SlideShare a Scribd company logo
11
TITEL
Is the “middle man”
essential for vertical
success? – Travel case
Dennis Van Allemeersch
HotelSpecials
Vienna, May 5, 2015
22
33
Online
Travel
Agency
2002
~110
Hotel Booker ?
44
HotelSpecials is an OTA, focused on
hotel bookings
55
Our competitive advantage lies in unique
content, ie. unique deals
• Source unique deals (Specials / HotelWeek)
• Sell them also cross-border
Sales op HS.be
66
We add value through breath of our
unique deals and our reach & service
Value for hotels
• Differentiation
• International reach, eg. NL
> 15M visits / yr
> 1,2M opt-ins
Value for consumers
• Breath and depth of Specials
> 2,000 hotels participating (45%)
> 7,500 Specials
> 52% of production
• Best Service
> NPS 44 vs 38 branche average
77
We don’t do ATL, but specialise in online
marketing
33% of total budget
33%
29%
18%
7%
5%
8%
SEA
SEO
Newsletter
Direct
Affiliate
Other
Best in class (2014) !
88
Device shift follows global trend
Most scary data point of the day
% desktop traffic HotelSpecials
99
The travel middleman vertical is more
mature to start with
Midlleman: linking buyers and sellers
Midlleman added value ?
1. Transparency & comparison
– especially if supply side is fragmented (eg hotels)
– the more diverse/fragmented, the more value there (eg local services such as restaurants)
2. UX (especially booking / buying / quotes)
– starts in less fragmented sectors (eg financials)
– more & more there in fragmented sectors also as comparison is not differentiator any more => take whole value chain
Travel, different ?
• Maturity! (services easier to disclose online) Far ahead => more tweaking / optimizing
• Online mkting: more advanced due to 1) maturity, 2) bigger ticket value
• Meta search more advanced (2nd disruption cycle already)
1010
The future developments in online travel are
exciting! – 3rd disruption cycle in the making
Vertical & horizontal
value chain integration
Meta 2.0 – comparison
till arrival date
Google power play Chains retaking control

More Related Content

Viewers also liked

Programming Paradigm
Programming ParadigmProgramming Paradigm
Programming Paradigm
SabahtHussein
 
「空間能吃嗎?」課程_第三、四週 何處是家鄉?
「空間能吃嗎?」課程_第三、四週 何處是家鄉?「空間能吃嗎?」課程_第三、四週 何處是家鄉?
「空間能吃嗎?」課程_第三、四週 何處是家鄉?
Jaff Hsieh
 
ford figo aspire 2
ford figo aspire 2ford figo aspire 2
ford figo aspire 2
Barkha Kalani
 
Презентация по неблагополучным
Презентация по неблагополучнымПрезентация по неблагополучным
Презентация по неблагополучным
Sveta178
 
Knightdale Baptist Church Hanging of The Greens, November 29th 2015
Knightdale Baptist Church Hanging of The Greens, November 29th 2015Knightdale Baptist Church Hanging of The Greens, November 29th 2015
Knightdale Baptist Church Hanging of The Greens, November 29th 2015
Knightdale Church
 
A secure protocol for Spontaneous Wireless Ad Hoc Networks Creation
A secure protocol for Spontaneous Wireless Ad Hoc Networks CreationA secure protocol for Spontaneous Wireless Ad Hoc Networks Creation
A secure protocol for Spontaneous Wireless Ad Hoc Networks Creation
Sahil Bajaj
 
Genesi, la creazione, pres. copia
Genesi, la creazione, pres.   copiaGenesi, la creazione, pres.   copia
Genesi, la creazione, pres. copia
duomomonselice
 
Energy Management Strategies for MURB & Commercial Buildings
Energy Management Strategies for MURB & Commercial BuildingsEnergy Management Strategies for MURB & Commercial Buildings
Energy Management Strategies for MURB & Commercial Buildings
Enercare Inc.
 
10 jaar OIZ - Hans ter Brake
10 jaar OIZ - Hans ter Brake10 jaar OIZ - Hans ter Brake
10 jaar OIZ - Hans ter BrakeHans ter Brake
 
Anabolisme
AnabolismeAnabolisme
Anabolisme
Rinda Hendrika
 
таблица1
таблица1таблица1
таблица1
Oleg Katrenko
 

Viewers also liked (11)

Programming Paradigm
Programming ParadigmProgramming Paradigm
Programming Paradigm
 
「空間能吃嗎?」課程_第三、四週 何處是家鄉?
「空間能吃嗎?」課程_第三、四週 何處是家鄉?「空間能吃嗎?」課程_第三、四週 何處是家鄉?
「空間能吃嗎?」課程_第三、四週 何處是家鄉?
 
ford figo aspire 2
ford figo aspire 2ford figo aspire 2
ford figo aspire 2
 
Презентация по неблагополучным
Презентация по неблагополучнымПрезентация по неблагополучным
Презентация по неблагополучным
 
Knightdale Baptist Church Hanging of The Greens, November 29th 2015
Knightdale Baptist Church Hanging of The Greens, November 29th 2015Knightdale Baptist Church Hanging of The Greens, November 29th 2015
Knightdale Baptist Church Hanging of The Greens, November 29th 2015
 
A secure protocol for Spontaneous Wireless Ad Hoc Networks Creation
A secure protocol for Spontaneous Wireless Ad Hoc Networks CreationA secure protocol for Spontaneous Wireless Ad Hoc Networks Creation
A secure protocol for Spontaneous Wireless Ad Hoc Networks Creation
 
Genesi, la creazione, pres. copia
Genesi, la creazione, pres.   copiaGenesi, la creazione, pres.   copia
Genesi, la creazione, pres. copia
 
Energy Management Strategies for MURB & Commercial Buildings
Energy Management Strategies for MURB & Commercial BuildingsEnergy Management Strategies for MURB & Commercial Buildings
Energy Management Strategies for MURB & Commercial Buildings
 
10 jaar OIZ - Hans ter Brake
10 jaar OIZ - Hans ter Brake10 jaar OIZ - Hans ter Brake
10 jaar OIZ - Hans ter Brake
 
Anabolisme
AnabolismeAnabolisme
Anabolisme
 
таблица1
таблица1таблица1
таблица1
 

Similar to 2015 may 5th vienna local searchtoday - vertical succes travel case

D1
D1D1
Hotel pricing in a post-parity world - Duetto webinar slides
Hotel pricing in a post-parity world - Duetto webinar slidesHotel pricing in a post-parity world - Duetto webinar slides
Hotel pricing in a post-parity world - Duetto webinar slides
tnooz
 
Will technology enhance or destroy the corporate’s hotel-travel policy?
Will technology enhance or destroy the corporate’s hotel-travel policy?Will technology enhance or destroy the corporate’s hotel-travel policy?
Will technology enhance or destroy the corporate’s hotel-travel policy?
tnooz
 
Lesson 6 lec sales and marketing
Lesson 6 lec sales and marketingLesson 6 lec sales and marketing
Lesson 6 lec sales and marketing
Mervyn Maico Aldana
 
Wyndham Hotel Group - Miguel Guedes de Sousa
Wyndham Hotel Group - Miguel Guedes de SousaWyndham Hotel Group - Miguel Guedes de Sousa
Wyndham Hotel Group - Miguel Guedes de Sousa
Miguel Guedes de Sousa
 
LE Hotels services overview
LE Hotels services overviewLE Hotels services overview
LE Hotels services overview
Kerry Cooper
 
LE WOW Brochure v2
LE WOW Brochure v2LE WOW Brochure v2
LE WOW Brochure v2
Adrian Fran
 
Online marketing challenges Zürich Tourism
Online marketing challenges Zürich TourismOnline marketing challenges Zürich Tourism
Hospitality Marketing Concepts (HMC) overview
Hospitality Marketing Concepts (HMC) overviewHospitality Marketing Concepts (HMC) overview
Hospitality Marketing Concepts (HMC) overview
Peter Gorla
 
Hotelopia white label email proposal
Hotelopia white label email proposalHotelopia white label email proposal
Hotelopia white label email proposal
Xisco Amer
 
Case: Hotels.com @ IMC Helsinki
Case: Hotels.com  @ IMC HelsinkiCase: Hotels.com  @ IMC Helsinki
Case: Hotels.com @ IMC Helsinki
Timo Ronkainen
 
Customer first: Putting the hotel guest at the center of your payment strategy
Customer first: Putting the hotel guest at the center of your payment strategyCustomer first: Putting the hotel guest at the center of your payment strategy
Customer first: Putting the hotel guest at the center of your payment strategy
tnooz
 
Larry Mogelonsky
Larry MogelonskyLarry Mogelonsky
Larry Mogelonsky
Area38
 
www.hotelmysteryguest.es English Version
www.hotelmysteryguest.es English Versionwww.hotelmysteryguest.es English Version
www.hotelmysteryguest.es English Version
Luis Amat
 
VOILÀ Hotel Rewards overview
VOILÀ Hotel Rewards overviewVOILÀ Hotel Rewards overview
VOILÀ Hotel Rewards overview
Peter Gorla
 
DayBreakHotels - NOAH15 London
DayBreakHotels - NOAH15 LondonDayBreakHotels - NOAH15 London
DayBreakHotels - NOAH15 London
NOAH Advisors
 
Smarter meetings: a revenue generator for the hospitality industry
Smarter meetings: a revenue generator for the hospitality industrySmarter meetings: a revenue generator for the hospitality industry
Smarter meetings: a revenue generator for the hospitality industry
Barco
 
Slide pack for break out room
Slide pack for break out roomSlide pack for break out room
Slide pack for break out room
Practically Perfect PA
 
Travelclick_WHR 2013_Milano " Revenue Generating Integrated Solutions - The F...
Travelclick_WHR 2013_Milano " Revenue Generating Integrated Solutions - The F...Travelclick_WHR 2013_Milano " Revenue Generating Integrated Solutions - The F...
Travelclick_WHR 2013_Milano " Revenue Generating Integrated Solutions - The F...
WHR Corporate
 
Zen and the Art of Hotel Valuation
Zen and the Art of Hotel ValuationZen and the Art of Hotel Valuation
Zen and the Art of Hotel Valuation
Tim Wilmath
 

Similar to 2015 may 5th vienna local searchtoday - vertical succes travel case (20)

D1
D1D1
D1
 
Hotel pricing in a post-parity world - Duetto webinar slides
Hotel pricing in a post-parity world - Duetto webinar slidesHotel pricing in a post-parity world - Duetto webinar slides
Hotel pricing in a post-parity world - Duetto webinar slides
 
Will technology enhance or destroy the corporate’s hotel-travel policy?
Will technology enhance or destroy the corporate’s hotel-travel policy?Will technology enhance or destroy the corporate’s hotel-travel policy?
Will technology enhance or destroy the corporate’s hotel-travel policy?
 
Lesson 6 lec sales and marketing
Lesson 6 lec sales and marketingLesson 6 lec sales and marketing
Lesson 6 lec sales and marketing
 
Wyndham Hotel Group - Miguel Guedes de Sousa
Wyndham Hotel Group - Miguel Guedes de SousaWyndham Hotel Group - Miguel Guedes de Sousa
Wyndham Hotel Group - Miguel Guedes de Sousa
 
LE Hotels services overview
LE Hotels services overviewLE Hotels services overview
LE Hotels services overview
 
LE WOW Brochure v2
LE WOW Brochure v2LE WOW Brochure v2
LE WOW Brochure v2
 
Online marketing challenges Zürich Tourism
Online marketing challenges Zürich TourismOnline marketing challenges Zürich Tourism
Online marketing challenges Zürich Tourism
 
Hospitality Marketing Concepts (HMC) overview
Hospitality Marketing Concepts (HMC) overviewHospitality Marketing Concepts (HMC) overview
Hospitality Marketing Concepts (HMC) overview
 
Hotelopia white label email proposal
Hotelopia white label email proposalHotelopia white label email proposal
Hotelopia white label email proposal
 
Case: Hotels.com @ IMC Helsinki
Case: Hotels.com  @ IMC HelsinkiCase: Hotels.com  @ IMC Helsinki
Case: Hotels.com @ IMC Helsinki
 
Customer first: Putting the hotel guest at the center of your payment strategy
Customer first: Putting the hotel guest at the center of your payment strategyCustomer first: Putting the hotel guest at the center of your payment strategy
Customer first: Putting the hotel guest at the center of your payment strategy
 
Larry Mogelonsky
Larry MogelonskyLarry Mogelonsky
Larry Mogelonsky
 
www.hotelmysteryguest.es English Version
www.hotelmysteryguest.es English Versionwww.hotelmysteryguest.es English Version
www.hotelmysteryguest.es English Version
 
VOILÀ Hotel Rewards overview
VOILÀ Hotel Rewards overviewVOILÀ Hotel Rewards overview
VOILÀ Hotel Rewards overview
 
DayBreakHotels - NOAH15 London
DayBreakHotels - NOAH15 LondonDayBreakHotels - NOAH15 London
DayBreakHotels - NOAH15 London
 
Smarter meetings: a revenue generator for the hospitality industry
Smarter meetings: a revenue generator for the hospitality industrySmarter meetings: a revenue generator for the hospitality industry
Smarter meetings: a revenue generator for the hospitality industry
 
Slide pack for break out room
Slide pack for break out roomSlide pack for break out room
Slide pack for break out room
 
Travelclick_WHR 2013_Milano " Revenue Generating Integrated Solutions - The F...
Travelclick_WHR 2013_Milano " Revenue Generating Integrated Solutions - The F...Travelclick_WHR 2013_Milano " Revenue Generating Integrated Solutions - The F...
Travelclick_WHR 2013_Milano " Revenue Generating Integrated Solutions - The F...
 
Zen and the Art of Hotel Valuation
Zen and the Art of Hotel ValuationZen and the Art of Hotel Valuation
Zen and the Art of Hotel Valuation
 

More from Dennis Van Allemeersch

2019 Nov 7 London - switching business model jobs classifieds
2019 Nov 7 London - switching business model jobs classifieds2019 Nov 7 London - switching business model jobs classifieds
2019 Nov 7 London - switching business model jobs classifieds
Dennis Van Allemeersch
 
2018 Nov 24th Athens ecomm congres - Marketplaces Frenemies
2018 Nov 24th  Athens   ecomm congres - Marketplaces Frenemies2018 Nov 24th  Athens   ecomm congres - Marketplaces Frenemies
2018 Nov 24th Athens ecomm congres - Marketplaces Frenemies
Dennis Van Allemeersch
 
2018 April 21st Vienna - Digital banking and mobile payments summit - Open ...
2018 April 21st  Vienna  - Digital banking and mobile payments summit - Open ...2018 April 21st  Vienna  - Digital banking and mobile payments summit - Open ...
2018 April 21st Vienna - Digital banking and mobile payments summit - Open ...
Dennis Van Allemeersch
 
2017 Jan 17th Utrecht NL - WWVD - Intimacy products customer segmentation & j...
2017 Jan 17th Utrecht NL - WWVD - Intimacy products customer segmentation & j...2017 Jan 17th Utrecht NL - WWVD - Intimacy products customer segmentation & j...
2017 Jan 17th Utrecht NL - WWVD - Intimacy products customer segmentation & j...
Dennis Van Allemeersch
 
2017 Feb 3rd Malta - NPF2017 - APIs in context of PSD2
2017 Feb 3rd Malta - NPF2017 - APIs in context of PSD22017 Feb 3rd Malta - NPF2017 - APIs in context of PSD2
2017 Feb 3rd Malta - NPF2017 - APIs in context of PSD2
Dennis Van Allemeersch
 
2016 Feb 17th Berlin - MPE2016 - PSD2 merchants impact
2016 Feb 17th Berlin - MPE2016 - PSD2 merchants impact2016 Feb 17th Berlin - MPE2016 - PSD2 merchants impact
2016 Feb 17th Berlin - MPE2016 - PSD2 merchants impact
Dennis Van Allemeersch
 
2015 Dec 1 Maarssen NL - Marketing Technology2015 - Digital Transformation
2015 Dec 1 Maarssen NL - Marketing Technology2015 - Digital Transformation2015 Dec 1 Maarssen NL - Marketing Technology2015 - Digital Transformation
2015 Dec 1 Maarssen NL - Marketing Technology2015 - Digital Transformation
Dennis Van Allemeersch
 
2015 sept 8 ddma kennissessie hotel specials winner e mail award2015
2015 sept 8 ddma kennissessie hotel specials winner e mail award20152015 sept 8 ddma kennissessie hotel specials winner e mail award2015
2015 sept 8 ddma kennissessie hotel specials winner e mail award2015
Dennis Van Allemeersch
 
2015 september 15th london merchants & payments key note - future of check-out
2015 september 15th london   merchants & payments key note - future of check-out2015 september 15th london   merchants & payments key note - future of check-out
2015 september 15th london merchants & payments key note - future of check-out
Dennis Van Allemeersch
 
2015 sept. 9 bunnik nl xborder ecomm key note - hotel specials de
2015 sept. 9 bunnik nl   xborder ecomm key note - hotel specials de2015 sept. 9 bunnik nl   xborder ecomm key note - hotel specials de
2015 sept. 9 bunnik nl xborder ecomm key note - hotel specials de
Dennis Van Allemeersch
 
2015 march 3rd houten nl online betaalcongres key note - toekomst check-out
2015 march 3rd houten nl   online betaalcongres key note - toekomst check-out2015 march 3rd houten nl   online betaalcongres key note - toekomst check-out
2015 march 3rd houten nl online betaalcongres key note - toekomst check-out
Dennis Van Allemeersch
 
2015 june 18th madrid innopayments key note - future of check-out
2015 june 18th madrid   innopayments key note - future of check-out2015 june 18th madrid   innopayments key note - future of check-out
2015 june 18th madrid innopayments key note - future of check-out
Dennis Van Allemeersch
 
2015 june 2nd amsterdam e commerce-live - hotelspecials de
2015 june 2nd amsterdam   e commerce-live - hotelspecials de2015 june 2nd amsterdam   e commerce-live - hotelspecials de
2015 june 2nd amsterdam e commerce-live - hotelspecials de
Dennis Van Allemeersch
 
2014 june 16 barcelona global ecommerce summit - mobile payments
2014 june 16 barcelona   global ecommerce summit - mobile payments2014 june 16 barcelona   global ecommerce summit - mobile payments
2014 june 16 barcelona global ecommerce summit - mobile payments
Dennis Van Allemeersch
 
2014 june 12th amsterdam emerce e travel - casey's global empire
2014 june 12th amsterdam   emerce e travel - casey's global empire2014 june 12th amsterdam   emerce e travel - casey's global empire
2014 june 12th amsterdam emerce e travel - casey's global empire
Dennis Van Allemeersch
 
2014 feb 26 brussel ecommerce summit
2014 feb 26 brussel    ecommerce summit2014 feb 26 brussel    ecommerce summit
2014 feb 26 brussel ecommerce summit
Dennis Van Allemeersch
 
2012 march 8th amsterdam emerce - altijd winkel op zak marktplaats
2012 march 8th amsterdam   emerce - altijd winkel op zak marktplaats2012 march 8th amsterdam   emerce - altijd winkel op zak marktplaats
2012 march 8th amsterdam emerce - altijd winkel op zak marktplaats
Dennis Van Allemeersch
 
2007 nov amsterdam m3 marketing - payments are sexy
2007 nov amsterdam   m3 marketing - payments are sexy2007 nov amsterdam   m3 marketing - payments are sexy
2007 nov amsterdam m3 marketing - payments are sexy
Dennis Van Allemeersch
 

More from Dennis Van Allemeersch (18)

2019 Nov 7 London - switching business model jobs classifieds
2019 Nov 7 London - switching business model jobs classifieds2019 Nov 7 London - switching business model jobs classifieds
2019 Nov 7 London - switching business model jobs classifieds
 
2018 Nov 24th Athens ecomm congres - Marketplaces Frenemies
2018 Nov 24th  Athens   ecomm congres - Marketplaces Frenemies2018 Nov 24th  Athens   ecomm congres - Marketplaces Frenemies
2018 Nov 24th Athens ecomm congres - Marketplaces Frenemies
 
2018 April 21st Vienna - Digital banking and mobile payments summit - Open ...
2018 April 21st  Vienna  - Digital banking and mobile payments summit - Open ...2018 April 21st  Vienna  - Digital banking and mobile payments summit - Open ...
2018 April 21st Vienna - Digital banking and mobile payments summit - Open ...
 
2017 Jan 17th Utrecht NL - WWVD - Intimacy products customer segmentation & j...
2017 Jan 17th Utrecht NL - WWVD - Intimacy products customer segmentation & j...2017 Jan 17th Utrecht NL - WWVD - Intimacy products customer segmentation & j...
2017 Jan 17th Utrecht NL - WWVD - Intimacy products customer segmentation & j...
 
2017 Feb 3rd Malta - NPF2017 - APIs in context of PSD2
2017 Feb 3rd Malta - NPF2017 - APIs in context of PSD22017 Feb 3rd Malta - NPF2017 - APIs in context of PSD2
2017 Feb 3rd Malta - NPF2017 - APIs in context of PSD2
 
2016 Feb 17th Berlin - MPE2016 - PSD2 merchants impact
2016 Feb 17th Berlin - MPE2016 - PSD2 merchants impact2016 Feb 17th Berlin - MPE2016 - PSD2 merchants impact
2016 Feb 17th Berlin - MPE2016 - PSD2 merchants impact
 
2015 Dec 1 Maarssen NL - Marketing Technology2015 - Digital Transformation
2015 Dec 1 Maarssen NL - Marketing Technology2015 - Digital Transformation2015 Dec 1 Maarssen NL - Marketing Technology2015 - Digital Transformation
2015 Dec 1 Maarssen NL - Marketing Technology2015 - Digital Transformation
 
2015 sept 8 ddma kennissessie hotel specials winner e mail award2015
2015 sept 8 ddma kennissessie hotel specials winner e mail award20152015 sept 8 ddma kennissessie hotel specials winner e mail award2015
2015 sept 8 ddma kennissessie hotel specials winner e mail award2015
 
2015 september 15th london merchants & payments key note - future of check-out
2015 september 15th london   merchants & payments key note - future of check-out2015 september 15th london   merchants & payments key note - future of check-out
2015 september 15th london merchants & payments key note - future of check-out
 
2015 sept. 9 bunnik nl xborder ecomm key note - hotel specials de
2015 sept. 9 bunnik nl   xborder ecomm key note - hotel specials de2015 sept. 9 bunnik nl   xborder ecomm key note - hotel specials de
2015 sept. 9 bunnik nl xborder ecomm key note - hotel specials de
 
2015 march 3rd houten nl online betaalcongres key note - toekomst check-out
2015 march 3rd houten nl   online betaalcongres key note - toekomst check-out2015 march 3rd houten nl   online betaalcongres key note - toekomst check-out
2015 march 3rd houten nl online betaalcongres key note - toekomst check-out
 
2015 june 18th madrid innopayments key note - future of check-out
2015 june 18th madrid   innopayments key note - future of check-out2015 june 18th madrid   innopayments key note - future of check-out
2015 june 18th madrid innopayments key note - future of check-out
 
2015 june 2nd amsterdam e commerce-live - hotelspecials de
2015 june 2nd amsterdam   e commerce-live - hotelspecials de2015 june 2nd amsterdam   e commerce-live - hotelspecials de
2015 june 2nd amsterdam e commerce-live - hotelspecials de
 
2014 june 16 barcelona global ecommerce summit - mobile payments
2014 june 16 barcelona   global ecommerce summit - mobile payments2014 june 16 barcelona   global ecommerce summit - mobile payments
2014 june 16 barcelona global ecommerce summit - mobile payments
 
2014 june 12th amsterdam emerce e travel - casey's global empire
2014 june 12th amsterdam   emerce e travel - casey's global empire2014 june 12th amsterdam   emerce e travel - casey's global empire
2014 june 12th amsterdam emerce e travel - casey's global empire
 
2014 feb 26 brussel ecommerce summit
2014 feb 26 brussel    ecommerce summit2014 feb 26 brussel    ecommerce summit
2014 feb 26 brussel ecommerce summit
 
2012 march 8th amsterdam emerce - altijd winkel op zak marktplaats
2012 march 8th amsterdam   emerce - altijd winkel op zak marktplaats2012 march 8th amsterdam   emerce - altijd winkel op zak marktplaats
2012 march 8th amsterdam emerce - altijd winkel op zak marktplaats
 
2007 nov amsterdam m3 marketing - payments are sexy
2007 nov amsterdam   m3 marketing - payments are sexy2007 nov amsterdam   m3 marketing - payments are sexy
2007 nov amsterdam m3 marketing - payments are sexy
 

Recently uploaded

Gen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needsGen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needs
Laura Szabó
 
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfMeet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Florence Consulting
 
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
cuobya
 
Search Result Showing My Post is Now Buried
Search Result Showing My Post is Now BuriedSearch Result Showing My Post is Now Buried
Search Result Showing My Post is Now Buried
Trish Parr
 
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
ukwwuq
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
Toptal Tech
 
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
zyfovom
 
Understanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdfUnderstanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdf
SEO Article Boost
 
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
fovkoyb
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
davidjhones387
 
Design Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptxDesign Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptx
saathvikreddy2003
 
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
cuobya
 
Explore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories SecretlyExplore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories Secretly
Trending Blogers
 
[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024
hackersuli
 
Azure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdfAzure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdf
AanSulistiyo
 
7 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 20247 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 2024
Danica Gill
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
Paul Walk
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
uehowe
 
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
uehowe
 
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
bseovas
 

Recently uploaded (20)

Gen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needsGen Z and the marketplaces - let's translate their needs
Gen Z and the marketplaces - let's translate their needs
 
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfMeet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
 
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
 
Search Result Showing My Post is Now Buried
Search Result Showing My Post is Now BuriedSearch Result Showing My Post is Now Buried
Search Result Showing My Post is Now Buried
 
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
 
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
 
Understanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdfUnderstanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdf
 
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
 
Design Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptxDesign Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptx
 
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
 
Explore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories SecretlyExplore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories Secretly
 
[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024
 
Azure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdfAzure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdf
 
7 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 20247 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 2024
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
 
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
 
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
 

2015 may 5th vienna local searchtoday - vertical succes travel case

  • 1. 11 TITEL Is the “middle man” essential for vertical success? – Travel case Dennis Van Allemeersch HotelSpecials Vienna, May 5, 2015
  • 2. 22
  • 4. 44 HotelSpecials is an OTA, focused on hotel bookings
  • 5. 55 Our competitive advantage lies in unique content, ie. unique deals • Source unique deals (Specials / HotelWeek) • Sell them also cross-border Sales op HS.be
  • 6. 66 We add value through breath of our unique deals and our reach & service Value for hotels • Differentiation • International reach, eg. NL > 15M visits / yr > 1,2M opt-ins Value for consumers • Breath and depth of Specials > 2,000 hotels participating (45%) > 7,500 Specials > 52% of production • Best Service > NPS 44 vs 38 branche average
  • 7. 77 We don’t do ATL, but specialise in online marketing 33% of total budget 33% 29% 18% 7% 5% 8% SEA SEO Newsletter Direct Affiliate Other Best in class (2014) !
  • 8. 88 Device shift follows global trend Most scary data point of the day % desktop traffic HotelSpecials
  • 9. 99 The travel middleman vertical is more mature to start with Midlleman: linking buyers and sellers Midlleman added value ? 1. Transparency & comparison – especially if supply side is fragmented (eg hotels) – the more diverse/fragmented, the more value there (eg local services such as restaurants) 2. UX (especially booking / buying / quotes) – starts in less fragmented sectors (eg financials) – more & more there in fragmented sectors also as comparison is not differentiator any more => take whole value chain Travel, different ? • Maturity! (services easier to disclose online) Far ahead => more tweaking / optimizing • Online mkting: more advanced due to 1) maturity, 2) bigger ticket value • Meta search more advanced (2nd disruption cycle already)
  • 10. 1010 The future developments in online travel are exciting! – 3rd disruption cycle in the making Vertical & horizontal value chain integration Meta 2.0 – comparison till arrival date Google power play Chains retaking control