This document outlines training topics for three sessions including: - Session 1 covers U.S.P (unique selling proposition), creative development, insight finder, communication amplification, brand essence, brand interrogation, and marketing agenda. - Session 2 repeats the topics covered in Session 1. - Session 3 also repeats the same topics as the first two sessions, with an additional focus on brand and consumer interrogation.

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Brand & Consumer Interrogation

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