This document is a resume for William Lyerly, who has 19+ years of experience in sales and business development for fluid power and sanitary process equipment. He is currently a Regional Sales Manager for Cadence Technologies, where he is responsible for developing new business, account management, and technical consulting. Previously he held roles as a Technical Sales Manager and Operations Manager. He has a proven track record of forming partnerships and expanding market channels.

1. WILLIAM LYERLY
1520 Maplewood Court | Woodstock | Georgia | bill.lyerly@hotmail.com | Cell: 770.630.7971
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Sanitary & Industrial Sales Management: New Business Development
A seasoned sales and business development professional with 19+ years of combined experience in both fluid
power and sanitary process equipment, sales and distribution. A problem solver and solution-oriented professional
with a firm grasp of supply chain business management and corporate goals to maximize profits. Served as
company liaison between distribution and engineering while securing new project engagements. A proven track
record of forming long-term partnerships as a distribution channel partner with end-users. Strength in broadening
industry reputation and utilizing experience to create new market channels. Willing to travel extensively.
• Food & Beverage / Oil & Gas Industries • Liquid Process / General Engineering
• High-Margin New Business Development • Asset Management & PM Contract Negotiations
• Strategic Business Planning
• Channel Development
• Key Account Management
• Client Retention / Quality Assurance
• Sales Tracking / Forecasting Profitability • Project Management
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PROFESSIONAL EXPERIENCE
Barry Wehmiller Design Group Inc. - Cadence Technologies Inc. – Alpharetta, GA. The Barry-Wehmiller
Company generates over $2.4 billion in annual revenue with more than 8,000 team members spread among 100-
plus locations around the globe. Headquartered in St. Louis, Missouri, BWDG supplies instrumentation, high
purity process equipment and systems with specialty engineering, automation and strategic consulting. Cadence
Technologies, a BWDG subsidiary based in Georgia, provides sanitary equipment, parts, components, and services
to the food, beverage, and pharmaceutical industries. www.cadencetechnologies.com
Regional Sales Manager and Distribution – 6/2011 – present;
Responsible for developing and building the pump and valve repair service business that provides attractive
profit margins. Served as project manager for multiple annual in-plant equipment/rebuild projects across
North America. Well known by clients, competitors, and vendors.
Responsibilities include providing sales account management for 40+ clients, primarily in Georgia and
Alabama, ranging from small to large Fortune 500 clients—territory sales $2 million.
Provide on-site technical consulting and specify/propose appropriate process equipment for multiple
process applications in food, beverage and pharmaceutical applications.
Managed sales of product lines: APV, Gaulin, Waukesha Cherry-Burrell, Gerstenberg Schröder, Seital
Separators, Lightnin, Plenty Pumps, Johnson and Bran+Luebbe, Murzan, TruFlow, and Walker tanks.
11 years of experience and knowledge in high purity process pumping applications utilizing several style
pumps including: PD pumps, Centrifugal pumps, AODD pumps, and Gear pumps.
Extensive process experience in the following: peanut butter, bakeries, CSD (carbonated soft drinks), meat
and poultry, fats and oils, dressing and sauces, co-packing operations and brewing.
Responsible and instrumental in development of major 2012 project engagement with Kellogg’s Snacks for
$3.2 million.
Possess excellent written and oral communication skills at all levels. Interface with plant management,
production, engineering, plant maintenance, and MRO personnel.
Cadence Technologies Inc. – Alpharetta, GA. Cadence Technologies Inc. – (acquired in 2011 by Barry
Wehmiller Company). Cadence Technologies provides sanitary equipment, instrumentation, and services to the
food, beverage, and pharmaceutical industries as well as high purity process equipment and systems with specialty
engineering and strategic consulting.
Technical Sales & Business Development Manager – 3/2005 – 6/2011;
Responsible for developing and building the pump and valve repair service business that provides
significant profit margins for the firm.
Account Manager for 25+ accounts in north Georgia and Alabama ranging from small to large fortune 500
clients. Annual sales $1 million.

2. WILLIAM LYERLY
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Responsible for developing longstanding relationships with anchor accounts such as Kellogg’s, Schwan’s,
and Golden State Foods.
Oversaw maintenance technician production and service calls.
Interface with plant management, production, engineering, plant maintenance, and MRO personnel.
Possess excellent written and oral communication skills at all levels.
Mr. Handyman – Roswell, GA.
Service Technician – 3/2004—3/2005;
Renaissance Remodeling – Marietta, GA.
Owner/Self-Employed – 9/2002—3/2004;
LHA Products—A Berendsen Fluid Power Company – Marietta, GA.
Operations Manager/Customer Service Manager – 9/1994—9/2002;
LHA Products was a manufacturer of quality hydraulic accessories for the construction, agriculture, man
lift, and material handling industries. 2002 recorded gross revenue $ 7.5 million. LHA is no longer in
business as of 2005.
Served as Operations Manager from September 2000-March 2002 and managed all aspects of the business
including daily P&L, materials management, production, and warehousing.
Responsible design and development of LHA catalogue and price list.
Served as Customer Service Manager from 1998-2000 overseeing daily order entry by three customer
service representatives. Daily order entry of 75-100 orders.
Served on corporate focus group for new systems software upgrade.
Managed Con/AG Trade Show in Las Vegas, NV, 2002.
PROFESSIONAL AWARDS & RECOGNITION
• 2015 P.R.I.D.E. Recipient (Professionals Recognizing Individuals who Demonstrate Excellence): Design
Group’s peer-nominated recognition award. The PRIDE Award recognizes Design Group professionals
who exemplify leadership efforts within the firm or have made meaningful contributions toward client
development, through their direct or indirect actions.
• 2013 SPX Excellence Award for Exemplary Sales Support and Outstanding Performance.
• 2010 George Brink Leadership and Sales Award Recipient in recognition for outstanding performance for
leadership, technical expertise, and client communications skills resulting in client growth, stature, and
recognition.
EDUCATION
Georgia State University – General & Political Studies 1991-1993, Atlanta Georgia
MILITARY SERVICE
United States Army—7th Infantry Division, 107th Military Intelligence: October 1984—August 1990, Ft. Ord, CA
• Honorably discharged with rank of Sergeant E-5
• Served with Long Range Surveillance Detachment (Airborne Ranger) 4 of 6 years.