1. K e y Ta k e aw a y s :
World Congress Presents The 2nd
Link Hospital Marketing, Business Development, and Physician
Relations to Grow Referrals and Expand New Business
Physician Liaison
Summit — Midwest
Physician Liaison
Summit — Midwest
To register, please visit www.worldcongress.com/liaisonmidwest • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
Organized by:Educational Underwriter:
August 11-12, 2015 • Crowne Plaza Chicago Metro Downtown • Chicago, IL
• Integrate new providers with a strong on-boarding process
• Retain physicians by understanding the referral pipeline and where leaks may occur
• Break down communication barriers and build relationships with gatekeepers
• Use data and analytics to increase revenue
• Expand into new markets and outreach territories
• Grow patient volumes in narrow networks
• Explore how structuring a program by service line or geography affects outreach
• Advocate Lutheran
General Hospital
• Ascension Health
Senior Care
• Catholic Health
Initiatives
• Hospital Sisters
Health System -
Southern Illinois
Division
• Lexington Health
Network
• Mercy Health and
Mercy Health Physicians
• Missouri Baptist
Medical Center
• Nationwide
Children’s Hospital
• Norton Healthcare
• Presence Health
• University Hospitals
of Cleveland
• The University of
Chicago Medicine
• Wheaton Franciscan
Healthcare
For conference updates visit
www.worldcongress.com/liaisonsMidWest
F e at u r e d P e r s p e c t i v e s f r o m M i d w e s t
H o s p i ta l s a n d H e a lt h S y s t e m s :
Plus! Attend a
Pre-Summit Workshop on
Tuesday, August 11, 2015
Structure a
Liaison Program
to Use Data to
Drive Success
S a v e U p t o $ 6 0 0 W h e n Y o u R e g i s t e r b y J u n e 1 8 , 2 0 1 5 !

2. Who Should Attend:
From Hospitals, Health Systems,
and Provider Organizations:
• Chief Marketing Officers
• Chief Operating Officers
• Physician Liaisons
• Vice Presidents and Directors of:
– Physician Liaisons
– Physician Relations
– Referral Services
– Physician Services
– Referring Physicians Offices
– Hospital and Physician Relations
– Business Development/Strategy
– Marketing
This Conference also benefits:
• Physician Relationship
Management Companies
• Customer Relationship
Management Companies
• Hospital-Physician
Solutions Companies
Dear Esteemed Colleague,
With the health care market constantly changing, it is necessary to constantly reassess
the quality of your liaison program and implement new tools to ensure continued success.
The Physician Liaison Summit — Midwest brings together liaisons, business development,
physician outreach, marketing, and referral development specialists primarily located in the
Midwestern region of the U.S. to share strategies for expanding new business and
growing referrals.
Join me on August 11-12 in Chicago where industry thought leaders from a variety of hospital
and health system settings in your region come together to explore ideas and offer strategies to
enhance your programs. Gain insights and participate in valuable discussions around the most
pressing issues that face our role, including ways to:
• Implement a strong on-boarding process to increase physician retention
• Adapt to new roles and new markets resulting from mergers and acquisitions
• Implement tools for getting past the gatekeeper and into the decision makers’ door
• Use data and benchmarks to reduce leakage and increase physician engagement
Don’t miss this opportunity to interact directly with your peers, and return home ready to
implement strategies to increase revenue and grow the success of your organizations.
I look forward to seeing you in Chicago!
Sincerely,
T. Clifford Deveny, MD
Senior Vice President, Physician Services and Clinical Integration
Catholic Health Initiatives
Chairperson, Physician Liaison Summit — Midwest
CONSIDER A SPONSORSHIP PACKAGE
• Present to Key Players in Your Target Market • Take Advantage of 1-on-1 Sponsor/Attendee Meetings Facilitated On-Site
CAPTURE A TRUE ROI Through Sponsorship of the Following:
Agenda Thought Leadership • Networking Cocktail Reception • Breakfast Symposia • Luncheon • Executive Networking Breaks
To inquire about Sponsorship, Exhibit, and Executive Networking Opportunities, Contact
Chris Karassik, Business Development Manager, World Congress • Call 781-939-2419 or email Chris.Karassik@WorldCongress.com
World Congress Presents The 2nd
Link Hospital Marketing, Business Development, and Physician Relations to
Grow Referrals and Expand New Business
Physician Liaison
Summit — Midwest
Physician Liaison
Summit — Midwest
August 11-12, 2015 • Crowne Plaza Chicago Metro Downtown • Chicago, IL
To register, please visit www.worldcongress.com/liaisonmidwest • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
Educational Underwriters:

3. DAY ONE – Tuesday, August 11, 2015 • Pre-Summit workshop
7:30 am –
8:30 am
Workshop Registration and Morning Coffee
8:30 am –
11:45 am
Structure a Liaison Program to Use Data to Drive Success
Whether you have a new physician liaison program or are revamping your program after a recent health system consolidation, this interactive workshop
discusses the business aspects of a liaison program by exploring ways that data can be used to prove value as a new liaison or program. Explore ways to
implement referral tracking methods and use analytics to ultimately drive the success of your program.
• Learn daily, weekly, and monthly benchmarks that are needed to increase productivity
• Discover how to prove value to referring physicians and showcase efforts to leadership
• Hear what data to communicate to gatekeepers to get you through the physician’s door
• Learn how to use data effectively to track referrals, reduce leakage, and show ROI
Raul Campos
Manager,
Physician Relations
MacNeal Hospital
Brooke Hernandez
Manager, Pediatric
Physician Relations
The University of
Chicago Medicine
Carol Marshall
Executive Director,
Referral Marketing and
Customer Insights
The University of
Chicago Medicine
Gail Young
Director, Professional
Outreach/Physician
Relations
Gateway Medical
Center
11:45 am –
12:45 pm
Lunch on Your Own/Main Summit Registration
DAY ONE – Tuesday, August 11, 2015 • Main Summit agenda
12:45 pm –
1:00 pm Chairperson’s Welcome and Opening Remarks
T. Clifford Deveny, MD
Senior Vice President, Physician Services and Clinical Integration
Catholic Health Initiatives
1:00 pm –
1:40 pm Implement a Strong On-Boarding Process to Increase Physician Retention
A strong on-boarding process is a key to securing referrals, and liaisons play a big role in this process. In this session, discover best practices for integrating
new providers into your hospital or health system.
• Develop an integration plan/timeline
• Learn how to address the short and long term needs of new hires
• Discover the key communication skills that liaisons are responsible for
Dara Webb
Senior Manager, Physician Services and Business Development
Missouri Baptist Medical Center
1:40 pm –
2:20 pm Discover Physicians’ Perspectives on the On-Boarding Process
In this session, discussion around a compilation of video interviews from several newly on-boarded physicians provides a deeper understanding of the
process from a physician’s perspective.
• Gain insight into physicians’ reactions to various on-boarding processes
• Identify what physicians find went well during on-boarding, and what they recommend be done differently
• Determine the “absolutes” that physicians feel should be including in the on-boarding process
Jim Zache
Vice President, Physician Recruiting and Physician Relations
Wheaton Franciscan Healthcare
Thereisa15minutecoffee
andnetworkingbreakfrom
10:00am–10:15am
To register, please visit www.worldcongress.com/liaisonmidwest • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
W o r l d C o n g r e s s P r e s e n t s T h e 2 n d
Link Hospital Marketing, Business Development, and Physician Relations
to Grow Referrals and Expand New Business
Physician Liaison
Summit — Midwest
Physician Liaison
Summit — Midwest

4. To register, please visit www.worldcongress.com/liaisonmidwest • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
DAY ONE – Tuesday, August 11, 2015 (continued)
2:20 pm –
3:00 pm Understand the Impact on Outreach Based on Program Structure —
Service Line vs. Geography
There is much thought into whether liaison outreach structure is most effective when organized by service line or by geography. Service-line oriented liaisons
benefit by being experts in the service line they represent while geographically oriented liaisons benefit by building a stronger rapport with physicians in their
territory. This session discusses the pros and cons of geography vs. service line orientation.
• Hear which types of programs benefit from which organizational structure
• Learn what changes to make to increase effective outreach
Jerri Bresnahan
Regional Director, Business Development
Lexington Health Network
Jennifer Darnell
Regional Director, Business Development
Lexington Health Network
3:00 pm –
3:30 pm
Networking and Refreshment Break
3:30 pm –
4:10 pm Understand the Impact of Mergers and Acquisitions on the Liaison Role
Adapting to the changes resulting from a health system consolidation is no easy task. Not only must liaisons adapt to a new environment, but they must also
adapt to new roles and responsibilities. Hear best practices to engage new physicians, grow new markets, and collaborate as one health system.
• Overcome the challenges associated with the consolidation of two health systems, including expanding into new markets and helping physicians
adapt to new referral networks
• Discover how to show impact on investment with newly acquired practices
• Implement benchmarks that show “keepage”
• Develop tactics for successfully launching new service lines
Howard Drenth
President, Chief Executive Officer
Presence Medical Group, presence Health
4:10 pm –
4:50 pm Explore Uncharted Territories to Grow New Market Share
Mergers and consolidations of health systems have a large impact on liaison’s outreach territories. When a new health system is formed, the available
market share grows, and liaisons have the opportunity to expand their outreach efforts into areas that were previously out of network.
• Learn strategies for discovering who currently has the market share that you are trying to reach
• Determine where to begin when entering a new market
• Develop tactics for working with liaisons in new territories
Patrick Durkin, FACHE
Independent Executive Consultant, Physician Network Development
Presence Health
4:50 pm –
5:30 pm Navigate Narrow Insurance Networks to Maximize Referral Generation
Narrow network insurance plans have become increasingly popular in recent years. While this trend benefits insurance companies and lowers costs, it
creates challenges for some liaisons when trying to grow patient volumes.
• Discover strategies for growing patient volumes in narrow networks
• Learn how narrow networks increase overall patient satisfaction
• Increase the quality of care by helping providers in your network work together
Rick Conrad
Corporate Director, Physician Recruitment
Mercy Health and Mercy Health Physicians
5:30 pm –
6:30 pm
Cocktail and Networking Reception
F o r c o n f e r e n c e u p d at e s v i s i t
w w w.w o r l d c o n g r e s s . c o m / l i a i s o n s M i d W e s t

5. DAY two – W ednesday, A ugust 1 2 , 2 0 1 5
7:30 am –
8:00 am
Morning Coffee
8:00 am –
8:15 am Chairperson’s Welcome and Review of Day One
T. Clifford Deveny, MD
Senior Vice President, Physician Services and Clinical Integration
Catholic Health Initiatives
8:15 am –
9:00 am Use Analytics-Driven Intelligence to Target Physicians
Hospitals need to arm liaisons with data to more effectively engage physicians critical to their strategies. Pharmaceutical companies have been doing
exactly that for decades. But today, many physician liaisons don’t have that same foundational data necessary to target key physicians effectively, or
more importantly, to evolve physician engagement given tomorrow’s rapidly changing health care market.
• Hear success stories illustrating how to leverage analytics to support multiple strategic initiatives, from referral leakage and service line growth, to
population targeting and value-based strategies
• Explore strategies for making data actionable and meaningful to all parts of the organization, from liaisons, to analysts, to executives
• Identify data and analytics to consider in support of near-term and longer-term organizational goals
Patrick Stach
Manager, U.S. Provider Solutions
IMS Health
9:00 am –
9:45 am Use Actionable Data to Manage Referring Physician Retention
Using data to drive results is the key to any program’s success. Yet, knowing what data to use to show measurable results can be a challenge for any
program. Identify what benchmarks to reach for and what tools to use in an effort to manage physician retention.
• Incorporate physician feedback data easily to identify resolvable issues
• Discover how physician liaison and marketing activity can be attributed to referring physician pattern changes
Jeff Ziegler
Manager, Physician Relations and Business Development
Advocate Lutheran General Hospital
9:45 am –
10:30 am Case Study: Increase Referral Retention by Minimizing Leakage
The key to retaining physicians is to understand the referral pipeline and recognize where the leaks are occurring. Hear how one organization developed
a clinical integration department to identify and address areas of leakage in its organization.
• Discover the benefits of bringing a physician to outreach visits
• Learn how to address physicians reasons for referring out-of-network
• Hear why patients are seeking out-of-network providers
Kate Kenny
Director, Physician Outreach
University Hospitals of Cleveland
Cindy Zelis, MD, MBA
Vice President, Clinical Integration
University Hospitals of Cleveland
10:30 am –
11:00 am
Networking and Refreshment Break
11:00 am –
11:45 am Case Study: Implement a Physician-Focused Responsiveness Strategy
Today, many health care organizations share the goals of positively impacting physician satisfaction and engagement by improving responsiveness.
Hear how one team has addressed these goals through the development of a “convenient-mart” for the medical staff.
• Learn how a “hub and spoke” model was developed to incorporate key physician services
• Examine the strategy, targets, and measurements of the model
• Discuss the critical buy-in process
James A. Munz, MHA, MT(ASCP)
Regional Director, Physician Relations/Medical Staff Development
Advocate Christ, South Suburban, and Trinity Hospitals
Cristy Gallegos, BHA, CPCS
Manager, Physician Relations
Advocate South Suburban Hospital
To register, please visit www.worldcongress.com/liaisonmidwest • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com

6. CONSIDER A SPONSORSHIP PACKAGE
• Present to Key Players in Your Target Market • Take Advantage of 1-on-1 Sponsor/Attendee Meetings Facilitated On-Site
CAPTURE A TRUE ROI Through Sponsorship of the Following:
Agenda Thought Leadership • Networking Cocktail Reception • Breakfast Symposia • Luncheon • Executive Networking Breaks
To inquire about Sponsorship, Exhibit, and Executive Networking Opportunities, Contact
Chris Karassik, Business Development Manager, World Congress • Call 781-939-2419 or email Chris.Karassik@WorldCongress.com
Educational Underwriters:
To register, please visit www.worldcongress.com/liaisonmidwest • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
DAY two – Wednesday, August 12, 2015 (continued)
11:45 am –
12:30 pm Get Past the Gatekeeper by Building Rapport and Respect
Each year, gaining access to physicians become increasingly more difficult and liaisons are seeing less and less face time. Developing new and creative
ways to get past the gatekeeper is one key way to successfully break down communication barriers and build relationships.
• Discuss ways to build a rapport and engage with gatekeepers
• Identify topics of interest ahead of time to prove value and purpose to gatekeepers
• Develop key relationship building tactics to help reach the decision maker quicker
Brandie L. Gholson
Director, Physician Relations
Ascension Health Senior Care
Sheri Steele
Vice President, Sales and Marketing
Lexington Health Network
12:30 pm –
1:30 pm
Luncheon
1:30 pm –
2:15 pm Case Study: Embrace Technology to Increase Physician Engagement
The transition from paper to electronic medical records poses a variety of challenges for physicians and liaisons alike. Hear how one organization has
designed their liaison team with a clinical IT analyst in place to be the contact person for physician’s technological needs.
• Learn the value of implementing a physician clinical assistance line
• Discover how liaison IT training increases physician engagement
Cindy Middendorf, MDiv, BSHCA, RN, CIIG
Clinical Informaticist III, IT Physician Liaison
Hospital Sisters Health System, Southern Illinois Division
2:15 pm –
3:00 pm Understand the Role of the Liaison in ICD-10 Implementation
Compliance with ICD-10 requires change in several areas of a health system. One of these challenges is physician resistance since they are now required
to learn a whole new coding system and provide a more detailed level of documentation. In this session, learn what the liaison’s role in the implementation
process is and how their skills can be used to overcome physicians challenges.
• Discover strategies for minimizing physician resistance
• Learn how to implement an education and change management program
• Learn new strategies for strengthening relationships
Leigh Mayes
Director, Relationship Management Adult Services
Norton Healthcare
3:00 pm –
3:45 pm Panel Discussion: Navigate the Liaison Role in Children’s Hospitals
Liaisons from children’s hospitals face many of the same challenges as non-pediatric hospitals, but there are additional issues that must be addressed.
One of these issues is the confusion that referring a child to a non-pediatric hospital can provide the same special care and resources that a pediatric hospital
would. This discussion explores what works and what doesn’t when addressing the challenges unique to those working with children’s hospitals.
• Explore strategies for adapting to changes resulting from Medicaid and health care reform
• Discuss how to address the confusion of referring to pediatric vs. non-pediatric health systems
• Learn tactics for addressing the encroaching issues of competition from other children’s hospitals and other health systems in your area
Panelists:
Christina Drakulich
Physician Liaison
Nationwide Children’s Hospital
Lisa Edwards, MPA
Physician Liaison
Helen DeVos Children’s Hospital
Brooke Hernandez
Manager, Pediatric Physician Relations
The University of Chicago Medicine
3:45 pm Close of Summit

7. Registration Fee: Register By
6/18/2015
Register By
7/16/2015
Register By
8/16/2015Standard
Conference $ 1695.00 $ 1995.00 $ 2295.00
Conference + Workshop $ 1795.00 $ 2145.00 $ 2495.00
Workshop Only $ 200.00
Care Providers
Conference $ 595.00 $ 895.00 $ 1195.00
Conference + Workshop $ 695.00 $ 1045.00 $ 1395.00
Workshop Only $ 200.00
Government
Conference $ 295.00
Conference + Workshop $ 395.00
Workshop Only $ 100.00
Fee for conference includes welcome coffee, lunch, reception, refreshments,
and web-based conference documentation available pre- and post-event,
accessible through password-protected website. Checks in U.S. funds drawn
from U.S. bank payable to: WC Research Inc. No personal checks accepted.
Verification may be required for rate approvals. Please contact us should
you have any special needs.
SPECIAL TEAM DISCOUNTS: With so much great
content, you can’t possibly cover it alone. Sign up your
team and save. Find out more about special group
package discounts by calling 800-767-9499 or
emailing wcreg@worldcongress.com.
Participant Substitution and Cancellations:
Your registration may be transferred to a member of your organization up to
24 hours in advance of the conference. Cancellations received in writing on
or before 30 days prior to the start of the event will be refunded, less a $395
administrative charge. No refunds will be made after this date; however,
the registration fee less the $395 administrative charge can be credited to
another World Congress conference if you register within 6 months from the
date of this conference. In case of conference cancellation, World Congress’
liability is limited to refund of the conference registration fee only. World
Congress reserves the right to alter this program without prior notice.
Satisfaction guaranteed: World Congress stands behind the
quality of its conferences. If you are not satisfied with the quality of
the conference, a credit will be awarded towards a comparable World
Congress conference of your choice.
Best Value
PRSRT STD
U.S. Postage
PAID
Gallery
World Congress
500 West Cummings Park, Suite 5200
Woburn, MA 01801
HL15020
Venue:
Crowne Plaza Chicago Metro Downtown
733 West Madison Street
Chicago, IL 60661
P: (312) 829-5000
Room Rate: $189
Cut-off date: 7/20/15
F eatured case studies :
Embrace Technology to Increase
Physician Engagement
Hear how one organization designed its liaison team with a
clinical IT analyst in place to be the contact person for physicians’
technological needs.
• Learn the value of implementing a physician clinical assistance line
• Discover how liaison IT training increases physician engagement
Presented by: Hospital Sisters Health System –
Southern Illinois Division
Increase Referral Retention by
Minimizing Leakage
Hear how one organization developed a clinical integration
department to identify and address areas of leakage in its organization.
• Discover the benefits of bringing a physician to outreach visits
• Address physician reasons for referring out-of-network, and why
patients seek out-of-network providers
Presented by:
University Hospitals of Cleveland
To register, please visit www.worldcongress.com/liaisonmidwest • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
S a v e U p t o $ 6 0 0 W h e n Y o u R e g i s t e r b y J u n e 1 8 , 2 0 1 5 !
World Congress Presents The 2nd
Link Hospital Marketing, Business Development, and Physician
Relations to Grow Referrals and Expand New Business
Physician Liaison
Summit — Midwest
Physician Liaison
Summit — Midwest
August 11-12, 2015 • Crowne Plaza Chicago Metro Downtown • Chicago, IL
WEBSITE
WorldCongress.com/
LiaisonMidWest
Register Now!
E-MAIL
wcreg@
worldcongress.com
PHONE
800-767-9499
781-939-2400 outside the U.S.
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@wrldhealthcare
#PLMW15