The Nike Chicago store has undergone a year-long remodeling and has reopened, featuring specialized spaces dedicated to categories like Jordan shoes, NFL apparel, running products, and young athletes. The remodeling is part of Nike's efforts to enhance its brand experience for customers through its retail stores.

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N I K E C H I C A G O - S T O R E R E M O D E L
N O R T H A M E R I C A D T C - 4 O C T 2 0 1 2

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CHITOWN
REVISITEDO V E R A Y E A R I N T H E M A K I N G A N D 1 5 Y E A R S
S I N C E I T S O R I G I N A L O P E N I N G , N I K E C H I C A G O
R E A W A K E N S A S T H E L A T E S T I N S T A L L M E N T I N
B R A N D E X P E R I E N C E D O O R S .
N O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

5. N I K E C H I C A G O / / J O R D A N S H O E I N S T A L L A T I O NN O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N I K E C H I C A G O / / J O R D A N C A T E G O R Y S P A C EN O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N I K E C H I C A G O / / H Y P E R D U N K D I S P L A YN O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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KICKOFFLEVEL 2 // NFL . ATHLETIC TR AINING. SOCCER . SPORT SWEAR .

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N O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N I K E C H I C A G O / / N F L C A T E G O R Y S P A C EN O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N I K E C H I C A G O / / N I K E P R O T R A I N I N G C A T E G O R Y S P A C EN O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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LEVEL 2 // RUNNING AMPLIFIED. WOMEN’S AMPLIFIED.
WOMEN’S TENNIS . CHIC AGO MAR ATHON
N O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N I K E C H I C A G O / / M E N ’ S R U N N I N G C A T E G O R Y S P A C EN O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N I K E C H I C A G O / / W O M E N ’ S A M P L I F I E DN O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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PLAYHARDLEVEL 4 // NIKE iD. ACTION. GOLF. MEN’S TENNIS. YOUNG
ATHLETES . YOUNG JORDAN.
N O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N I K E C H I C A G O / / Y O U N G J O R D A N C A T E G O R Y S P A C EN O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2

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N O R T H A M E R I C A D T C / / N I K E C H I C A G O G R A N D R E - O P E N I N G / / 4 O C T O B E R 2 0 1 2