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2. INDEX

4. 2016 2017 2018 2019
2019
•
• 2019 PC IP MMORPG
2.8
3.5
3.9
4.4
AOS, iOS
7.7
6.8
6.1 5.9
SOURCE: SENSORTOWER,2020.02
-2.3%
+13.9%

5. 40%
•
•
2017 2018 2019
601
853
1,208
12% 11% 12%
88% 89%
88%
34% 66%700
+40%
+43%
SOURCE: 2020.02

6. PCIP
• PC IP 2019 1.8 100
• 100 20 20%
PC IP
20%
80%
’19 100 (AOS / iOS)
PC IP D/L
18,144,835
PC IP
’19 100 (AOS / iOS)
4,553 / 8,795
4,578 / 8,983 4,826 / 8,956
4,328 / 9,355
20 18 20 21
SOURCE: DATA_SENSORTOWER, 2020.02

7. PCIP
• PC IP
• IP 3 2M M 2
IP
24%
’19 100 (AOS / iOS)
FIFA
26.2%
6.6%
3.2%
2.2%
2.1%
PC IP
49% 51%
’19 100 (AOS / iOS)
PC IP
1.8
SOURCE: DATA_SENSORTOWER, 2020.02

8. 2020 PCIP
• IP
• PC LOL
8 RPG -
O
2020 KOG
2020 RPG RPG O
2020 RPG RPG O
M 2020 RPG RPG O
: 2020 RPG RPG O
M 2020 TCG (RTS) -
A3: 2020.03.12 RPG RPG O
(PC, ) 2020 MOBA -
- MOBA -
L MOBA -
A MOBA FPS -
F MOBA RPG -
: ( , ) 2020 MOBA MOBA -
2020 RPG RPG -
AION2 2020 RPG RPG O
Blade& Soul2 2020 RPG RPG O
Blade& SoulM 2020 RPG RPG O
Blade& SoulS 2020 RPG RPG O
2020 RPG RPG
O
2020 , RPG RPG -

9. 27%
38%35%
’19 100 (AOS / iOS)
35,386,297
100 (AOS / iOS)
• 2016
• 34 38%
3,425 / 1.90
3,949 / 3.40 7,442 / 3.36
8,803 / 3.61
20 26 35 34
SOURCE: DATA_SENSORTOWER, 2020.02

10. •
• ZLONG M LILITH TENCENT M
65%
24%
’19 100 (AOS / iOS)
12.7%
11.6%
6.8%
6.8%
6.5%
65%
24%
11%
’19 100 (AOS / iOS)
2019
8,803
ZLONG
GAMES
LILITH
GAMES
TENCENT
JUN HAI
NETWORK
4399
GAMES
SOURCE: DATA_SENSORTOWER, 2020.02

12. 4%
45%
11%
28%
10%
64%
36%
27%
22%
17%
20%
14%
19-24
24-29
29-34
34-39
39-44
100%
0%
Online-Survey
5
19-44
1
302
2020.02.19 ~ 2020.02.23

13. •
•
20 30 40
1
80%
2
67%
3
32%
4
26%
5
18%
71%
41%
37%
34% 34%
31%
11%

14. RPG
• RPG
• 20 30 40
20 30 40
RPG 37.7% 33.8% 43.8% 35.7%
26.5% 26.4% 25.0% 31.0%
25.5% 25.0% 27.7% 21.4%
23.8% 23.0% 20.5% 35.7%
22.5% 20.9% 21.4% 31.0%
19.2% 15.5% 24.1% 19.0%
FPS 17.9% 14.2% 19.6% 26.2%
AOS 17.9% 19.6% 17.9% 11.9%
RTS 16.6% 20.9% 13.4% 9.5%
TCG 14.2% 20.9% 8.9% 4.8%
11.3% 12.2% 13.4% 2.4%
9.3% 10.1% 5.4% 16.7%
8.9% 8.8% 8.0% 11.9%
1.0% 1.4% 0.9% 0.0%
0.7% 1.4% 0.0% 0.0%
0.3% 0.7% 0.0% 0.0%
0.3% 0.7% 0.0% 0.0%
36%
18%
17%
8% 8% 8%
4%
1.7%
0.3%

15. 100%
•
•
64%
18%
37%
33%
31%
1%

16. IP
• 2000-2010 PC IP
• PC
62%
PC IP
38%
PC IP
38% 62%
PC
PC
IP
PC
45%
38%
38%
21%
19%
19%
18%
17%
16%

17. RPG
• IP 1 2 PC IP RPG 2020 3
• RPG
19 / 58%
2
4
3 3
11
’19 100 (AOS / iOS)
SOURCE: DATA_SENSORTOWER, 2020.02

18. • 3rd 2
•
52%
38%
23%
39%
23%
48% 52%

19. • 9 19% 31% 51%
• 2019 M
40% 25% 36% 35% 36% 31% 34% 28% 25%
22% 22% 15% 19% 19% 20% 24% 19% 14%
38% 53% 49% 47% 45% 49% 42% 53% 61%

21. 52% 42% 26% 23% 23% 22% 18% 17% 13% 7% 6% 4%
•
• 20 30 40
5% 0.3%
20대 55%
30대 54%
40대 38% 20대 33%
30대 48%
40대 55%

22. •
•
47% 36% 23% 23% 19% 17% 13% 11% 8%

23. •
•
54% 36% 29% 24% 24% 23% 18% 16% 15% 12%

24. 44% 40% 27% 23% 17% 15% 14% 13% 10%
• 67%
•
67%

25. 45% 38% 25% 21% 17% 15% 14% 13% 11%
72%
• 72%
•
72%

26. 1
2 TV
3
4
5
• UAC
•
UAC
17%
10%
30%
16%
20%
3%
IPTV 2%
3%
SMR 1%
SOURCE: 2019.01– 2019.12

27. 63% 40% 25% 23% 18% 8%
• 81%
•
20 30 40
1
2
3
4
5

29. NCSOFT PC
• 2019 2M 107 130
• PC PC PC
PURPLE
• 2019.11.27
• 2M PC
• 4K 60
•
• NC
2M
• 2019.11.27
• 738
• PC M 2M
• 1
• 1 1 4 1

30. LILITH GAMES
•
• 5 2020 3
AFK ARENA
• 2020.02.12
•
•
•
• 3 1
RISE OF KINGDOMS
• 2019.09.03
•
• RPG
•
• 2 1

31. THANK YOU

32. MEZZOMEDIA
2020