This document discusses the Dot brand program from 2015-2016. It provides an overview of the 6 step process for Dot brands including application, approval, contracting, delegation, activation, and visibility. Charts show the increase in signed contracts and domain delegations throughout 2015. Additional charts depict the activation and visibility status of domains as of the end of 2015, with most brands having 1-5 sites per domain and under 25 visible domains.

1. Dot brand in 2015
Guillaume Pahud – guillaume@dotstories.com

2. BRAND
FLAGSHIP
INNOVATION
CUSTOMER
EXPERIENCE
1

3. Process overview
1
• Application
2
• Approval
3
•Contract
4
• Delegation
5
• Activation
6
• Visibility
2
2012-2014 2015-2016 2015-

4. Process Steps
1 - Application
first round in
2012, 1930
applications
Possible new
round in 2018,
Possible split
between
closed and
open
2 - Approval
Review and
analysis of
application
Potention
string
contention
issues
resolution and
technical
issues
3 - Contract
Creationof
spec 13,
specific to
brands to run
closed
registries
Potential
tentatives to
negotiate
termsand
conditions
4 - Delegation
Pass pre-
delegation
testing
Registration of
brand name in
zone file,
Cceationof
"nic.brand"
mandatory
domain
5 - Activation
Creationof
domains
beyond
"nic.brand"
Possibly lease
as is, or
redirect to
another site
or publish real
content on
website.
6 - Visibility
Creating and
publishing
content in at
least one dot
brand domain
name
Declarethe
domain in
googleto
generate
visibility
3

5. Dot brand contract evolution in 2015
4
0
100
200
300
400
500
600
before
2015
Jan Feb March April May June July Aug Sept Oct Nov Dec
signed contracts

6. Dot brand delegation evolution in 2015
5
0
100
200
300
400
500
600
before
2015
Jan Feb March April May June July Aug Sept Oct Nov Dec
delegation

7. Activation status end 2015 ( dec 2015 )
6
1 site per
domain –
nic.brand
2 to 5 sites per
domain
More than 5
sites per
domain
Number of second level domains per delegated
brand

8. Visibility status end 2015 ( nov 2015 )
7
0
5
10
15
20
25
Number of visible domains on TLD

9. Guillaume Pahud
guillaume@dotstories.com
www.dotstories.com
Skype : g_pahud