The document discusses the key attributes of mass customization. It lists the attributes as instantaneousness, costless, seamless, and frictionless. It then provides details about each attribute, describing how processes must be linked quickly with little added cost. Linkages should be invisible to customers to avoid impacting customer service. Networks of modules must also form with little overhead and allow for instant communication. An example is provided of how clothing company Duray used computer-assisted design and forecasting to mass produce slightly customized clothes for groups of customers in a manufacturing revolution.