2020 IDG Partner Marketing Research
•
1 like•387 views
I
IDG The document discusses the results of a survey on partner marketing. Some key findings include: - 62% of respondents see partner marketing as a necessary tactic that provides great value. - On average, organizations spend 37% of their overall marketing budget on partner marketing activities. - The top challenges to partner marketing success are a lack of partner commitment and internal resources. - The most common partner marketing programs organizations will invest in are content development and demand generation activities.
Report
Share
Report
Share
Download to read offline
Recommended
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America. Marketing Trends by Peter Weinberg, LinkedIn
This highlights two (2) contrarian marketing trends developed by LinkedIn's Brand Strategist, Peter Weinberg. It discusses the War on Brand and Start With Who which ties into the important of the Authenticity in the Age of Automation. For additional info search for B2B Marketing Trends by LinkedIn. Questions? Contact your LinkedIn Marketing Solutions representative.
The Value of Strategic Development in Digital Marketing
Advertising and marketing technology both continue to become a commoditized sector. Here at Single Origin, we understand this, which is why we focus on helping clients develop a comprehensive digital marketing strategy. This is where the real value is — in strategic development, consultation, and execution.
Advertising and marketing technology both continue to become a commoditized sector. Here at Single Origin, we understand this, which is why we focus on helping clients develop a comprehensive digital marketing strategy. This is where the real value is — in strategic development, consultation, and execution.
[Webinar] Leveraging Customer Advocates
You'll learn:
- The ROI of customer advocacy
- Why advocacy matters for marketers (even if it’s not managed by your team)
- How to leverage advocates to create content for every stage of the funnel
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.[Webinar] Aligning Content to Strategy w/ SCIEX
Learn How...
To reduce waste by only creating assets that impact revenue
To successfully drive strategic change in your organization
SCIEX went from reactive to proactive to win Content Operation of the Year in the 2018 Kapost Awards
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.3 Steps to Creating a B2B Account-Based Marketing Strategy
To execute an effective account-based marketing strategy, a company should:
1. Compile a list of prospective target accounts that fit the ideal customer profile and gather each account's key contact and pain point information.
2. Create personalized content and messages tailored to each account's pain points and goals based on research conducted.
3. Employ specific ABM tactics like email marketing, social media, influencer marketing, and referral marketing to engage target accounts through their preferred channels.
Recommended
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America. Marketing Trends by Peter Weinberg, LinkedIn
This highlights two (2) contrarian marketing trends developed by LinkedIn's Brand Strategist, Peter Weinberg. It discusses the War on Brand and Start With Who which ties into the important of the Authenticity in the Age of Automation. For additional info search for B2B Marketing Trends by LinkedIn. Questions? Contact your LinkedIn Marketing Solutions representative.
The Value of Strategic Development in Digital Marketing
Advertising and marketing technology both continue to become a commoditized sector. Here at Single Origin, we understand this, which is why we focus on helping clients develop a comprehensive digital marketing strategy. This is where the real value is — in strategic development, consultation, and execution.
Advertising and marketing technology both continue to become a commoditized sector. Here at Single Origin, we understand this, which is why we focus on helping clients develop a comprehensive digital marketing strategy. This is where the real value is — in strategic development, consultation, and execution.
[Webinar] Leveraging Customer Advocates
You'll learn:
- The ROI of customer advocacy
- Why advocacy matters for marketers (even if it’s not managed by your team)
- How to leverage advocates to create content for every stage of the funnel
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.[Webinar] Aligning Content to Strategy w/ SCIEX
Learn How...
To reduce waste by only creating assets that impact revenue
To successfully drive strategic change in your organization
SCIEX went from reactive to proactive to win Content Operation of the Year in the 2018 Kapost Awards
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.3 Steps to Creating a B2B Account-Based Marketing Strategy
To execute an effective account-based marketing strategy, a company should:
1. Compile a list of prospective target accounts that fit the ideal customer profile and gather each account's key contact and pain point information.
2. Create personalized content and messages tailored to each account's pain points and goals based on research conducted.
3. Employ specific ABM tactics like email marketing, social media, influencer marketing, and referral marketing to engage target accounts through their preferred channels.
Pick Your Path: How to Achieve Your Top Marketing Objective
Use this flow chart as a step-by-step guide to solve your high priority B2B marketing objectives in 2018.
B2C Search Criteria 2015
This document summarizes the key findings of a survey of North American B2C content marketers. It finds that only 23% are successful at tracking ROI, and 51% cite measuring effectiveness as a challenge. Having a documented strategy helps increase effectiveness. While 69% are creating more content than a year ago, only 27% have a documented strategy, and 50% have a verbal strategy. B2C marketers struggle most with measurement but want to learn more about creating engaging content and measuring ROI.
2018 B2B Marketing Mix Report
The document summarizes the findings of Sagefrog Marketing Group's 2018 B2B Marketing Mix Report. Key findings include: most companies surveyed lack a formal marketing plan; over 60% outsource some marketing functions, primarily through retainers; and referrals are the largest source of qualified leads. The top areas of marketing spend are website development, tradeshows and events, and digital marketing. Generating sales leads is the most important marketing objective for the majority of those surveyed.
How SMBs in the Middle East are embracing social media [2015 Research]
SMBs are driving the Middle East back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
Customer Success Survey Results in 2019
Why is customer success all-the-rage today?
We set out to peel a layer deeper and see, now that customer success has become part of our everyday vernacular.
Are companies just talking the talk, or are they walking the walk?
Giant Who We Are
This document discusses strategy, growth, fundamentals, leadership, and capital for organizations. It provides information on M&A strategy, executive coaching, leadership resources, and strategic growth planning. The organization has experience working with over 100 companies in the past 2 years and coaching over 500,000 leaders annually to maximize profits while maintaining work-life balance.
Summary of research findings
This document summarizes the results of a survey and research on thought leadership conducted with over 1,600 global executives. The key findings were:
1) Executives feel overwhelmed by the large volume of content they encounter and are becoming more selective in what they consume.
2) Thought leadership can build loyalty, influence purchasing decisions, and generate advocacy if it is compelling and centered around audiences' interests rather than just profiling the brand.
3) Marketers face challenges producing effective thought leadership due to a lack of internal alignment, focus on differentiating their brand over audiences' interests, and not involving all key stakeholders in planning.
Content marketing tactics effectiveness vs. difficulty
The document discusses content marketing tactics and their effectiveness versus difficulty. It summarizes statistics from a survey of over 5,000 marketers on what the most and least effective content marketers do. The most effective marketers have a documented content marketing strategy, focus on engagement, and are successful tracking ROI. Marketers want to produce more consistent and engaging content while better measuring effectiveness and ROI. The top challenges they face are creating high-quality engaging content and measuring ROI.
[Research] The State of B2B Marketing Training
Only 19% of B2B marketers feel very prepared for their future in marketing.
Yikes.
And only 31% feel their team is very effective in their roles. A quarter don’t think everyone on their team has a basic understanding of marketing.
A third feel burned out. And two-thirds are seeking new job opportunities.
Double, triple, quadruple (!) yikes.
These are among the key findings of the inaugural MarketingProfs State of B2B Marketing Training Report.
So what’s going on? And more importantly, how can marketing reverse these trends in 2022? (And beyond.)
Our data (and experience) shows that marketing teams are participating in training. But it’s not helping them be as effective in their roles as it should, and it’s not helping them feel confident about their future.
In other words: Offering team access to training is a good thing. But access alone just isn’t enough.
Our data shows that how marketing organizations train their teams directly impacts how prepared marketers feel. And there are many specific, actionable things marketing leaders can do to move teams from where they are… to where they need to be.
Read on to learn what the “state of the state” is in B2B marketing training.
But more importantly, learn from the marketers who are doing things a bit differently and feeling more prepared. The end of the report outlines the specific steps Marketing leaders can take right now to future-proof their own teams.
The Leader Story 02 - The new marketing dynamic of co-creation age, by R3 Wor...
Đã có thời, vũ khí bí mật trong Marketing là “tốc độ” - ai ra mắt trước, người đó (có nhiều cơ hội) thống lĩnh thị trường. Câu chuyện X-Men “tay trắng làm nên” vẫn còn được nhắc đến rất nhiều.
Rồi vũ khí tiếp theo là “quy mô” - tung sản phẩm nhanh, nhiều thương hiệu, portfolio mạnh tạo nên lợi thế cạnh tranh tuyệt đối. Đó là thời điểm của Unilever, Masan, Vinamilk…
Sau “quy mô” là “sáng tạo”, đặc biệt trên môi trường digital. Những case study của Coca-Cola, Close-Up (Unilever) hay gần nhất Bitis (và… Điện Máy Xanh?) đã chứng tỏ sự khác biệt sáng tạo có thể làm nên thành công vang dội cho thương hiệu.
Khi việc làm ra một chiến dịch truyền thông sáng tạo không còn là “đặc quyền” của các tập đoàn lớn, thì câu hỏi của các marketer là “Vũ khí bí mật tiếp theo sau “sáng tạo” là gì?”
Câu trả lời có lẽ Đồng Sáng tạo - Co-Creation.
Tinh thần Đồng Sáng tạo vốn rất quen thuộc trong mảng Marketing tại các quốc gia phát triển (như JWT đã đồng hành cùng Unilever từ năm 1902 hay quan hệ giữa các tập đoàn Nhật Bản) nhưng (có vẻ) chưa phổ biến tại Việt Nam, khi gần 80% dự án Marketing hiện tại vẫn dựa trên nguyên tắc Pitching (đấu thầu).
Với tinh thần Co-Creation, client và agency đồng hành trên những mục tiêu chiến lược và dài hạn - tạo dựng từ nền tảng cam kết và tin tưởng. Chính Co-Creation là một trong những nhân tố giúp nhà máy sữa Trường Xuân thuộc công ty Đường Quảng Ngãi từ vị thế khiêm tốn “lột xác” trở thành VinaSoy - doanh nghiệp 3.000 tỷ doanh thu (hơn 80% thị phần sữa đậu nành). Đi cùng thành công đó là The Purpose Group - agency đã đồng hành cùng Vinasoy hơn 5 năm.
Tinh thần Co-Creation yêu cầu một cách vận hành marketing và hợp tác hoàn toàn khác, vốn không thể đạt được với cách làm “marketer tự lên chiến lược - đưa agency thực thi” truyền thống. Vậy bí quyết nào để mang tinh thần Co-Creation vào chiến lược lẫn hoạt động hàng ngày?
The Leader Story 02 sẽ trả lời câu hỏi này qua phần chia sẻ của:
* The new marketing dynamic of co-creation age
Ms. ShuFen Goh - Principal & Co-Founder, R3 Worldwide. President, Institute of Advertising - Singapore
R3 - tập đoàn tư vấn hàng đầu thế giới về marketing effectiveness cho các tập đoàn hàng đầu như Unilever, Samsung, Coca-Cola, McDonald, Adidas sẽ chia sẻ về cách những người tiên phong này đang xây dựng và vận hành bộ máy marketing của mình.
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
B2C marketers are increasingly strategic in their approach to content marketing. While over half still have small content marketing teams, many outsource content creation. Livestreaming video saw a significant increase in use among B2C marketers compared to the previous year. Analytics tools, social media publishing, and email marketing software are the most commonly used technologies to support content marketing.Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...
Invest In An Integrated Platform To Address Challenges Of Device Proliferation And Data Complexity
**Creemos en la cooperacion del conocimiento. Compartido por www.andabi.com
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...Content Marketing Institute
Business-to-Business manufacturing marketers have made great progress over the last year with content marketing. That’s one of the key findings in the Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America report released by Content Marketing Institute, a UBM company, along with MarketingProfs. The report is sponsored by IEEE Engineering360 Media Solutions. 2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - ...
2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - ...Content Marketing Institute
Welcome to our fifth annual report on the content marketing practices of manufacturers. Content Marketing Institute (CMI) has been conducting annual content marketing research since 2010, but because our data indicated that manufacturers were slower than other industries to adopt content marketing, we didn’t begin producing a manufacturing report until 2014.
It’s been exciting to watch more and more manufacturers launch content marketing initiatives with each passing year. And for those that are just starting out – or are at a standstill – there are lessons to learn from companies that are further along in their content marketing maturity.Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...Content Marketing Institute
Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment.
Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.Linking content to revenue infographic 2019
Success for consulting firms is a function of winning clients, retaining them, and turning them into loyal advocates. When firms can do these things efficiently, they enjoy higher margins. Efficiency in the consulting profession comes down to utilization, enabling consultants to stay focused on the highest and best use of time for their firms.
Marketing for Growth
Using the Jewelry industry, this deck explores numerous tactics and channels for growth-focused marketing. Read through a detailed marketing plan that dives into owned, earned and paid channels.
Response Marketing Capabilities
The document summarizes the services provided by an integrated marketing agency called The Energy Source. They take a full-service approach to marketing and offer strategic planning, branding, creative services, production, digital/mobile marketing, advertising, promotions, and public relations. They aim to develop custom programs that drive results for clients through an understanding of objectives and a customer-centric approach.
Managing digital-marketing-smart-insights-2015
This document discusses best practices for managing digital marketing in 2015 based on research from Smart Insights and TFM&A. It finds that while digital adoption is widespread, many businesses still lack advanced digital capabilities and need to improve integration and planning. It provides recommendations in 6 areas: 1) assessing digital capabilities and creating transformation roadmaps, 2) developing long-term digital strategies aligned with business goals, 3) using transformation programs to eliminate silos and improve integration, 4) reviewing and developing digital skills, 5) focusing resources on most effective channels like email, and 6) creating optimization plans for continuous testing and improvement.
A Content Strategy That Works For You
This document discusses creating an effective content strategy. It recommends answering four critical questions: 1) What content will you create? 2) How will you create the content? 3) How will you market the content? And 4) How will you measure success? The document also outlines some of the most time-consuming and challenging tasks for content strategists and creators, such as topic research, SEO content templates, and distribution planning. Measurement is important, and the document suggests tracking metrics like content performance, audits, and post engagement.
Foundry Partner Marketing Research 2020
This document summarizes the results of a survey about partner marketing efforts. The survey polled 298 marketing professionals and found that most companies view partner marketing as a necessary tactic. On average, companies allocate 37% of their marketing budgets to partner marketing. Most companies have a documented partner marketing strategy. The greatest challenges to success in partner marketing are a lack of commitment from partners and competing priorities internally. The most common programs that companies invest in are content development and demand generation. Over half of partner marketing programs from the past year yielded successful results.
Brian Solis
The document discusses the state of social media and social business. Some key points:
- Most companies now have dedicated social media teams that are growing in size and responsibilities.
- Many companies consider themselves at an intermediate stage of social business maturity.
- Social data is being used across the entire customer journey from awareness to loyalty.
- The top challenges for social business are getting executive support, having a holistic strategy, clear metrics, and employee training.
- Seven factors for a successful social business strategy are outlined, including defining goals, establishing vision, getting support, defining a roadmap, governance, resources, and technology.
More Related Content
What's hot
Pick Your Path: How to Achieve Your Top Marketing Objective
Use this flow chart as a step-by-step guide to solve your high priority B2B marketing objectives in 2018.
B2C Search Criteria 2015
This document summarizes the key findings of a survey of North American B2C content marketers. It finds that only 23% are successful at tracking ROI, and 51% cite measuring effectiveness as a challenge. Having a documented strategy helps increase effectiveness. While 69% are creating more content than a year ago, only 27% have a documented strategy, and 50% have a verbal strategy. B2C marketers struggle most with measurement but want to learn more about creating engaging content and measuring ROI.
2018 B2B Marketing Mix Report
The document summarizes the findings of Sagefrog Marketing Group's 2018 B2B Marketing Mix Report. Key findings include: most companies surveyed lack a formal marketing plan; over 60% outsource some marketing functions, primarily through retainers; and referrals are the largest source of qualified leads. The top areas of marketing spend are website development, tradeshows and events, and digital marketing. Generating sales leads is the most important marketing objective for the majority of those surveyed.
How SMBs in the Middle East are embracing social media [2015 Research]
SMBs are driving the Middle East back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
Customer Success Survey Results in 2019
Why is customer success all-the-rage today?
We set out to peel a layer deeper and see, now that customer success has become part of our everyday vernacular.
Are companies just talking the talk, or are they walking the walk?
Giant Who We Are
This document discusses strategy, growth, fundamentals, leadership, and capital for organizations. It provides information on M&A strategy, executive coaching, leadership resources, and strategic growth planning. The organization has experience working with over 100 companies in the past 2 years and coaching over 500,000 leaders annually to maximize profits while maintaining work-life balance.
Summary of research findings
This document summarizes the results of a survey and research on thought leadership conducted with over 1,600 global executives. The key findings were:
1) Executives feel overwhelmed by the large volume of content they encounter and are becoming more selective in what they consume.
2) Thought leadership can build loyalty, influence purchasing decisions, and generate advocacy if it is compelling and centered around audiences' interests rather than just profiling the brand.
3) Marketers face challenges producing effective thought leadership due to a lack of internal alignment, focus on differentiating their brand over audiences' interests, and not involving all key stakeholders in planning.
Content marketing tactics effectiveness vs. difficulty
The document discusses content marketing tactics and their effectiveness versus difficulty. It summarizes statistics from a survey of over 5,000 marketers on what the most and least effective content marketers do. The most effective marketers have a documented content marketing strategy, focus on engagement, and are successful tracking ROI. Marketers want to produce more consistent and engaging content while better measuring effectiveness and ROI. The top challenges they face are creating high-quality engaging content and measuring ROI.
[Research] The State of B2B Marketing Training
Only 19% of B2B marketers feel very prepared for their future in marketing.
Yikes.
And only 31% feel their team is very effective in their roles. A quarter don’t think everyone on their team has a basic understanding of marketing.
A third feel burned out. And two-thirds are seeking new job opportunities.
Double, triple, quadruple (!) yikes.
These are among the key findings of the inaugural MarketingProfs State of B2B Marketing Training Report.
So what’s going on? And more importantly, how can marketing reverse these trends in 2022? (And beyond.)
Our data (and experience) shows that marketing teams are participating in training. But it’s not helping them be as effective in their roles as it should, and it’s not helping them feel confident about their future.
In other words: Offering team access to training is a good thing. But access alone just isn’t enough.
Our data shows that how marketing organizations train their teams directly impacts how prepared marketers feel. And there are many specific, actionable things marketing leaders can do to move teams from where they are… to where they need to be.
Read on to learn what the “state of the state” is in B2B marketing training.
But more importantly, learn from the marketers who are doing things a bit differently and feeling more prepared. The end of the report outlines the specific steps Marketing leaders can take right now to future-proof their own teams.
The Leader Story 02 - The new marketing dynamic of co-creation age, by R3 Wor...
Đã có thời, vũ khí bí mật trong Marketing là “tốc độ” - ai ra mắt trước, người đó (có nhiều cơ hội) thống lĩnh thị trường. Câu chuyện X-Men “tay trắng làm nên” vẫn còn được nhắc đến rất nhiều.
Rồi vũ khí tiếp theo là “quy mô” - tung sản phẩm nhanh, nhiều thương hiệu, portfolio mạnh tạo nên lợi thế cạnh tranh tuyệt đối. Đó là thời điểm của Unilever, Masan, Vinamilk…
Sau “quy mô” là “sáng tạo”, đặc biệt trên môi trường digital. Những case study của Coca-Cola, Close-Up (Unilever) hay gần nhất Bitis (và… Điện Máy Xanh?) đã chứng tỏ sự khác biệt sáng tạo có thể làm nên thành công vang dội cho thương hiệu.
Khi việc làm ra một chiến dịch truyền thông sáng tạo không còn là “đặc quyền” của các tập đoàn lớn, thì câu hỏi của các marketer là “Vũ khí bí mật tiếp theo sau “sáng tạo” là gì?”
Câu trả lời có lẽ Đồng Sáng tạo - Co-Creation.
Tinh thần Đồng Sáng tạo vốn rất quen thuộc trong mảng Marketing tại các quốc gia phát triển (như JWT đã đồng hành cùng Unilever từ năm 1902 hay quan hệ giữa các tập đoàn Nhật Bản) nhưng (có vẻ) chưa phổ biến tại Việt Nam, khi gần 80% dự án Marketing hiện tại vẫn dựa trên nguyên tắc Pitching (đấu thầu).
Với tinh thần Co-Creation, client và agency đồng hành trên những mục tiêu chiến lược và dài hạn - tạo dựng từ nền tảng cam kết và tin tưởng. Chính Co-Creation là một trong những nhân tố giúp nhà máy sữa Trường Xuân thuộc công ty Đường Quảng Ngãi từ vị thế khiêm tốn “lột xác” trở thành VinaSoy - doanh nghiệp 3.000 tỷ doanh thu (hơn 80% thị phần sữa đậu nành). Đi cùng thành công đó là The Purpose Group - agency đã đồng hành cùng Vinasoy hơn 5 năm.
Tinh thần Co-Creation yêu cầu một cách vận hành marketing và hợp tác hoàn toàn khác, vốn không thể đạt được với cách làm “marketer tự lên chiến lược - đưa agency thực thi” truyền thống. Vậy bí quyết nào để mang tinh thần Co-Creation vào chiến lược lẫn hoạt động hàng ngày?
The Leader Story 02 sẽ trả lời câu hỏi này qua phần chia sẻ của:
* The new marketing dynamic of co-creation age
Ms. ShuFen Goh - Principal & Co-Founder, R3 Worldwide. President, Institute of Advertising - Singapore
R3 - tập đoàn tư vấn hàng đầu thế giới về marketing effectiveness cho các tập đoàn hàng đầu như Unilever, Samsung, Coca-Cola, McDonald, Adidas sẽ chia sẻ về cách những người tiên phong này đang xây dựng và vận hành bộ máy marketing của mình.
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
B2C marketers are increasingly strategic in their approach to content marketing. While over half still have small content marketing teams, many outsource content creation. Livestreaming video saw a significant increase in use among B2C marketers compared to the previous year. Analytics tools, social media publishing, and email marketing software are the most commonly used technologies to support content marketing.Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...
Invest In An Integrated Platform To Address Challenges Of Device Proliferation And Data Complexity
**Creemos en la cooperacion del conocimiento. Compartido por www.andabi.com
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...Content Marketing Institute
Business-to-Business manufacturing marketers have made great progress over the last year with content marketing. That’s one of the key findings in the Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America report released by Content Marketing Institute, a UBM company, along with MarketingProfs. The report is sponsored by IEEE Engineering360 Media Solutions. 2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - ...
2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - ...Content Marketing Institute
Welcome to our fifth annual report on the content marketing practices of manufacturers. Content Marketing Institute (CMI) has been conducting annual content marketing research since 2010, but because our data indicated that manufacturers were slower than other industries to adopt content marketing, we didn’t begin producing a manufacturing report until 2014.
It’s been exciting to watch more and more manufacturers launch content marketing initiatives with each passing year. And for those that are just starting out – or are at a standstill – there are lessons to learn from companies that are further along in their content marketing maturity.Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...Content Marketing Institute
Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment.
Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.Linking content to revenue infographic 2019
Success for consulting firms is a function of winning clients, retaining them, and turning them into loyal advocates. When firms can do these things efficiently, they enjoy higher margins. Efficiency in the consulting profession comes down to utilization, enabling consultants to stay focused on the highest and best use of time for their firms.
Marketing for Growth
Using the Jewelry industry, this deck explores numerous tactics and channels for growth-focused marketing. Read through a detailed marketing plan that dives into owned, earned and paid channels.
Response Marketing Capabilities
The document summarizes the services provided by an integrated marketing agency called The Energy Source. They take a full-service approach to marketing and offer strategic planning, branding, creative services, production, digital/mobile marketing, advertising, promotions, and public relations. They aim to develop custom programs that drive results for clients through an understanding of objectives and a customer-centric approach.
Managing digital-marketing-smart-insights-2015
This document discusses best practices for managing digital marketing in 2015 based on research from Smart Insights and TFM&A. It finds that while digital adoption is widespread, many businesses still lack advanced digital capabilities and need to improve integration and planning. It provides recommendations in 6 areas: 1) assessing digital capabilities and creating transformation roadmaps, 2) developing long-term digital strategies aligned with business goals, 3) using transformation programs to eliminate silos and improve integration, 4) reviewing and developing digital skills, 5) focusing resources on most effective channels like email, and 6) creating optimization plans for continuous testing and improvement.
A Content Strategy That Works For You
This document discusses creating an effective content strategy. It recommends answering four critical questions: 1) What content will you create? 2) How will you create the content? 3) How will you market the content? And 4) How will you measure success? The document also outlines some of the most time-consuming and challenging tasks for content strategists and creators, such as topic research, SEO content templates, and distribution planning. Measurement is important, and the document suggests tracking metrics like content performance, audits, and post engagement.
What's hot (20)
Pick Your Path: How to Achieve Your Top Marketing Objective
Pick Your Path: How to Achieve Your Top Marketing Objective
How SMBs in the Middle East are embracing social media [2015 Research]
How SMBs in the Middle East are embracing social media [2015 Research]
Content marketing tactics effectiveness vs. difficulty
Content marketing tactics effectiveness vs. difficulty
The Leader Story 02 - The new marketing dynamic of co-creation age, by R3 Wor...
The Leader Story 02 - The new marketing dynamic of co-creation age, by R3 Wor...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - ...
2018 Manufacturing Content Marketing: 2018 Benchmarks, Budgets, and Trends - ...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Similar to 2020 IDG Partner Marketing Research
Foundry Partner Marketing Research 2020
This document summarizes the results of a survey about partner marketing efforts. The survey polled 298 marketing professionals and found that most companies view partner marketing as a necessary tactic. On average, companies allocate 37% of their marketing budgets to partner marketing. Most companies have a documented partner marketing strategy. The greatest challenges to success in partner marketing are a lack of commitment from partners and competing priorities internally. The most common programs that companies invest in are content development and demand generation. Over half of partner marketing programs from the past year yielded successful results.
Brian Solis
The document discusses the state of social media and social business. Some key points:
- Most companies now have dedicated social media teams that are growing in size and responsibilities.
- Many companies consider themselves at an intermediate stage of social business maturity.
- Social data is being used across the entire customer journey from awareness to loyalty.
- The top challenges for social business are getting executive support, having a holistic strategy, clear metrics, and employee training.
- Seven factors for a successful social business strategy are outlined, including defining goals, establishing vision, getting support, defining a roadmap, governance, resources, and technology.
Brian Solis
The document discusses the state of social media and social business in companies. Some key points:
- Most companies now have dedicated social media teams that are growing in size and responsibilities.
- Companies see social data as important across the entire customer journey from awareness to loyalty.
- Many companies characterize themselves as intermediate in social business maturity but see it improving brand experience and marketing effectiveness.
- Integrating social data with other enterprise data remains a challenge for most companies.
The New Normal - Account-Based Selling Meets Account-Based Marketing
Presented on Nov 19, 2015 John Dering, Director of Marketing Programs at Demandbase discusses Account-Based Marketing and how it delivers growth for B2B companies through a targeted focus that aligns the sales and marketing departments.
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...
Marketers have long been embedding their brand into content experiences in some ingenious ways -- and with a wide range of results. Some brands are becoming adept publishers in their own right and tapping into the more trusted nature of valuable content vs. advertising copylines. But creating great content is not trivial, nor is building a loyal audience. MailOnline CMO Sean O’Neal presents the findings of the State of the Industry Survey and discusses how brands are thinking about content marketing in a way that achieves scale. He'll also explore best practices for measuring paid, owned and earned media value.
Presenter: Sean O’Neal, global CMO, MailOnline @MailOnline
2018 State of B2B Digital Marketing
The document is a summary of a survey of 200 B2B marketing professionals about digital marketing goals, challenges, budgets, and tactics. Some key findings include:
1) The top digital marketing goal is delivering quality leads, followed by driving more leads. The biggest challenge is delivering quality leads, surpassing measuring ROI.
2) Nearly half of marketers expect to increase their digital budgets in 2017, while only 6% expect decreases. Over a third plan to spend 60% or more of budgets on digital.
3) The most popular content tactics are blogs and videos, while white papers produce the most revenue followed by webinars.
2018 State of The Creator Economy
IZEA's in-depth look at content marketing and influencer marketing in the United States, from the perspective of influencers, content creators, marketers and consumers.
Digital marketing strategy and planning | About Business
Introduction
Respondent profiles
About Business
Adoption of digital transformation programs
Investing In Digital Marketing
Top Online Marketing Channels
What should the planning horizon for digital planning be?
Integration Of Digital And Traditional Marketing Activities
EXECUTIVE SUMMARY
Marketing investigation HubSpot Inbound Marketing
This document provides an overview of marketing strategies and trends based on a survey of over 1,500 marketers worldwide. Some of the key findings include:
- Social media is the primary marketing approach, and social listening is the top social media tactic. Video remains the most popular type of content.
- Brand awareness has surpassed sales as the top goal of marketing campaigns. Campaigns are shifting away from traditional events and toward social media and influencer strategies.
- Most marketers have increased budgets in 2021 that will be allocated to paid advertising, content creation, and automation software.
- Email engagement has increased over the past year, and marketers are focusing on personalization, segmentation, and automation rather
B2B Content Marketing 2018 - Benchmarks, Budgets & Trends - North America
Our annual content marketing research with new insights useful for 2018 budget planning and benchmarketing. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
2018 B2B Content Marketing Research
The document discusses findings from a survey on B2B content marketing in North America in 2018. Some key findings include:
- Over half of respondents have small marketing/content teams serving the entire organization.
- Nearly 40% have a documented content marketing strategy, while 19% plan to develop one within 12 months.
- The most commonly used content types, formats, and social platforms for achieving objectives are ebooks/white papers, email, and LinkedIn.
- Commitment to content marketing and overall success levels are similar to last year, with nearly 65% reporting increased success in the past year.
2018 Content Marketing Benchmarks Budgets and Trends - North America
Greetings Marketers,
Welcome to B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Our latest research indicates B2B marketers are finding content marketing success as they explore ways to work more creatively and build their audiences.
Content marketing is no longer the shiny new object. Those who have caught on are no longer asking “should we do this,” but rather “how do we really dig in and get results?” One of the most convincing pieces of evidence of this maturation? We saw an 18% year-over-year increase in respondents who say they are focused on using content marketing to build their audience (one or more subscriber bases). And that’s what differentiates content marketing from other forms of marketing – its intent is to offer valuable information so people want to hear from your business ... so they subscribe to your content because they are interested in it.
Read on for all the findings from our annual survey and consider how your organization stacks up against your peers. To take your content marketing to the next level, check out the resources on the last page of this report.
2018 B2C Content Marketing Benchmarks, Budgets, and Trends - North America
2018 B2C Content Marketing Benchmarks, Budgets, and Trends - North AmericaContent Marketing Institute
Greetings Marketers,
Welcome to B2C Content Marketing Benchmarks, Budgets, and Trends—North America. This is the companion report to the B2B research we released in September 2017. The data presented in both reports was generated from our eighth annual content marketing survey. One of our key observations this year is that while B2C marketers reported slightly higher levels of overall content marketing success compared with last year, there was a decrease among those who agreed their organization has realistic expectations about what content marketing can achieve. A documented content marketing strategy can help, as it sets expectations for what teams should prioritize; yet, only 38% of B2C marketers reported having one.
Our annual research has consistently shown that those who document their content marketing strategy get better results than those who don’t. Another important key to success is an efficient workflow process (page 4 shows how top-performing B2C marketers rate their project management flow and other distinguishing characteristics that set them apart from their peers). We hope these research findings will be helpful as you consider which content marketing priorities to focus on in the year ahead.B2C Content Marketing 2018 - Benchmarks, Budgets & Trends - North America
Our annual content marketing research with new insights useful for 2018 budget planning and benchmarketing. This new report focuses on business-to-consumer (B2C) marketers and their content marketing benchmarks, budgets, and trends.
Influencer Marketing 101
This document provides an overview of running an influencer marketing campaign from start to finish. It discusses identifying influencers based on goals and target audience, managing the campaign through agreements and briefings, reporting on results using metrics like engagement rates, and maintaining relationships beyond individual campaigns. Key points covered include common campaign objectives, budgeting, content approval processes, and tools for tracking performance. The overall guidance is aimed at helping marketers launch and optimize effective influencer marketing initiatives.
Marketing report state-of-marketing
This document provides a summary of key findings from a survey of over 1,500 marketers about their 2021 marketing strategies and plans. Some of the main findings include:
- Social media has surpassed other channels as the primary marketing approach for most companies in 2021. Personalized and conversational marketing is preferred.
- Brand awareness is the top overall marketing priority and main goal of most marketing campaigns, surpassing sales goals.
- Most marketers have an increased budget for 2021 that will be spent on paid advertising, content creation, and automation software.
- Content marketing, video content specifically, remains very important with 82% of companies actively using it, up from 70% last year. Social media engagement is
MPI Netherlands presentation at MarCom 2009 Presentation 3June09
Presentation by Terri Breining and Antonio Ducceschi during MPI Netherlands presentation at MarCom 2009, Amsterdam RAI, Wednesday 3 June 09
2015 b2 c_research
This document summarizes the key findings of a survey of North American B2C content marketers. It finds that only 23% are successful at tracking ROI, and 51% cite measuring effectiveness as a challenge. Having a documented strategy helps increase effectiveness. While 69% are creating more content than a year ago, only 27% have a documented strategy, and 50% have a verbal strategy. B2C marketers struggle most with measurement but want to learn more about creating engaging content and measuring ROI.
2015 b2 c_research
This document summarizes the key findings of a survey of North American B2C content marketers. It finds that only 23% are successful at tracking ROI, and 51% cite measuring effectiveness as a challenge. Having a documented strategy helps increase effectiveness. While 69% are creating more content than a year ago, only 27% have a documented strategy, and 50% have a verbal strategy. B2C marketers struggle most with measurement but want to learn more about creating engaging content and measuring ROI.
7 Methods to Get your Sales and Marketing Teams Aligned Infographic
This document discusses the differences between high performing "Leader" organizations and lower performing "Laggard" organizations in aligning their sales and marketing teams. It finds that Leaders focus on lead quality over quantity, measure pipeline metrics, collaborate on lead scoring, and compensate marketing based on pipeline. Laggards struggle with dirty databases, lack collaboration on leads, and compensate marketing based on lead volume. The document provides 7 methods that Laggards can use to improve sales and marketing alignment like the Leaders.
Similar to 2020 IDG Partner Marketing Research (20)
The New Normal - Account-Based Selling Meets Account-Based Marketing
The New Normal - Account-Based Selling Meets Account-Based Marketing
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...
Digital marketing strategy and planning | About Business
Digital marketing strategy and planning | About Business
B2B Content Marketing 2018 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2018 - Benchmarks, Budgets & Trends - North America
2018 Content Marketing Benchmarks Budgets and Trends - North America
2018 Content Marketing Benchmarks Budgets and Trends - North America
2018 B2C Content Marketing Benchmarks, Budgets, and Trends - North America
2018 B2C Content Marketing Benchmarks, Budgets, and Trends - North America
B2C Content Marketing 2018 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2018 - Benchmarks, Budgets & Trends - North America
MPI Netherlands presentation at MarCom 2009 Presentation 3June09
MPI Netherlands presentation at MarCom 2009 Presentation 3June09
7 Methods to Get your Sales and Marketing Teams Aligned Infographic
7 Methods to Get your Sales and Marketing Teams Aligned Infographic
More from IDG
Security Priorities Sample Slides 2023.pdf
This document summarizes the results of a security priorities study conducted in 2023. It provides details on the methodology, including that 790 respondents from a variety of industries and company sizes completed an online questionnaire with 35 questions. It then outlines the top security priorities for organizations in the coming year, including improving protection of confidential data and preparing for security incidents. Challenges distracting security time are also examined, with budget expectations and compliance cited as areas pulling focus.
Security Priorities Sample Slides 2023.pdf
This document summarizes the key findings of the Foundry Security Priorities Study conducted in 2023. The study surveyed 790 IT and security professionals across industries to understand top security priorities and challenges. Some of the main findings include:
- Being prepared to respond to security incidents and protecting confidential data were the top security priorities for the coming year.
- Most common causes of past security incidents were non-malicious user error and unpatched software vulnerabilities.
- Meeting compliance regulations and budget constraints were among the biggest challenges distracting from strategic security tasks.
- Over half of respondents expected to see an increase in their security budgets in the next 12 months.
Role and Influence Sample Slides 2023.pdf
This document summarizes the results of a survey of 846 IT decision-makers from a variety of industries and company sizes. Some key findings include:
- Most IT budgets are expected to increase or remain the same over the next year, and technology is still seen as "recession proof".
- The average length of the technology purchase process has increased to 6.5 months.
- There are now an average of 25 people involved in influencing major tech purchases, up from 20-21 people previously.
- The top reasons for new tech purchases are replacement of outdated systems, adoption of new technologies, and upgrades.
- Familiar brands, recommendations from peers, and white papers are still the
2023 Digital Business sample slides.pdf
This document summarizes the key findings of a digital business study conducted in 2023. The study surveyed over 898 respondents from various industries about their organizations' progress in becoming digital-first businesses. Key findings include:
- 93% of organizations have adopted or plan to adopt a digital-first strategy focused on improving productivity, reducing costs and creating better customer experiences.
- Top strategies being used or planned for include cloud platforms, AI/ML, and IoT, with many organizations exploring AI and ML technologies.
- Most organizations report making progress in developing digital strategies but are still working on fully implementing plans like changing workforce skills and determining success metrics.
State of the CIO Research 2023_NEW SAMPLE SLIDES.pdf
The document summarizes the findings of a survey of over 1,000 CIOs and heads of IT on their priorities and technology focus for 2023. Key findings include:
- 56% of respondents expect their IT budgets to increase in 2023, while 35% expect them to remain the same.
- CIOs will focus on security management, improving IT operations, and aligning IT initiatives with business goals.
- Adopting environmental, social, and governance standards and increasing cybersecurity protections are among the top business and technology initiatives that will drive IT investment in 2023.
CIO Tech Priorities 2023_Sample Slides.pdf
The document summarizes the results of a survey of 276 IT leaders on their technology priorities for the next 12 months. Key findings include:
- 51% of respondents expect their IT budgets to increase over the next year.
- Top technologies being researched/piloted include IoT, multi-cloud management, and SDN. Least interesting are blockchain, AR/VR, and open source technologies.
- The most important project for many is cybersecurity, followed by cloud infrastructure and enterprise apps.
- Challenges to deploying new technologies include lack of skills/staff and disconnect between IT and business leadership.
State of the CIO Research 2023_NEW SAMPLE SLIDES.pptx
The document summarizes the findings of a survey of over 1,000 CIOs and heads of IT on their priorities and technology initiatives for 2023. Key findings include:
- 56% of respondents expect their IT budgets to increase in 2023, while 35% expect them to remain the same.
- CIOs will focus on security management, improving IT operations, and aligning IT initiatives with business goals.
- Adhering to ESG standards, increasing cybersecurity protections, and operational efficiency are top business initiatives driving IT investments.
- Data/business analytics, security/risk management, and cloud migration are the top technology initiatives driving investment.
State of the CIO 2023 Sample Slides.pdf
The document summarizes the findings of a survey of over 1,000 CIOs and technology executives about their priorities and initiatives for 2023. Key findings include:
- 56% of respondents expect their IT budgets to increase next year, with a continued focus on security and improving operations.
- CIO roles have been elevated due to the current economic environment, and this increased visibility is expected to continue.
- Top business initiatives driving IT investment are increasing operational efficiency and improving the customer experience, while top technology initiatives include security/risk management and data/business analytics.
- There is increased focus on aligning IT with environmental, social and governance standards.
R_IF_Security Purchase Process.pdf
This document discusses how Foundry can help identify content gaps to better engage audiences on the security purchase process. It notes that 59% of downloaded security-specific content has provided value to IT decision-makers, and 52% expect their security budgets to increase in the next year. The document outlines the typical stages in the security purchase process and who is involved at each stage.
Foundry Customer Engagement Study 2022
Foundry's 2022 Customer Engagement study provides insight into the content types and vendor engagement preferences of IT decision-makers as organizations advance their use of technology to improve customer experiences and streamline processes.
R-PPT_ABM Benchmarking_2022_sample slides.pdf
This document summarizes key findings from a survey on account-based marketing (ABM) and intent data conducted by Foundry. Some of the main findings include:
- 96% of marketers have a documented ABM strategy and 84% feel their ABM efforts have been extremely or very successful.
- Common business goals driving ABM investments are improving new account acquisition, better win-rates, and creating wider engagement.
- Content marketing, social media, paid digital advertising and SEO are the most used marketing tactics to support ABM efforts.
- Top challenges for ABM include creating target account lists, acquiring opted-in contacts, reach/engaging accounts, and gaining c-level
Foundry Partner Marketing Study 2022
This research was conducted to better understand partner marketing efforts within the technology industry, associated benefits and challenges, and budgetary trends with the goal of providing actionable advice for partner marketers regarding those marketing efforts.
Security Priorities 2022 Sample Slides.pdf
The survey found that 90% of security executives believe their organization is falling short in addressing cyber risks. Common issues included difficulty convincing others of risks, lack of resources, and expertise shortages. The top priority for 49% of respondents was being prepared to respond to security incidents. To address challenges, organizations are automating security functions, outsourcing some roles, and increasing budgets for cloud-based security services and access controls. Maintaining preparedness for incidents and improving employee training were also top priorities.
Foundry Future of Work Study 2022
Foundry research study to better understand the workplace impact of the pandemic over the past two years and how organizations are planning to move forward, especially as it relates to remote and hybrid work.
Data & Analytics Sample Slides_NEW.pdf
The document summarizes the results of a survey about organizations' data-driven initiatives. Some key findings include:
- 84% of organizations have already deployed or plan to implement data-driven projects.
- The top goals driving investments in data initiatives are improving business processes, customer insight and service, and IT operations.
- The biggest challenges are lack of appropriate skills and budget/funding.
- The most commonly used technologies are enterprise data warehouses, business intelligence platforms, and data science/ML platforms.
NEW_Security Priorities 2021_Sample Slides.pdf
This document summarizes the key findings of the Foundry Security Priorities Study conducted in 2021. The study surveyed 772 IT and security professionals to understand their top security priorities and projects for 2021 and beyond. It found that the top priorities were being prepared to respond to security incidents, improving data protection and security awareness training. Zero Trust and SOAR technologies had the highest percentage of respondents researching or piloting them. On average, security incidents took 5 weeks to detect, with non-malicious user error being the leading cause. Physical security responsibilities had increased for many respondents in the past three years.
R if security_priorities_03.08.22
This document summarizes the findings of a security priorities study conducted in 2021. It outlines the top causes of security incidents, the average time before incidents are detected, and organizations' top security priorities for the next 12 months. These include preparing to respond to incidents, improving data protection and security awareness training. The document also lists the most common security tools organizations are evaluating and the top factors considered when determining security budgets.
R if data_analytics_03.08.22
The document summarizes key findings from Foundry's 2021 Data & Analytics Study. It found that 41% of organizations plan to increase spending on data-driven initiatives to an average of $11 million over the next year, focusing on improving internal business, existing products, customer insight and service. While 26% of organizations have already implemented such projects, 27% are currently piloting them and 13% plan deployments in the next 12 months. Only 14% now have no plans for data-driven projects, down from 32% in 2016.
Foundry Data & Analytics Study 2021
Foundry's Data & Analytics research was previously published under the IDG Communications brand. This study provides insight into the data-driven initiatives IT decision-makers (ITDMs) have on their radar, challenges associated with their data strategy, and the tools and solutions they plan to invest in to assist their goals.
More from IDG (20)
State of the CIO Research 2023_NEW SAMPLE SLIDES.pdf
State of the CIO Research 2023_NEW SAMPLE SLIDES.pdf
State of the CIO Research 2023_NEW SAMPLE SLIDES.pptx
State of the CIO Research 2023_NEW SAMPLE SLIDES.pptx
Recently uploaded
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Recently uploaded (20)
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
2020 IDG Partner Marketing Research
- 1. I D G C O M M U N I C A T I O N S , I N C . Q U A L I T Y M A T T E R S IDG COMMUNICATIONS, INC. QUALITY MATTERS Partnering for Success Data to benchmark your partner/alliance Marketing efforts
- 2. I D G C O M M U N I C A T I O N S , I N C . Q U A L I T Y M A T T E R S Value of Partner Marketing Being Recognized 2 Q: How does your organization view partner marketing? What percentage of overall marketing budget did your organization allocate to partner marketing activities in the past 12 months (not including funds contributed by partners)? How do you expect your organization’s partner marketing budget to change over the next 24 months? Source: IDG Partner/Alliance Marketing Survey, 2019 62% 21% 7% 5% 5% A necessary marketing tactic that provides great value A marketing tactic that provides some value A marketing tactic that provides us little value A marketing tactic that has negatively impacted our organization A tactic we just recently started and haven’t measured any impact yet 37% of overall marketing budget spent on partner marketing activities Increase 68% Stay the Same 21% Decrease 8% Not Sure 2% BUDGET DIRECTION
- 3. I D G C O M M U N I C A T I O N S , I N C . Q U A L I T Y M A T T E R S AVERAGE <1,000 1,000+ 116 55 157 118 58 158 155 73 212 26% 30% 20% 12% 10% 31% 23% 17% 17% 8% 27% 20% 17% 19% 15% Less than 10 10 – 49 50 – 99 100 – 499 More than 500 Channel Partner/Reseller Systems Integrators Technology Partners Programs Include Many Partners 3 Q. How many partners is your organization currently working with? Source: IDG Partner/Alliance Marketing Survey, 2019
- 4. I D G C O M M U N I C A T I O N S , I N C . Q U A L I T Y M A T T E R S No 14% Unsure 4% Yes 82% Documented Strategy is the Norm 4 Q. Does your company have a documented partner marketing strategy? Source: IDG Partner/Alliance Marketing Survey, 2019 No 12% Unsure 4% Yes 85% TECH VENDORS Tech Vendor 85% Consultant/SI 76% Channel 72% Services/Agency 87% <1,000 74% 1,000+ 91% <1,000 71% 1,000+ 89% <1,000 25% 1,000+ 7%
- 5. I D G C O M M U N I C A T I O N S , I N C . Q U A L I T Y M A T T E R S Internal & External Commitment a Challenge 5 Q. In your role, what are the greatest challenges to partner marketing success? Source: IDG Partner/Alliance Marketing Survey, 2019 12% 12% 14% 15% 15% 16% 16% 17% 18% 19% 20% 21% 22% 22% 26% 27% 27% Not enough content that addresses the partner solution Lack of products/offerings or things to market and sell Too many partners with undifferentiated offerings Partners aren’t spending their marketing dollars/letting them expire Difficult to focus resources / program complexity Lack of commercial success Partner doesn’t fully understand our business Process is too cumbersome Our contact covers too many vendors to give us the focus we need Insufficient funds Lack of strategy Pressure from the business to concentrate all efforts on one area of the funnel Managing/aligning with partner expectations regarding success measurement Lack of resources Lack of partner marketing expertise Too many competing priorities Lack of partner commitment <1,000 21% | 1,000+ 12% 3.3average number of challenges
- 6. I D G C O M M U N I C A T I O N S , I N C . Q U A L I T Y M A T T E R S Content Dev. & Demand Gen Lead Investment 6 Q. What are the top 3 marketing programs you will spend partner marketing budget on in the next 12 months? Thinking about the partner marketing programs completed in the past 12 months, how many have ultimately yielded successful results? Source: IDG Partner/Alliance Marketing Survey, 2019 24% 27% 30% 30% 32% 32% 40% 40% Telemarketing Lead nurturing Thought leadership Social media presence Branding Events Demand generation Content development <1,000 47% | 1,000+ 36% <1,000 37% | 1,000+ 25% 57% of partner marketing programs ultimately yielded successful results in the past 12 months. <1,000 53% 1,000+ 60%
- 7. I D G C O M M U N I C A T I O N S , I N C . Q U A L I T Y M A T T E R S 7 Continue the Conversation To get results from IDG research when it happens, or any other news, follow us on Twitter: @IDGWorld ADDITIONAL WAYS TO STAY ON TOP OF INFORMATION FROM IDG : Sign up to receive our marketing newsletter 2x a month at www.idg.com/newsletters/ Visit us on LinkedIn here: www.linkedin.com/company/international-data-group--idg- To receive a briefing on the full results from this study, or for more information, please contact your IDG sales executive or contact us. For more information on content marketing and lead nurture, explore our resources on this site under marketing tools, or contact us. We have additional primary research, blogs and white papers to make you smarter about tech decision makers, and targeted products and programs to help you reach them!