2016 INDUSTRY TRENDS presented by: Advanced Marketing Strategies

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Michele Marlo

Advanced Marketing Strategies reviews marketing trends to watch for in 2016.

Marketing

2016 Marketing Trends - VIDEO
66
minutes
/day
Daily average
adult online
video
consumption
8 billion
Daily video views
on Facebook
(Doubled since
April 2015 &
overtook
YouTube)
6 billion
Daily video
views on
SnapChat
5 billion
Daily video
views –
YouTube
50%
Estimated
website traffic
from videos in
2016
Source: Facebook 2015, Forbes Business 2015

2016 Marketing Trends - MOBILE
Mobile dominates desktop
• More Google searches on mobile
than desktop in 2015
• Google launched Mobilegeddon
algorithm in 2015 – phasing out
websites not optimized for
mobile

2016 Marketing Trends - SOCIAL
Social
• 41 minutes per day = average time on Facebook
• 14x per day = average times people check FB app
• Social Network Market Share (usage):
• 54.4% = Facebook
• 22.2% = YouTube
• 4.8% = Twitter
• 1.3% = Pinterest
• 1.3% = Instagram
• SnapChat & Periscope = other emerging
platforms
Source: Statista.com, Facebook 2015

2016 Marketing Trends – SOCIAL APP FEATURES
Social
Features
• Facebook Beacons
• Facebook Messenger – ability to now message followers
• Facebook LIVE – live streaming video
• Facebook digital assistant
• Facebook e-commerce (BUY Buttons)
• Pinterest (BUY buttons)

2016 Marketing Trends – SOCIAL ADS
Rise of Social Ads
• Only 1% - 4% of your followers see your social posts on Facebook
• New generation of “native” social media
• Sponsored tweets
• Sponsored posts
• Look and act like normal posts & updated from friends and followers.
• Targeted with precision – drill down to interests, location, purchasing
habits, etc.
Source: Facebook

2016 Marketing Trends - Personalization
Personalized, data-
driven marketing
Building
relationships
Targeted
information
that is
relevant to
them

2016 Marketing Trends –
SEARCH PAST SEARCH ENGINES
• Search within social
networks
• Facebook working on
own search engine
Social
Search
• Make purchases on
Facebook
• Chat with friends about
what they bought
• Post the proof of what
they bought
Social BUY
Buttons
• Rise of digital assistants
(Siri, Cortana, Google)
• Optimize in this new
format to find your
business
Digital
Assistants

Marketing Ideas for 2016
Increase Traffic

Innovations That Drive Traffic
Beacons
Mobile
GeoTargeting &
Retargeting
Mobile Targeted
Ads
TV app
advertising
LOF – claim
offers on
Facebook per
dealership
location

Facebook Beacons
• When people visit your business and open Facebook, they’ll see Place
Tips with information about your business like:
• A welcome note and photo OR offer
• Prompts to like your Facebook Page and check in
• Posts from your Facebook Page
• Their friends’ recommendations about your place

Mobile GeoTargeting & Retargeting
Serve mobile ads to people who have assisted GPS on within a pinpoint area
Ads serve in mobile apps
Target specific dealerships in Houston, CARMAX, Events, etc.
Removes employees

Social Mobile – NATIVE ADS
Social ads – carousel, video, LOF claim
offers
• Facebook, Instagram, Twitter
Targeting Capabilities:
• Customer & Prospect lists = 50% match
• People “like” your customer lists & their friends
• Currently own a Nissan, Honda, Toyota, etc.
• Shopping for a car
• Purchased a home
• Etc….

Online Banner Ads:
IP Address Targeting Customers & Prospects
Google network websites (match email to
IP address)
Facebook (social account email match)
Twitter (social account email match)
• Match Customer & Prospect Emails (50% match)
• Target them online:

Video ads
Streaming
video/pre-roll
Social video
ads
Targeted to auto
intenders,
lifestyle, interests,
income, etc.

Customer Communication
Targeted & Personalized

In the mobile era consumers are demanding authentic and locally relevant content from big brands. Sixty-seven percent of smartphone users want ads customized to their city/zip code and 61% want ads customized to their immediate surroundings. The problem marketers of big brands have is how to do this type of localized marketing at scale. If you have hundreds or even thousands of locations it doesn’t seem accessible to customize each one of your ads to tailor to that audience. In this webinar we’ll discuss the value of localized marketing and how “not-so-local” brands can be doing this in a scalable way. Watch on demand: http://info.momentfeed.com/CampaignsWebinar.html

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Synopsis: A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel. Profile: Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity. Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.

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2016 INDUSTRY TRENDS presented by: Advanced Marketing Strategies

1. 2016 Marketing Trends

2. Media Consumption Per Day - 2015

3. Online Media Consumption

4. 2016 Marketing Trends - VIDEO 66 minutes /day Daily average adult online video consumption 8 billion Daily video views on Facebook (Doubled since April 2015 & overtook YouTube) 6 billion Daily video views on SnapChat 5 billion Daily video views – YouTube 50% Estimated website traffic from videos in 2016 Source: Facebook 2015, Forbes Business 2015

5. 2016 Marketing Trends - MOBILE Mobile dominates desktop • More Google searches on mobile than desktop in 2015 • Google launched Mobilegeddon algorithm in 2015 – phasing out websites not optimized for mobile

6. 2016 Marketing Trends - SOCIAL Social • 41 minutes per day = average time on Facebook • 14x per day = average times people check FB app • Social Network Market Share (usage): • 54.4% = Facebook • 22.2% = YouTube • 4.8% = Twitter • 1.3% = Pinterest • 1.3% = Instagram • SnapChat & Periscope = other emerging platforms Source: Statista.com, Facebook 2015

7. 2016 Marketing Trends – SOCIAL APP FEATURES Social Features • Facebook Beacons • Facebook Messenger – ability to now message followers • Facebook LIVE – live streaming video • Facebook digital assistant • Facebook e-commerce (BUY Buttons) • Pinterest (BUY buttons)

8. 2016 Marketing Trends – SOCIAL ADS Rise of Social Ads • Only 1% - 4% of your followers see your social posts on Facebook • New generation of “native” social media • Sponsored tweets • Sponsored posts • Look and act like normal posts & updated from friends and followers. • Targeted with precision – drill down to interests, location, purchasing habits, etc. Source: Facebook

9. 2016 Marketing Trends - Personalization Personalized, data- driven marketing Building relationships Targeted information that is relevant to them

10. 2016 Marketing Trends – SEARCH PAST SEARCH ENGINES • Search within social networks • Facebook working on own search engine Social Search • Make purchases on Facebook • Chat with friends about what they bought • Post the proof of what they bought Social BUY Buttons • Rise of digital assistants (Siri, Cortana, Google) • Optimize in this new format to find your business Digital Assistants

11. Marketing Ideas for 2016 Increase Traffic

12. Innovations That Drive Traffic Beacons Mobile GeoTargeting & Retargeting Mobile Targeted Ads TV app advertising LOF – claim offers on Facebook per dealership location

13. Facebook Beacons • When people visit your business and open Facebook, they’ll see Place Tips with information about your business like: • A welcome note and photo OR offer • Prompts to like your Facebook Page and check in • Posts from your Facebook Page • Their friends’ recommendations about your place

14. Mobile GeoTargeting & Retargeting Serve mobile ads to people who have assisted GPS on within a pinpoint area Ads serve in mobile apps Target specific dealerships in Houston, CARMAX, Events, etc. Removes employees

15. Social Mobile – NATIVE ADS Social ads – carousel, video, LOF claim offers • Facebook, Instagram, Twitter Targeting Capabilities: • Customer & Prospect lists = 50% match • People “like” your customer lists & their friends • Currently own a Nissan, Honda, Toyota, etc. • Shopping for a car • Purchased a home • Etc….

16. Online Banner Ads: IP Address Targeting Customers & Prospects Google network websites (match email to IP address) Facebook (social account email match) Twitter (social account email match) • Match Customer & Prospect Emails (50% match) • Target them online:

17. Video ads Streaming video/pre-roll Social video ads Targeted to auto intenders, lifestyle, interests, income, etc.

18. Customer Communication Targeted & Personalized

Editor's Notes

No Traditional or Digital Silos. Integrated marketing solutions. People consume media at the same time. TV/mobile/email/video/social

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Editor's Notes