Here are the slides I used at the 3XE Content Marketing Show at Croke Park, Dublin.
They won't make much sense without the accompanying speech, which you can find at http://www.maxbrockbank.com/lets-talk-about-me/what-i-meant-to-say-in-dublin/
Then again, they might not make much sense WITH the notes
13. I’m beginning to believe that
search engines are a dead-end
technology and fretting over
where your site comes up is a
big waste of time. I’m now
advising clients that we create
good Meta tags, submit the site
and then forget it.”
Online Advertising Discussion List, Hacker News, November 10, 1997