- The document discusses online measurement and analytics, focusing on Nielsen's measurement tools and how publishers and advertisers can best utilize them. - It provides information on Nielsen's Market Intelligence and SiteCensus products, how they work, and how they compare to other analytics tools like Google Analytics. - The document gives tips on setting up tags properly, checking tag health, using the various Nielsen tools, and collaborating with the OPA to ensure accurate and useful measurement of online media.

3. Job Requirements Being able to distinguish ^https*://[^/]*THE-ENTIRE-INTERNETcoza from ^https*://[^/]*YOUR-DOMAINS-ONLYcoza

4. CV Name: Josh Adler, CEO @ Prefix Real Job: Enabling traditional publishers Time Served: 5 years OPA Job: Ensure truth & understanding of data Time Served: 4 months

6. So do it properly! Portfolio Goals - Educate membership & advertisers - Develop & document best-practices - Hold Nielsen to account & build on partnership - Ensure authenticity and accuracy of data - Establish links with and learn from other international OPA-orgs. - Be the case study on Emerging Market measurement. - Try find time for my other job

7. Measurement: Why - Measurability is here to stay. - Common metrics = comparison and analysis - Be an honest marketing-platform - Deliver on ROI promise - Demonstrate growth, trends for benefit of all.

8. Measurement: What - Content (Pages, Content Groups / Channels) - Audience (Unique Browsers, Geographic, Demographics) - Experience (Session Times, Paths, Bounce-Rates) - Competitiveness (Rankings)

10. MarketIntelligence (MI) & SiteCensus (SC) - SC is pure analytics - MI is a media planning tool - MI is critical. SC is useful. - MI tracking: tag + URL-pattern match - SC tracking: tag + ClientID [+CG data] - Will be different, but in-line

14. Health Check & Tips - Advertisers: Use the (i) in MI to validate brand domains - Publishers: Check your MI URL’s & patterns. - Use words, not numbers for SC Content Groups. - Ensure your SC & MI domains match - Quarterly tag audits

15. Tag Health Check (Platform & MI) <!-- START Nielsen//NetRatings SiteCensus V5.3 --> <script type=&quot;text/javascript&quot;> var _rsCI=&quot;za-prefix&quot;; var _rsCG=“sports&quot;; var _rsDN=&quot;//secure-za.imrworldwide.com/&quot;; var _rsCC=0; var _rsSE=1; var _rsSM=1.0; </script> <script type=&quot;text/javascript&quot; src=&quot;//secure-za.imrworldwide.com/v53.js&quot;></script> <noscript> <div><img src=&quot;//secure-za.imrworldwide.com/cgi-bin/m?ci=za-prefix&amp;cg=sports&quot; alt=&quot;&quot;/></div> </noscript> <!-- END Nielsen//NetRatings SiteCensus V5.3 -->

16. Tag Health Check: SC <!-- START Nielsen//NetRatings SiteCensus V5.3 --> <script type=&quot;text/javascript&quot;> var _rsCI=&quot; za-prefix &quot;; var _rsCG=“ sports &quot;; var _rsDN=&quot;//secure-za.imrworldwide.com/&quot;; var _rsCC=0; var _rsSE=1; var _rsSM=1.0; </script> <script type=&quot;text/javascript&quot; src=&quot;//secure-za.imrworldwide.com/v53.js&quot;></script> <noscript> <div><img src=&quot;//secure-za.imrworldwide.com/cgi-bin/m?ci= za-prefix &amp;cg= sports &quot; alt=&quot;&quot;/></div> </noscript> <!-- END Nielsen//NetRatings SiteCensus V5.3 --> CI = ClientID CG = Content Group

17. Getting the best out of Nielsens - Online FAQ on the way (from me) - You’re entitled to services! - Use the tools! - Quarterly tag/pattern health-check! (please!) - Self-policing/monitoring - You get what you put in…

18. Go Team! - help me, help you! - Let’s learn together! - Let’s put in the effort. - We need good data! - Give me feedback!

19. THANK YOU Email: [email_address] Twitter: twitter.com/joshprefix LinkedIn: linkedin.com/in/joshadler www.opa.org.za www.prefix.co.za