Today, consumers are increasingly demanding accountability from progressive businesses. In light of this, companies must place a greater emphasis on corporate social responsibility now than ever before. A good business is no longer defined solely by its financial success. With the internet allowing for greater transparency than ever before, a good business must also act in good, responsible ways for society.

1. Corporate Social
Responsibility

2. Overview of corporate social responsibility
Today, consumers are increasingly demanding accountability from progressive
businesses. In light of this, companies must place a greater emphasis on
corporate social responsibility now than ever before. A good business is no
longer defined solely by its financial success. With the internet allowing for
greater transparency than ever before, a good business must also act in good,
responsible ways for society. Companies often use their corporate social
responsibility program to give back to the community.

3. Facts and Figures
 Following an amendment to the Companies Act, 2013, in April 2014,
India became the first country to make corporate social responsibility
(CSR) mandatory. As part of any CSR compliance, businesses can invest
their profits in education, poverty, gender equality, and hunger.
 According to a 2015 survey by Nielsen, more than 50% of consumers
are willing to pay more for a product or service if the business prioritizes
sustainability.

4. Four Types of Corporate Responsibility Your
Company Can Engage In
 Environmental initiatives:
 Volunteering:
 Philanthropy
 Ethical labour practises

5. Conclusion
Even the most minor initiative by the company can impact a community.
Donating money or resources to charities can make a significant
difference, but small businesses and startups may not be able to do so.
Companies can begin by organising small fundraising events,
encouraging volunteering, developing a social mission and clear goals,
implementing employee education programmes, or collaborating with
businesses with similar mindsets.
Involve the employees in the decision-making process when identifying
and launching a CSR initiative. Create an internal team to lead the efforts
and identify organisations or causes relevant to the company or that
employees care deeply about. When companies contribute something
important to their employees, it will increase engagement and success.
Involving employees in decision-making can also provide the team with
better clarity and assurance.

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