Pure Michigan Tourism Conference Presentation

Let’s take a moment to savor….. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pure Michigan 2011 & Beyond ,[object Object]

Pure Michigan 2011 & Beyond ,[object Object],[object Object]

Pure Michigan 2011 & Beyond ,[object Object],[object Object],[object Object]

2011 State of the State Address ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pure Michigan Budget/Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2010 Michigan Tourism Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

National Interest in Vacationing in States Next Two Years (2010, unaided) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2010 Portrait of American Travelers

Impact of Pure Michigan Ads on State’s National Image * Saw at least one ad Source: Longwoods International

Impact of Pure Michigan Ads on State’s Regional Image Source: Longwoods International

Awareness of 2010 Pure Michigan Campaign Source: Longwoods International Regional Market National Market *Saw at least one ad

2010 National Product Delivery vs. Image * Visited in past two years Source: Longwoods International

2010 Regional Product Delivery vs. Image * Visited in past two years Source: Longwoods International

Pure Michigan ROI 2006-2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pure Michigan 2009 vs. 2010 National (out of region) Spring/Summer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pure Michigan 2009 vs. 2010 Regional Spring/Summer Out-of-State ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FY ‘11 Pure Michigan Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2011 Advertising Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Travel Michigan 2011 Partners Michigan Arts & Culture Michigan Snowsports Industry Association Ann Arbor Beachtowns Big Rapids Sault Ste Marie Grand Rapids Downtown Detroit The Henry Ford Great Lakes Bay Region Bays, Beaches & Boutiques Frankenmuth Traverse City Flint/Genesee County Mackinaw City Lansing Alpena Mackinac Island Blue Water Area The Great Waters Sunrise Coast Ludington/Car Ferry Muskegon Silver Lake Sand Dunes Coldwater/Branch County Western Upper Peninsula Kalamazoo Monroe

michigan.org ,[object Object],[object Object],[object Object],[object Object]

michigan.org 2010 Market Share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2010 Public Relations Results ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Michigan Travel Ideas 2011

New Travel Michigan facebook Page

Pure Michigan, Meijer, Retailers

Show Your Support for Pure Michigan

Great Lakes of North America ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2011: A New Direction Michael Finney Michael Finney

2011: A New Direction Michael Finney

Pure Michigan Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pure Michigan Brand ,[object Object],[object Object],[object Object]

2011 National Cable Buy ,[object Object],[object Object],[object Object]

2011 David Ogilvy Award for Excellence in Advertising Research ,[object Object],[object Object]

The Vision of Pure Michigan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pure Michigan Tourism Conference Presentation

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Editor's Notes