Mobile payments are growing in popularity as more traffic comes from mobile devices, but Hotel Booker's conversion rate on mobile trails desktop. Customers drop off more on mobile, especially at the payment step, due to bad user experience navigating content and choosing payment options. To improve the mobile experience, Hotel Booker is working towards one-click payments using methods like storing payment information, single page checkout screens, and social identifiers. The EU could also help increase mobile payments by addressing legislation, identification, and security issues.