Marketing information system

1. Marketing Information System

2. A marketing information system (MIS) is a way to
manage the vast amount of information firms have on
hand
MM. Verónica Bolaños López

3. Marketing information systems are really the
frameworks used for managing, processing and
accessing data.
MM. Verónica Bolaños López

4. There are three basic components of a good marketing information system:
1. Information acquired via market intelligence
2. Information from operating data
3. Information library

5. Market intelligence is all of the data available from the
many external sources.
MM. Verónica Bolaños López

6. The basic functions of Marketing Information System are:
Collection of market information
Interpretation of information
Dissemination of information

7. Marketing Information System can be external, internal
or marketing research information.
MM. Verónica Bolaños López

8. Marketing Information System Categories:
Marketing Environment
Customer
Competitor
Product
Distribution and Promotional Information

9. Thank you