Kyiv Half Marathon
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TRENDED DATA
ЗАХОДЯТЬ В ІНТЕРНЕТ 1 РАЗ НА
МІСЯЦЬ
Question asked: How often do you access the internet for personal
reasons, i.e. all non-business or work related purposes?
Source: The Connected Consumer Survey 2014 / 2015
Base: Total online and offline population
ЗАХОДЯТЬ В ІНТЕРНЕТ ЩОДНЯ
Question asked: How often do you access the internet for personal
reasons, i.e. all non-business or work related purposes?
Source: The Connected Consumer Survey 2014 / 2015
Base: Total online and offline population
ВИКОРИСТОВУЮТЬ СМАРТФОН
Question asked: Which, if any, of the following devices do you
currently use?
Source: The Connected Consumer Survey 2014 / 2015
Base: Total online and offline population
ВИКОРИСТОВУЮТЬ ПЛАНШЕТ
Question asked: Which, if any, of the following devices do you
currently use?
Source: The Connected Consumer Survey 2014 / 2015
Base: Total online and offline population
ВИКОРИСТОВУЮТЬ КОМП’ЮТЕР
Question asked: Which, if any, of the following devices do you
currently use?
Source: The Connected Consumer Survey 2014 / 2015
Base: Total online and offline population
ВИКОРИСТОВУЮТЬ ЛИШЕ 1 ПРИСТРІЙ
Question asked: Which, if any, of the following devices do you
currently use?
Source: The Connected Consumer Survey 2014 / 2015
Base: Total online and offline population
ВИКОРИСТОВУЮТЬ
ДВА ПРИСТРОЇ ТРИ ПРИСТРОЇ
Question asked: Which, if any, of the following devices do you
currently use?
Source: The Connected Consumer Survey 2014 / 2015
Base: Total online and offline population
ВИКОРИСТОВУЮТЬ СМАРТФОН ДЛЯ ВИХОДУ В ІНЕТ
ТАК ЖЕ ЧАСТО, ЯК І КОМПЮ’ТЕР
Question asked: How often do you use the internet - through your web browser or apps - for personal reasons (i.e.
all non business or work-related purposes) on [computer / smartphone / tablet]?
Source: The Connected Consumer Survey 2014 / 2015
Base: Internet users (accessing via computer, tablet or smartphone)
ПРИЧИНА №1
АУДИТОРІЯ СОЦМЕРЕЖ
KHM 2015
RUNNING EVENTS
2014 – НОВІ ДИСТАНЦІЇ
FACEBOOK
КОМУНІКАЦІЯ
CАЙТ + МЕДІЙНА КАМПАНІЯ
CONTENT
51% ПЛАТНИХ РЕЄСТРАЦІЙ - SOCIAL
KPI
РЕЗУЛЬТАТ - ГОЛОВНА БІГОВА ПОДІЯ
VIDEO
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Как Киевский полумарафон стал крупнейшим и самым прибыльным спортивным массовым мероприятием в 2015. postmen 4 uadigitals