Digital Darwinism

The document explores the evolution of marketing in a digital ecosystem, highlighting HP's successful strategies, particularly its consumer-driven design contests that significantly boosted sales. It emphasizes the importance of relevance, interactivity, and accountability for businesses to thrive amid digital Darwinism, where only the adaptable survive. The insights from the 'Marketing & Media Ecosystem 2010' study underscore the need for collaboration between marketers, agencies, and media companies in a rapidly changing advertising landscape.