUECREATION, INNOVATION,
COOPERATION AND PROCESSES
‣ CONTROLLING REPEATING DELIVERIES IN THE
PROJECT

52. THE ARCHIVE
DR Archive & Research

53. RESEARCH UNIT
CREATIVE AND ACTIVE RESEARCHERS AVAILABLE FOR THE PRODUCTION TEAMS
RESEARCH IN:
THE RADIO, THE TELEVISION AND THE STILL COLLECTIONS
A VERY WIDE RANGE OF DATABASES
TRADITIONAL REFERENCE LITERATURE
RESEARCHERS TEACH AND SUPERVISE IN THE ARCHIVE AND PRODUCTION SYSTEM
AS THEY DO IN INFORMATION DATABASES AND OTHER RESEARCH TOOLS IN ORDER
TO FOSTER THE USERS TO HELP THEMSELVES.

54. ARCHIVE & METADATA
BESIDES, ANY SYSTEMS AND STANDARDS MUST
‣ SUPPORTS THE ”OPEN ACHIVE”
‣ EXPLOIT THE DIGITAL ENVIRONMENT
‣ REFLECT THE TIME WE LIVE IN (USER-PARTICIPATION, USER-
GENERATED PERSPECTIVES)
‣ SUPPORT MULTI-MEDIALITY PRODUCTION
DECENTRALIZED WORK PROCESSES
ALL THE STAFF PROVIDES METADATA →
DIVERSE METADATA FOR THE USERS (TECHNICAL, ADMINISTRATIVE ETC.)

55. PRODUCTION SUPPORT
DR PRODUCTION SUPPORT HANDLES AND CONVERTS ALL FORMATS FAST,
EFFECTIVELY AND PROFESSIONALLY.
ALSO, DR PRODUCTION SUPPORT PROVIDES QUALITY CHECK OF NEW
PRODUCTIONS FOR BROADCASTING
OFFERS A WIDE RANGE OF TECHNICAL SOLUTIONS IN THE POST-PRODUCTION
PHASE IN ORDER TOSECURE THE BEST POSSIBLE PRODUCTS.

56. THE COLLECTION

57. 1”C
TV FORMATS IN THE ARCHIVE
13.500 TIMER
U-MATIC HB LB SP
1.800 TIMER
1D
1.275 TIMER
1”B
5.400 TIMER
DVC PRO
3.319 timer
DIGITAL BETA
BETACAM
10.880 timer
32.639 timer

58. RADIO FORMATS IN THE ARCHIVE
1/4” SMALL REELS
123.000 HOURS
DAT - TAPES
362.000 HOURS

59. CONTENT
TV PROGRAMS AND NEWS PRODUCTION FROM
AROUND 1948 – 2005
OLDEST CLIP FROM 1896
RADIO IN 3 ARCHIVES
‣ RADIOARKIVET, PRODUCED 1931-2005
‣ BÅNDARKIVET, PRODUCED 1959-2005
‣ DAT-BÅNDSAMLINGEN, AIRED 1989-2005

60. THE DAT-COLLECTION
DR'S FULL BROADCAST OFFERINGS FROM OUR FM
CHANNELS: P1, P2, AND P3 DURING THE YEARS
1989 TO 2005
AND P4/KØBENHAVNS RADIO (COPENHAGEN
RADIO) FROM JUNE, 2002 TO THE YEAR 2005

61. VOLUME
ANTICIPATED IN THE RFP:
175,000 DAT TAPES /350,000 HOURS
ACTUAL FIGURES:
180,000 DAT TAPES / 362,000 HOURS

62. THE ARCHIVE
RADIO, 434.000 HOURS
TV, 68.000 HOURS
FILM, 17.500

63. 2011
RADIO, 86% DIGITISED
TV, 24% DIGITISED
FILM, 0.5% DIGITISED

64. 2014
RADIO, 86% DIGITISED
TV, 100% DIGITISED
FILM, 26% DIGITISED

65. ECONOMY

66. 50 % REDUCTION

67. SOME
CASESTUDIES &
EXAMPLES

68. DAT-DIGITISATION

69. REASONING

70. REASONING
‣ THE TAPES WHERE ENDANGERED

71. REASONING
‣ THE TAPES WHERE ENDANGERED
‣ OBSOLETE TECHNOLOGY

72. REASONING
‣ THE TAPES WHERE ENDANGERED
‣ OBSOLETE TECHNOLOGY
‣ MASSIVE VALUE IN A CULTURAL HERITAGE SENSE

73. REASONING
‣ THE TAPES WHERE ENDANGERED
‣ OBSOLETE TECHNOLOGY
‣ MASSIVE VALUE IN A CULTURAL HERITAGE SENSE
‣ DIGITIZATION PROCESS COULD BE HIGHLY
INDUSTRIALIZED

74. REASONING
‣ THE TAPES WHERE ENDANGERED
‣ OBSOLETE TECHNOLOGY
‣ MASSIVE VALUE IN A CULTURAL HERITAGE SENSE
‣ DIGITIZATION PROCESS COULD BE HIGHLY
INDUSTRIALIZED
‣ FOUNDATION FOR LOOKING AT NEW WAYS OF
DIGITIZATION

75. WORKING WITH
EXTERNAL
PARTNERS

76. RESEARCH AND PREPARATION

77. RESEARCH AND PREPARATION
‣ TALK TO VENDORS

78. RESEARCH AND PREPARATION
‣ TALK TO VENDORS
‣ USE NETWORK, TALK OTHERS WITH PRACTICAL
EXPERIENCES

79. RESEARCH AND PREPARATION
‣ TALK TO VENDORS
‣ USE NETWORK, TALK OTHERS WITH PRACTICAL
EXPERIENCES
‣ CREATE/DESIGN A STRONG TEAM WITH ALL THE
NEEDED COMPETENCES

80. RESEARCH AND PREPARATION
‣ TALK TO VENDORS
‣ USE NETWORK, TALK OTHERS WITH PRACTICAL
EXPERIENCES
‣ CREATE/DESIGN A STRONG TEAM WITH ALL THE
NEEDED COMPETENCES
‣ MAKE SURE YOU HAVE TOP-LEVEL MANAGEMENT
SUPPORT

81. PPQ AND RFP
SELECT THE BEST SUITORS
PREPARE THE RFP WHILE DOING THE PQQ
FOCUS THE TENDER ON YOUR DEMANDS & NEEDS:
‣DEMANDS (CLOSED): FORMAT, FILE QUALITY
‣NEEDS (OPEN): PROCESS, WORKFLOW

82. 4 JUDGING CRITERIA

83. 4 JUDGING CRITERIA
1. ABILITY TO MEET OUR FINANCIAL FRAMEWORK – TARGET
PRICE 1,2 MI. EUROS

84. 4 JUDGING CRITERIA
1. ABILITY TO MEET OUR FINANCIAL FRAMEWORK – TARGET
PRICE 1,2 MI. EUROS
2. DIGITISATION QUALITY, PROCESS & HARDWARE, FILE
QUALITY, QUALITY CONTROL ETC.

85. 4 JUDGING CRITERIA
1. ABILITY TO MEET OUR FINANCIAL FRAMEWORK – TARGET
PRICE 1,2 MI. EUROS
2. DIGITISATION QUALITY, PROCESS & HARDWARE, FILE
QUALITY, QUALITY CONTROL ETC.
3. SAFETY, TRANSPORTATION AND HANDLING OF
MATERIALS

86. 4 JUDGING CRITERIA
1. ABILITY TO MEET OUR FINANCIAL FRAMEWORK – TARGET
PRICE 1,2 MI. EUROS
2. DIGITISATION QUALITY, PROCESS & HARDWARE, FILE
QUALITY, QUALITY CONTROL ETC.
3. SAFETY, TRANSPORTATION AND HANDLING OF
MATERIALS
4. SERVICE, BOTH THE ABILITY TO HANDLE A LARGE
CONTRACT/ASSIGNMENT AND TO CATER FOR OUR

87. PROJECT LIFE CYCLE
JANUARY 2008 / PQQ
FEBRUARY 2008 / ISSUE OF RFP
APRIL 2008 / RFP CLOSING DATE
EARLY JUNE 2008 / SHORTLISTED BIDDERS IN CPH

88. PROJECT LIFE CYCLE

89. PROJECT LIFE CYCLE
START-UP PHASE
JUL 2008

90. PROJECT LIFE CYCLE
START-UP PHASE TEST
JUL 2008 JUL-DEC 2008

91. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION
JUL 2008 JUL-DEC 2008 JAN-APR 2009

92. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011

93. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011
Execution starts

94. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011
Execution starts Benchmark approved

95. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011
Execution starts Benchmark approved Memnon production chain stable
DR ingestion process stable

96. PROJECT LIFE CYCLE Closing Meeting
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011
Execution starts Benchmark approved Memnon production chain stable
DR ingestion process stable

97. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011

98. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011
Confirmation of the project
definition (administrative and
technical spec.) and update
of the PID
Confirmation of the
transports and production
planning
Set-up of the production
chain and prototyping
Initiate development of the
work breakdown structure

99. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011

100. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011
Test
Set-up of the production
chain PID adjusted if
necessary
Development of the work
breakdown structure

101. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011

102. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011
First acceleration
Second acceleration
Specifications and PID
adjusted if necessary
Production chain setup and
work breakdown structure
adjusted if necessary
Planning adjusted if
necessary

103. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011

104. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011
Full speed production pace
Continuous monitoring
against planning, objectives
and quality level agreement
Review meetings
Reporting

105. PROJECT LIFE CYCLE
START-UP PHASE TEST ACCELERATION PRODUCTION
JUL 2008 JUL-DEC 2008 JAN-APR 2009 MAY 2009-2011

106. PROJECT LIFE CYCLE
FINALIZING
JUL 2011

107. PROJECT LIFE CYCLE
CLOSING MEETING:
FINALIZING EVALUATE +
JUL 2011 LESSONS LEARNED

108. FILM PILOT

109. AFADS IS

110. AFADS IS
AUTOMATED
FILM
ARCHIVE
DIGITISATION
SYSTEM

111. THE PROCES

112. THE PROCES
PREPWORKS

113. THE PROCES
ARCHIVE CARDS TO XML
PREPWORKS

114. THE PROCES
ARCHIVE CARDS TO XML
XML METADATA
PREPWORKS

115. THE PROCES
ARCHIVE CARDS TO XML
XML METADATA
SYSTEM CONTROLLER
PREPWORKS

116. THE PROCES
FRAMEWORKS
ARCHIVE CARDS TO XML
XML METADATA
SYSTEM CONTROLLER
PREPWORKS

117. THE PROCES
FRAMEWORKS
DVOOPTICS
DIGITAL VIDEO
ARCHIVE CARDS TO XML
XML METADATA
SYSTEM CONTROLLER
PREPWORKS

118. THE PROCES
FRAMEWORKS
DVOOPTICS
DIGITAL VIDEO
ARCHIVE CARDS TO XML
XML METADATA
SYSTEM CONTROLLER
PREPWORKS

119. THE PROCES
FRAMEWORKS
DVOOPTICS
DIGITAL VIDEO
ARCHIVE CARDS TO XML
XML METADATA
SYSTEM CONTROLLER
PREPWORKS AUDIOWORKS

120. THE PROCES
FRAMEWORKS
DVOOPTICS
DIGITAL VIDEO
ARCHIVE CARDS TO XML
XML METADATA
MEDIAWORKS
SYSTEM CONTROLLER
PREPWORKS AUDIOWORKS

121. THE PROCES
FRAMEWORKS
DVOOPTICS
DIGITAL VIDEO
ARCHIVE CARDS TO XML
XML METADATA
MEDIAWORKS
SYSTEM CONTROLLER
PREPWORKS AUDIOWORKS

122. THE PROCES
FRAMEWORKS
DVOOPTICS
DIGITAL VIDEO
ARCHIVE CARDS TO XML
XML METADATA
MEDIAWORKS
SYSTEM CONTROLLER
PREPWORKS AUDIOWORKS

123. THE PROCES
FRAMEWORKS
DVOOPTICS
DIGITAL VIDEO
ARCHIVE CARDS TO XML
XML METADATA
MEDIAWORKS
SYSTEM CONTROLLER
PREPWORKS AUDIOWORKS

124. THE PROCES
FRAMEWORKS
DVOOPTICS
DIGITAL VIDEO
ARCHIVE CARDS TO XML
XML METADATA DIGITAL ARCHIVE
MEDIAWORKS
SYSTEM CONTROLLER
PREPWORKS AUDIOWORKS

125. THE PROCES
FRAMEWORKS
DVOOPTICS
DIGITAL VIDEO
ARCHIVE CARDS TO XML
XML METADATA DIGITAL ARCHIVE
MEDIAWORKS
SYSTEM CONTROLLER
PREPWORKS AUDIOWORKS

126. SIMPLIFIED

127. SIMPLIFIED
SELECTION

128. SIMPLIFIED
SELECTION METADATA

129. SIMPLIFIED
SELECTION METADATA CLEANING

130. SIMPLIFIED
SELECTION METADATA CLEANING SCANNING

131. SIMPLIFIED
SELECTION METADATA CLEANING SCANNING RECONSTRUCTION

132. SIMPLIFIED
SELECTION METADATA CLEANING SCANNING RECONSTRUCTION DELIVERABLES

133. SIMPLIFIED
SELECTION METADATA CLEANING SCANNING RECONSTRUCTION DELIVERABLES QC

134. SIMPLIFIED
SELECTION METADATA CLEANING SCANNING RECONSTRUCTION DELIVERABLES QC DIGITAL ARCHIVE

135. USE OF DIGITAL
CONTENT

136. BONANZA

137. FACTS

138. FACTS
‣ BASED ON USER INTERACTION, MAKING THE PUBLIC
VOTE FOR THIER FAVORITE PROGRAMS - PUBLIC
PARTICIPATION

139. FACTS
‣ BASED ON USER INTERACTION, MAKING THE PUBLIC
VOTE FOR THIER FAVORITE PROGRAMS - PUBLIC
PARTICIPATION
‣ 12 WEEKS, EVERY WEEK A NEW CATEGORY, EVERY
EPISODE WITH A SMALL CLIP AND A DESCRIPTION

140. FACTS
‣ BASED ON USER INTERACTION, MAKING THE PUBLIC
VOTE FOR THIER FAVORITE PROGRAMS - PUBLIC
PARTICIPATION
‣ 12 WEEKS, EVERY WEEK A NEW CATEGORY, EVERY
EPISODE WITH A SMALL CLIP AND A DESCRIPTION
‣ CONTENT WAS COMMENTED AND DISCUSSED

141. FACTS
‣ BASED ON USER INTERACTION, MAKING THE PUBLIC
VOTE FOR THIER FAVORITE PROGRAMS - PUBLIC
PARTICIPATION
‣ 12 WEEKS, EVERY WEEK A NEW CATEGORY, EVERY
EPISODE WITH A SMALL CLIP AND A DESCRIPTION
‣ CONTENT WAS COMMENTED AND DISCUSSED
‣ WINNING CONTENT PUBLISHED THE FOLLOWING WEEK

142. LOGO

143. THE WEBSITE
‣ VOTE NOW
‣ HOW TO PARTICIPATE
‣ HOW LONG TO THE END
OF THIS THEME
‣ THEMES AND WHERE
ARE WE IN THE PROCES

144. THE WEBSITE
‣ COMPETITION SCORE
‣ SEE ALL 100 SNIPPETS
‣ VOTE
‣ CINEMA MODE FOR WITH
FULLSCREEN VIEWING

145. RESULT
‣ MORE THAN 100.000
DANES VOTED
‣ DURING THE FIRST YEAR
BONANZA HAD 200.000
MONTHLY USERS
‣ 1 MIO. VIDEO STREAMS
A MONTH

146. TODAY
‣ ONE OF DR’S “POWER
BRANDS”
‣ 3 YEARS DOWN THE
LINE WE HAVE 70.000
MONTLY USERS
‣ WINNER OF FIAT’S PRIZE
FOR BEST INTERNET
PRODUCTION IN 2009

147. USERS
‣ HOW OLD ARE THE
12 % 11 %
USERS?
33 %
44 %
Between 0-19
20-39 years
40-59 years
60+

148. USERS
‣ WHY ARE THEY
8 %
18 %
VISITING? 39 %
35 %
For educational use
Looking for a particular program/snippet
As entertainment
It is fun watching “old” stuff i can remember

149. USERS
‣ HOW OFTEN DO THE
8 %
35 %
USERS VISIT? 23 %
34 %
This is my first time
Less than every 14th day
More than once every 14th day
Everyday or almost every day

150. SHARING THE
CONTENT

151. DANISH CULTURAL
HERITAGE
COOPERATION

152. MEMBERS
DANISH BROADCASTING CORPORATION
THE DANISH FILM INSTITUTE
THE NATIONAL MUSEUM
THE ROYAL LIBRARY
THE DANISH STATE ARCHIVES
NATIONAL GALLERY OF DENMARK
THE STATE AND UNIVERSITY LIBRARY
THE HERITAGE AGENCY OF DENMARK

153. FUNCTIONS
‣ COORDINATING INSPIRATIONAL FORUM
‣ PROJECT GROUPS E.G. ANNIVERSARY FOR 1WW
‣ NEW WEBSITE LAUNCH IN AUTUMN 2011
‣ BETA-DEVELOPMENT

154. WEBPLAYER Search across RSS FEED from
collections DR NEWS or other
news services
Link with other
material such as
youtube, vimeo,
flickr or Comment
on the material
facebook Connect CHAT FUNcTION DATA from e.g. recommend other
integration wikipedia based on dr programs
the metadata

155. MOBIL APP

156. DATA CAMPS
DATA AND CREDITS FOR EXPOSING THE
MATERIAL IN THE SAME SEARCH
ENGINE CREATES NEW POSSIBILITIES
INVITE PEOPLE TO BUILD NEW
TECHNOLOGY WITH OUR DATA

157. CHALLENGES

158. DIGITAL ARHIVES
‣ MAINTAINING THE
COLLECTION
‣ KEEPING UP WITH
TECHNICAL EVOLUTION
‣ CREATING VALUE WITH
A LIMITED BUDGET

159. KEY INSIGHTS

160. DIGITISATION
‣ BE AMBITIOUS
‣ COMBINE ARCHIVE &
TECHNOLOGY KNOWLEGDE
‣ DEFINE & AGREE ON THE
OBJECTIVES

161. EXTERNAL PARTNERS
‣ BE A GOOD COLLABORATOR BY BEING
PROFESSIONAL
‣ RECOGNIZE PARTNERS’ EXPERTISE,
KNOWLEDGE AND NEEDS TO CREATE THE BEST
POSSIBLE SOLUTION
‣ HAVE COURAGE AND DEDICATION!

162. CONTEXTUALISATION
‣ FOCUS ON VALUE
‣ COLLABORATE
‣ SHARE

163. USE IS VALUE
POLITICAL APPROACH

164. RE-USE IS VALUE
PRODUCTION APPROACH

165. THANK YOU!
CONTACT ME AT TOGO@DR.DK