20150826-AST1-Agenda

Adding, Updating and Expanding Neuroscience and Spine Centers of Excellence for Hospitals and Health Systems
October 7-9, 2015 • Chattanooga, Tennessee
Media Partners Include:
Sponsors Include:
• Maximizing the potential
of Neuroscience and
Spine Centers of
Excellence through
funding, formation,
organizational structure
and analyzing outcomes
• Examining the latest
technologies to achieve
more efficient workflow
and improved patient care
• How to engage physicians
in collaboration with
neurosurgeons and
orthopaedic surgeons for
strategic development
• The importance of
continued education for
the growth of your center
• The aging spine and
improvements in
outpatient care for the
elderly
• Techniques to optimize
patient and physician
satisfaction, while
maintaining high quality
and being cost effective
• Planning and
development of a
Neuroscience and Spine
Center: What is required
to make your spine center
vision a reality?
• Expanding neuroscience
and spine center market
share: ideas, innovation,
exposure and strategies
• Navigating the regulatory
landscape involved in
developing a neurospine
program or facility
• Financial aspects of a
Spine project program
• Building the business
case for Neuroscience
and Spine Center
• Seamlessly integrating
spine with other service
lines
• Coordinating the
architectural design
and construction
considerations specific
to a neuroscience and
spine center
• Marketing the benefits of
your center for competitive
advantage: public
awareness and the role of
the news media
• Emerging trends and
future challenges in spine
• Project experiences,
clinical scenarios and
future advancements
Key Topics to be Discussed:
Featuring New Interactive Panels, Roundtables, Debates and Discussions, including:
• Strategies for enhanced
reimbursement
• Public Perception of Spine
• Overcoming regulatory
challenges involved in
neuroscience and spine
• Getting patients the best
possible care
ADDING,UPDATINGAND EXPANDING
NEUROSCIENCE AND SPINE
CENTERS OF EXCELLENCEFOR HOSPITALSAND HEALTH SYSTEMS
Implementing Successful Neuroscience and Spine Surgery Programs and Service
Lines to Meet the Patient Demand,Increase Market Share, and Enhance Revenue
October 7-9, 2015 • Chattanooga,Tennessee
Featuring a Tour
of the Erlanger
Medical Center
Tel: 312 780 0700 • Fax: 312 780 0600 • Web: www.acius.net • @ACI_US

• Presidents & CEO’s
• Chief Operations Officers
• Administrative Directors of Neurology and Orthopaedics
• Vice Presidents/Directors of Business Development and Strategic Planning
• Chief Medical Directors
• Spine Surgeons/Neurosurgeons
• Chief Administrators
• Directors/VPs Pain Management Services
• Directors/Managers of Physical Medicine and Rehabilitation
• Vice Presidents/Directors of Neuroscience and Spine Services
• Neuroscience Service Line Directors
• Directors of Neuro Critical Care
Who Will Attend:
Kevin M. Spiegel, FACHE
President and Chief Executive Officer
Erlanger Health System
Bob Reznik, MBA
President
Prizm Development, Inc.
Patrick Vega, M.S.
Client Executive Director
Stryker Performance Solutions
Michael Graham, M.H.S.A.
Client Executive
Wendy Elliot, MBA/HCM, M.A. CCC-SP
Assistant Vice President
Florida Hospital Neuroscience Institute
Erin Bonwit, MBA, BSN, RN
Stroke Nurse
Traci Jennings
Neuroscience Service Line Administrator
Erlanger Medical Center
Steve Samples
Vice Chair of Regional Neurosciences
Cleveland Clinic
Tara Schubert
Administrator for the Center for Regional
Neurosciences
Cleveland Clinic
Judy Rosman
President
RosmanSearch, Inc.
Beth Armstrong
Senior Director, Operations, Neuroscience Service
Line
OhioHealth
Janet Bay
Neurosurgeon
OhioHealth
Jeffrey Carlson, M.D.
President and Managing Partner
Orthopaedic and Spine Center
Rick Shumway
Executive Director
The University of Utah Hospitals & Clinics
Sylvia Marten
President
Veritas Health LLC, Spine-Health
Cheryl Zapata
Chief Development Officer
Texas Back Institute
Confirmed Speakers:
ACI is excited to announce our upcoming Adding, Updating and Expanding
Neuroscience and Spine Centers of Excellence conference October 7-9, 2015.
You will not want to miss this opportunity to learn from, and network with,
representatives from organizations nationwide that are prepared to deliver
superior service to a growing population.
This year’s conference will highlight and discuss a myriad of topics that are
relevant to providing ideal patient care. Topics of interest that will be introduced
and discussed are the use of new technology, overcoming reimbursement issues,
as well as ways to improve your treatment options in an effort to provide the
most efficient and high quality patient care. Mastering these variables will
ensure quick, cost efficient and effective treatment at your Neuroscience and
Spine Center.
Embrace this opportunity to network and learn from the top neurology
and orthopaedic spine executives and administrators as they speak on the
development and success of their own managerial models. Learn how to do
what it takes to become a Neuroscience and Spine Center of Excellence and
uncover your center’s true potential. Our conference is focused on exploring
the latest developments to increase patient volume, improve outcomes and
excel in total patient care.
Explore techniques to better equip your neuroscience and spine center with
the latest strategies and advancements in medical technology through real
case studies, research findings and organizational models from renowned
neuro and spine programs. Register for this exclusive industry conference to
learn strategies from the top industry leaders and innovators.
Content & Theme:

7:45AM-8:30AM REGISTRATION AND CONTINENTAL BREAKFAST
8:30AM-8:45AM WELCOME & CHAIRPERSON’S OPENING ADDRESS
8:45AM-9:45AM NEUROSCIENCE CENTER OF EXCELLENCE: A CASE STUDY
Kevin M. Spiegel, FACHE, President and Chief Executive Officer
Erlanger Health System
Kevin M. Spiegel, FACHE, serves as President & CEO for the Erlanger Health System in Chattanooga, Tennessee. In his current role, the seasoned healthcare
executive oversees the tenth largest public health system in the United States. Mr. Spiegel is a Board Certified Healthcare Executive and a Fellow of the American College
of Healthcare Executives. Mr. Spiegel joined Erlanger April 2013, after serving over five years as CEO at Methodist University Hospital in Memphis, where he also served
as an assistant professor in the College of Medicine and continues in that role today. Mr. Spiegel is the first pre-hospital care provider to hold the office of President
& CEO of Erlanger Health System. Currently, Mr. Spiegel serves as a Regent for Tennessee with the American College of Healthcare Executives and an Assistant Professor
in the College of Medicine at the University of Tennessee. He also serves on the Tennessee Hospital Association’s Board of Directors and the Qsource healthcare
quality improvement board. He has authored many articles and lectures nationally and internationally. He holds an MBA in Health Care Administration and Finance
from Adelphi University in Garden City, New York. He received a BA in Psychology from the State University of New York at New Paltz, New York.
9:45AM-10:00AM MORNING REFRESHMENT BREAK & EXHIBITS
10:00AM-11:00AM HOW TO DEVELOP A DESTINATION FOR SPINE CARE IN THE CURRENT HEALTHCARE REFORM
ENVIRONMENT
A destination center for spine care – as perceived by the employer, payer or patient – is NOT a group of surgeons wanting more surgeries, injectionists
wanting more injections or a hospital wanting to fill more beds. A destination center for spine care changes the product design so a multi-disciplinary
team of spine specialists can eliminate fragmentation and improve communication. By improving the spine product, the consumer receives optimal
care, the employer sees a faster return to work, and the payer sees a predictable (case rate) price for the documented clinical outcomes. A spine
center of excellence is not INCLUSIONARY as that replicates the current problem with spine care today. A spine center achieves excellence by
EXCLUDING mediocre providers. This is the future of spine care.
Attendees will learn:
• How to develop a spine care PRODUCT that appeals to, consumers • How to PRICE spine care with case rates for spine surgery, spinal
employers, case managers and payers. What to include and, more injections and non-surgical episodes of care.
importantly, what to exclude. • How to PROMOTE the destination center via the internet,
• How to PLACE the product in the marketplace with a spine center direct-to-consumer promotion and referral development to attract
facility that is unique and consolidates a team of specialists and key patients from a 300 mile radius.
components under one roof. • Trap doors to failure: (if it were easy, anyone could do it.) Why some
• How to POSITION the spine center as superior to competitors and spine centers fail to grow.
establish barriers to entry to competitors.
Bob Reznik, MBA, President
Prizm Development, Inc.
Prizm Development, Inc. was founded in the mid-1990s by Bob Reznik who holds an MBA specialized in healthcare and quality management systems. Reznik has authored
four books on healthcare subjects and is a nationally recognized expert and speaker on center of excellence development. He was chose by the American Association
of Neurological Surgeons (AANS), World Research group, the International Spinal Intervention Society (ISIS) and other groups as a speaker on center of excellence
development. Prizm and its center of excellence approach to spine has been cited as a leader in the recent textbook, Redefining Healthcare, which examines those entities
that are leading the evolution of healthcare in the United States. With more than 25 year’s experience in spine center development, no one in the world has as much
experience in the niche of spine center development. In 1986, Reznik directed the development of the first and largest spine center in the U.S. for its first nine years, with
the spine center being featured on the NBC Today Show in its third year of development. That center grew rapidly from three physicians into the nation’s largest spine
center, which has since been widely copied by other physician groups and hospitals across the world. Over the past decade, Reznik has worked in 48 of the 50 states, and
internationally, helping physician groups and hospitals improve the quality of care they provide to patients, as well as their competitive position in the local marketplace.
Prism develops centers of excellence that assemble multidisciplinary care teams (surgeons, nonsurgeons, physical therapists and diagnostics) all under one roof.
Conference Day One • October 8, 2015:
2:30pm-3:00pm Registration
3:00pm-5:00pm Pre-Conference Interactive Workshop - ESTABLISHING AND MAINTAINING A COMPETITIVE
ADVANTAGE IN YOUR NEUROSCIENCE & SPINE SERVICE LINES
Information and stakeholder alignment are keys to competitively positioning a Neurosciences & Spine Service Line. Data can be leveraged to guide
program development, drive outcomes, and foster accountability. Along with transparency and open, timely communication, data is a powerful tool
that can be used to engage discussion among key stakeholders and establish alignment among physicians, staff, and leadership.
Key issues to be covered include how to:
• Identify data and use data elements to position a Neurosciences • Engage key stakeholders through data and a clear communication plan
& Spine Service Line for success • Create a structure of accountability around meaningful metric
Workshop Leader:
TBD
Pre-Conference Workshops • October 7, 2015:

11:00AM-12:00PM Building blocks a comprehensive spine care OF THE FUTURE
The presentation will focus on the essential elements of a comprehensive spine program. Changes in spine care reimbursement, treatment settings
and the impact of payer-led initiatives to define quality have altered expectations for the delivery of coordinated non-operative and surgical spine
care. The presenters will identify common barriers to effective development of a comprehensive spine service line and explore the elements of a
successful service line.
• Industry trends that are influencing the delivery and reimbursement • How to understand and assess the spine care assets and gaps within
of spine care your organization
• How to define and offer “comprehensive” spine care within your • Opportunities to incorporate and leverage Physiatry & Non-Surgical
community. Spine
• Best practices to engage your key spine care providers
Patrick Vega, M.S., Client Executive Director
As a Client Executive, Patrick partners with physician leadership and hospital C-suite customers to align their needs with the most appropriate and impactful
Stryker Performance Solutions offering. His broad expertise in assessment, planning and implementation, coupled with highly developed abilities in physician
relations, has brought success to his customers. Patrick joined SPS after more than eight years as Principal for Vega Healthcare, where he conducted strategic
assessment and planning in orthopaedics, neurosciences, and spine. He also consults, writes and speaks about orthopaedics, neurosciences, and spine. Patrick
earned his Bachelor of Arts degree in Speech Communications from San Diego State University and his Master of Science degree in Counseling from California
State University at Fullerton.
Michael Graham, M.H.S.A., Client Executive
Mike Graham joined Stryker Performance Solutions in 2014 as a Client Executive Director for the Mid-Atlantic region. Drawing upon 20 years of healthcare experience,
Mike works with physician and hospital leaders to align opportunities in the development of their Orthopaedic and Spine service lines. Before joining Stryker, Mike
directed operations at Priority Consult, a medical software company he helped create in 2002, which provided infrastructure for Spine, Neuroscience and Oncology
centers across the country. In that capacity, Mike was personally involved in the creation of more than 70 hospital-based spine programs. Prior to that, he helped
develop and manage the patient intake and care coordination department at Mayfield Clinic & Spine Institute in Cincinnati, OH. Mike has a degree in Management
Information Systems from the University of Dayton and a Masters in Health Administration from Xavier University.
12:00PM-1:00PM LUNCHEON FOR DELEGATES AND SPEAKERS
1:00PM-2:30PM PANEL DISCUSSION: STREAMLINING STROKE PROCESSES TO ACHIEVE WORLD CLASS OUTCOMES
IN DOOR TO TREATMENT TIMES WITH HOSPITALS UTILIZING TELEMEDICINE AS A PRIMARY
METHOD OF EVALUATING STROKE PATIENTS
As a large comprehensive stroke center who utilizes telemedicine for all stroke patients, we needed to find a way to streamline our process in
order to improve patient outcomes who receive mechanical thrombectomy. We want to ensure we are consistently achieving our goal of door
to treatment in <90 minutes. We implemented a dedicated stroke nurse that is responsible for coordinating the care of stroke patients from the
ED to IR (if they qualify). Implementing this role, has provided constancy within the hospital system, increased patient volume, decreased door
to treatment times, decreased length of stay, and improved patient outcomes. We have shifted from a sequential workflow process to a parallel
workflow process by uniting multiple key departments needed in stroke care, which resulted in a reduction of our door to treatment times of 50
minutes year to date.
Attendees will learn how to:
• Utilizing a highly trained stroke nurse to coordinate care • Convert a sequential workflow process to a parallel workflow process
• Decrease treatment times, length of stay, and improve patient in order to expedite treatment
outcome by uniting key departments (ED, imaging, IR)
Wendy Elliot, MBA/HCM, M.A. CCC-SP, Assistant Vice President
Wendy Elliott is the Assistant Vice President of the Florida Hospital Neuroscience Institute. Florida Hospital is one of America’s largest hospitals in the US and
ranked nationally in 10 adult specialties. With more than 2,338 beds, the eight hospital system admits more patients annually than any other hospital nationally.
Florida Hospital is ranked #1 in the state of FL and #26th nationally in Neurology and Neurosurgery by U.S. News and World Report, 2014. Wendy graduated
from Marshall University with a BA and MA in Speech/Language Pathology and Audiology and received her MBA/HCM from the University of Phoenix. Wendy
started her career as an SLP and quickly advanced into leadership positions within the Rehabilitation area, acute hospital operations, consulting and most recently
to serve as the AVP of Neuroscience for Florida Hospital. Wendy has worked in both the East and West coast of the US while developing her career. Wendy
has been in the neuroscience realm of healthcare her entire career and has lead transformational improvements in the areas of quality outcomes, lean process
activities for patient care, optimization of staffing and structure of program development, strategic program development, operations and startup funding. She has
incorporated large multi-facility Neuroscience programs into an organized governance structure obtaining standard practice, outcomes and decreases in cost associated
with variation in care. She has lead several organizations in The Joint Commission accreditation for Primary and Comprehensive Stroke Center designation and
has developed several neurosurgical, neurology/stroke and interventional programs throughout the country and has lead in physician practice initiatives both in
pediatrics and adult neurosciences.
Erin Bonwit, MBA, BSN, RN, Stroke Nurse
Erin started her career as an Emergency Room nurse, moving into management within the Emergency Department. She then transferred over to Neuroscience
Research involved with the recently published stroke trail SWIFT PRIME. Most recently Erin has developed an acute stroke nursing role within her hospital system
to improve their process and outcomes related to stroke care.

7:45AM-8:30AM REGISTRATION AND CONTINENTAL BREAKFAST
8:30AM-8:45AM WELCOME & CHAIRPERSON’S OPENING ADDRESS
8:45AM-10:00AM DEVELOPMENT OF A COMPREHENSIVE NEUROSCIENCE SYSTEM USING THIS VALUE BASED
APPROACH
Steve Samples, Vice Chair of Regional Neurosciences
Cleveland Clinic
Stephen D. Samples, M.D., is Vice-Chairman of the Neurological Institute and a member of the Neurological Institute’s Strategic Finance Team. Dr. Samples is Director
of the Center for Regional Neurosciences and General Neurology. Dr. Samples began the Center for Regional Neurosciences in 2007. Today, the Center employs
35 neurologists and 8 neurosurgeons throughout the Cleveland Clinic Enterprise. In addition to Center Director, Dr. Samples has initiated the Consultation and Affiliate
Program for the Neurological Institute providing expertise in Neurosciences both nationally and internationally. Dr. Samples is also the architect of the Cleveland Clinic
Healthcare 101 course. The course was designed to educate physicians and nurses about the business of healthcare in the changing medical environment. Dr.
Samples received his medical degree from The University of Texas Health Science Center at San Antonio. Dr. Samples completed an Internship in Medicine, was Chief
Resident during his Residency in Neurology and did a Headache Fellowship at the Cleveland Clinic. Dr. Samples is a Diplomate of the American Board of Psychiatry and
Neurology. As an active member of the American Headache Society and the American Academy of Neurology, Dr. Samples has written articles and abstracts in the
fields of Neuroscience and Chronic pain. Dr. Samples is the recipient of the Humanitarian of the Year Award from the Department of Neurology at the Cleveland Clinic.
Tara Schubert, Administrator for the Center for Regional Neurosciences
Cleveland Clinic
Tara Schubert is the Administrator for the Center for Regional Neurosciences at the Cleveland Clinic. Tara has been with the Cleveland Clinic for 9 years. She started
her career working with community practice physicians and assisted with their integration to the Cleveland Clinic. She has experience with the adaption of CCF clinical
standards and policies. Tara has the day-to-day responsibility of operations in the Center for Regional Neurosciences. Tara is also responsible for the Neurological
Institute’s Consultation and Affiliation Program. She has worked with hospitals in the US and internationally to help design Comprehensive Neuroscience Programs
focusing on Quality, Outcomes and Care Paths. Tara also helped to design and implement the Cleveland Clinic Healthcare 101 course. The course was designed to
educate physicians and nurses about the business of healthcare in the changing medical environment. She earned her undergraduate and Master’s degree from the
School of Industrial and Labor Relations at Cornell University, with a focus on Organizational Behaviors and Human Resources. Prior to joining the Cleveland Clinic,
she was a human resource director for a Fortune 500 IT Company.
10:00AM-10:30AM MORNING REFRESHMENTS
Conference Day Two • October 9, 2015:
END OF CONFERENCE DAY ONE
Track Two:
2:30PM-4:30PM WORKSHOP: SPINE SURGERY REIMBURSEMENT
This workshop will discuss how to overcome the challenges faced by spine surgeons regarding spine surgery reimbursement. Join us to learn
how to increase profits by getting paid for 100% of the surgeries performed. The techniques and knowledge learned during this session will
help your program achieve the most successful outcomes.
Track One:
2:30PM-3:00PM TRANSPORTATION TO TOUR
3:00PM-3:30PM CULTIVATING A STROKE CENTER OF EXCELLENCE WITHIN YOUR NEUROSCIENCE DEPARTMENT
Traci Jennings, Neuroscience Service Line Administrator
Erlanger Medical Center
Traci Jennings has been a nurse at Erlanger Health System for 17 years. She is a graduate of the University of Tennessee at Chattanooga, and earned her
master’s in Healthcare Administration from the University of St. Francis.
3:30PM-5:00PM EXCLUSIVE SITE TOUR ERLANGER MEDICAL CENTER
The Southeast Regional Stroke Center at Erlanger, a part of Erlanger Health System’s Neurological
Center, is Southeast Tennessee’s first and only accredited Comprehensive Stroke Center.
Erlanger earned the Gold Seal of Approval from The Joint Commission, recognizing that
Erlanger follows national standards and guidelines that can significantly improve outcomes
for stroke patients. We were recently recognized as the top enrolling center and received the
award for the best patient outcomes in a clinical trial that changed the standard of stroke care.
The tour will include:
• Tour of the Interventional Radiology Department
• Tour of the Life Force Helicopter Hanger
• Tour of the Emergency Department

10:30AM-11:15AM How to Recruit the Neurosurgeons and Neurologists You Need to Build Your
Neuroscience and Spine Center of Excellence
Recruiting neurosurgeons and neurologists can be a difficult, complex recruitment. Learn how neurosurgeons and neurologists evaluate
their job opportunities so that you can make sure your own recruitment is set up for success! In addition, learn strategies for sourcing,
reference checking and closing the deal with the neurosurgeon or neurologist you need to build your neuroscience and spine program.
• Understand how neurosurgeons and neurologists evaluate job • Understand the impact of trends such as hospital employment and
opportunities the importance of the employment model and reporting structures
• How to evaluate whether your offer is competitive in today’s • Understand the most important factors in retention of your new
hiring market neurosurgeon or neurologist
• How to use recruitment incentives appropriately to overcome • Use the telephone interview to make a great first impression
tricky issues like tail insurance for mid-career candidates and to • Create a warm, hospitable and meaningful site visit experience
make an offer more attractive that will make candidates want the job
• Develop a strategic plan for recruiting and development of a • Know how and when to check references and to understand the
successful practice that will leave candidates impressed with interconnected world of specialists
the quality of the opportunity • Protect themselves from making costly mistakes by hiring the
• Ensure you have the buy-in from those necessary to make the wrong people
recruitment successful • Work with multiple candidates simultaneously to seal the deal
• Develop a pool of qualified and interested candidates
Judy Rosman, President
RosmanSearch, Inc.
Judy Rosman is President of RosmanSearch, Inc., a recruitment firm specializing in neurosurgical and neurological recruitment. She graduated from the
University of Virginia Law School, where she had a dual specialty in Tax Law and Health Law and was the recipient of the Charles Frankel Award in Health
Law. She worked as an attorney for one of the top law firms in Missouri before relocating to Ohio and starting her own company. Judy has been a featured
speaker at national neurosurgery conferences and courses for neurosurgery residents and practicing neurosurgeons. Her articles have been published in
the Journal of Medical Practice Management and, most recently, she was first author on the largest neurosurgery workforce study, published in the Journal of
Neurosurgery, which examined the question of whether there is a true shortage of neurosurgeons and the demand ratio commonly used to assess community
need for neurosurgery is correct. Judy and the RosmanSearch, Inc. recruitment team represent a wide range of academic institutions as well as community
hospitals and independent practices across the United States.
11:15AM-12:00PM BUILDING A NEUROSCIENCE SERVICE LINE
OhioHealth has taken their strong foundation of stroke and spine care and expanded the service line over the last four years. They’ve
opened a $300M Neuroscience Center and hired 40 physicians in neurology to support the expansion of neuroscience specialty programs.
This service line infrastructure will be supported by a dyad model of physicians and administrative directors. This will provide a strong
foundation to take neuroscience services into the focus on value.
• Discuss relationships with hospitals and physicians • Analyze hospital-physician relationships
• Finalize hospital-physician relationships
Beth Armstrong, Senior Director, Operations, Neuroscience Service Line
OhioHealth
Beth Armstrong completed her undergraduate work in Systems Engineering at The Ohio State University and her graduate work at the University of Dayton
in Business Administration. Beth spent seven years in automotive manufacturing in operations management, engineering and financial roles. Beth moved
into the healthcare industry in 2009 to lead the clinical workflow development during construction and through to opening of a new non-replacement all
digital, wireless and paperless hospital. Beth spent three years in a healthcare performance improvement consulting role, prior to joining the Cleveland
Clinic. In her role at the Cleveland Clinic, Beth had the unique opportunity to both be a leader of change within the Neurological Institute as well as an
enterprise leader focused on value based care team. This work is focused on transforming care to improve performance in quality, patient safety, patient
experience, and affordability. In 2015 Beth joined OhioHealth as Sr. Director of their Neuroscience Service Line.
Janet Bay, Neurosurgeon
OhioHealth
Janet W. Bay, MD, is a Cleveland Clinic trained board-certified neurosurgeon who specializes in brain tumor, pituitary tumors and complex spine work,
including spinal instrumentation. After completing her undergraduate work in zoology at The Ohio State University, she received her Doctor of Medicine
degree at The Ohio State University, graduating cum laude. Her surgical internship was at the University of Michigan Medical Center. After a year of
neurology residency at New York University, she completed a neurosurgery residency at the Cleveland Clinic. Dr. Bay was on staff for seven years at the
Cleveland Clinic Foundation, where she was Head of the Section of Neuro-oncology and Assistant Director of the Office of Professional Staff Affairs. Dr.
Bay is on staff at the OhioHeath Riverside Methodist Hospital. She is the vice president and physician lead for the OhioHealth Neuroscience program.
12:00PM-1:00PM LUNCHEON FOR DELEGATES & SPEAKERS

1:00PM-1:45PM MAKING THE MOST OF HOSPITAL & PHYSICIAN RELATIONSHIPS
This conference will discuss physician and hospital relationships and how to maximize the benefits for all parties.
• Discuss relationships with hospitals and physicians • Analyze hospital-physician relationships
• Finalize hospital-physician relationships
Jeffrey Carlson, M.D., President and Managing Partner
Orthopaedic and Spine Center
Dr. Jeffrey Carlson joined OSC in 1999, and serves as the President and Managing Partner. He is a board-certified, fellowship-trained spine specialist who focuses on
the treatment of injuries and disorders of the spine. Dr. Carlson also sees patients for a wide variety of general orthopaedic issues and problems and favors conservative
treatment for his patients. He is a thought leader and pioneer in the development and implementation of outpatient spinal surgery procedures and techniques, including
Less-Exposure Spine Surgery (LESS), which is minimally invasive, and less traumatic for the patient. He actively seeks new and advanced technologies as treatment
options, carefully selecting those that will offer the best outcomes for his patients. Dr. Carlson received his B.S. from the University of Maryland, and promptly began medical
school at George Washington University. Upon completion of medical school, Dr. Carlson did an internship in General Surgery at Dartmouth-Hitchcock Medical Center.
Post-graduate training included his residency at Harvard University, and two fellowships in Orthopaedic Trauma surgery at Massachusetts General Hospital, and a
combined Neurosurgical and Orthopaedic Fellowship in Spine Surgery at Harvard’s Brigham and Women’s Hospital in Boston. Dr. Carlson is the first fellowship-trained
spine surgeon on the Virginia Peninsula. He has received many awards, including being named one of America’s Top Orthopaedic Spine Reconstructive Surgeons,
earning the Arthritis Foundation’s Medical Excellence Award and being included in Becker’s Specialty Review “Spine Surgeons to Know.”
1:45PM-2:15PM NAVIGATING THE CHANGING LANDSCAPE OF NEUROSCIENCES ECONOMICS
This presentation will help attendees to better understand the complex economic challenges that will impact Neurosciences Service Lines/Centers/
Institutes in the coming years. Using national trends, new payor models, and operational strategies that are underway at the University of Utah’s
Clinical Neurosciences Center, the presentation will focus on “real life” opportunities to be successful in this new economic environment.
• Identify key changes that are anticipated to impact Neurosciences • Identify key strategies and tactics to implement that will improve the
Service Lines/Centers/Institutes in the coming years ability of a service line/center/institute in remaining financially viable
• Learn about “real life” solutions implemented at the University of within the new economic construct
Utah in meeting these challenges
Rick Shumway, Executive Director
The University of Utah Hospitals & Clinics
Rick Shumway, MHA is the Associate Executive Director at University of Utah Hospitals & Clinics. His oversight includes the health system’s Perioperative Services,
Trauma Services, Imaging Services, Supply Chain Services, as well as the Clinical Neurosciences Center (CNC). The CNC has been designated a national Neuroscience
Center of Excellence, and is the recognized leader in the Neurosciences within the Intermountain Region. The center offers expertise and service to patients throughout
the Intermountain West, and its catchment area is comprised of over 10% of the contiguous United States. Prior to joining University of Utah Health Care, Rick worked
in several senior level administrative positions at the University of Pittsburgh Medical Center (UPMC) in Pittsburgh, PA, as well as at the University of Washington Medical
Center in Seattle, WA. In these roles, Rick had responsibility and oversight for a variety of clinical operations, including Pulmonary, Gastrointestinal, Transplant,
and Surgical administration
2:15PM-2:45PM AFTERNOON REFRESHMENT BREAK & EXHIBITS
2:45PM-3:30PM WHAT IT TAKES TO BE A THRIVING NEUROSCIENCE AND SPINE PRACTICE IN THE NEXT 5 YEARS
Speaker:
TBD
3:30PM-4:15PM NEW IDEAS IN PATIENT ACQUISITION FOR SPINE: SUCCESS STRATEGIES FROM THE FRONT LINE
A common skill among successful Spine Centers of Excellence is their use of careful, consistent, creative, and often aggressive strategies to fuel their
Center’s growth. To grow, Centers must acquire new spine patients or become obsolete. Part of the challenge for Spine Centers is sifting through the
many options and understanding which patient acquisition strategies actually make sense for their business. In this talk, we will identify the new spine
patient acquisition strategies that are working for Spine Centers, how their success is being tracked, and take a closer look at how one Spine Center of
Excellence – Texas Back Institute – has applied various patient acquisition strategies to its business to consistently achieve double-digit growth.
• Identify if and when your Spine Center should focus on acquiring • Deep dive: How Texas Back Institute, one of the largest freestanding
new spine patients multidisciplinary academic spine centers in the world, uses a unique
• Understand which new spine patient acquisition strategies are truly combination of patient acquisition strategies, including the Internet
viable and worth your investment and direct-to-patient marketing, to deliver consistent double digit
• What metrics can and should be tracked to assess if your new growth
spine patient acquisition strategies are working
Sylvia Marten, President
Veritas Health LLC, Spine-Health
Veritas Health LLC is a company whose mission is to create best-in-class online health content. Its websites comprise the most visited consumer health platform
in the world for patients with musculoskeletal conditions – serving over 80 million patients annually with spine, pain, orthopaedic and sports-related conditions on
www.Spine-health.com, www.Arthritis-health.com, www.Sports-health.com, and other health properties. Sylvia oversees the development of performance-driven
marketing programs to product/service companies and new patient acquisition programs to doctors, medical groups, surgery centers, hospitals and health systems.
More - https://www.linkedin.com/pub/sylvia-marten/2/20a/747.
Cheryl Zapata, Chief Development Officer
Texas Back Institute
Cheryl oversees all Texas Back Institute’s marketing, IT, medical records and business development. More - https://www.linkedin.com/pub/cheryl-zapata/1/763/97

Active Communications International, Inc. (ACI) is a leader in conference planning and production. With offices in Chicago, London,
Pune, Portland, Poznan and Milwaukee, we produce world-class events focusing on areas of most relevance to our served industry sectors.
We are dedicated to deliver high-quality, informative and value added strategic business conferences where audience members, speakers,
and sponsors can transform their business, develop key industry contacts and walk away with new resources.
Mission Statement:
ACI’s mission is to unite key industry influencers and leaders to build strong relationships and enable our clients to achieve operational
efficiencies, maintain competitive advantage in the marketplace, and increase their profitability.
Quality:
ACI invites senior-level executives and key industry leaders to share their insights and real-life working experiences with our audience. Our
unique conference format offers an intimate and time-efficient educational development platform where our attendees can meet one-on-one
with the people that can assist them in achieving their goals.
Research:
ACI offers cutting-edge conferences that are developed through extensive research and development with industry experts to bring you
the latest trends, forecasts, and best practices.
Experience:
Our team of experienced conference producers and managers know you and your business demands. ACI has the resources, knowledge,
and experience to create the events you need to remain on the forefront of your industry.
About ACI
4:15PM-5:00PM PANEL DISCUSSION: DEVELOPING & IMPLEMENTING A NEUROSCIENCE & SPINE CENTER
OF EXCELLENCE
This panel will bring together hospital executives representing several Neuroscience and spine programs around the country. Panelists
will discuss their experiences with such issues as: program and practice development, staffing and training issues, prioritizing technology
investments, measuring and maintaining clinical excellence, improving outcomes, challenges with payment and reimbursement and more.
Interactive audience participation is strong encouraged. Registrants are encouraged to submit questions or notify ACI of their interest in
participating in the panel.
CLOSE OF CONFERENCE

20150826-AST1-Agenda

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