SlideShare a Scribd company logo
Colm Hanratty
CEO
Sixtwo Digital
2018: A Fresh (Social
Media) Start to your Food/
Drink Business in 2018
with these Social Media
Tips
@colmhanratty
@sixtwodigital
Ø Born in this year…
A	BIT	ABOUT	ME
Ø Very proud father...
A	BIT	ABOUT	ME
Ø I like to travel...
Ø I like to be social...
A	BIT	ABOUT	ME
Think human, not
corporate…
HOW	DOES	THIS	HAVE	ANY	RELEVANCE?	
...but always have a
business objective
Tip No.1
Be Human!
Tip No.2 -
Don’t be
lazy...
My Instagram
feed on Fridays...
MY	INSTAGRAM	FEED	ON	FRIDAYS
MY	INSTAGRAM	FEED	ON	FRIDAYS
MY	INSTAGRAM	FEED	ON	FRIDAYS
MY	INSTAGRAM	FEED	ON	FRIDAYS
MY	INSTAGRAM	FEED	ON	FRIDAYS
MY	INSTAGRAM	FEED	ON	FRIDAYS
MY	INSTAGRAM	FEED	ON	FRIDAYS
YOU	WANT	TO	BE	THE…
STOP	BEING	LAZY	&	YOU’LL	BE…	
FRIDAY	
FRIDAY	
FRIDAY	 FRIDAY	
FRIDAY	
FRIDAY	
FRIDAY	
FRIDAY	
FRIDAY	 FRIDAY
BE	CAREFUL	OF	USING	FILTERS…
Tip No.3 -
Share at the
right time
SHARE	AT	THE	RIGHT	TIME	ON	FACEBOOK
SHARE	AT	THE	RIGHT	TIME	ON	TWITTER
SHARE	AT	THE	RIGHT	TIME	ON	INSTAGRAM
SHARE	AT	THE	RIGHT	TIME	ON	INSTAGRAM
Tip No.4 –
Keep a
weekly report
STATS…
STATS…
STATS…
STATS…
Tip No.5 –
Schedule your
ads on Facebok
CLIENT	ADS	ON	FACEBOOK	
Scheduled only to
appear after 2pm...
RUN	ADS	AT	THE	MOST	APPROPRIATE	TIME
Tip No.6 –
Use‘Audiences’
on Facebook
FACEBOOK	AUDIENCES
Tip No.7 –
Be on every
channel
LATE	TO	THE	PARTY	
@finnair on Facebook
and Twitter – Official
Finnair pages
LATE	TO	THE	PARTY	
@finnair on Instagram – Not an official Finnair page
LATE	TO	THE	PARTY
LATE	TO	THE	PARTY
OWN	YOUR	USERNAME	EVERYWHERE!
NAMECHK.COM	
See where your username is available on Namechk.com
Tip No.8 –
Don’t do
‘Like & Share’
Contests
DON’T	DO	LIKE	AND	SHARE	CONTESTS
DON’T	DO	LIKE	AND	SHARE	CONTESTS
DON’T	DO	LIKE	AND	SHARE	CONTESTS	
"Publishers	and	other	businesses	that	
use	engagement	bait	tactics	in	their	
posts	should	expect	their	reach	on	these	
posts	to	decrease.	Meanwhile,	Pages	
that	repeatedly	share	engagement	bait	
posts	will	see	more	significant	drops	in	
reach.”
STILL	DO	CONTESTS	
•  Run	contests	using	data-capture	tools	like	
Woobox.com	
•  Capture	people’s	email	address	–	best	the	
social	media	algorithms!
Tip No.9 –
Have an
editor
DON’T	HAVE	SPELLING	MISTAKES
Tip No.10 –
Don’t be
afraid to have
the craic
DON’T	BE	AFRAID	TO	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
WHAT	HAPPENS	WHEN	YOU	HAVE	THE	CRAIC
Tip No.11 –
Use the
free tools
USE	THE	FREE	TOOLS
Tip No.12 –
Share engaging
imagery...be the
purple cow!
SHARE	ENGAGING	IMAGERY
SHARE	‘ENGAGING’	IMAGERY
SHARE	‘ENGAGING’	IMAGERY
SHARE	‘ENGAGING’	IMAGERY
SHARE	‘ENGAGING’	IMAGERY
SHARE	‘ENGAGING’	IMAGERY
Tip No.13 -
Do this...
Engaging	 Inspiring	 Entertaining	 Educational	
MAKE	YOUR	CONTENT
Thanks	
	
colm@sixtwodigital.com	
www.sixtwodigital.com		
Tel:	+353	(0)41	214	6938	
	
@colmhanratty

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