Travel case on why an intermediary, OTA in this case, can fail or succeed in the travel vertical. Ending with the emerging 3rd disruption cycle in online travel.
Position Travel Counsellors had strong growth in 2011, becoming the fastest growing travel agent again and maintaining its position as the only home-based travel agents in the top 50 companies. The market performance data showed overall turnover was up 0.4% in the first half of 2012 due to more flights but overall passengers were down 5%. Direct sales were down 1% and retail sales dropped 11%. Specific country and regional data showed increases for Turkey, Spain, USA and Portugal but decreases for Greece, France and the Dutch Caribbean. For the second half of 2012 and 2013, overall turnover declined 5% and passengers fell 9% with double-digit decreases for several European countries and regions. The company ambitions for 2011-2015 include growing to 110
TUI GROUP - Defining a successful digital roadmap with user feedbackUsabilla
Marc Worrall, General Manager Digital Services from the TUI Group, talks about how TUI UK implements user feedback combined with analytics and usability testing, to enhance their digital customer experience. Delving into examples from successful campaigns, he’ll explain how TUI prioritizes feature updates and changes, while generating buy-in from key stakeholders.
El documento presenta los cuatro pilares de la educación según la UNESCO: 1) aprender a conocer, 2) aprender a hacer, 3) aprender a vivir juntos y 4) aprender a ser. Luego, enumera las áreas en las que el autor ha aprendido durante su maestría, incluyendo trabajar con software, análisis matemáticos, investigación informática y prácticas de análisis matemático.
This document provides an introduction and literature review for a study on the effectiveness of interactive documentaries. It discusses two interactive documentaries, Fort McMoney and Hollow, that used different techniques to gauge audience impact. Fort McMoney utilized user testing to understand audience experience and shape impact. It achieved large numbers of views and comments. Hollow spread its message about economic decline in a small town through associated media and saw impact through community emails and tweets, though the filmmakers knew large-scale issues couldn't be solved overnight. The author plans to conduct their own user testing through observation and questionnaires to study audience interaction and effect for their interactive documentary Lost Belief.
El documento resume brevemente varios temas clave de la historia de América Latina durante la época colonial, incluyendo la conquista de los imperios azteca e inca, la economía colonial basada en la minería, agricultura y ganadería, y las instituciones como la encomienda y la mita que regulaban la mano de obra indígena.
Position Travel Counsellors had strong growth in 2011, becoming the fastest growing travel agent again and maintaining its position as the only home-based travel agents in the top 50 companies. The market performance data showed overall turnover was up 0.4% in the first half of 2012 due to more flights but overall passengers were down 5%. Direct sales were down 1% and retail sales dropped 11%. Specific country and regional data showed increases for Turkey, Spain, USA and Portugal but decreases for Greece, France and the Dutch Caribbean. For the second half of 2012 and 2013, overall turnover declined 5% and passengers fell 9% with double-digit decreases for several European countries and regions. The company ambitions for 2011-2015 include growing to 110
TUI GROUP - Defining a successful digital roadmap with user feedbackUsabilla
Marc Worrall, General Manager Digital Services from the TUI Group, talks about how TUI UK implements user feedback combined with analytics and usability testing, to enhance their digital customer experience. Delving into examples from successful campaigns, he’ll explain how TUI prioritizes feature updates and changes, while generating buy-in from key stakeholders.
El documento presenta los cuatro pilares de la educación según la UNESCO: 1) aprender a conocer, 2) aprender a hacer, 3) aprender a vivir juntos y 4) aprender a ser. Luego, enumera las áreas en las que el autor ha aprendido durante su maestría, incluyendo trabajar con software, análisis matemáticos, investigación informática y prácticas de análisis matemático.
This document provides an introduction and literature review for a study on the effectiveness of interactive documentaries. It discusses two interactive documentaries, Fort McMoney and Hollow, that used different techniques to gauge audience impact. Fort McMoney utilized user testing to understand audience experience and shape impact. It achieved large numbers of views and comments. Hollow spread its message about economic decline in a small town through associated media and saw impact through community emails and tweets, though the filmmakers knew large-scale issues couldn't be solved overnight. The author plans to conduct their own user testing through observation and questionnaires to study audience interaction and effect for their interactive documentary Lost Belief.
El documento resume brevemente varios temas clave de la historia de América Latina durante la época colonial, incluyendo la conquista de los imperios azteca e inca, la economía colonial basada en la minería, agricultura y ganadería, y las instituciones como la encomienda y la mita que regulaban la mano de obra indígena.
Imperative programming reflects the sequential nature of computer operations and uses sequences, selections, and iterations of commands. Object-oriented programming was developed to improve efficiency and reduce errors in complex software. Concurrent programming was developed for programs using multi-processor systems to make efficient use of resources. Imperative programming, also called procedural programming, consists of executable commands combined into modular blocks of self-contained code.
Ford launched the Figo Aspire sedan in India. The Figo Aspire is Ford's entry into the compact sedan segment and has several features like six airbags, leather seats, and various storage areas. It comes with 1.2-liter and 1.5-liter petrol and diesel engine options. The Figo Aspire has received positive customer response for its spacious cabin, safety features, and boot space. Its main competitors are the Maruti Suzuki Dzire, Hyundai Xcent, Tata Zest, and Honda Amaze.
Knightdale Baptist Church Hanging of The Greens, November 29th 2015Knightdale Church
This document provides information about an upcoming Hanging of the Greens service at Knightdale Baptist Church on November 29th, 2015. It includes the order of service, announcements about upcoming church events like a Christmas parade and fellowship meals, and financial reports. It also lists the church's mission statement and contact information.
A secure protocol for Spontaneous Wireless Ad Hoc Networks CreationSahil Bajaj
This document proposes a secure protocol for creating spontaneous wireless ad hoc networks. The key aspects of the protocol are:
1. It uses asymmetric cryptography for device identification and symmetric cryptography for exchanging session keys between nodes.
2. New devices authenticate by sending an identity card signed by a trusted node to validate network membership. This distributed validation avoids the need for a central authority.
3. The protocol establishes secure communication and resource/service sharing between mobile nodes in an ad hoc network without any existing infrastructure or centralized administration.
Energy Management Strategies for MURB & Commercial BuildingsEnercare Inc.
Enercare’s 3rd annual Thought Leadership event series, Energy Management: What’s New and What’s Next, explores energy conservation opportunities, the latest technologies and regulations shaping the multi-residential and commercial building management space.
You can’t manage what you don’t measure. This presentation by PL Consulting Corp will cover the use of energy audits and hydro bill analysis to understand the equipment and energy usage in your building. Energy audits, which include financials such as cost savings, incentives and estimated capital costs, equip building operators to make informed decisions on equipment replacement and operational adjustments. In addition to better understanding your building, this presentation will cover conservation measures such as intuitive automated controls which can effectively and significantly reduce overall consumption and increase your bottom line.
Presented by: Konrad Seemann, CEM, CBCP, PL Consulting Corp
Distinctive One provides hotel marketing, management, and consulting services. They offer membership categories for hotels that provide online marketing, direct booking capabilities, and promotional benefits. Their services aim to help hotels increase revenue and profitability through strategies like sales representation, revenue management, and digital distribution.
Hotel pricing in a post-parity world - Duetto webinar slidestnooz
With recent regulations and court cases limiting or outlawing rate parity agreements in parts of Europe, hotels everywhere are gaining more control over their pricing and distribution than ever before.
Even in the U.S., savvy hoteliers are rethinking their pricing strategies and looking for ways around rate parity.
But with those opportunities also come new challenges as third-party distribution partners still wield plenty of power. In this rapidly changing space, hoteliers must have the right strategies and tools in place to effectively price their inventory, drive direct bookings and maximize profits.
In this webinar, you’ll learn:
What the recent rulings mean for hotels in Europe and around the world
The importance of pricing all channels independently and in real-time
How to use your loyalty program to drive more direct bookings with personalized pricing
Panelists for this FREE webinar are:
Michael McCartan, Duetto, Managing Director, EMEA
Etienne Faisandier, Mövenpick, VP Revenue Management & Business Intelligence
Ted Teng, The Leading Hotels of the World, CEO
Sean O’Neill, Tnooz, Editor-in Chief & Moderator
Kevin May, Tnooz, Senior Editor & Producer
This free webinar took place on Thursday, the 12th of November.
Will technology enhance or destroy the corporate’s hotel-travel policy?tnooz
When thinking about hotels, the travel manager is constantly challenged to balance the needs of the company with the needs of the traveler colleague.
Corporate travelers, like their leisure counterparts, are increasingly looking beyond the large hotel chains for:
a different guest experience
combining the business trip with a leisure component
a hotel closer to their business destination
more bang for their per diem buck.
In this webinar, experts from Travelport and ACTE will discuss:
key realities of the corporate travel industry today
specific challenges facing the travel manager
the evolving roles of the travel management company and the GDS
how technology is shaping the future of corporate travel.
Panelists for the webinar are:
James Lemon, head of strategy for hotel, car and advertising, Travelport
Kurt Knackstedt, president, Association of Corporate Travel Executives
Maria Chevalier, travel consultant
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
This webinar will took place on Thursday 15 May 2014
The document discusses the roles and tasks of sales and marketing professionals in hotels. It explains that the Director of Sales and Marketing oversees identifying clients, managing marketing efforts, setting room rates, and leading the sales team. Marketing involves promoting awareness while sales involves booking clients. The department segments markets by products sold, customer type (corporate, leisure, etc.), and reservation source (drop ins, travel agents, etc.). Key tasks include developing marketing plans, advertising, promotions, and public relations.
The document summarizes Wyndham Hotel Group, the world's largest hotel company. It has over 7,100 hotels in more than 66 countries representing over 608,000 rooms. Wyndham offers 15 hotel brands spanning different price points and segments. It provides extensive support services to its owners, including pre-opening support, operational support through on-site consultations and a support desk, revenue management services, and development and sourcing assistance. Wyndham also markets its brands through various channels and its Wyndham Rewards loyalty program.
This document summarizes the services provided by L.E. Hotels, a hotel representation company. It outlines their global sales offices, technology platforms, marketing programs, and focus on driving revenues and ROI for member properties. Key services include distribution through major channels, a rewards program, sales support, and tools to optimize rates and revenues. The goal is to generate more business while providing personalized service comparable to being on a hotel's own team.
This document summarizes the services and benefits provided by L.E. Hotels, a hotel representation company. L.E. Hotels offers a global portfolio of unique boutique hotels and provides sales, marketing, revenue management, and technology services to help its member hotels maximize profits. Key benefits for members include access to L.E. Hotels' global sales team and large network of corporate accounts and travel agents, as well as marketing programs, a robust booking engine, and a guest loyalty rewards program.
Presentation done by Marc Bertschinger, during "Swiss eTourism Day - Relevant Swiss eMarketing Practices in Tourism: The Tourism Destination Perspective" of the ENTER2015 eToursim conference
Hospitality Marketing Concepts (HMC) is a leading provider of loyalty marketing programs and database management for hotels. HMC partners with over 1,250 hotels in 62 countries to develop customized loyalty programs that drive revenue. HMC's full-service approach includes database development, CRM technology, IT services, member communications, and after-sales support. On average, HMC's partner hotels see a 35-60% increase in F&B revenue and a 20-35% increase in F&B profits through acquiring and engaging repeat local customers.
Hotelopia is a major European online hotel booking agency that is part of TUI Travel PLC, Europe's largest travel company. Hotelopia offers a white label solution that allows companies to create customized booking websites for their employees, members, or customers, providing access to Hotelopia's portfolio of over 35,000 hotels worldwide. The white label program offers an exclusive direct discount of 10% off retail rates with no restrictions, as well as 24/7 customer support. Companies can choose from different business models including a discount model, commission model, or mixed model. The white label solution requires no upfront costs for partners.
Imperative programming reflects the sequential nature of computer operations and uses sequences, selections, and iterations of commands. Object-oriented programming was developed to improve efficiency and reduce errors in complex software. Concurrent programming was developed for programs using multi-processor systems to make efficient use of resources. Imperative programming, also called procedural programming, consists of executable commands combined into modular blocks of self-contained code.
Ford launched the Figo Aspire sedan in India. The Figo Aspire is Ford's entry into the compact sedan segment and has several features like six airbags, leather seats, and various storage areas. It comes with 1.2-liter and 1.5-liter petrol and diesel engine options. The Figo Aspire has received positive customer response for its spacious cabin, safety features, and boot space. Its main competitors are the Maruti Suzuki Dzire, Hyundai Xcent, Tata Zest, and Honda Amaze.
Knightdale Baptist Church Hanging of The Greens, November 29th 2015Knightdale Church
This document provides information about an upcoming Hanging of the Greens service at Knightdale Baptist Church on November 29th, 2015. It includes the order of service, announcements about upcoming church events like a Christmas parade and fellowship meals, and financial reports. It also lists the church's mission statement and contact information.
A secure protocol for Spontaneous Wireless Ad Hoc Networks CreationSahil Bajaj
This document proposes a secure protocol for creating spontaneous wireless ad hoc networks. The key aspects of the protocol are:
1. It uses asymmetric cryptography for device identification and symmetric cryptography for exchanging session keys between nodes.
2. New devices authenticate by sending an identity card signed by a trusted node to validate network membership. This distributed validation avoids the need for a central authority.
3. The protocol establishes secure communication and resource/service sharing between mobile nodes in an ad hoc network without any existing infrastructure or centralized administration.
Energy Management Strategies for MURB & Commercial BuildingsEnercare Inc.
Enercare’s 3rd annual Thought Leadership event series, Energy Management: What’s New and What’s Next, explores energy conservation opportunities, the latest technologies and regulations shaping the multi-residential and commercial building management space.
You can’t manage what you don’t measure. This presentation by PL Consulting Corp will cover the use of energy audits and hydro bill analysis to understand the equipment and energy usage in your building. Energy audits, which include financials such as cost savings, incentives and estimated capital costs, equip building operators to make informed decisions on equipment replacement and operational adjustments. In addition to better understanding your building, this presentation will cover conservation measures such as intuitive automated controls which can effectively and significantly reduce overall consumption and increase your bottom line.
Presented by: Konrad Seemann, CEM, CBCP, PL Consulting Corp
Distinctive One provides hotel marketing, management, and consulting services. They offer membership categories for hotels that provide online marketing, direct booking capabilities, and promotional benefits. Their services aim to help hotels increase revenue and profitability through strategies like sales representation, revenue management, and digital distribution.
Hotel pricing in a post-parity world - Duetto webinar slidestnooz
With recent regulations and court cases limiting or outlawing rate parity agreements in parts of Europe, hotels everywhere are gaining more control over their pricing and distribution than ever before.
Even in the U.S., savvy hoteliers are rethinking their pricing strategies and looking for ways around rate parity.
But with those opportunities also come new challenges as third-party distribution partners still wield plenty of power. In this rapidly changing space, hoteliers must have the right strategies and tools in place to effectively price their inventory, drive direct bookings and maximize profits.
In this webinar, you’ll learn:
What the recent rulings mean for hotels in Europe and around the world
The importance of pricing all channels independently and in real-time
How to use your loyalty program to drive more direct bookings with personalized pricing
Panelists for this FREE webinar are:
Michael McCartan, Duetto, Managing Director, EMEA
Etienne Faisandier, Mövenpick, VP Revenue Management & Business Intelligence
Ted Teng, The Leading Hotels of the World, CEO
Sean O’Neill, Tnooz, Editor-in Chief & Moderator
Kevin May, Tnooz, Senior Editor & Producer
This free webinar took place on Thursday, the 12th of November.
Will technology enhance or destroy the corporate’s hotel-travel policy?tnooz
When thinking about hotels, the travel manager is constantly challenged to balance the needs of the company with the needs of the traveler colleague.
Corporate travelers, like their leisure counterparts, are increasingly looking beyond the large hotel chains for:
a different guest experience
combining the business trip with a leisure component
a hotel closer to their business destination
more bang for their per diem buck.
In this webinar, experts from Travelport and ACTE will discuss:
key realities of the corporate travel industry today
specific challenges facing the travel manager
the evolving roles of the travel management company and the GDS
how technology is shaping the future of corporate travel.
Panelists for the webinar are:
James Lemon, head of strategy for hotel, car and advertising, Travelport
Kurt Knackstedt, president, Association of Corporate Travel Executives
Maria Chevalier, travel consultant
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
This webinar will took place on Thursday 15 May 2014
The document discusses the roles and tasks of sales and marketing professionals in hotels. It explains that the Director of Sales and Marketing oversees identifying clients, managing marketing efforts, setting room rates, and leading the sales team. Marketing involves promoting awareness while sales involves booking clients. The department segments markets by products sold, customer type (corporate, leisure, etc.), and reservation source (drop ins, travel agents, etc.). Key tasks include developing marketing plans, advertising, promotions, and public relations.
The document summarizes Wyndham Hotel Group, the world's largest hotel company. It has over 7,100 hotels in more than 66 countries representing over 608,000 rooms. Wyndham offers 15 hotel brands spanning different price points and segments. It provides extensive support services to its owners, including pre-opening support, operational support through on-site consultations and a support desk, revenue management services, and development and sourcing assistance. Wyndham also markets its brands through various channels and its Wyndham Rewards loyalty program.
This document summarizes the services provided by L.E. Hotels, a hotel representation company. It outlines their global sales offices, technology platforms, marketing programs, and focus on driving revenues and ROI for member properties. Key services include distribution through major channels, a rewards program, sales support, and tools to optimize rates and revenues. The goal is to generate more business while providing personalized service comparable to being on a hotel's own team.
This document summarizes the services and benefits provided by L.E. Hotels, a hotel representation company. L.E. Hotels offers a global portfolio of unique boutique hotels and provides sales, marketing, revenue management, and technology services to help its member hotels maximize profits. Key benefits for members include access to L.E. Hotels' global sales team and large network of corporate accounts and travel agents, as well as marketing programs, a robust booking engine, and a guest loyalty rewards program.
Presentation done by Marc Bertschinger, during "Swiss eTourism Day - Relevant Swiss eMarketing Practices in Tourism: The Tourism Destination Perspective" of the ENTER2015 eToursim conference
Hospitality Marketing Concepts (HMC) is a leading provider of loyalty marketing programs and database management for hotels. HMC partners with over 1,250 hotels in 62 countries to develop customized loyalty programs that drive revenue. HMC's full-service approach includes database development, CRM technology, IT services, member communications, and after-sales support. On average, HMC's partner hotels see a 35-60% increase in F&B revenue and a 20-35% increase in F&B profits through acquiring and engaging repeat local customers.
Hotelopia is a major European online hotel booking agency that is part of TUI Travel PLC, Europe's largest travel company. Hotelopia offers a white label solution that allows companies to create customized booking websites for their employees, members, or customers, providing access to Hotelopia's portfolio of over 35,000 hotels worldwide. The white label program offers an exclusive direct discount of 10% off retail rates with no restrictions, as well as 24/7 customer support. Companies can choose from different business models including a discount model, commission model, or mixed model. The white label solution requires no upfront costs for partners.
Customer first: Putting the hotel guest at the center of your payment strategytnooz
As hotels encourage increased pre-payment in reservations, the industry faces the challenge and opportunity to create a truly customer-centric payment and booking experience.
This FREE Tnooz-WEX webinar will minimize the complexity hoteliers face with regard to multi-currency pricing, optimal routing of credit card transactions and the wealth of alternate forms of payment.
For OTAs, the webinar will provide insight into their current competitive advantage with regard to customer-friendly payment options and a glimpse into the future competitive landscape.
Presenters for this FREE webinar are:
Mike Carlo, head of travel solutions, WEX
Peter Turco, ex-Starwood Hotels
Nick Vivion, global events lead and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
This webinar tool place on Thursday 21st May 2015.
This document summarizes a presentation on achieving hotel excellence. Some key points include: great service is paramount for guests; guests enjoy unique experiences like food, amenities, and activities; and innovation and operational sensitivity are important for long-term marketing success. Examples of excellent practices at hotels include unique restaurant concepts, amenities like welcome gifts and notes, and optimizing spaces for maximum functionality. Achieving excellence requires constant learning, observing other top hotels, and focusing on outstanding guest service above all else.
Quality Audits for Tourism Business. Auditorias de calidad para hoteles y empresas turísticas. Auditorias hoteleras. Auditorias Turísticas. Hotel quality audits. Hotel Mystery Audits. Quality hotels audit. Internal Hotel auditor. Hotel quality inspection. Hotel mystery shopping. Hotel mystery shopper. Hotel Quality Auditor
VOILÀ Hotel Rewards is a global loyalty program for independent hotels with over 250 participating hotels worldwide. It aims to help independent hotels compete with large hotel chains by shifting guests from online travel agencies and travel agents to direct booking channels through a points-based loyalty program. Hotels that join VOILÀ can customize their loyalty program through VOILÀ's turnkey services while maintaining their individuality and operational freedom.
DayBreakHotels is an online platform that sells underutilized hotel capacity, such as rooms during the day and access to spa/restaurant facilities, at a discount to new customer segments. This allows hotels to generate additional revenue from spare capacity. DayBreakHotels has experienced over 100% annual growth in hotels and bookings since launching. It aims to add 5-20% to hotel profits by matching spare capacity with new high-quality customers.
Smarter meetings: a revenue generator for the hospitality industryBarco
More than mere places to stay, “business hotels” have transformed into “business facilitating venues”. Business people prefer to meet or attend a conference in a hotel in the city, rather than travelling many miles to the place where the factory is located. This has been the subject of a true revolution in the hospitality market: business hotels generally earn 40-50% of their total revenue through non-room related revenue. Not only the meetings are charged, also food and beverage sales spice up the total tab. What’s more, business people prefer to stay in the hotels where they have their meetings. In other words, meetings also account for part of the room revenue, making them additionally important for the hotel’s profitability.
In order to attract people to your hotel, your meeting services must excel. This means an excellent environment, good food, perfect location, and also the right meeting room infrastructure. But how can you really differentiate from the competition?
This presentation will give you some ideas how to do this.
- The document discusses search by map functionality for mobile apps and expense management apps. It provides tips for implementing travel booking tools, including understanding your travel program nuances, ensuring the online booking tool has all needed content, and what success suppliers have had with similar customers. It stresses getting the right team involved and communicating clearly.
The document discusses integrated solutions for hoteliers to optimize performance, grow revenue, and strengthen their brand. It summarizes TravelClick's offerings which include central reservation systems, web and mobile booking engines, channel management, and business intelligence solutions to help hotels increase direct bookings and revenues. It also highlights the importance of an omnichannel strategy that includes distribution across online travel agencies, search engines, metasearch sites and a mobile-friendly website to meet the needs of today's travelers.
This document summarizes a presentation about hotel valuation given by Tim Wilmath. It discusses different hotel types and performance levels (under-performing, exceeding expectations, operating as expected). It notes that when a hotel is operating as expected, it does not present many valuation challenges. It explores reasons why some hotels succeed while others fail, noting the importance of having a market, competence, and passion. Specific hotel examples from Nashville and Orlando are discussed. The importance of these same factors - market, competence, and passion - are related to succeeding in one's work.
Similar to 2015 may 5th vienna local searchtoday - vertical succes travel case (20)
2017 Jan 17th Utrecht NL - WWVD - Intimacy products customer segmentation & j...Dennis Van Allemeersch
This document summarizes the history and operations of Beate Uhse, a German retailer of intimacy products. It discusses how Beate Uhse was founded in 1946 and became the world's first sex shop in 1962. It then outlines how the company has grown, acquiring other brands and opening retail locations and an office in Amsterdam. The document presents Beate Uhse's vision to become the largest online erotic retailer in Europe by having a customer-centric, data-driven organization. It also analyzes the erotic market in terms of customer segments, popular products, and barriers to buying. Finally, it discusses customer journeys and how needs differ between "connecting" and "kicking" segments.
This document discusses the role of APIs in the context of PSD2 and the risks of fragmentation. It notes that while PSD2 aims to harmonize the European payments landscape, the EBA RTS confirms the risk of fragmentation as it requires each bank to develop its own communication interface. There are numerous emerging standards for APIs that differ in their scope, and a lack of interoperability could burden merchants. The document advocates for a single European standard for APIs and infrastructure to maximize benefits and ensure PSD2 promises are fulfilled, but notes the challenges given the current state of differing approaches.
2015 september 15th london merchants & payments key note - future of check-outDennis Van Allemeersch
This document discusses trends and challenges in the future of online checkouts and payments. It notes that while alternative payment methods are rising, integrating them across Europe remains difficult. It also suggests that payments need to focus on ease of use and reducing steps at checkout, especially on mobile, in order to drive conversion. Reducing fees and costs, both direct and indirect, will also be important challenges to address going forward.
2015 march 3rd houten nl online betaalcongres key note - toekomst check-outDennis Van Allemeersch
Merchant's point of view on the evolving role of payments in check-out. Discussed from 4 angles: Reach, Ease of Use, Conversion, Cost. For each angle posing a provoking thesis and some challenges for the industry.
Merchant's point of view on the evolving role of payments in check-out. Discussed from 4 angles: Reach, Ease of Use, Conversion, Cost. For each angle posing a provoking thesis and some challenges for the industry.
Mobile payments are growing in popularity as more traffic comes from mobile devices, but Hotel Booker's conversion rate on mobile trails desktop. Customers drop off more on mobile, especially at the payment step, due to bad user experience navigating content and choosing payment options. To improve the mobile experience, Hotel Booker is working towards one-click payments using methods like storing payment information, single page checkout screens, and social identifiers. The EU could also help increase mobile payments by addressing legislation, identification, and security issues.
This document summarizes the international expansion of Hotel Booker, an online travel agency, from 2002-2013. It began in the Netherlands in 2002 with 50 hotels and has since expanded to over 4000 hotels in 6 countries. Key milestones included expanding to Belgium, Sweden, and other countries, introducing new services like hotel videos and deals. To continue growing internationally, the CEO outlines a strategy of using the same platform with localized marketing and sales teams in each country. The challenges discussed include payments options and content management across languages and markets.
This document summarizes the international expansion of Hotel Booker, an online travel agency. It discusses how the company expanded from the Netherlands to other European countries between 2002-2013, growing its hotel supply from 50 to over 4000 and bookings from 7500 to over 400,000. It then outlines Hotel Booker's strategy to further expand using the same platform and brand across countries. Key aspects of the strategy discussed are preparing by prioritizing nearby markets first, developing a last mile solution to manage content in different languages, implementing scalable payment options, localizing through local marketing/sales teams, and investing over 10.5% of budget in growth.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
5. 55
Our competitive advantage lies in unique
content, ie. unique deals
• Source unique deals (Specials / HotelWeek)
• Sell them also cross-border
Sales op HS.be
6. 66
We add value through breath of our
unique deals and our reach & service
Value for hotels
• Differentiation
• International reach, eg. NL
> 15M visits / yr
> 1,2M opt-ins
Value for consumers
• Breath and depth of Specials
> 2,000 hotels participating (45%)
> 7,500 Specials
> 52% of production
• Best Service
> NPS 44 vs 38 branche average
7. 77
We don’t do ATL, but specialise in online
marketing
33% of total budget
33%
29%
18%
7%
5%
8%
SEA
SEO
Newsletter
Direct
Affiliate
Other
Best in class (2014) !
8. 88
Device shift follows global trend
Most scary data point of the day
% desktop traffic HotelSpecials
9. 99
The travel middleman vertical is more
mature to start with
Midlleman: linking buyers and sellers
Midlleman added value ?
1. Transparency & comparison
– especially if supply side is fragmented (eg hotels)
– the more diverse/fragmented, the more value there (eg local services such as restaurants)
2. UX (especially booking / buying / quotes)
– starts in less fragmented sectors (eg financials)
– more & more there in fragmented sectors also as comparison is not differentiator any more => take whole value chain
Travel, different ?
• Maturity! (services easier to disclose online) Far ahead => more tweaking / optimizing
• Online mkting: more advanced due to 1) maturity, 2) bigger ticket value
• Meta search more advanced (2nd disruption cycle already)
10. 1010
The future developments in online travel are
exciting! – 3rd disruption cycle in the making
Vertical & horizontal
value chain integration
Meta 2.0 – comparison
till arrival date
Google power play Chains retaking control