Learn how to create stunning, high-converting landing pages with HubSpot’s intuitive drag-and-drop editor! Join us for our next Greenville HUG event where we’ll explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, you’ll discover how to make the most of HubSpot’s tools to elevate your marketing efforts. Whether you’re new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions! Outline: Why Landing Pages Matter Key Elements of a High-Converting Landing Page HubSpot’s Drag-and-Drop Editor Overview & Best Practices Advanced Techniques for High-Converting Pages Common Mistakes to Avoid Who Should Attend: 👤 Marketing professionals 👤 Sales professionals 👤 Business owners 👤 Anyone interested in learning more about HubSpot Landing Pages!

1. Build High-Converting Landing Pages
Using Hubspot’s Drag and Drop Editor

2. Let's Connect
❏ linkedin.com/in/egarciavaz
❏ boundify.io/demand-gen-studio
EMILIO GARCIA
Managing Partner,
Boundify

3. Let's Connect
linkedin.com/in/miranda-jenkins/
MIRANDA JENKINS
Demand Generation
Specialist, Boundify

4. Agenda
● Why Landing Pages Matter
● Key Elements of a High-Converting Landing Page
● HubSpot’s Drag-and-Drop Editor Overview & Best Practices
● Advanced Techniques for High-Converting Pages
● Common Mistakes to Avoid
● Platform Walkthrough

5. Why Landing Pages Matter
Landing Pages Drive Conversions
Landing pages are specifically designed to capture leads or drive a single, focused action (e.g., signing
up, downloading, or making a purchase).
Inbound Marketing
Used as the destination for marketing campaigns (e.g., email, ads, social media, SEO). They guide users
through the buyer’s journey by addressing a specific intent or need.
Higher ROI for Campaigns
Optimized landing pages reduce wasted ad spend and improve campaign performance.
“Companies with 10-15 landing pages see 55% more conversions compared to those with fewer than 10
(source: HubSpot).”
Why Landing Pages Matter

6. Elements of High Performing Landing Pages
Key Elements of High Performing Landing Pages
Your landing page is often the
first interaction a visitor has
with your brand.
A clean, professional, and user-
friendly design builds trust and
encourages users to take action.
Poor design can result in
immediate exits, hurting your
conversion rates.

7. Elements of High Performing Landing Pages
Attention-Grabbing Headline
Instantly communicate the value or benefit of the page.
Clear Value Proposition
Explain what the user will get and why it’s worth their time.
Eye-Catching Visuals
Use relevant images or videos to support your message such as a preview
of the ebook, a product screenshot, or a demo video thumbnail.

8. Elements of High Performing Landing Pages
Conversion-Focused Form Placement
Keep the form above the fold (visible without scrolling) and limit fields to
essentials (e.g., name, email, and one qualifying question).
Strong Call-to-Action (CTA)
Clear, action-oriented, and benefit-driven.
Mobile Responsiveness
Ensure the page looks great and functions smoothly on all devices.
Nearly 60% of online searches are conducted on mobile devices (source: Statista)

9. Drag-and-Drop Editor Overview & Best Practices
Hubspot’s Drag and Drop Editor
The Drag-and-Drop Editor is a tool within HubSpot that
allows users to create landing pages without needing
coding skills.
Benefits:
● Saves Time: Quickly create and publish pages without
involving developers.
● Consistency: Ensures uniform branding and design
across all landing pages.
● Integration: Seamlessly connects with HubSpot CRM,
forms, and analytics for tracking performance.

10. Drag-and-Drop Editor Key Features
1. Pre-designed Templates
Start with
professionally
designed layouts to
save time.
Customize fonts,
colors, and spacing
for a cohesive brand
look.
Then save your
custom designs as
templates for reuse.

11. Drag-and-Drop Editor Key Features
2. Variety of Modules
Easily add modules like:
● Images
● Buttons
● Meeting links
● Forms
● Videos
● Social links
● CTAs
● and more

12. Drag-and-Drop Editor Key Features
3. Responsive Design
Preview and optimize
for mobile, tablet, and
desktop.

13. Drag-and-Drop Editor Key Features
4. Drag-and Drop Functionality
With the drag-and-drop
modules you can easily
rearrange elements by
dragging them up and
down the layout.

14. Best Practices for the Drag-and-Drop Editor
Best Practices:
Start with Pre-Built Templates
● Use HubSpot’s professionally designed templates to save time and maintain consistency.
● Customize templates to match your brand colors, fonts, and layout preferences.
Optimize for Mobile First
● Ensure the page is fully responsive by previewing on mobile, tablet, and desktop.
● Make CTAs and forms easily tappable on smaller screens.
Leverage Personalization Tools
● Use HubSpot’s personalization tokens to dynamically display user-specific information (e.g.,
first name, company name).
● Implement smart content to show different versions of a page based on audience segments.
.

15. Best Practices for the Drag-and-Drop Editor
Focus on User Experience (UX)
● Keep the layout clean and uncluttered with plenty of white space.
● Use clear, high-contrast CTAs that stand out visually.
● Place critical elements (e.g., headlines, forms, and CTAs) above the fold.
Optimize for Speed
● Compress images and use lightweight visuals to ensure fast page load times.
● Use lazy load where applicable.
A/B Test Elements
● Use HubSpot’s A/B testing tools to test variations of headlines, CTAs, images, or form
placements.
● Focus on one variable at a time to identify what drives conversions.
.

16. Advanced Features for High Converting Pages
1. Incorporate HubDB to Create Dynamic,
Personalized Pages
Use HubSpot’s HubDB to
create dynamic landing pages
that adapt to user preferences
or campaigns such as
personalized pricing tables or
location-specific content.
Content Hub Professional, Enterprise

17. Advanced Features for High Converting Pages
2. Add Video for Higher Engagement
Videos can increase
conversion rates by
explaining complex
ideas quickly, such as a
60-second product demo
or customer testimonial
video.
Placement: Use videos
near the top of the page
or alongside CTAs.

18. Advanced Features for High Converting Pages
3. Use Smart Content to Tailor Messaging
Show tailored content based on
user attributes like lifecycle stage,
device type, or past behavior to
increase engagement and
conversion rates.
Example: Display a different offer
for returning visitors vs. new
visitors.
Marketing Hub Professional, Enterprise
Content Hub Professional, Enterprise

19. Advanced Features for High Converting Pages
4. Use Social Proof to Build Trust
Add customer reviews,
testimonials, or logos
of companies that have
used your
product/service.
Placement: Near the
CTA or as part of the
hero section.

20. Common Mistakes to Avoid
Common Mistakes to Avoid
Overloading the Page with Content
● Avoid long paragraphs and cluttered layouts.
● Stick to concise messaging and focus on the value proposition.
Neglecting Mobile Optimization
● Common mistake: Forgetting to check mobile previews.
● Result: Poor user experience, high bounce rates on mobile.
Weak or Generic CTAs
● Examples of poor CTAs: “Submit” or “Click Here.”
● Use action-oriented, benefit-driven CTAs like “Get My Free Guide” or “Start Saving Today.”
.

21. Common Mistakes to Avoid
Using Too Many Form Fields
● Long forms lead to higher abandonment rates.
● Only ask for essential information—name, email, and one key question.
Slow Page Load Times
● Common causes: Large image files, excessive widgets, or unoptimized scripts.
● Fix by compressing images and removing unnecessary elements.
Failing to Track and Analyze Performance
● Not using HubSpot’s analytics to measure page views, bounce rates, or conversion rates.
● Without tracking, it’s impossible to improve or replicate success.

22. Platform Walkthrough
Interactive session where participants
can follow along with setting up
HubSpot Landing Pages.
We are here to provide any assistance!
Try Out the Drag-and-Drop
Editor

23. May 8th, 2025, 10:00 AM EDT
Join us at our next Greenville HUG Event!
The benefits of integrating Clearbit and HubSpot: Gain a deeper understanding of how this
powerful duo can boost your sales and marketing efforts.
Save The Date
Create a Blogging Strategy That Drives
Business Growth

24. ● Course: How to Optimize a Website
● Course:
How to Create a Landing Page in HubSpot
● Lesson:
Getting Started With Landing Pages in Mark
eting Hub Starter
Whether it’s your first time using this product, or you’re looking to build up
your skills around it, we’ve got the best resources for you to get started.
Getting Started
Education: Help Articles:
● Tool: Landing Page Generator GPT
● Blog: Landing Page Best Practices
● Blog:
How to Create a Landing Page: Ste
p-by-Step

25. Thank you