12. WhyYouTube?
• Easy to upload & maintain video content
• Ability to create shareable content on a highly visible platform
• Reach a wide & varied audience
15. SEO Goals to Creating, Maintaining &
Improving an Online Presence
• Focus on Multiple ContentTypes
• Generate Content on Multiple “Authority” Sites
• Beware ofYour Earliest Content
• BuildYour Presence OverTime
• Build aWebsite onYour Fullname.com
16. SEO Goals to Creating, Maintaining &
Improving an Online Presence
• Don’t JustTalk AboutYourself
• Have a Quality URL
• Be Consistent
• Keep Related Content Closely Integrated with ProperTaxonomy
• Emphasize your top personal keywords
• FocusYour SEO Behind the Scenes
20. References
D I J C K , J . V . ( 2 0 1 3 ) . ' Y O U H A V E O N E I D E N T I T Y ' : P E R F O R M I N G T H E S E L F O N F A C E B O O K A N D L I N K E D I N . M E D I A , C U L T U R E & S O C I E T Y , 3 5 ( 2 ) ,
1 9 9 - 2 1 5 . D O I : 1 0 . 1 1 7 7 / 0 1 6 3 4 4 3 7 1 2 4 6 8 6 0 5
K A P U T A , C . ( 2 0 1 2 ) . Y O U A R E A B R A N D ! I N P E R S O N A N D O N L I N E ; H O W S M A R T P E O P L E B R A N D
T H E M S E L V E S F O R B U S I N E S S S U C C E S S ; S E C O N D E D I T I O N . N I C H O L A S B R E A L E Y P U B L I S H I N G . R E T R I E V E D
S E P T E M B E R 3 , 2 0 1 6 F R O M
H T T P : / / V I E W E R . B O O K S 2 4 X 7 . C O M / T O C . A S P X ? B O O K I D = 4 5 5 1 2 /
L A I R , D . J . , S U L L I V A N , K . , & C H E N E Y , G . ( 2 0 0 5 ) . M A R K E T I Z A T I O N A N D T H E R E C A S T I N G O F T H E P R O F E S S I O N A L S E L F : T H E R H E T O R I C A N D
E T H I C S O F P E R S O N A L B R A N D I N G . M A N A G E M E N T C O M M U N I C A T I O N Q U A R T E R L Y : M C Q , 1 8 ( 3 ) , 3 0 7 - 3 4 3 . R E T R I E V E D F R O M
H T T P : / / E Z P R O X Y . S N H U . E D U / L O G I N ? U R L = H T T P : / / S E A R C H . P R O Q U E S T . C O M . E Z P R O X Y . S N H U . E D U / D O C V I E W / 2 1 6 3 6 1 2 6 2 ? A C C O U N T I D = 3 7 8 3
M A C , A . ( 2 0 1 1 , M A Y 2 0 ) . 5 T I P S T O S E P A R A T E P E R S O N A L A N D P R O F E S S I O N A L L I F E O N L I N E . R E T R I E V E D A U G U S T 2 1 , 2 0 1 6 F R O M
H T T P : / / W W W . F A S T C O M P A N Y . C O M / 1 7 5 4 4 3 1 / 5 - T I P S - S E P A R A T E - P E R S O N A L - A N D - P R O F E S S I O N A L - L I F E - O N L I N E /
P A G E , R . ( 2 0 1 2 ) . T H E L I N G U I S T I C S O F S E L F - B R A N D I N G A N D M I C R O - C E L E B R I T Y I N T W I T T E R : T H E R O L E O F H A S H T A G S . D I S C O U R S E &
C O M M U N I C A T I O N , 6 ( 2 ) , 1 8 1 - 2 0 1 . D O I : 1 0 . 1 1 7 7 / 1 7 5 0 4 8 1 3 1 2 4 3 7 4 4 1
R A M P T O N , J . ( 2 0 1 4 ) . H O W D O Y O U S E P A R A T E A P E R S O N A L B R A N D F R O M A P R O F E S S I O N A L O N E ? R E T R I E V E D A U G U S T 2 1 , 2 0 1 6 F R O M
H T T P : / / W W W . H U F F I N G T O N P O S T . C O M / J O H N - R A M P T O N / H O W - D O - Y O U - S E P A R A T E - A - P E R _ B _ 6 0 1 2 3 6 4 . H T M L /
S T R I B L E Y , M . ( 2 0 1 5 , J U N E 1 7 ) . P E R S O N A L B R A N D I N G : H O W T O D E S I G N Y O U R P E R S O N A L B R A N D I M A G E I N
1 0 S T E P S . R E T R I E V E D S E P T E M B E R 3 , 2 0 1 6 F R O M
H T T P S : / / D E S I G N S C H O O L . C A N V A . C O M / B L O G / P E R S O N A L -
B R A N D I N G /
T O M I T A , T . ( 2 0 1 5 , J U N E 1 7 ) . 4 B E S T P R A C T I C E S T O E S T A B L I S H Y O U R P E R S O N A L B R A N D . R E T R I E V E D A U G U S T 2 8 , 2 0 1 6 F R O M
H T T P : / / S O C I A L M E D I A . B I Z / 2 0 1 5 / 0 6 / 1 7 / 4 - B E S T - P R A C T I C E S - T O - E S T A B L I S H - Y O U R - P E R S O N A L - B R A N D /
Y O U N G E N T R E P R E N E U R I A L C O U N C I L . ( 2 0 1 6 , M A Y 1 3 ) . 1 5 S E O B E S T P R A C T I C E S T O B U I L D M Y P E R S O N A L B R A N D . R E T R I E V E D A U G U S T 2 8 ,
2 0 1 6 F R O M H T T P : / / W W W . P E R S O N A L B R A N D I N G B L O G . C O M / 1 5 - S E O - B E S T - P R A C T I C E S - T O - B U I L D - M Y - P E R S O N A L - B R A N D /
“THANK YOU FOR WATCHING THIS PRESENTATION!”
Editor's Notes
You Got This! Improving Online Presence Using Search Engine Optimization (SEO)
Facebook is regarded as a reflection of ‘self-presentation’ while LinkedIn is a business networking tool involving ‘self-promotion’ and Twitter can actually be used as a combination of the two, and in conjunction with both social media sites (Dijck, 2013). Although the narratives are similar, the question is more which platform is more easily embellished in its authenticity, and why is that even deemed as permissible?
The authenticity between the personal and professional self within these sites (Facebook, LinkedIn, and Twitter) is easier to understand if it is visualized occurring within the days before social media existed, when remembering how people used to communicate and interface with each other in person.
With our friends the communication and self-identity is more relaxed, less guarded and sub-conscious. Professionally speaking when we are speaking with our peers, we intuitively are aware of the myriad of business rules and roles and become more consciously aware of our conversations.
In a personal setting, we have only our friends to impress, where this behavior is exercised more often in a highly business setting. Therefore, the “Big Three” platforms Facebook, LinkedIn, and Twitter, are neither helping nor hindering authentic representation within social media sites, rather what is it doing is creating a tangible representation of our former mode of communication. Since we are now able to actually visualize our conversations, how we view ourselves and how we promote and market ourselves, we are able to “see” our identities for the first time, rather than hear and attempt to conceptualize the verbal and linguistic interpretations mentally.
I personally find Facebook the least pretentious of the three platforms with great privacy options that help protect personal identity content private, with LinkedIn mainly as a promotional business tool where it’s main purpose is to use it as a self-promotional site in the highly competitive business industry. I do, however feel that of the “Big Three” platforms being discussed here, that Twitter is the rogue platform where people most probably do the most problematic methods of communication.
Celebrities have taught us how to use Twitter, its use is an unsecured mode of communication. It’s true the hashtags (#) have helped with conversational engagement on just about any topic, Twitter is the most unstructured of the “Big Three” platforms (Page, 2012). If you can visualize this, it is the equivalent of someone blurting out a statement where they are unable to stop the consequences of what they said.
Twitter may be a great self-promoter but, it’s also a platform that literally takes on a life of its own. You could make one statement and that conversation would continue without you through many other individuals, in hyper speed, too. This makes Twitter the most problematic of these social media platforms. To accurately visualize the ramifications and impact Twitter has, is to return to a very simple exercise we all once did in grammar school. Twitter is really a duplicator of an original message or idea that is passed to person to person in rapid succession, that morphs into an entirely different message through the passage of the discussion by many people simultaneously. It’s also an emotional trigger if a message or idea is not socially accepted, leaving people to attack each other.
Twitter is the most authentic inducing platform of the “Big Three” simply because of the heightened awareness of social acceptance (or lack thereof), provoked emotionally induced responses which occur in rapid succession, where the impulse factor makes it almost impossible to deceive or embellish quickly. The authenticity is essentially forced out subconsciously from the individual.
These social media platforms are not provoking the behavior, the behavior has always existed, people have always self-promoted and self-misrepresented themselves historically. These platforms now enable individuals to hide behind a GUI interface façade with their communication style and practices, with a modern society that encourages embellishment competitively, thus discouraging authenticity in favor of seeking to impress. It’s the same human behavior, encouraged by modern societal mores, using new technologies.
I personally find that I enjoy Facebook for my personal authentic self, whereas, I prefer LinkedIn and YouTube for my professional identity. So for this presentation I will be addressing these three specific platforms.
As personal online brand needs to reflect positive results for a name brand, especially where personal online brand presence will also be associated with professional job seeking profile social media sites (Young, 2016). The first goal is crucial to consider possibly revamping one’s social media presence, by deleting all past private and public posts to ensure there’s a clean slate to begin rebuilding a personal online brand (Tomita, 2015). Give attention to the image being projected and know that by creating a new identity from scratch might be a wise option, rather than repair an existing and heavily flawed profile. Maintain timeline milestones for personal attributes and achievements, as well as maintaining numerous photos and content. Eliminate any and all content that might be construed as vulgar of offensive.
The first goal is to become your brand, in order to honestly become a brand, it would be advisable to authentically live your brand, which means not creating a persona or profile that would not be linear to one’s personality, interests or beliefs (Tomita, 2015). There also has to be a degree of dedication to the brand, for example, if you only use two social media sites on a regular basis, which is a true representation of your social media skills and helps to assist your personal brand online, than listing ones that are seldom used.
The second goal would be to create sharable content, which most people do by posting on sites such as Facebook (Tomita, 2015). People love to share videos, images, photos, quotes and just about anything else. Some folks tend to get carried away with political, vulgar or controversial topics, while others opt out of my social media sites! Therefore, they might need some assistance with monitoring their personal online brand with a tool.
One of the tools to be considered for considering a demographic rather than each individual might be Buzzsumo, which allows key word search parameters that lead to specific content of interest and be able to eliminate offensive or controversial content (Tomita, 2015). What may also lead to more successful social interactions are more meaningful content.
The third goal is to put your community before convenience, which translates into community engagement (Tomita, 2015). You can be on multiple social media sites and still be alone without interacting with others. Actively engaging in online communities literally puts the social into social media. Without engagement, one is limited with regard to social impact of one’s personal brand. Maintaining engaging social connections such as on LinkedIn, for example, allows you to stay in touch with some friends on this account, as well as your professional contacts.
A tool like Checker Plus might help here with becoming more socially connected by handling multiple Google Gmail email accounts with a pop-up notifier to keep oneself in communication with contacts to be able to better add these people to social media more readily (Tomita, 2015).
On my personal social media sites, I am an animal (cat) lover and advocate, wine enthusiast, foodie, political pundit, and an appreciator of arts and culture, where I would never admit any of that at an office function. Even on my personal Facebook page I have my public Facebook profile for everyone to see with nice images, positive quotes and my professional and educational accomplishments, and my private portion of that same Facebook page that only my friends are able to see, which is pretty much whatever I feel like at any given moment. Nothing obscene, but, again, not exactly office conversation. At any rate Facebook has been and still is, my favorite social media platform.
Facebook is my favorite of all the social media platforms. It’s FUN, easy to learn, and almost everyone I know is on Facebook. It is the single most used social media today, for both personal and professional profiles and surpasses all other social media in popularity. Many folks use it to communicate with friends and family and share content such as images. I spend the better part of each and every day on Facebook and it is my go to social media page for everything in my personal life!
But, on my professional social media sites I feel I have to significantly impress in an exaggerated manner just to be noticed and I often embellish my numerous professional experiences and educational accomplishments, in order to secure an interview. I’m especially proud of my LinkedIn page where I have a large portion of my portfolio (images and presentations) exposed for all to see, all of my professional history and all of my educational achievements. There is no shame or humility on that page, as on my Facebook page, my LinkedIn page means business and its objective is to do nothing more than to get a job.
As a result, this creates a stark dichotomy where I will need to address both my personal and public online presence and the subliminal message that I am trying to convey with regard to both personas. Apparently, the primary issue here may be a situation of overlapping public and private identities where the focus needs to be more on authenticity of my own identity, but also to be true to myself within my representation, and clarity of the type of messaging I’m trying to convey (Rampton, 2014).
Why use LinkedIn? It’s really easy to use, they even have tutorials and support to help learn how to navigate the site. You have the ability to add and edit customizable content, and update that content quickly, easily and as often as you desire. It’s one of the most widely used and trusted social media websites that most people use to promote themselves and showcase their skills for potential employers. This is my favorite professional social media site and I even have the URL on my resume, that’s how proud I am of how I have set up my LinkedIn page for public visibility. I faithfully update my resume weekly on this site! I’m even an expert user of LinkedIn!
I have been using this site for over a decade and I am constantly updating my content on a weekly basis to remain relevant and current to my target industry that I am seeking employment in. This site has a vast audience base who like to showcase their accomplishments and, as you can see from my site, also enjoy profiling portfolios. I find LinkedIn a great way to display both my written content, as well as, my media content. The resolution is excellent!
I always knew that LinkedIn was strictly for my public professional profile to be able to market myself when seeking employment, which at my age has become a regular task. But, never really gave it much thought to keep aspects of each from overlapping into the other’s identity or persona. I felt that LinkedIn was the best, and widely used representation of my professional career. But, for as stellar as I have crafted my professional public online identity.
In using other forms of social media, I’ve noticed that my friends in my age group think that Twitter, Instagram and Snapchat are for kids and the Millennial generation and laugh at me for trying to learn new types of social media. But, I love that social media is gravitating more towards video now, and I recently have added YouTube to also showcase my video portfolio, as well.
I have found the transition into new forms of social media to have a learning curve and don’t quite know how to integrate Instagram and Snapchat into my foray into more extensive modes of social media. Honestly, all I really want to do is just to have fun with online social media!
Why YouTube? It’s really easy to upload video content and to maintain that content. YouTube is the most visible and reliable video content social media platform to share content, and to have your content be seen on a highly visible website. Your videos will reach a wide and varied audience, for free! The feature I like the most about YouTube, is when I would like someone to view only one of my videos on my own page, YouTube gives you the option to share content on other social media sites and gives you a shortened URL with which to do so.
I’ve recently updated my page with several online web-based tutorials that I had created with Adobe Captivate 7, where unless the person I would send it to also had Captivate, they were not able to view my work. With my YouTube video collection, all anyone who would like to view my work has to do is to launch the video and they are able to view my work. Love it! I have to admit, this is my first venture into YouTube, besides just viewing their videos.
YouTube is a great platform to showcase both video and web-based, interactive visual media. By the way, you’ll need to double-click on the video to view it. This coincides with one of the best practices to be able to put your community before convenience, which translates into community engagement (Tomita, 2015).
You can be on multiple social media sites and still be alone without interacting with others. Actively engaging in online communities literally puts the social into social media. Without engagement, one is limited with regard to the social impact of one’s personal brand.
I am guilty of this as I don’t have a lot of people on my YouTube page, because I consider myself as selective and beyond my resume, I don’t promote my videos on YouTube as best as I should. I am in the process of cross referencing my LinkedIn and YouTube social media sites, for full impact and visibility.
But, I am much more engaged however, with my numerous professional connections that I have on LinkedIn, probably because some are friends on this account and also my Facebook account, -but most are professional contacts mostly on LinkedIn.
In addition there are also separate search engine optimization (SEO) personal brand aspect goals to consider as well, that will help to build the brand. These SEO goals are listed below with a corresponding reason as to why it is advisable to consider SEO with regard to best practices (Young, 2016):
Focus on Multiple Content Types – content diversification creates interest and upon a Google vanity search, all images, videos and text results relevant to the name will appear.
Generate Content on Multiple “Authority” Sites – Google your name for 10 positive results, then promote those on your social media sites.
Don’t Neglect Any of Your Profiles - have good, clean and current content on all social media sites, as you would expect on sites you visit for credible authenticity and validity.
Beware of Your Earliest Content – here it is quality, not quantity of content that best describes who you are that you want visible, and remember that past content is still in cyberspace, so decide what image you are trying to project of yourself.
Build Your Presence Over Time – the image of yourself you are trying to project should be unique and not get lost in search, therefore, take the time to promote the larger accomplishments or important aspects of your brand and do so gradually and thoughtfully.
Build a Website on Your Fullname.com – if you haven’t considered a domain name, it’s not just for businesses, create a website using easy tools such as Wix, Weebly or WordPress and begin promoting your domain name on social media.
Search engine optimization (SEO) personal brand aspect, continued (Young, 2016):
Don’t Just Talk About Yourself – the general tone of any site or social media needs to sound and feel inclusive for people to feel engaged and to want to participate in the site.
Have a Quality URL – people want simple locators to find things online, therefore the easier to remember without having to write anything down, the more response that site will receive, and never use encryption because most people are not familiar with that.
Be Consistent – no matter where it is on the Internet, your brand needs to be consistent visually, phonetically simple, easy to remember and unique to your brand to be found, it should be the same in any and all searches, or content may be lost.
Keep Related Content Closely Integrated with Proper Taxonomy – you want your content to be found no matter what and in any searches, so all algorithms, tagging, and cross links need to be interconnected and inclusive.
Emphasize your top personal keywords – define the key phrases for which you want your personal brand to be known by, this will optimize website and social media profiles when using keyword searches.
Focus Your SEO Behind the Scenes – make sure all alt tagging photos and the correct use of meta descriptions is being used correctly, and when blogging use relatable tone and usage when speaking wo your audience.
It’s important to integrate both your fun personal online brand that reflects your personality with search engine optimization (SEO) practices to make your presence consistent and highly visible. As personal online brand needs to reflect positive results for you name brand, especially where your personal online brand presence may also be associated and linked to professional profile social media sites (Young, 2016).
Although my Klout score increased from 10 to 40, mainly due to my personal Facebook page, as you can see here How Sociable has favorable high scores for both my LinkedIn and YouTube accounts.
Of the three social media platforms I use Facebook the most, multiple times on a daily basis, then, LinkedIn numerous times on a weekly basis. Over time these scores can be expected to increase due to dedicated content curation and maintaining of these three main social media platform sites, with Facebook having the most constant curation attention, followed by LinkedIn.
I still have some concerns with regard to YouTube, although it is a great social media video platform to showcase my digital video portfolio, it doesn’t require as much attention as the other two sites once the videos and digital presentations have uploaded.
It’s not so much the clear division between a personal and professional self, as much as in the behavior that social media encourages from the existing medium of today. For example, the medium of today allows to share with anyone and everyone, so people share openly. Social media today is accessible by anyone and everyone, so people access, add comments and forward along. Unless you block, edit or suppress content, it’s out there in cyberspace for all to see publicly and that is the nature of the technology (Kaputa, 2012).
We can suggest to people to behave in a specific manner when it comes to their personal and professional online identities, but don’t forget that the Internet is not regulated and that is the appeal for most people online with regard to freedom of speech. What they are not taking into consideration are the consequences of their actions and not being proactive with regard to having created a barrier between their personal and professional identities on social media by perhaps
dividing or duplicating their social media accounts (Stribley, 2015).
Many people are not aware that they are able to open more than one social media account or even multiple accounts under the same single social media company, such as a personal and a professional Facebook account. Where actually recently Facebook has built up a more professional presence to compete against professional giants such as LinkedIn (Stribley, 2015).
Obviously, professional social media accounts are more polished, include a logo, more formal verbiage and a much more mainstream commercialized appearance than a personal more casual, fun and relaxed personal online presence where the verbiage is compared to more within the manner with which we speak in a more uniquely individualized manner (Stribley, 2015).
In the pre-online identity age, there were suggestions and guidelines provided by parents and teachers such as, “Never put anything in writing that you wouldn’t want anyone to see” and “Don’t say anything bad about anyone, because you’ll never be able to take it back”. Before there was social media, there was common sense with regard to our communication and interaction with people. What people today don’t realize is that those same rules still apply.
I believe it’s easier to maintain a professional online identity because most people know the rules to professional presence and that how to behave professionally both online and offline. But that presence contains less authenticity than a personal online presence, because one can embellish their qualifications, skills and experience, yet be able to follow basic best practices to meet specific criteria for business expectations, with little to no emotional factors.
When it comes to someone’s personal identity online, it’s more of a second thought, over the fun socialization factor that people need for venting and discussing their emotions and how they feel about everything from current events, to their horrible work environment. Therefore, it’s not a set of rules that are needed for personal identity here, rather some preventative measures and common sense.
For example, it is suggested that a private personal identity on social media, if you can do it without craving the public attention social media brings to the site, then opt for a private closed social environment limited only to personal friends and associations and not the public. This would be highly recommended for those that do not wish to edit their thinking that comes out as online content.
The most important thing to do is to protect your brand whether it be personal or professional, but we’re all emotional beings and we can’t all be guarded in every aspect of our lives, and once content is out there on social media, there’s no going back. But, going forward the use of tools such as Google Is a great way to start. Google yourself to see the content that is public to determine which social media site needs to have the root content altered or removed. This will not necessarily remove all incidences of content on the Internet, but it a good way to clean up potentially problematic social media content.
Some social media websites have an option that prevents your content from being accessed by search engines, use that option as well as, privacy options to maintain a more private personal presence. Remember that public postings after they are sent are pre-set to make all future posts public unless you change the privacy options. Lastly, be selectively discriminating, just as in real life (IRL) and use the same common sense applicable with friendships and associations. Because you can’t see people online, if you don’t know them google their online identity, at the very least you’ll find out if they actually exist.
There’s nothing wrong with being proactively cautious with regard to both professional and personal online identities. But, just as we screen our calls for our phone calls, we should also use caution in the same manner with the online identities we meet, as well. It can’t hurt to look up anyone you do not really know to make sure they have other social media accounts, there are photos of them, they have both professional and personal identities, as well as anything else that
identifies that fact that they exist.
There’s nothing wrong with that, because there’s a name for that process and it’s called “authentication”. It’s the same way your online banking asks to identify that you exist. Granted they are not googling you, but in today’s society it’s difficult to meet anyone without an online presence. So, if someone doesn’t have at least a personal online identity, I would be suspicious.
I’m always one who likes to embellish online and never regarded it as outward deception, but rather being creative or over-selling myself for attention seeking or to sell myself, skills and abilities. But, clearly after reading Marketization and the Recasting of the Professional Self, I can now see that my lack of inauthenticity could be considered as rather deceptive behavior.
I began to understand what the main message was as I read, “Rather than focusing on self-improvement as the means to achievement, personal branding seems to suggest that the road to success is found instead in explicit self-packaging: Here, success is not determined by individuals' internal sets of skills, motivations, and interests but, rather, by how effectively they are arranged, crystallized, and labeled-in other words, branded.” (Lair, Sullivan & Cheney 2005).
It appears that I may have a natural talent for that same self-packaging that was being discussed here, and began to understand that the message was not about achievements, self-improvement or self-packaging necessarily. Rather it’s about taking what currently exists in its original format and how it is labeled, arranged and organized, and work focusing to create a more formidable and honest image of oneself.
Until now, I really hadn't given it much thought, because most people I know, tend to do the same as I do with regard to embellishing. I equate it to going to a local neighborhood bar and shooting the breeze with friends where everyone tends to stretch the truth a bit. But, I can now see how that could be problematic from a business integrity or professional standpoint. But, that's why I'm in this concentration, to learn the finer points of correct public (and personal) identity representation. It's not only learning about integrity, but also social media etiquette, if you think about it.
When I began dabbling in social media the furthest thing from my mind was social identity or brand. It kind of took on a life of its own, as I did not really choose an identity, and thus, one was chosen for me by default, because a brand identity pre-existed entirely on its own before I ever established one, mostly through my portfolios and job search websites (Kaputa, 2012).
I believe that I now have a stellar brand identity online thanks to my resume and portfolios and I've kept most everything controversial free of profanity, nudity and or other non-mainstream entities and have kept my brand focused on searching for work and expanding my portfolios and body of media work for potential employers to view.
I had not taken into consideration to be my true version of my authentic self, -who I really am, nor did I think it mattered. Going forward, it’s going to be my foremost intention to present myself in a more realistic light, regardless of appearances. Most importantly I’ve realized how important it is to maintain or curate my sites to be more attentive to updating and actually caring for my brand. I might not need it now, but in the future I will be glad that I was proactive in my care towards my brand’s good name, integrity and reputation.
So, if I can do this after playing on social media for the past decade, so can you. No worries, because… “You Can Do This!”
Dijck, J. V. (2013). 'You have one identity': Performing the self on Facebook and LinkedIn. Media, Culture & Society, 35(2), 199-215. doi:10.1177/0163443712468605
Kaputa, C. (2012). You Are a Brand! In Person and Online; How Smart People Brand
Themselves for Business Success; Second Edition. Nicholas Brealey Publishing. Retrieved
September 3, 2016 from
http://viewer.books24x7.com/toc.aspx?bookid=45512/
Mac, A. (2011, May 20). 5 Tips to Separate Personal and Professional Life Online. Retrieved August 21, 2016 from http://www.fastcompany.com/1754431/5-tips-separate-personal-and-professional-life-online/
Page, R. (2012). The linguistics of self-branding and micro-celebrity in Twitter: The role of hashtags. Discourse & Communication, 6(2), 181-201. doi:10.1177/1750481312437441
Rampton, J. (2014). How Do You Separate a Personal Brand from a Professional One? Retrieved August 21, 2016 from http://www.huffingtonpost.com/john-rampton/how-do-you-separate-a-per_b_6012364.html/
/
Stribley, M. (2015, June 17). Personal Branding: How to Design Your Personal Brand Image in
10 Steps. Retrieved September 3, 2016 from
https://designschool.canva.com/blog/personal-
branding/
Tomita, T. (2015, June 17). 4 best practices to establish your personal brand. Retrieved August 28, 2016 from http://socialmedia.biz/2015/06/17/4-best-practices-to-establish-your-personal-brand/
Young Entrepreneurial Council. (2016, May 13). 15 SEO Best Practices to Build my Personal Brand. Retrieved August 28, 2016 from http://www.personalbrandingblog.com/15-seo-best-practices-to-build-my-personal-brand/
