Max Brockbank expresses skepticism about the effectiveness of search engines, suggesting they are a dead-end technology. He advises clients to focus on creating good meta tags and then to move on rather than worrying about search rankings. This perspective was shared in an online advertising discussion in November 1997.

1. max brockbank | @biginSEO | Visibility IQ

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13. I’m beginning to believe that
search engines are a dead-end
technology and fretting over
where your site comes up is a
big waste of time. I’m now
advising clients that we create
good Meta tags, submit the site
and then forget it.”
Online Advertising Discussion List, Hacker News, November 10, 1997

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