The document discusses a comprehensive content marketing strategy, emphasizing storytelling and long-term planning. Key components include setting marketing goals, auditing content, promoting content through various channels, and measuring its effectiveness with specific metrics. It also offers educational resources to help businesses leverage HubSpot for content strategies.

1. Content Strategy With
HubSpot
Greenville
HUG

2. Let's Connect
linkedin.com/in/egarciavaz
boundify.io/demand-gen-studio
EMILIO GARCIA
Managing Partner,
Boundify
Greenville
HUG

3. Let's Connect
linkedin.com/in/gabriela-garcia-
137b77246/
GABRIELA GARCIA
Demand Generation
Specialist, Boundify
Greenville
HUG

4. Table of Contents
● Introduction
● Planning a Long-Term Content Strategy
● How to Effectively Promote Content
● Measuring and Analyzing Content

5. Content Marketing
Is the art of communicating with your prospects and
customers
without having to sell to them.
As opposed to advertising your products and services, you’re
creating helpful, engaging content that your prospects and
customers can enjoy and learn from.

6. The average adult spends
over 20 hours per week with
digital media.
20
Hours
Why your business
needs a story
The Power
of Storytelling

7. Planning a Long-Term
Content Strategy

8. Why long-term content
planning is important?
Planning provides a roadmap for your content.

9. Three steps to creating a
long-term content plan:
1. Setting marketing goals.
2. Auditing or assessing your organization’s initiatives
and assets.
3. Identifying the buyer’s journey for you’re your buyer
personas.

10. Provides your long-term vision
and short-term motivation.
Setting marketing goals

11. Auditing or assessing your organization’s
initiatives
and assets

12. Content Audit

13. Organize your content audit by
these categories:
● Content title
● Buyer’s journey stage
● Lifecycle stage
● Content format
● Targeted buyer persona
● Topic
● Any additional notes that provide value or context

14. Organize your event-based
audit by:
● Upcoming monthly priorities
● Initiative overview
● Theme
● Prospective blog post topics based on your buyer personas
● Inbound marketing campaign that ties your efforts
together

15. Identifying the buyer’s journey for
your buyer personas

16. How to Effectively
Promote Content

17. Questions to ask yourself when creating a
promotional plan:
● What content do I have available to promote?
● When will I promote this content?
● Which persona can benefit from this content?
● How and where does this persona consume
content?
● How can my messaging resonate with this
persona?

18. Content
Calendar
There are many tools out
there for managing your
content promotion.

19. 10 ways you can promote your
content organically:
1. Search engine optimization
2. Bots and messaging apps
3. Email
4. Social media
5. Live events and webinars
6. Podcasts
7. Influencer marketing
8. Word of mouth
9. Content syndication
10. Content repurposing

20. Measuring and
Analyzing Content

21. 75%
Identifying and
setting goals
Measuring and
Analyzing Content
Of companies that miss their
revenue goals don’t know their
visitor, lead, qualified leads, or
sales opportunities data

22. Organic metrics
to track
Web page metrics
● Unique page views tracks how many visitors come to your web
page.
● Page views counts all visits.
● Traffic sources break down page views by the sources your
content is being discovered from.
● Bounce rate is an important metric to track because it is
representative of how well your content is living up to your
visitors’ expectations.
● Referral traffic will tell you how well your backlinking and
content syndication strategies are working.

23. Organic metrics
to track
Social Media Metrics
● Reach is the number of unique people who view your content.
● Impressions measure the total number of times your content
has been viewed.
● Engagement on social media involves a handful of metrics that
are important to track depending on the platform.
● Clickthrough rate is the percentage of people who clicked on a
link in your post after viewing it.

24. Organic metrics
to track
Conversion metrics
● The key conversion metrics to track include leads generated,
conversion rate, and close rate.
● By tracking these metrics, you can understand how many leads
your content is generating,how well your content converts
visitors into leads, and at what rate the leads you generate
become customers.

25. Paid Metrics to Track
Paid metrics
● Quality score is the way Google measures the effectiveness of
your ad in Google Ads.
● Cost-per-click, often referred to as CPC, and cost-per-thousand
impressions, or. CPM, are two metrics that are important to track
depending on the type of paid promotion you are using to
support our content.
● Cost-per-acquisition is another paid metric that you can use to
identify how much you are paying to acquire a lead.
● Close rate is another metric that is important to track for your
paid promotion.

27. Whether it’s your first time using this product, or you’re looking to build up
your skills around it, we’ve got the best resources for you to get started.
Getting Started
Education: Help Articles:
● Tool: Campaign URL Builder
● Themes: Content Marketing Planning
Templates
● Knowledge Article: The Power of Visual Storytelling: 15
Stunning Examples to Inspire You
● Academy: The Website Migration Guide: SEO Strategy,
Process, & Checklist
● Academy: Tracking Marketing Success With Attribution
Reports in HubSpot

28. Thursday, August 10, 2023, 10:00 – 11:00 AM EDT
Learn all about landing pages: when to use them, how to make them, and
some tips and tricks for optimizing them for continued success.
Save The Date
Creating Landing Pages With Hubspot

29. Thank you