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Mobile payments – Purchasing whenever, wherever
Case: HotelSpecials
June 16th, 2014
Dennis Van Allemeersch
CEO Hotel Booker
Online
Travel
Agency
2002
~110
Hotel Booker ?
Desktop
Mobile
Our mobile traffic keeps on doubling …
Average conversion desktop vs mobile/tablet
1.9%
1,2%
0,6%
… whilst our conversion rate seriously lags
% more funnel exits smartphone vs desktop
Homepage
+18%
Search
+36%
Hotelpages
+36%
Step 1
Personal data
+32%
Step 2
Accommodation
+60%
Step 3
Payment
+67%
Payment is biggest pain point, followed by
navigating through content …
BAD UX = mobile drop-off
Where to start?
How can I
choose a date?
What our customers face at the moment
Work towards 1-click payment mobile UX
Wallet on
device
Pre-approved
Direct debit
Finger prints
Iris scan
How are we working towards 1-click payment
Store
payment info
1 page
XO screen
Social
identifiers
EU could help with tackling 3 key indirect
hurdles to ensure m-payment take-up
LegislationIdentificationSecurity
A Mobile SEPA would harmonize, but also
result in sub-optimal UX …
… and traditional payment players are way too
slow with their mobile response

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