Earlier this month Twitter released the most popular global hashtags used worldwide in 2016. Tragic, triumphant or controversial as they might individually be, these events captured global attention and dominated news headlines. Here at Version 2.0 we have formulated our own "Hits List" of news, campaigns and promotions that helped our clients rise above the noise in their respective industries.

1. 2016Reflections
Client wins

2. DirectPath's Election Results Perspective
While many news jacking campaigns fell flat as mainstream media scrambled to cover
Trump's win, DirectPath’s election issues response struck just the right chord -- compelling
insights, hyper-focused to its target audience of benefits and HR media, delivered first
thing the morning after the election. Fast, edgy and focused, our team successfully
inserted DirectPath executives into the dialogue.

3. SimpliVity Breaks into Broadcast
Eager to highlight its transformational impact on the IT data center and underscore its
technology leadership, the SimpliVity team set out to score high-profile media attention
for the company and emerging category of hyperconverged infrastructure. Next stop:
CNBC's Jim Cramer and Mad Money where a combination of a fast-growing market, Wall
St. attention and a competitive landscape set the stage for a great profile and interview
with SimpliVity's CEO.

4. FirstFuel Shines on the National Speaking Circuit
FirstFuel's digital customer engagement platform for business customers provides a
significant opportunity for utility providers to drive increased customer satisfaction and
energy efficiency. But, the technology platform's focus on energy usage among business
customers and corporate buildings makes it a more complex story for mainstream
audiences to embrace. Version 2.0's months-long campaign to land high-profile
awards, like the Bloomberg New Energy Pioneer and speaking engagements at national
business conferences including Fortune Brainstorm, provided a perfect platform to amplify
FirstFuel's brand and leadership position. Our hyper focus on high impact events and a
campaign approach to winning fueled Version 2.0’s ability to move the needle
for FirstFuel.

5. Big Brothers Big Sisters of Massachusetts Bay
InfluencerEngagement
Media coverage is an important result of a PR program but it is just one piece of a
communications strategy that is tasked with building community, shaping a brand and
creating a call to action among key audiences. While still driving message-rich features in
premier broadcast and print media outlets for Big Brothers Big Sisters of Massachusetts
Bay, the Version 2.0 team also set out to establish the organization as a vital resource and
voice in the communities it serves. Influencer engagement was an important component
of our strategy. Through highly-custom, high touch campaigns targeted at elected officials,
community leaders and law enforcement officials, the Version 2.0 team has helped Big
Brothers Big Sisters of Massachusetts Bay launch new programs, expand awareness and
open new funding channels.

6. BerkleeICE Launch of the
Open MusicInitiative
Berklee College of Music's Institute for Creative Entrepreneurship (BerkleeICE) is a unique
program designed to inspire, educate and launch the next generation of creative
entrepreneurs. Therefore, it is no surprise that BerkleeICE assumed a key role in bringing
together music industry leaders to tackle one of the thorniest issues facing artists today --
copyright laws and artist compensation. The Version 2.0 team played an instrumental role
(pun intended) collaborating with more than 50 music industry organizations that were
part of the Open Music Initiative launch and driving awareness across traditional and
social media channels for the new program.