20150611 iqs

@miquelduran Universitat de Girona IQS 11/6/2015#edacc
5 reasons not to communicate nor
disseminate Science (in the Net).
And a few to do.
Universitat Ramon Llull, IQS, 11/6/2015
Miquel Duran, Universitat de Girona
miquel.duran@udg.edu
http://miquelduran.net http://edunomia.net
@miquelduran
Presentation available at http://slideshare.net/quelgir

Strange coincidence on Sun 7 June 2015

How does society perceive scientists?

The general picture for a
scientist is someone:
- wearing a lab white coat
- with glasses (security or
normal)
- crazy hair
- sometimes big head
- normally performing
experiments!
What about female
scientists?

Does Science Communication require
digital skills?
Complexities of a 2.0 World!

Main tools to communicate digitally
Social networks: facebook, instagram, linkedin, g+, etc.
Microblogging: twitter (account/hashtag)
Blogs (personal/groupal/collective)
Personal/groupal portal
Like in the real world!!
Great blog: Xavier Lasauca’s https://lasequantic.wordpress.com

Should scientists be active in social networks?
Do you realize that in the last 3 years…
• Almost everyone has a smartphone
• Video production and consumption is more easy than
ever and sustainable
• Bandwith is large enough both at home, at the
university and at street level
• Brands: Google instead of Coca-Cola, Appe vs IBM
• These are to think about a change in assessing Science.
• This is me and my digital circumstances

But do scientists communicate
research or disseminate knowledge?

Perhaps blogs (short texts+images) are
currently losing appeal

Video: key element to share talks: TED
Talks, Pechakucha, etc.

Many keys and ways for digital
communication of science

NYT & MOOCs (20/4/13)
2012: The Year of the MOOC
Online learning: Campus 2.0
(Nature 13/3/2013)
Flipping Chemistry Classrooms
C&EN 25/3/2013

MOOC “Science Communication 2.0.1”
MiriadaX 2013 & 2015 (Spanish)
• Almost 15% completion rate, >6000 registered
• Awesome experience
• Started from a doctoral-level area-
independent course
• Specific target: graduate students, junior
researchers
• Reusing, sharing, creating, low-cost
production (good enough)

Cathedra for Science Culture and Digital
Communication (@C4DUdG):
Toward Science Citizenship

Project on Magic & Science
• Magic of the Periodic Table
• I Meeting on Science, Magic and
Education
• Gamification, mobile apps
• The Mathemagics of Science
• MOOC on Magic, Science and
Confessable Secrets
http://magcimooc.net
• http://magsci.eu

Little Quantum Red Riding Hood
Is she taking the rational lane or the emotional one?
Is the wolf eating her grandma?
Answers: Both and both (quantum wolf too!)

So here are 5 reasons not to communicate
Science... especially in the Net

I don’t have any good idea
Why don’t you consider
Science dissemination as
an opportunity for
expanding your research
activity into teaching and
leaving your usual
expertise field, while
adventuring into new
areas?

I don’t have any money
Science dissemination as
an opportunity to get
some funding through
calls, international
collaboration,
transdisciplinar work?

I don’t have time nor energy left
Why don’t you
consider Science
Communication as an
opportunity for task
cleanup and lean time
management?

I don’t have enough digital skills
Science Dissemination as
an opportunity to enter
the amazing world of the
Internet, online learning,
open knowledge, social
networking, …?

I get no recognition
Science Disseminaton as an
opportunity to recharge
your personal batteries?
(personal note: the
number of cycles is limited
– like actual chemical
batteries)

I don’t/I am not …
I’m alone
I’m shy
I don’t know how to start with video
I don’t have technical support
I’m not fluent in English
I hate computers and/or computers hate me
I’m underpaid/nonpermanent/part-time
I’m tired
I’m not young anymore

Now some commercials
What is a quantum chemist like me doing in a
the Science & Internet battlefield?
MOOC on Magic &
Science
http://magcimooc.net
MetaMOOC “How to
build a MOOC on a
budget”

Science does not need digital skills
Scientists only communicate research or
disseminate plain knowledge
Science makes sense with no public
communication
Really everyone must have scientifc
background and intellectual basis
Everyone must know what an atom is, and
what the Periodic Table of the Elements is
Further unlikely clues

Citizens must be aware of the
importance of Science views in all
political discussions. Science helps
with policies, yet it is not politics.
Scienticic citizenship brings about an
informed public, i.e., a more
democratic society
Further likely clues

But I have got a special question
• Do social networks hinder rational discussion
– and hence hinder Scientific Citizenship?

and I have got another clue
• Every day we wake up with a new digital
application of mobile app – or new
functionality
• Is this contributing to a sustainable science?

SO
There are many reasons to communicate science in the Net, they are
APPEALING
Communicating Science means having the right attitude, rather than
having the suitable resources.
WHY DON’T YOU
Start a blog, open a twitter account or set up instragram photostream
AND
Tackle an idea, talk about an event, deal with a moment in history,
criticize science in newspapers and media, curate content
AND PLEASE COMMENT
my blog post at http://edunomia.net

Caution
Your attitude is a choice!
Continued, strong and
stressful involvement in
Science Communication
may cause adiction.
Do Clicks & bricks
Do MOOCs, books & cooks
This presentation and others at http://slideshare.net/quelgir
Text licensed CC-BY-SA

Key ideas to (tweet and to) take away
• The most exciting phrase to hear in science,
the one that heralds new discoveries, is not
'Eureka!' (I found it!) but 'That's funny ...‘
(Isaasc Asimov) (also “Oh My God!, as noted
by Nobel Prize S Glashow)
• Education is not a preparation for life.
Education is life itself
• Thank you!!!!!

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