The document outlines HubSpot's AI features for 2024, emphasizing enhanced efficiency and effectiveness in marketing, sales, and service through AI-driven tools. Key components include AI assistants, agents, insights, and a chat interface, all designed to improve customer engagement and streamline lead generation. New product updates allow users to generate and utilize AI-driven content and reports seamlessly within their workflows.

1. HubSpot AI 2024
Greenville
HUG

2. Let's Connect
linkedin.com/in/egarciavaz
boundify.io/demand-gen-studio
EMILIO GARCIA
Managing Partner,
Boundify
Greenville
HUG

3. Let's Connect
linkedin.com/in/gabriela-garcia-1
37b77246/
GABRIELA GARCIA
Demand Generation
Specialist, Boundify
Greenville
HUG

4. Table of Contents
● Introduction
● Overview of HubSpot's AI Features in 2024
● AI-Enhanced Customer Engagement
● HubSpot AI in Lead Generation
● Leveraging AI for Smarter Sales Conversations and Closing Deals

5. HubSpot AI in 2024
Increase AI-powered
efficiency across
your company
Companies that adopt AI into their
businesses are eliminating repetitive
tasks that once took time, money, and
deep expertise.
Marketers and sellers can now generate
content, insights, and commands in
seconds.
HubSpot’s AI-powered products and
features aim to to boost productivity to
help SMBs work smarter.
Drive effectiveness
using AI for better
business outcomes
AI will not only improve a company’s
efficiency, but more importantly, its
effectiveness.
AI unlocks intelligent insights that take
your information from accessible to
actionable, creating more
opportunities to drive conversions.
HubSpot AI enables content creation
and prospecting efforts to be more
effective and ultimately drive more
revenue.
Connect with your
customers better than
ever before
Success in today’s AI-driven world will be
determined by the strength of your
connection to customers.
HubSpot AI tools can inform marketing
campaigns, recommend products, and
suggest more individualized engagement
strategies.
This results in a deeper connection that
not only meets, but exceeds, customer
needs.

6. Overview of HubSpot's AI
Features in 2024

7. The 4 Components of HubSpot AI
Feature Highlights:
● AI Assistants: genAI tools to supercharge marketing, sales and service.
● AI Agents: AI powered tools that can autonomously create and execute a plan
based on a higher order goal.
● AI Insights: predictive AI features for better analysis and recommendations
(deal score, AI forecasting).
● ChatSpot: our AI chat interface that combines HubSpot’s SmartCRM with a
LLM (large language model) to help GTM pros accomplish more.

8. AI-Enhanced Customer
Engagement

14. HubSpot AI in Lead
Generation

16. AI Content Assistant in Workflows Email
and Notification Actions
Product Update - December 05, 2023
What is it?
You can now use HubSpot's AI
Content Assistant in workflows in the
Send Email and Send Internal Email
Notification actions.
Similar to the emails tool, when
you're writing your content in our
email or notification workflow
actions, you can use either the
highlight or the slash command to
generate, edit, or rewrite your
content for you!

17. Leveraging AI for Smarter Sales
Conversations and Closing Deals

20. Generating Reports with AI
Product Update - December 18, 2023
What is it?
You can now use HubSpot AI to
create reports with just a simple
prompt. AI-assisted reports make it
simple to start building the perfect
report to answer critical business
questions

21. ● Knowledge Article: The HubSpot Blog’s State of AI
Report [Key Findings from 1300+ Business
Professionals]
● Academy: Using Generative AI to Scale Your Content
Operations
● Academy: Artificial Intelligence in 2023: A Wild,
Chaotic Year in Review
● Agent AI: agent.ai
Whether it’s your first time using this product, or you’re looking to build up
your skills around it, we’ve got the best resources for you to get started.
Getting Started
Education: Help Articles:
● Tool: HubSpot AI (Beta)
● Blog: Next in AI

22. Thursday, March 07, 2024, 10:00 – 11:00 AM EDT
Learn how to tailor your CRM with custom objects, properties, and associations.
Save The Date
Optimize Your CRM: Customization and
Beyond

23. Thank you